MASTERING THE SOCIAL MEDIA MARKETING MIX
A workshop designed to help solo-preneurs & small biz owners to expand their audiences/clients through the Internet & Social Media. Led by Jon Leland, president & creative director ComBridges; Dean, New Marketing University.
IF YOU ARE A SOLO-PRENEUR or SMALL BUSINESS OWNER ... chances are you are also your own marketing director & publicist.
In today's complex multi-media world of Internet marketing, navigating your way through the maze of social media networks, YouTube videos, podcasting, blogging and email newsletters, you might find yourself "missing a few notes" or "dropping a few lines."
1 What is the best way to use the Internet to advance your career? Build audience? Gain new clients?
2 How do you garner attention amongst all the attention-seekers in your marketing space?
3 Do you have a brand identity and do you need one?
4 Where do you begin?
5 How do you navigate and leverage Facebook, Twitter, your website, related tools such as LinkedIn, ReverbNation, Google profile, Blogs, MySpace, YouTube, electronic press kits. email marketing sites (i.e., Constant Contact, MailChimp, Vertical Response, FanBridges), online press release distribution, etc. etc.
6 The "hits" just keep on happening and these trends are certain to continue to accelerate.
NOW is the time to take a positive step and get a grip on these new dynamic opportunities to reach a larger audience.