How To: Introduction To Blogging
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How To: Introduction To Blogging



My first presentation on blogging 'way back' in 2007 to the California Condor Association The idea was to give the Conservation board a 'how to' tutorial highlighting ...

My first presentation on blogging 'way back' in 2007 to the California Condor Association The idea was to give the Conservation board a 'how to' tutorial highlighting blogging basics.



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    How To: Introduction To Blogging How To: Introduction To Blogging Presentation Transcript

    • introduction to blogging by: jon clark
    • so what is blogging anyway?
    • blogging defiiiiiiined
      • ‘ a blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. t he term blog is a shortened form of weblog or web log. a uthoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. a person who posts these entries is called a “blogger”. a blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). b logs use a conversational style of documentation. o ften blogs focus on a particular “area of interest”, such as Washington, D.C.’s political goings-on. s ome blogs discuss personal experiences.’
    • blogging defined
      • ‘ f rom “ w eb log.” a blog is basically a journal that is available on the web.
      • t he activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”
    • blogging guidelines
      • b logs are usually (but not always) written by one person & updated pretty regularly
      • b logs are often (but not always) written on a particular topic
      • blogs should be factual, accurate and provide context to the argument or statement.
      • blogs should be written as ‘yourself’ to add credibility.
    • common blog features
      • c ontent
      • archives
      • comments
      • links or “blogroll”
      • feeds – “ RSS, A tom or RDF files ”
      • article tags
    • the blog content
      • o n a blog, the content consists of articles (also called "posts" or "entries") that the author(s) writes.
      • t ypically, blog authors compose their articles in a web-based interface, built into the blogging system itself.
      • write relevant and write often – new content is the source of continued readership (and new readership)
    • the blog comments
      • o ne of the most exciting features of blogging tools are the comments.
      • t his highly interactive feature allows users to comment upon article posts and link to your posts.
      • links to your post are know as ‘ trackbacks ’ or ‘ pingbacks '
    • the blog archive
      • a lot of blogs feature an archive based on dates (like a monthly or yearly archive).
      • t he front page of a blog may feature a calendar of dates linked to daily archives.
      • a rchives can also be based on categories featuring all the articles related to a specific category.
    • the ‘blogroll’
      • a blogroll is a list, sometimes categorized, of links to webpages the author of a blog finds worthwhile or interesting.
      • t he links in a blogroll are usually to other blogs with similar interests.
      • t he blogroll is often in a "sidebar" on the page or featured as a dedicated separate web page.
    • the blog feeds
      • a F eed is a function of special software that allows "Feedreaders" to access a site automatically looking for new content and then post updates about that new content to another site.
      • t his provides a way for users to keep up with the latest and hottest information posted on different blogging sites.
      • s ome Feeds include RSS (alternately defined as "Rich Site Summary" or "Really Simple Syndication"), Atom or RDF files.
    • ok, I am ready to start my blog!
    • choose a niche topic
      • something that interests you
      • something that is ‘popular’
      • something that has competition – just not too much or too little.
      • will you have enough content?
    • choose a platform
      • (free)
      • (free)
      • Movable Type ($$)
      • ($$)
    • choosing a blog ‘domain’
      • w hat is the topic of the blog?
      • what is your source of traffic?
      • easy to spell, pronounce, remember & type
      • up to 67 characters (shorter the better)
      • consider hyphens or numbers
      • get a second opinion
      • use keywords
      • make it brandable
    • choose a blog ‘domain’
    • condor related blogs & blog posts
    • blog resources
      • 23 questions for prospective bloggers
      • rss feeds explained
      • intro to blogging – wordpress
      • blogger – help
      • corporate blogging guidelines**
    • thank you!
      • For copies of this presentation:
      • e-mail me at [email_address]
      • DM me @ jonleeclark