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Web 3.0 = Good for Business
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Web 3.0 = Good for Business

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Presented at Web 3.0 Asia at Hong Kong Cyberport. Insights on the evolution of Internet communications, why video is crucial and the qualities of effective internet marketing.

Presented at Web 3.0 Asia at Hong Kong Cyberport. Insights on the evolution of Internet communications, why video is crucial and the qualities of effective internet marketing.

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Transcript

  • 1. Web 3.0 = Good 4 Biz
    • Hong Kong Cyberport
    • November 16, 2010
    Jon Leland President & Creative Director, ComBridges.com Dean, NewMarU.com [email_address]
  • 2. Spanning the Grand Canyon Gap Between People & Technology
  • 3. Web 3.0
    • Social Participatory Culture
    • Mobile A Whole New Net
    • Cloud Beyond the Web
    • Pull Value/Relationship/ Engagement
  • 4. Web 3.0 Web 2.0 or less New Paradigms Communication Technology Knowledge Data Participation Consumption Relationship Transaction
  • 5. Relationships = Conversations
  • 6. Social = Long Tail + Engagement
    • Niches vs “Hits”
    • MICROCASTING:
      • Blogs, EBooks & Webinars
      • Facebook Pages
      • YouTube Channels
    Image via BestRank.com
  • 7. Good 4 Biz = Niche-Defining Leadership
    • Leading with Value
    • “ Authority” & SEO
    • Indespensible “Linchpins”
  • 8. Good 4 Biz = Valuable + Empathetic
    • “It’s Got to Be Snappy”
    • Distributed via Multiple “Channels”
  • 9. Good 4 Biz = Video Relationship Building
    • Virtually Face-to-Face
    • Authenticity: Be Yourself
  • 10. d
    • Courses begin January, 2011
    • Special “Founding Member” Offer
    • Vibrant Virtual Community
    • http://www.NewMarU.com