How To: Introduction To Blogging

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My first presentation on blogging 'way back' in 2007 to the California Condor Association http://cacondorconservation.org/. The idea was to give the Conservation board a 'how to' tutorial highlighting …

My first presentation on blogging 'way back' in 2007 to the California Condor Association http://cacondorconservation.org/. The idea was to give the Conservation board a 'how to' tutorial highlighting blogging basics.

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Transcript

  • 1. introduction to blogging by: jon clark
  • 2. so what is blogging anyway?
  • 3. blogging defiiiiiiined
    • ‘ a blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. t he term blog is a shortened form of weblog or web log. a uthoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. a person who posts these entries is called a “blogger”. a blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). b logs use a conversational style of documentation. o ften blogs focus on a particular “area of interest”, such as Washington, D.C.’s political goings-on. s ome blogs discuss personal experiences.’
  • 4. blogging defined
    • ‘ f rom “ w eb log.” a blog is basically a journal that is available on the web.
    • t he activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”
  • 5. blogging guidelines
    • b logs are usually (but not always) written by one person & updated pretty regularly
    • b logs are often (but not always) written on a particular topic
    • blogs should be factual, accurate and provide context to the argument or statement.
    • blogs should be written as ‘yourself’ to add credibility.
  • 6. common blog features
    • c ontent
    • archives
    • comments
    • links or “blogroll”
    • feeds – “ RSS, A tom or RDF files ”
    • article tags
  • 7. the blog content
    • o n a blog, the content consists of articles (also called "posts" or "entries") that the author(s) writes.
    • t ypically, blog authors compose their articles in a web-based interface, built into the blogging system itself.
    • write relevant and write often – new content is the source of continued readership (and new readership)
  • 8.  
  • 9.  
  • 10. the blog comments
    • o ne of the most exciting features of blogging tools are the comments.
    • t his highly interactive feature allows users to comment upon article posts and link to your posts.
    • links to your post are know as ‘ trackbacks ’ or ‘ pingbacks '
  • 11.  
  • 12. the blog archive
    • a lot of blogs feature an archive based on dates (like a monthly or yearly archive).
    • t he front page of a blog may feature a calendar of dates linked to daily archives.
    • a rchives can also be based on categories featuring all the articles related to a specific category.
  • 13.  
  • 14. the ‘blogroll’
    • a blogroll is a list, sometimes categorized, of links to webpages the author of a blog finds worthwhile or interesting.
    • t he links in a blogroll are usually to other blogs with similar interests.
    • t he blogroll is often in a "sidebar" on the page or featured as a dedicated separate web page.
  • 15.  
  • 16. the blog feeds
    • a F eed is a function of special software that allows "Feedreaders" to access a site automatically looking for new content and then post updates about that new content to another site.
    • t his provides a way for users to keep up with the latest and hottest information posted on different blogging sites.
    • s ome Feeds include RSS (alternately defined as "Rich Site Summary" or "Really Simple Syndication"), Atom or RDF files.
  • 17.  
  • 18. ok, I am ready to start my blog!
  • 19. choose a niche topic
    • something that interests you
    • something that is ‘popular’
    • something that has competition – just not too much or too little.
    • will you have enough content?
  • 20. choose a platform
    • Blogger.com (free)
    • WordPress.com (free)
    • Movable Type ($$)
    • WordPress.org ($$)
  • 21. choosing a blog ‘domain’
    • w hat is the topic of the blog?
    • what is your source of traffic?
    • easy to spell, pronounce, remember & type
    • up to 67 characters (shorter the better)
    • consider hyphens or numbers
    • get a second opinion
    • use keywords
    • make it brandable
  • 22. choose a blog ‘domain’
  • 23. condor related blogs & blog posts
    • arizonatravel.wordpress.com
    • girlscientist.blogspot.com
    • blogs.britannica.com
    • birddigiscoping.com
    • lauraerickson.blogspot.com
    • birdfeedersbirdhouses.com
    • condorblog.blogspot.com
  • 24. blog resources
    • 23 questions for prospective bloggers
    • rss feeds explained
    • intro to blogging – wordpress
    • blogger – help
    • corporate blogging guidelines**
  • 25. thank you!
    • For copies of this presentation:
    • e-mail me at [email_address]
    • DM me @ jonleeclark