The national awareness raising campaign for parks and green space
<ul><li>An awareness raising campaign targeting primary aged children and their parents with a health related message… </l...
<ul><li>Between 1995 and 2003 prevalence of obesity in children rose from 9.9% to 13.7%  </li></ul>Why the campaign? <ul><...
<ul><li>Physical evidence </li></ul>Getting the message across…the strategy <ul><li>Promotion </li></ul><ul><li>Place </li...
Getting the message across…events Large, health focused events in parks in major, regional centres tied by a “park themed”...
<ul><li>The perfect park </li></ul>Events focus <ul><li>Event outline </li></ul><ul><li>Event details </li></ul><ul><ul><l...
Event details Here is a suggested template for the format of the event including the “zones” and possible activities… Chil...
<ul><li>Agree and confirm allocation of a major park for an event on Saturday 14th June 2008 </li></ul>Your involvement <u...
Summary of Benefits <ul><li>PR </li></ul><ul><ul><li>the events and campaign are designed to generate media coverage </li>...
<ul><li>For any queries or to discuss the opportunity further,  </li></ul><ul><li>please contact: </li></ul>Contact Jon Co...
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Lpw Events Presentation

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Lpw Events Presentation

  1. 1. The national awareness raising campaign for parks and green space
  2. 2. <ul><li>An awareness raising campaign targeting primary aged children and their parents with a health related message… </li></ul>Love Parks Week 2008: Parks for life <ul><li>“ Green space is THE free to use leisure service that can help children be healthy and learn” </li></ul><ul><li>14 th – 22 nd June 2008 </li></ul>The opportunity… <ul><li>To assist in the delivery of nationwide events on the opening day of the campaign </li></ul>The campaign…
  3. 3. <ul><li>Between 1995 and 2003 prevalence of obesity in children rose from 9.9% to 13.7% </li></ul>Why the campaign? <ul><li>The cost of using a park is negligible in comparison to other leisure services putting parks in a good position to combat the increase </li></ul><ul><li>Children are the park users and potential park staff of tomorrow </li></ul><ul><li>Health is a cross cutting agenda making it a good vehicle for highlighting the needs of the green space sector </li></ul><ul><li>To generate media coverage </li></ul>
  4. 4. <ul><li>Physical evidence </li></ul>Getting the message across…the strategy <ul><li>Promotion </li></ul><ul><li>Place </li></ul><ul><li>Price </li></ul><ul><li>People </li></ul><ul><li>Promotional literature and materials </li></ul><ul><li>“ LPW2008: Parks for life” website </li></ul><ul><li>Campaign toolkits </li></ul><ul><li>Events </li></ul><ul><li>Direct marketing </li></ul><ul><li>PR </li></ul><ul><li>Advertising </li></ul><ul><li>Nationwide </li></ul><ul><li>Large city/town and small local parks </li></ul><ul><li>Primary schools </li></ul><ul><li>Cubs and brownies clubs </li></ul><ul><li>GreenSpace </li></ul><ul><li>Local authority partners </li></ul><ul><li>Other partner organisations </li></ul><ul><li>Sponsors </li></ul><ul><li>Free </li></ul>
  5. 5. Getting the message across…events Large, health focused events in parks in major, regional centres tied by a “park themed” fancy dress kids walk Preparation for “park themed” walk and smaller local park events throughout the week Partner organisations Local authorities Sponsors Girlguides UK Primary schools Scouts Association
  6. 6. <ul><li>The perfect park </li></ul>Events focus <ul><li>Event outline </li></ul><ul><li>Event details </li></ul><ul><ul><li>Large municipal park </li></ul></ul><ul><ul><li>Good access </li></ul></ul><ul><ul><li>Well known throughout the area </li></ul></ul><ul><ul><li>Suitable for splitting into different areas or “zones” </li></ul></ul><ul><ul><li>A fun day of entertainment, particularly including chances to participate in various activities </li></ul></ul><ul><ul><li>An opportunity to showcase the potential of parks as “natural recreation centres” </li></ul></ul><ul><ul><li>Synchronised “park themed” fancy dress kids walk to put all of the events in the context of the campaign </li></ul></ul><ul><ul><li>“ Zones” that highlight different areas of activity in parks </li></ul></ul>
  7. 7. Event details Here is a suggested template for the format of the event including the “zones” and possible activities… Children Sport Entertainment Relaxation Kids walk Tug of war Trampolines Hopscotch Nature trail Assault course Tag Bouncy castle Climbing wall Extreme sports demo Sports demos/games British Military Fitness Local martial arts groups Tai chi Yoga Holistic therapies Massage Art installation Live music Falconry Dance Films in the park Samba procession Skipping 40-40 Egg n spoon race 3 legged race Stuck in the mud Musical statues Sack race
  8. 8. <ul><li>Agree and confirm allocation of a major park for an event on Saturday 14th June 2008 </li></ul>Your involvement <ul><li>Identify any “in kind” support that can be given: </li></ul><ul><li>Identify any available internal budget: </li></ul><ul><li>Identify locally operating agencies/organisations that could be approached for funding support </li></ul><ul><li>Suggest any potential, regionally based sponsors and community groups that we could work with </li></ul><ul><ul><li>Human resources </li></ul></ul><ul><ul><li>Marquees </li></ul></ul><ul><ul><li>Fencing, barriers </li></ul></ul><ul><ul><li>Bouncy castles, etc </li></ul></ul><ul><ul><li>Parks </li></ul></ul><ul><ul><li>Health </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Children and young peoples services </li></ul></ul>
  9. 9. Summary of Benefits <ul><li>PR </li></ul><ul><ul><li>the events and campaign are designed to generate media coverage </li></ul></ul><ul><li>Making the case for parks </li></ul><ul><ul><li>highlight parks in your organisation </li></ul></ul><ul><ul><li>Help us generate the stats we need to lobby government </li></ul></ul><ul><li>Goodwill generation </li></ul><ul><ul><li>amongst communities in your area </li></ul></ul><ul><li>Positive association </li></ul><ul><ul><li>alongside a worthy charity and cause </li></ul></ul><ul><li>Major Partners of a national awareness raising campaign </li></ul><ul><ul><li>to an estimated, potential target audience of over 11m people </li></ul></ul>
  10. 10. <ul><li>For any queries or to discuss the opportunity further, </li></ul><ul><li>please contact: </li></ul>Contact Jon Cornwell Marketing Officer GreenSpace T: 01189 469602 M: 07966 576653 E: [email_address]

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