Do i need an ap for that 1.1

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Do I need an App for that? Delivered by rob Borley at the eBusiness Club Mobile Marketing & Apps Conference

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  • The rise of the appThere is an app for that.July 2011 iOS App Downloads hit 15 billionAndroid was on 5 billion.Over 500,000 different apps (iOS)225million iTunes accounts with active CC’sMost are downloaded and never used.1 in 4 apps are only used once.So what are the options.
  • Case studiesThe collegeresponsive designweb appnative appApps do something. Web sites are for content consumption
  • Current student engagement.Prospective student engagement.
  • Ask the studentsCheck the stats.Unexpected resultsMost students have Android phonesMost web hits were iOS devices.
  • Do the users need a appMost apps are downloaded and used onceBarrier to entryContextTarget audienceDevelopment cost??Task driven / Content Driven / Grey areas
  • What are the optionsA native appA web appResponsive designA mobile site
  • Context.Themselves or their parents searching onlineWeb based. App would be a barrierResponsive design for the sitePotential for a web app for the course finderinteractive prospectus
  • Augmentation of an existing website.Device detection loads a new style sheet onto the existing content.
  • Older sites may not be able to have the extra layer. So a specific mobile site needs to be built.
  • Accessed through the browser.Standard web technology.Works on all devicesCannot access all of the technologySlower not as slick
  • Android devicesiOS (iPod Touch)Personal timetablesStudent RegistrationLibrary accessCollege updates and notification
  • Little bit of software that are found in App stores and marketplaces which can be downloaded to your device.Run on the hardware directly and have access all of the technology on the device (camera, GPS, accelerometer, etc)The best user experience.Expensive.
  • Any mobile strategy needs to be a part of the whole online strategy for the organisation.
  • Do I need an app for that?Who are your audience?What are they trying to achieve?What are you trying to achieve?Grey areas  ecommerce / News-----The local storeresponsive design / web appNationwide ChainApp
  • Do i need an ap for that 1.1

    1. 1. Do I need an app for that? Rob Borley www.robborley.com
    2. 2. The rise of the app
    3. 3. Case studies
    4. 4. The College
    5. 5. Research
    6. 6. Do the users need an app?
    7. 7. What are the options?
    8. 8. Prospective students
    9. 9. Responsive design
    10. 10. A mobile site
    11. 11. Web app
    12. 12. Current students
    13. 13. Native App
    14. 14. We need an iPhone app
    15. 15. Do I need an app for that?
    16. 16. Get in touch• Twitter: @bobscape• email: rob.borley@dootrix.com• Web: www.robborley.com

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