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Active design is the dynamic expression of the content experience, contextualized to the desired Audience and and designed to solicit a specific Action. By dynamically targeting each Audience with the right Action, publishers can increase subscriptions, Facebook fans, Twitter followers, page views, and more.
Imagine a world where publishers convert the data used for advertising into fuel for a personalized content experience.
With active design, anything is possible:
- targeting active readers with personalized content recommendations;
- showing a custom message to visitors arriving before a big event;
- displaying the right call to action to each visitor – e.g. a Like button to a Facebook user or a Follow button to a Twitter visitor;
- inviting returning visitors to subscribe to your site; and
- lowering your bounce rate among visitors from search, by giving them a thematic discovery experience.
Active design need not be difficult, expensive, or require custom coding. With the new Wibiya, active design is easy, simple, and free! Get started at www.wibiya.com.
Larger publishers can take advantage of Wibiya VIP, our complimentary offering that delivers unique solutions to publishers of scale. Contact us today at email@example.com.