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THE SEMIOTIC STATUS OF MOVIE TRAILERS

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This is the presentation I did for the 10th World Congress of Semiotics in A Coruña 2009

This is the presentation I did for the 10th World Congress of Semiotics in A Coruña 2009


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  • 1. 10th WORLD CONGRESS OF SEMIOTICS A CORUÑA, 2009 THE SEMIOTIC STATUS OF MOVIE TRAILERS Jon Dornaletetxe Ruiz
  • 2. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS index 1. Background 2. History 3. Definition 4. Types of movie trailers 5. Conclusions
  • 3. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background
  • 4. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background - Lisa Kernan (U. Texas) - Vinzenz Hediger (U. Ruhr) - C. Daniela Maier (ABS Aarhus) - Jon Dornaleteche (U. Valladolid)
  • 5. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background - Lisa Kernan (U. Texas) ! Historic - Vinzenz Hediger (U. Ruhr) - C. Daniela Maier (ABS Aarhus) - Jon Dornaleteche (U. Valladolid)
  • 6. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 1. Background - Lisa Kernan (U. Texas) ! Historic - Vinzenz Hediger (U. Ruhr) - C. Daniela Maier (ABS Aarhus) ! Semiotic - Jon Dornaleteche (U. Valladolid)
  • 7. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 2. History
  • 8. -1 91 2.T -1 Ci 94 he tiz 1. fir en ! st ka tr ai -1 ne le R 95 r. ea 4 rW . in -1 do 91 w 9 -1 96 -1 0. A 96 N nd 0 SS re -19 w 8 J. 0. -1 K -1 ue h 2. A brief history of movie trailers 99 re 96 9. n se 8 Go ar . T ! ch he ld en fir Tr st ai -1 m le TR 98 ar rA A 8. ke w IL D t 10th Word Congress of Semiotics ar ER i ig d s H tal OU ed THE SEMIOTIC STATUS OF MOVIE TRAILERS SE iti S ng -2 00 9. Te as er la nd
  • 9. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition
  • 10. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition trailer
  • 11. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition MARKETING TOOL trailer
  • 12. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition MOVIE MARKET MARKETING TOOL trailer
  • 13. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition MOVIE MARKET MARKETING AROUSE TOOL INTEREST trailer
  • 14. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition MOVIE MARKET MARKETING AROUSE TOOL INTEREST trailer AUDIO-VISUAL ADVERTISING
  • 15. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition MOVIE MARKET MARKETING AROUSE TOOL INTEREST trailer AUDIO-VISUAL AUDIO-VISUAL ADVERTISING PRODUCTS
  • 16. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition made with AUDIO-VISUAL AUDIO-VISUAL AD PRODUCT of
  • 17. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition made with AUDIO-VISUAL AUDIO-VISUAL AD PRODUCT of
  • 18. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 3. Definition made with AUDIO-VISUAL AUDIO-VISUAL AD PRODUCT of
  • 19. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers
  • 20. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers
  • 21. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original
  • 22. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP - complete
  • 23. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP STANDARD - complete THEATRICAL TEASER - 2’00’’-2’30’’ - 40’’-1’20’’
  • 24. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP STANDARD - complete THEATRICAL TEASER - 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’ - Voice over - grid editing - graphic art
  • 25. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE - original CLIP MAKING OF STANDARD - complete - 2’30’’- 4’30’’ THEATRICAL TEASER - 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’ - Voice over - grid editing - graphic art
  • 26. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers types of trailers CREATIVE TV - original - 5’’-30’’ CLIP MAKING OF STANDARD - complete - 2’30’’- 4’30’’ THEATRICAL TEASER - 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’ - Voice over - grid editing - graphic art
  • 27. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES”
  • 28. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES”
  • 29. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES” Diegetics - story - character - genre (meta)
  • 30. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES” Diegetics Extra diegetics - story - director - character - actors - genre (meta) - p. company - critics - genre
  • 31. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers PRAGMATIC SENSE “RHETORIC STRATEGIES” Diegetics Esthetics Extra diegetics - story - editing - director - character - graphics - actors - genre (meta) - quality - p. company - genre - critics - genre
  • 32. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS S O I
  • 33. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS Trailer S O - Types - Formats I
  • 34. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS Trailer S O Movie - Types - Diegesis - Formats I
  • 35. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers SEMIOTIC STATUS Trailer S O Movie - Types - Diegesis - Formats I relating schema - Metonymic, analogic, metaphoric
  • 36. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CREATIVE TRAILER Trailer S O Movie - autonomous I
  • 37. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CREATIVE TRAILER Trailer S O Movie - autonomous I Metaphoric, alegoric, analogical “phoem, novel”
  • 38. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CLIP TRAILER Trailer S O Movie - compleat part I
  • 39. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers CLIP TRAILER Trailer S O Movie - compleat part I Metonymy, indexical “first chapter of a novel”
  • 40. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers STANDARD TRAILER Trailer S O Movie - grid editing I
  • 41. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers STANDARD TRAILER Trailer S O Movie - grid editing I Creative Metonymy “creative mixture of several parragraphs”
  • 42. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 43. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 44. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 45. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 46. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 47. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 48. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 49. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 50. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 51. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 52. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 53. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 54. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 55. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 56. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 57. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 58. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 59. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 60. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 61. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 62. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 63. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 64. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 65. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 66. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer
  • 67. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer TRANSTEXTUALITY - Hypertextuality - Paratextuality - Metatextuality
  • 68. X Congreso Mundial de Semiótica, A Coruña 2009 EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO 4. Types of movie trailers Movie Trailer TRANSTEXTUALITY - Hypertextuality CREATIVITY - Paratextuality CREDIBILITY ! - Metatextuality
  • 69. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 4. Types of movie trailers MAKING OF Trailer S O Movie - behind the scenes - interviews - actual material of the movie I Meta-metonymic “interview with the author of a novel” “watching the author writting”
  • 70. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. CONCLUSIONS
  • 71. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy
  • 72. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy indexicality vs iconicity
  • 73. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy indexicality vs iconicity Credibility vs creativity
  • 74. 10th Word Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS 5. Conclusions Metonymy vs analogy indexicality vs iconicity Credibility vs creativity “CREATIVE METONYMY”
  • 75. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS “Movie trailers are perfect movies because they never let you down”. Jean-Luc Godard
  • 76. 10th World Congress of Semiotics THE SEMIOTIC STATUS OF MOVIE TRAILERS www.apple.com/trailers ¡¡Thank you very much for your attention!! jon@hmca.uva.es mimame@gmail.com