Google Boost The New Local Business Way For Google PPC
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Google Boost The New Local Business Way For Google PPC

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Google Boost The New Local Business Way For Google PPC Google Boost The New Local Business Way For Google PPC Document Transcript

  • Google Boost The New Local Business Way for Google PPC ©2011, Oracle Digital
  • Whether you spend your time and marketing budget on SEO, on PPC, or a combinationof the two (smart thinking!), it’s important to stay abreast of Google changes torankings on their results pages.If you are a small to medium-sized local business, for instance, you might be aware thatchanges have impacted local SEO. If you’ve not familiarized yourself with Google Placesand geo targeting, you could be missing out on getting a surge of traffic from veryqualified local visitors.Google Places & Google BoostWhat is Google Boost and how will it affect your business? While it won’t affect yourorganic Google listings, it can enhance them by giving you more coverage on the searchengine results pages.If you claim your Google Places Listing, you’ll have the option to create sponsored / payper click advertising from your account so that local listings will include your highlightedpaid advertisement. Google will demonstrate a blue pin to help your ad stand out.©2011, Oracle Digital Page | 1
  • Google continually listens to the market place and finds digital ways to get them whatthey want. It’s not easy to keep up with all that Google is doing so you might want toenlist some professional help so that you can consistently optimize your site for searchengines and for user experience.Get Help with PPCAs we said above, a combo of SEO and Pay per click could be smart thinking. We alsorecommend a generous helping of social marketing thrown into the mix of an integratedonline marketing strategy as well. Don’t go it alone or you’ll have to suffer through trialand error instead of hitting the ground running on the road to traffic and profit. We canhelp you with Facebook PPC, Google Boost PPC, and other aspects of your marketingstrategy.Yes, Google makes it easy to manage a Google Boost account on your own but if youget some help from a search engine marketing expert, you have a greater chance oftargeting the right key phrases, of writing eye-catching advertisements, of maximisingevery marketing dollar you spend, and of boosting traffic and sales on your website.©2011, Oracle Digital Page | 2