THE SEMIOTIC STATUS OF MOVIE TRAILERS

10th WORLD CONGRESS OF SEMIOTICS A CORUÑA, 2009 THE SEMIOTIC STATUS OF MOVIE TRAILERS Jon Dornaletetxe Ruiz

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS index 1. Background 2. History 3. Deﬁnition 4. Types of movie trailers 5. Conclusions

10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background - Lisa Kernan (U. Texas) - Vinzenz Hediger (U. Ruhr) - C. Daniela Maier (ABS Aarhus) - Jon Dornaleteche (U. Valladolid)

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background - Lisa Kernan (U. Texas) ! Historic - Vinzenz Hediger (U. Ruhr) - C. Daniela Maier (ABS Aarhus) - Jon Dornaleteche (U. Valladolid)

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background - Lisa Kernan (U. Texas) ! Historic - Vinzenz Hediger (U. Ruhr) - C. Daniela Maier (ABS Aarhus) ! Semiotic - Jon Dornaleteche (U. Valladolid)

10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 2. History

-1 91 2.T -1 Ci 94 he tiz 1. ﬁr en ! st ka tr ai -1 ne le R 95 r. ea 4 rW . in -1 do 91 w 9 -1 96 -1 0. A 96 N nd 0 SS re -19 w 8 J. 0. -1 K -1 ue h 2. A brief history of movie trailers 99 re 96 9. n se 8 Go ar . T ! ch he ld en ﬁr Tr st ai -1 m le TR 98 ar rA A 8. ke w IL D t 10th Word Congress of Semiotics ar ER i ig d s H tal OU ed THE SEMIOTIC STATUS OF MOVIE TRAILERS SE iti S ng -2 00 9. Te as er la nd

10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Deﬁnition

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Deﬁnition trailer

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Deﬁnition MARKETING TOOL trailer

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Deﬁnition MOVIE MARKET MARKETING TOOL trailer

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Deﬁnition MOVIE MARKET MARKETING AROUSE TOOL INTEREST trailer

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Deﬁnition MOVIE MARKET MARKETING AROUSE TOOL INTEREST trailer AUDIO-VISUAL ADVERTISING

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Deﬁnition MOVIE MARKET MARKETING AROUSE TOOL INTEREST trailer AUDIO-VISUAL AUDIO-VISUAL ADVERTISING PRODUCTS

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Deﬁnition made with AUDIO-VISUAL AUDIO-VISUAL AD PRODUCT of

10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP - complete

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP STANDARD - complete THEATRICAL TEASER - 2’00’’-2’30’’ - 40’’-1’20’’

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP STANDARD - complete THEATRICAL TEASER - 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’ - Voice over - grid editing - graphic art

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP MAKING OF STANDARD - complete - 2’30’’- 4’30’’ THEATRICAL TEASER - 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’ - Voice over - grid editing - graphic art

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE TV - original - 5’’-30’’ CLIP MAKING OF STANDARD - complete - 2’30’’- 4’30’’ THEATRICAL TEASER - 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’ - Voice over - grid editing - graphic art

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES”

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES” Diegetics - story - character - genre (meta)

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES” Diegetics Extra diegetics - story - director - character - actors - genre (meta) - p. company - critics - genre

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES” Diegetics Esthetics Extra diegetics - story - editing - director - character - graphics - actors - genre (meta) - quality - p. company - genre - critics - genre

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS S O I

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS Trailer S O - Types - Formats I

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS Trailer S O Movie - Types - Diegesis - Formats I

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS Trailer S O Movie - Types - Diegesis - Formats I relating schema - Metonymic, analogic, metaphoric

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CREATIVE TRAILER Trailer S O Movie - autonomous I

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CREATIVE TRAILER Trailer S O Movie - autonomous I Metaphoric, alegoric, analogical “phoem, novel”

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CLIP TRAILER Trailer S O Movie - compleat part I

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CLIP TRAILER Trailer S O Movie - compleat part I Metonymy, indexical “ﬁrst chapter of a novel”

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers STANDARD TRAILER Trailer S O Movie - grid editing I

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers STANDARD TRAILER Trailer S O Movie - grid editing I Creative Metonymy “creative mixture of several parragraphs”

X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer

X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer TRANSTEXTUALITY - Hypertextuality - Paratextuality - Metatextuality

X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer TRANSTEXTUALITY - Hypertextuality CREATIVITY - Paratextuality CREDIBILITY ! - Metatextuality

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers MAKING OF Trailer S O Movie - behind the scenes - interviews - actual material of the movie I Meta-metonymic “interview with the author of a novel” “watching the author writting”

10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. CONCLUSIONS

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy indexicality vs iconicity

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy indexicality vs iconicity Credibility vs creativity

10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy indexicality vs iconicity Credibility vs creativity “CREATIVE METONYMY”

10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS “Movie trailers are perfect movies because they never let you down”. Jean-Luc Godard

10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS www.apple.com/trailers ¡¡Thank you very much for your attention!! jon@hmca.uva.es mimame@gmail.com

THE SEMIOTIC STATUS OF MOVIE TRAILERS

1 comments

Notes on slide 1

Favorites, Groups & Events