Sellers proposal


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Sellers proposal

  1. 1. Sutton Group - Your Company Name Mary Housely 1234 Apartment Street Toronto, ON M1J 1J1 416-123-4567 The Advantage Marketing System Prepared by,
  2. 2. Three Critical Factors of Marketing Your Home <ul><li>The Role of The Real Estate Community </li></ul><ul><li>My Role as Your Marketing Coordinator </li></ul><ul><li>Our System of Getting You the Highest Realistic Price </li></ul>
  3. 3. Why Choose Mary Housely? <ul><li>Over XX years of real estate experience </li></ul><ul><li>XXXX homes sold and over $XXX million in volume </li></ul><ul><li>I guarantee my service to you </li></ul><ul><li>Check me out at </li></ul>
  4. 4. The Role of The Real Estate Community Who Represents You? Sell Our Own Listing Becomes Limited Dual Agent Sellers Agent Duties to Seller Sell Our Own Listing Buyers Agents Duties to Buyer Transaction Broker Limited Duties to Both Becomes Limited Dual Agent
  5. 5. Services I Can Provide You Sellers Agent Buyers Agent Limited Dual Agent Represent You Represent Buyer No Advocacy Limited Duties Market Trends Market Trends Market Trends School Info School Info School Info Negotiate for you Negotiates for Buyer Presents Info to Parties Follow up Follow up Follow up Markets Homes Shows Homes Both Markets & Shows
  6. 6. My Commitment to You <ul><li>To Communicate with you Regularly! </li></ul><ul><li>To Get You Top Dollar! </li></ul><ul><li>To Meet Your Timetable! </li></ul><ul><li>To Provide You with Accurate Market Trends! </li></ul>
  7. 7. The Role of the Real Estate Community In House 23% Other Companies 77% Nationally, only a small percentage of homes are sold by the listing agent & company. We need to get all companies involved!!
  8. 8. Where Do Buyers Come From? <ul><li>78% of Buyers Come From other Brokers </li></ul><ul><li>6% of Buyers Come From Sign Calls </li></ul><ul><li>3% of Buyers Come From Ads </li></ul><ul><li>13% Come from other Sources such as </li></ul><ul><ul><ul><li>Flyers </li></ul></ul></ul><ul><ul><ul><li>Open Houses </li></ul></ul></ul><ul><ul><ul><li>Target Marketing </li></ul></ul></ul><ul><ul><ul><li>Internet and Electronic Media </li></ul></ul></ul>
  9. 9. Capturing Buyer Agents’ Attention!!! Re/Max Prudential Century 21 Royal LePage Independents HomeLife Coldwell Banker
  10. 10. Capturing Buyers Working with Other Brokers <ul><li>Create a marketing position to put pressure on other </li></ul><ul><li>agents to show your home </li></ul><ul><li>Marketing to the top XXX Agents </li></ul><ul><li>Agent Marketing Sessions </li></ul><ul><li>Relocation Buyers </li></ul><ul><li>My Network of Past Clients </li></ul><ul><li>Top Producers Within My Office </li></ul><ul><li>My Provincial & National Contacts </li></ul>
  11. 11. Key Benefits and Services <ul><li>Internet and Electronic Delivery Systems </li></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><li>Digital Tour of Your Home ( </li></ul><ul><li>Customer Service </li></ul><ul><li>Image and Reputation </li></ul>
  12. 12. Your Home
  13. 15. Merchandising Your Home <ul><li>The first impression </li></ul><ul><li>Light, neutral and bright </li></ul><ul><li>Uncluttered </li></ul>
  14. 16. Your Pricing Strategy is Critical <ul><li>Overpricing….. </li></ul><ul><ul><ul><li>It makes others look better </li></ul></ul></ul><ul><ul><ul><li>Fewer Sales People Will Show Your Home </li></ul></ul></ul><ul><ul><ul><li>Buyers are unwilling to negotiate </li></ul></ul></ul><ul><ul><ul><li>Lost Time </li></ul></ul></ul><ul><ul><ul><li>Reduces Competition </li></ul></ul></ul>Percent Retained 30 to 120 Days
  15. 17. Pricing Your Home to Get Top Dollar Asking Price 10% to 15% Above Market Market Value 10% Below Percentage of Prospective Buyers Willing to Look At Your Home 10% 60% 90% Your Listing Price Determines the Demand The Buyer Pool
  16. 18. Thanks for Considering My Services <ul><li>You Have Many Choices of REALTORS ® </li></ul><ul><li>I appreciate the consideration of working for </li></ul><ul><li>you and look forward to giving you </li></ul><ul><li>outstanding service. </li></ul><ul><li>Mary Housely </li></ul><ul><li>416-123-4567 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>corporate site: </li></ul>