Your real estate resume


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Your real estate resume

  1. 1. Your Real Estate Resumé How to create the perfect resumé for you.
  2. 2. Resumé Outline <ul><li>Here you can find the essentials for building another personalized window to your clients. </li></ul><ul><li>The following is a guide. We encourage you to exert your creative thinking and make this simple concept right for you! </li></ul><ul><li>A template for the Real Estate resumé is available to you through the Sutton Homebase in the Resource Centre </li></ul>
  3. 3. What will the Real Estate Resumé do for Me? <ul><li>PROVEN pre-listing device will readily get a listing appointment </li></ul><ul><li>Format will provide a PERSONALIZED delivery for EVERY prospect, EVERY time </li></ul><ul><li>Is a great way to INTRODUCE yourself to a new prospect and leave a lasting, favorable impression </li></ul><ul><li>Approach will allow you to demonstrate your BACKGROUND and MARKETING SKILLS to impress even FOR SALE BY OWNERS or EXPIRIES </li></ul>
  4. 4. What will the Real Estate Resumé do for Me? <ul><li>Marketing tool allows you to show off your TRACK RECORD and demonstrate that your service is DIFFERENT and UNIQUE </li></ul><ul><li>Vehicle allows you to demonstrate how you can attract HUNDREDS OF BUYERS through the use of VALUE-ADDED BRANDED PRODUCTS and SERVICES and AFFILIATE PROGRAMS </li></ul><ul><li>Means will guarantee you TESTIMONIALS </li></ul>
  5. 5. What will the Real Estate Resumé do for Me? <ul><li>Vehicle will give you the competitive edge to be the FIRST to make a formal presentation to the listing prospect </li></ul><ul><li>Marketing tool is EASY and INEXPENSIVE to provide to multiple prospects at the same time </li></ul><ul><li>This PROVEN pre-listing instrument is COMPATIBLE with the Marketing (Listing) Presentation in both hard copy and CD-ROM formats </li></ul>
  6. 6. Cover Page <ul><li>NAME: … of the prospect </li></ul><ul><li>ADDRESS: … of the prospect’s property </li></ul><ul><li>PREPARED BY: … your name </li></ul><ul><li>DATE: … you will personally deliver the resumé! </li></ul>
  7. 7. Introduction Page <ul><li>Picture </li></ul><ul><li>Contact Information </li></ul>SUSAN SHARP
  8. 8. Background Page <ul><li>ACADEMIC </li></ul><ul><ul><ul><li>Designations should be spelled out as to what they represent </li></ul></ul></ul><ul><ul><ul><li>Make points specific and brief </li></ul></ul></ul><ul><li>WORK </li></ul><ul><ul><ul><li>Express your experience in terms of how it will benefit the seller </li></ul></ul></ul><ul><ul><ul><li>Make points specific and brief </li></ul></ul></ul>
  9. 9. Background Page <ul><li>REAL ESTATE TRAINING / EDUCATION </li></ul><ul><ul><ul><li>State subject credits along with designation; i.e., certification, diploma, etc… </li></ul></ul></ul><ul><ul><ul><li>Indicate how seller will benefit from your experience </li></ul></ul></ul><ul><ul><ul><li>Make points specific and brief </li></ul></ul></ul>
  10. 10. Background Page <ul><li>MISSION STATEMENT </li></ul><ul><ul><ul><li>PURPOSE: To show how your service will be different and unique so that they will: </li></ul></ul></ul><ul><ul><ul><ul><li>Trust you </li></ul></ul></ul></ul><ul><ul><ul><ul><li>See that you are absolutely totally committed to excellence in the service you provide them </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Feel you care about them as individuals and have their best interests at heart </li></ul></ul></ul></ul><ul><ul><ul><li>Remember to personalize your thoughts, and demonstrate your mission </li></ul></ul></ul>“ Walk Your Talk”
  11. 11. Personal Track Record <ul><li>This represents listings that you personally secured and that were subsequently sold by yourself or someone else </li></ul><ul><ul><li>ADDRESS: Select recently sold comparable properties </li></ul></ul><ul><ul><li>ASKING PRICE: Price the property was listed at </li></ul></ul><ul><ul><li>SOLD PRICE: Price the property was sold at (Make sure that you select properties that sold at the maximum 3% - 5% variance to the asking price) </li></ul></ul>
  12. 12. Personal Track Record <ul><ul><ul><li>TIMES ON MARKET: The length of time the listed property was on the market prior to being sold </li></ul></ul></ul><ul><ul><ul><ul><li>Choose comparable that sold in a timeframe equal to, or less than, the local real estate board average </li></ul></ul></ul></ul><ul><ul><ul><li>SUTTON VALUE-ADDED COMMUNITY MARKETING EXCLUSIVE UNIQUE BUYER SOURCES: Buyer sources exclusively developed by YOU and Sutton: </li></ul></ul></ul><ul><ul><ul><li>Sutton 5-Star Mortgage Sutton Referral Directory </li></ul></ul></ul><ul><ul><ul><li> Technology Home Buyer Seminar </li></ul></ul></ul><ul><ul><ul><li>Home Seller Seminar Financial Planning Seminar </li></ul></ul></ul>
  13. 13. Office Track Record <ul><li>Represents Listings that your office secured that subsequently sold by you or someone else </li></ul><ul><ul><ul><li>The categories on this page are identical to those in “Personal Track Record” </li></ul></ul></ul><ul><ul><ul><li>“Office Track Record” is used in one of the following circumstances: </li></ul></ul></ul><ul><ul><ul><ul><li>When an agent is new to the business and does not yet have a personal listing inventory </li></ul></ul></ul></ul><ul><ul><ul><ul><li>When an experienced agent has no recent sales of their personal listing inventory </li></ul></ul></ul></ul><ul><ul><ul><ul><li>When an experienced agent does not have a personal listing inventory </li></ul></ul></ul></ul>
  14. 14. Testimonials Page <ul><li>Select 2-4 testimonial pages from previous customer/client(s) to present to your listing prospect </li></ul><ul><li>Surprisingly, it will take you no time at all to collect an outstanding portfolio of testimonials of which you shall be able to customize your selection for each and every listing prospect </li></ul><ul><li>Every testimonial will create a new client/customer, which in turn shall become a new testimonial for you! </li></ul><ul><li>View the following three examples to aid you with your personalization of each testimonial you present </li></ul>
  15. 15. TESTIMONIAL (OPTION A) “ the best choice I made was choosing Susan at Sutton!” BEFORE AFTER “ Nothing was working… we were very frustrated…Our property just wouldn’t sell…We lost time, money and confidence…We just didn’t know what to do next…” “ Susan had all the answers through her personalized marketing plan. She and Sutton had our property hold within TEN days. Thanks Susan, for a job well done!&quot;
  16. 16. TESTIMONIAL (OPTION B) “ the best choice I made was choosing Sutton!” BEFORE AFTER
  17. 17. TESTIMONIAL (OPTION C) “ the best choice I made was choosing Sutton!” BEFORE AFTER
  18. 18. Thank You Page <ul><li>The purpose of this page is to book an appointment or to remind the customer/ client of an appointment previously arranged </li></ul>Dear client; use first name basis if rapport allows you to exercise this option. This paves the way to a smooth closing.
  19. 19. Thank You Page <ul><li>Purpose is to: </li></ul><ul><ul><ul><li>preview their property </li></ul></ul></ul><ul><ul><ul><li>make a marketing presentation </li></ul></ul></ul><ul><ul><ul><li>review price and terms (make adjustments) </li></ul></ul></ul><ul><ul><ul><li>discuss strategy for offer presentations </li></ul></ul></ul><ul><ul><ul><li>review marketing strategy </li></ul></ul></ul><ul><li>Date, time, location of the appointment and closing statement </li></ul>
  20. 20. Let’s Review The Real Estate Resumé: <ul><li>PROVEN - gets the listing appointment </li></ul><ul><li>PERSONALIZED - for each prospect, every time </li></ul><ul><li>INTRODUCTION - leaves a positive, lasting impression </li></ul><ul><li>BACKGROUND - demonstrates your marketable skills </li></ul><ul><li>PERCEPTION - that your service is different and unique from the competition </li></ul><ul><li>MORE BUYERS - attracted through branded products and services and affiliate programs </li></ul>
  21. 21. Let’s Review The Real Estate Resumé: <ul><li>TESTIMONIALS - secured through previous customers and clients by way of pictures and text </li></ul><ul><li>TIMING - shall allow you to give a copy to your potential customer/client first, therefore setting the standard for the Marketing (Listing) Presentation </li></ul><ul><li>COST - economical to reproduce </li></ul><ul><li>COMPATIBILITY - is consistent with your Listing Presentation in both hard copy and CD-ROM formats </li></ul>
  22. 22. Mission Statement <ul><li>“ We are a company driven by Marketing and Technological excellence. Our mission is to meet and exceed all of our Customers’ needs and wants through innovative, household brands of products and services and affinity programs provided through our professional sales and marketing team.” </li></ul>“ We don’t follow in anyone’s footsteps…..we make them!”