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The True Value Of Unique Content For SEO
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The True Value Of Unique Content For SEO

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  • 1. The True Value Of Unique Content for SEO ©2011, Oracle Digital
  • 2. If you are trying to boost your online profile and have done any reading on the topic ofSEO, you’ve undoubtedly read that plenty of content can help you in a big way.Content that is both high quality and unique can do wonders for your business fromSEO and relationship-building perspectives.  People will read the content and find out about your product or service. They could also glean a lot from that content in terms of your value added proposition. Position yourself as a great choice and this can help you get an opportunity to serve new customers.  Search engines will find the content and use it to determine relevancy to your subject matter. More content can equal more relevancy and this could help you succeed in being listed above your competition.  Some types of content have the power to go viral. This can do a lot for you in terms of search engine optimisation and audience optimisation. More content = more attention to your business.When producing content, there are many places you can use it. You can leverage thepower of social media, you can optimise your own website with plenty of pages of richand informative content, and you can execute an effective off-page strategy that helpsyou build links to your site and gain attention from other websites.The Power of Unique ContentThere is much debate over whether or not duplicated content helps you or not. Forsome search engines, they will only index the first piece of content and then ignore itwhen they see an additional article on a website that reads the same as that firstarticle. Other search engines may pay attention to additional pieces of the samecontent but not give it as much attention.To maximise your chances of success with content marketing, be as unique as possibleas often as you can. Sure, try to get plenty of mileage out of the pieces you’ve written.That’s smart business. And when they’re syndicated across multiple websites the links©2011, Oracle Digital Page | 1
  • 3. back to your site can be very beneficial. But carefully craft a content marketing strategythat enables you to serve customers and search engines with high-quality and uniquecontent on a regular basis and this can help you ensure that you get as much attentionto your website as possible.Regurgitated content on a constant basis won’t do nearly as much for SEO as uniquecontent and the people that read what you publish won’t be a captive audience if youkeep saying the same things over and over again.Blog content is an excellent way to drive traffic to your site and drive your SEO andpage rank results up. Consider writing regular optimised unique content so that you cangather subscribers, take advantage of social media, and demonstrate your business asan authority on your site. Need help with SEO? Here are some SEO DIY steps forbeginners. Ready to take your SEO to the next level? Contact Oracle Digital, a PerthSEO company who can help you with design, marketing, and search engineoptimisation.©2011, Oracle Digital Page | 2