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Mastering the                      Social Media Mix                                     JON LELAND                      Pr...
Welcome!                          Thanks to Linda!                          Yes, I will send you a copy of these Slides   ...
Agenda                      The Water We Swim In     SEO                      Authentic Voice          PPC Advertising    ...
This is Not...                      A silver bullet                      A get rich quick formula                      One...
Workshop Purpose       To bridge the Grand Canyon Gap     between YOU and Web technologies    by showing how to use New Ma...
Objectives & Planning                      “You Can’t Hit a Target You Can’t See,                      and You Can’t See a...
“The only constant is change.”Thursday, May 3, 12
Less than 20 years!Thursday, May 3, 12
The Water We Swim In                        Understanding the Universal “Platform”Thursday, May 3, 12
Take Action	                      “We always overestimate                      the change that will occur                 ...
Authentic VoiceThursday, May 3, 12
Earned Media          “Permission marketing is the            privilege (not the right) of         delivering anticipated,...
“Word of mouth is the original form of social media...           Remarkable things get remarked about.”                   ...
Thursday, May 3, 12
Exercise:                        What is Your Compelling Promise?                      Does Your “Authentic Voice” Resonat...
“The easiest customers to get                      are almost never the best ones.”                                   — Se...
Relationship BuildingThursday, May 3, 12
How to Create Connection                      Be Exceptional                      Sustainable Relationship Building:      ...
Your Social Media                         Eco-SystemThursday, May 3, 12
The Social Graph                       The Marriage of                       Search & Social                       Example...
Two Kinds of Pull DynamicsThursday, May 3, 12
NEXT GENERATION WORD-OF-MOUTH              Connect with Brand Advocates & Influencers to            Create “A Tribal Wave” ...
Attract to Your In-Bound Marketing HubThursday, May 3, 12
Beyond the                      What Happens Next?Thursday, May 3, 12
Beyond the                                   “Activate Your Fans.                      Don’t Just Collect Them Like Baseba...
Only the Beginning...Thursday, May 3, 12
Keep Your Goal In MindThursday, May 3, 12
Create a Relationship Building StrategyThursday, May 3, 12
© 2012 Infusionsoft                      “A failure to plan is a plan to fail.”Thursday, May 3, 12
Be Willing to ExperimentThursday, May 3, 12
Content Marketing                      Pathways to Permission. Avenues to Authority.Thursday, May 3, 12
Digital Content = A New Media WorldThursday, May 3, 12
Establish Authority                      The EBook Explosion                          Free Downloads                      ...
Lead Capture & NurturingThursday, May 3, 12
Lead Capture                      Play with “Personas”                      Create Goals for Each Type of Lead            ...
Lead Nurturing                      Targeted Sequences                      Automated Follow-Up                      Integ...
SEO                      Search Engine OptimizationThursday, May 3, 12
New Access to New NichesThursday, May 3, 12
Long Tails Keywords Are More EffectiveThursday, May 3, 12
SEO: Beyond the SERP                      SEO Meets Social Media                      YouTube Search                      ...
Understanding Key Concepts                      Keywords: Mission Critical                      Points of Focus           ...
Keyword Research                      Google Keyword Tool                      Do It Yourself vs                      Prof...
Component 1 of 2: On-Page Factors                      HTML Web Page                      Components                      ...
Component 2 of 2: Off-Page Factors                      Link Equity & Authority                      Building             ...
Pay-Per-Click Advertising                                “PPC”Thursday, May 3, 12
Accountability Comes to AdvertisingThursday, May 3, 12
Astounding Value Per Lead                           and Interactive...Thursday, May 3, 12
Highly Targeted & Relatively Easy                      Web-Based Software Apps                      Budgets Are Easy to Co...
PPC Ad Channels                      Google AdWords — Keyword Driven                      Facebook Ads — Profile Attribute ...
The Video RevolutionThursday, May 3, 12
Video is Now a ‘Must Have’                      The Medium of the Web is Morphing:                      Video is Part of “...
What Makes an Effective Video?                      A Well-Optimized Channel (SEO)                      Authentic Voice   ...
Video Production Tips                      Audio                         If You Must with Flip/Phone, Get Subject Close   ...
FacebookThursday, May 3, 12
The #1 Internet DestinationThursday, May 3, 12
A New Über-Social Web                      Profiles vs. Pages                      example: http://www.facebook.com/combrid...
How-to DemoThursday, May 3, 12
“How Do Dey Do Dat?”                      Time Management                      Editorial Planning & Frequency             ...
TwitterThursday, May 3, 12
An Arena of Immediate ActionThursday, May 3, 12
Micro, Mobile & Highly Interactive                      Listening                      Powerful Prospecting               ...
LinkedInThursday, May 3, 12
Professional Networking                      Powerful “Executive Search”                      Promote Events              ...
Success in Small Steps	                     “It’s not a choice               between success and failure                  ...
Thank You!                      New ComBridges “Success” Packages ($1,700 savings)                      Special Savings fo...
Thank You!                       ComBridges.com                        NewMarU.com                        LindaKosut.comTh...
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Mastering the Social Media Mix

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MASTERING THE SOCIAL MEDIA MARKETING MIX
A workshop designed to help solo-preneurs & small biz owners to expand their audiences/clients through the Internet & Social Media. Led by Jon Leland, president & creative director ComBridges; Dean, New Marketing University.

IF YOU ARE A SOLO-PRENEUR or SMALL BUSINESS OWNER ... chances are you are also your own marketing director & publicist.

In today's complex multi-media world of Internet marketing, navigating your way through the maze of social media networks, YouTube videos, podcasting, blogging and email newsletters, you might find yourself "missing a few notes" or "dropping a few lines."

1 What is the best way to use the Internet to advance your career? Build audience? Gain new clients?

2 How do you garner attention amongst all the attention-seekers in your marketing space?

3 Do you have a brand identity and do you need one?

4 Where do you begin?

5 How do you navigate and leverage Facebook, Twitter, your website, related tools such as LinkedIn, ReverbNation, Google profile, Blogs, MySpace, YouTube, electronic press kits. email marketing sites (i.e., Constant Contact, MailChimp, Vertical Response, FanBridges), online press release distribution, etc. etc.

6 The "hits" just keep on happening and these trends are certain to continue to accelerate.

NOW is the time to take a positive step and get a grip on these new dynamic opportunities to reach a larger audience.

Published in: Business, News & Politics
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  • Bonjour
    Mon nom est Mlle merci hassan j'ai vu votre profil aujourd'hui et je
    est devenu intéressé à vous, je tiens également à vous en savez plus
    et je veux que vous envoyez un e-mail à mon adresse email afin que je puisse vous donner ma photo
    votre nouvel ami.

    mercy_hassan22@yahoo.in

    =====================================================================

    Hello
    My name is Miss mercy hassan I saw your profile today and i
    became interested in you, I will also want to know you more
    and I want you to send an email to my mailbox so that I can give you my picture
    yours new friend.

    mercy_hassan22@yahoo.in
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Transcript of "Mastering the Social Media Mix"

  1. 1. Mastering the Social Media Mix JON LELAND President & Creative Director, ComBridges.com Dean, New Marketing University, NewMarU.com This entire presentation is © 2012 Jon Leland, ComBridges & Laxmi’s Media, Inc. All Rights Reserved.Thursday, May 3, 12
  2. 2. Welcome! Thanks to Linda! Yes, I will send you a copy of these Slides Yes, there will be a Break Your ebook, “Internet Marketing: 8 Key Concepts Every Business MUST Know” is coming ‘real soon’Thursday, May 3, 12
  3. 3. Agenda The Water We Swim In SEO Authentic Voice PPC Advertising Relationship Building YouTube/Video The Social Eco-System Facebook Content Marketing How-to Demos Leads & Funnel ProcessThursday, May 3, 12
  4. 4. This is Not... A silver bullet A get rich quick formula One size fits all Easy peazy... “It’s always more complicated than you think it is.”Thursday, May 3, 12
  5. 5. Workshop Purpose To bridge the Grand Canyon Gap between YOU and Web technologies by showing how to use New Marketing (social media & Internet media) to build authentic, sustainable online business relationships.Thursday, May 3, 12
  6. 6. Objectives & Planning “You Can’t Hit a Target You Can’t See, and You Can’t See a Target You Don’t Have.” — Zig Ziglar What Are Your Objectives Today?Thursday, May 3, 12
  7. 7. “The only constant is change.”Thursday, May 3, 12
  8. 8. Less than 20 years!Thursday, May 3, 12
  9. 9. The Water We Swim In Understanding the Universal “Platform”Thursday, May 3, 12
  10. 10. Take Action “We always overestimate the change that will occur in the next two years, and underestimate the change that will occur in the next ten. Dont let yourself be lulled into inaction.” — Bill GatesThursday, May 3, 12
  11. 11. Authentic VoiceThursday, May 3, 12
  12. 12. Earned Media “Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” — Seth GodinThursday, May 3, 12
  13. 13. “Word of mouth is the original form of social media... Remarkable things get remarked about.” — John Moore, WOMMAThursday, May 3, 12
  14. 14. Thursday, May 3, 12
  15. 15. Exercise: What is Your Compelling Promise? Does Your “Authentic Voice” Resonate?Thursday, May 3, 12
  16. 16. “The easiest customers to get are almost never the best ones.” — Seth GodinThursday, May 3, 12
  17. 17. Relationship BuildingThursday, May 3, 12
  18. 18. How to Create Connection Be Exceptional Sustainable Relationship Building: “Lead with Value” Share High Quality, Valuable Content (“80-20 Rule” of value vs promotion)Thursday, May 3, 12
  19. 19. Your Social Media Eco-SystemThursday, May 3, 12
  20. 20. The Social Graph The Marriage of Search & Social Examples: Klout.com Summify via Wikipedia ZiteThursday, May 3, 12
  21. 21. Two Kinds of Pull DynamicsThursday, May 3, 12
  22. 22. NEXT GENERATION WORD-OF-MOUTH Connect with Brand Advocates & Influencers to Create “A Tribal Wave” of Social RecommendationsThursday, May 3, 12
  23. 23. Attract to Your In-Bound Marketing HubThursday, May 3, 12
  24. 24. Beyond the What Happens Next?Thursday, May 3, 12
  25. 25. Beyond the “Activate Your Fans. Don’t Just Collect Them Like Baseball Cards.” — Jay BaerThursday, May 3, 12
  26. 26. Only the Beginning...Thursday, May 3, 12
  27. 27. Keep Your Goal In MindThursday, May 3, 12
  28. 28. Create a Relationship Building StrategyThursday, May 3, 12
  29. 29. © 2012 Infusionsoft “A failure to plan is a plan to fail.”Thursday, May 3, 12
  30. 30. Be Willing to ExperimentThursday, May 3, 12
  31. 31. Content Marketing Pathways to Permission. Avenues to Authority.Thursday, May 3, 12
  32. 32. Digital Content = A New Media WorldThursday, May 3, 12
  33. 33. Establish Authority The EBook Explosion Free Downloads Revenue Opportunity John Locke: “How I Sold 1 Million eBooks in 5 Months” Blogs, Vlogs & Podcasts Video via YouTube++ Webinars & SlideShare Live & Virtual Events by Ann Handley of MarketingProfs.com (use Facebook & LinkedIn)Thursday, May 3, 12
  34. 34. Lead Capture & NurturingThursday, May 3, 12
  35. 35. Lead Capture Play with “Personas” Create Goals for Each Type of Lead Offer Incentives Customized for Each Type of LeadThursday, May 3, 12
  36. 36. Lead Nurturing Targeted Sequences Automated Follow-Up Integrated CRMThursday, May 3, 12
  37. 37. SEO Search Engine OptimizationThursday, May 3, 12
  38. 38. New Access to New NichesThursday, May 3, 12
  39. 39. Long Tails Keywords Are More EffectiveThursday, May 3, 12
  40. 40. SEO: Beyond the SERP SEO Meets Social Media YouTube Search Search, Plus Your World Google+ http://www.youtube.com/watch?v=8Z9TTBxarbs Tweets, LinkedIn, et. al.Thursday, May 3, 12
  41. 41. Understanding Key Concepts Keywords: Mission Critical Points of Focus The Gospel of Relevance Pros & Cons of “The Long Tail” >Thursday, May 3, 12
  42. 42. Keyword Research Google Keyword Tool Do It Yourself vs Professional Help Software: WordTracker Keyword Discovery Market SamuraiThursday, May 3, 12
  43. 43. Component 1 of 2: On-Page Factors HTML Web Page Components Title & Description Meta Tags Headlines & Sub-Heads Body Text (Keyword Density)Thursday, May 3, 12
  44. 44. Component 2 of 2: Off-Page Factors Link Equity & Authority Building ‘Referral Networks’ via WikipediaThursday, May 3, 12
  45. 45. Pay-Per-Click Advertising “PPC”Thursday, May 3, 12
  46. 46. Accountability Comes to AdvertisingThursday, May 3, 12
  47. 47. Astounding Value Per Lead and Interactive...Thursday, May 3, 12
  48. 48. Highly Targeted & Relatively Easy Web-Based Software Apps Budgets Are Easy to Control Launch & Learn Valuable Feedback & Market Research (Tim Ferris, “Four Hour Work Week”)Thursday, May 3, 12
  49. 49. PPC Ad Channels Google AdWords — Keyword Driven Facebook Ads — Profile Attribute Driven LinkedIn Ads — Geo-targeted, even more specific criteria Video Ads on YouTube — Context/Clip Specific OptionThursday, May 3, 12
  50. 50. The Video RevolutionThursday, May 3, 12
  51. 51. Video is Now a ‘Must Have’ The Medium of the Web is Morphing: Video is Part of “The Visual Web” (i.e. Instagram/Pinterest/Tumblr) YouTube is the #2 Search Engine Relationship Building Loves Virtual “Eye-to-Eye” ContactThursday, May 3, 12
  52. 52. What Makes an Effective Video? A Well-Optimized Channel (SEO) Authentic Voice Leading with Value A Regular, Sustainable Frequency Reasonable Production ValuesThursday, May 3, 12
  53. 53. Video Production Tips Audio If You Must with Flip/Phone, Get Subject Close Lighting (Avoid Back-Lighting) Add Graphic Components Tell A Story Keep It Under 2-MinutesThursday, May 3, 12
  54. 54. FacebookThursday, May 3, 12
  55. 55. The #1 Internet DestinationThursday, May 3, 12
  56. 56. A New Über-Social Web Profiles vs. Pages example: http://www.facebook.com/combridges.fb “Likes” — What Happens Next? Tell Stories with Pictures & Videos Engagement via iFrames: Lead Capture & More App tip: GroSocial.comThursday, May 3, 12
  57. 57. How-to DemoThursday, May 3, 12
  58. 58. “How Do Dey Do Dat?” Time Management Editorial Planning & Frequency Buffer, HootSuite & Auto-Tweets Anatomy of a Post: Blog, FB, LI, Twitter, YT (multi-action clip board) Twitter Lists & Paper.li Email signatures including Gmail via WiseStamp & Rapportive See Free Guidebook!Thursday, May 3, 12
  59. 59. TwitterThursday, May 3, 12
  60. 60. An Arena of Immediate ActionThursday, May 3, 12
  61. 61. Micro, Mobile & Highly Interactive Listening Powerful Prospecting Leverage Lists Social graph developmentThursday, May 3, 12
  62. 62. LinkedInThursday, May 3, 12
  63. 63. Professional Networking Powerful “Executive Search” Promote Events Participate Appropriately in GroupsThursday, May 3, 12
  64. 64. Success in Small Steps “It’s not a choice between success and failure in living the dream, it’s a choice, today, between a tiny step and no step.” — Steve ChandlerThursday, May 3, 12
  65. 65. Thank You! New ComBridges “Success” Packages ($1,700 savings) Special Savings for Four-Part Online Course Subscription Options for “Wonderful” ENews & NewMarU Your Feedback Please! Testimonials are ALWAYS Welcome ;)Thursday, May 3, 12
  66. 66. Thank You! ComBridges.com NewMarU.com LindaKosut.comThursday, May 3, 12
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