ARG Alternate Reality Game <ul><li>An interactive story or narrative that uses multiple mediums including the real world. ...
HISTORY
<ul><li>1996:  Dreadknot  -  web game started by SF C h ronicle, non-commercial. </li></ul><ul><li>2001:  The Beast  -  ea...
Video  Te Overview &quot;Why So Serious?&quot; xt
THEORY & METHODS
<ul><li>Story Te // ing as Archeology   </li></ul><ul><li>Scattered pieces need to be assem b led  </li></ul><ul><li>in or...
<ul><li>Platform-less Narrative </li></ul><ul><li>Story not bound to a s i ngle medium,  </li></ul><ul><li>each medium s t...
<ul><li>Designing with a Hive in Mind </li></ul><ul><li>Col l ective pla y ers sharing information and solutions, incorpor...
<ul><li>Whisper Louder Than a Shout </li></ul><ul><li>Pull p / ayers into the story through over-the-top secrecy.  Never o...
<ul><li>This is Not a Game   </li></ul><ul><li>The game it S elf does not acknowledge  </li></ul><ul><li>it is a game.  No...
<ul><li>Real Life as a Medium </li></ul><ul><li>Uses players’ lives as a platform. Role-playing not required.  Players mig...
<ul><li>Collaborative Storytelling </li></ul><ul><li>While puppet masters control most of the  </li></ul><ul><li>story, th...
JER3MIAH <ul><li>Launch the ARG to build hype  leading up  to new season of  Jer3miah  </li></ul><ul><li>ARG incorporates ...
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Arg Presentation

  1. 1. ARG Alternate Reality Game <ul><li>An interactive story or narrative that uses multiple mediums including the real world. Requires participation of users in order to move the narrative forward. </li></ul>
  2. 2. HISTORY
  3. 3. <ul><li>1996: Dreadknot - web game started by SF C h ronicle, non-commercial. </li></ul><ul><li>2001: The Beast - early asse t list included over 666 items , used to promote Steven Spielberg’s AI </li></ul><ul><li>2004: I Love Bees - promoted the launch of Halo 2, solidified mediums legi t imacy. Usually used to lead up to a product launch or p romotion </li></ul><ul><li>2007 : Why So Serious? </li></ul>
  4. 4. Video Te Overview &quot;Why So Serious?&quot; xt
  5. 5. THEORY & METHODS
  6. 6. <ul><li>Story Te // ing as Archeology </li></ul><ul><li>Scattered pieces need to be assem b led </li></ul><ul><li>in order to be cohesive </li></ul>
  7. 7. <ul><li>Platform-less Narrative </li></ul><ul><li>Story not bound to a s i ngle medium, </li></ul><ul><li>each medium s t ands on its own . </li></ul>
  8. 8. <ul><li>Designing with a Hive in Mind </li></ul><ul><li>Col l ective pla y ers sharing information and solutions, incorporating players with almost every conceivable area of expertise </li></ul>
  9. 9. <ul><li>Whisper Louder Than a Shout </li></ul><ul><li>Pull p / ayers into the story through over-the-top secrecy. Never openly pushing the game. </li></ul>
  10. 10. <ul><li>This is Not a Game </li></ul><ul><li>The game it S elf does not acknowledge </li></ul><ul><li>it is a game. No acknowledged </li></ul><ul><li>rule set for pla Y ers, as in real life. </li></ul>
  11. 11. <ul><li>Real Life as a Medium </li></ul><ul><li>Uses players’ lives as a platform. Role-playing not required. Players might une x pectedly overcome a challenge for the community simply because of the real life kno w ledge and background. </li></ul>
  12. 12. <ul><li>Collaborative Storytelling </li></ul><ul><li>While puppet masters control most of the </li></ul><ul><li>story, they incorporate player content, </li></ul><ul><li>responding to players’ actions, analysis </li></ul><ul><li>and spec u lations by adapting the narrative. </li></ul><ul><li>Intentional “WHITE SPACE” </li></ul>
  13. 13. JER3MIAH <ul><li>Launch the ARG to build hype leading up to new season of Jer3miah </li></ul><ul><li>ARG incorporates players into 2 competing communities </li></ul><ul><li>Piggyback Jer3miah elements into real world current events creating buzz. (Zooby News reporting on Health Care Reform w/ Meghan’s family back-story) </li></ul><ul><li>Incorporate Mobile Phone participation- everyone is connected to one </li></ul><ul><li>Extend planted clues to locations beyond campus </li></ul><ul><li>Establish “Rabbit Holes” through different events (JumboTron ad at Basketball Games ) </li></ul>

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