ROLLS ROYCE   By Jon Beardslee       #NMDL     Section 703
TARGET MARKET AND GOALS• Target Market   • Wealthy middle aged     people   • Bloggers• Goals   • Get people talking about...
BUDGET• $750,000 per month   Agency Costs        $150,00-200,000   Blogging            $100,000   Google AdWords      $350...
AGENCY WORK•   Blogging•   Putting together creative work for campaign•   Setting up Google AdWords•   Finding a blogger
HOW TO MARKET• Blogs• Google  AdWords• Twitter            https://twitter.com/images/resources/twitter-bird-white-on-blue....
BLOGS• What to blog about?   • Release dates   • Specifics of car   • Celebrities   • Videos   • Pictures
GOOGLE ADWORDS  Rolls Royce          Rolls Royce Cars  Be Luxurious         March 5, 2013  The New Wraith       The Wraith...
TWITTER• What to post?   • Release dates   • Videos   • Pictures   • Contests
TO FINISH…• Market to wealthy and middle aged people• Budget of $750,000 per month• Get the word out with:   • Twitter   •...
REFERENCES•   http://yourbusiness.azcentral.com/advertising-agency-fee-structures-4029.html•   http://www.pocketables.com/...
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Nmdl presentation

  1. 1. ROLLS ROYCE By Jon Beardslee #NMDL Section 703
  2. 2. TARGET MARKET AND GOALS• Target Market • Wealthy middle aged people • Bloggers• Goals • Get people talking about the car • Make people think of • class http://aclassyblog.com/wp- content/uploads/2012/08/rollsroycephantomcoupeaviator6-589x392.jpg
  3. 3. BUDGET• $750,000 per month Agency Costs $150,00-200,000 Blogging $100,000 Google AdWords $350,000-$400,000 Twitter $50,000-$100,000
  4. 4. AGENCY WORK• Blogging• Putting together creative work for campaign• Setting up Google AdWords• Finding a blogger
  5. 5. HOW TO MARKET• Blogs• Google AdWords• Twitter https://twitter.com/images/resources/twitter-bird-white-on-blue.png
  6. 6. BLOGS• What to blog about? • Release dates • Specifics of car • Celebrities • Videos • Pictures
  7. 7. GOOGLE ADWORDS Rolls Royce Rolls Royce Cars Be Luxurious March 5, 2013 The New Wraith The Wraith Is Here www.rollsroyce.com www.rollsroyce.com
  8. 8. TWITTER• What to post? • Release dates • Videos • Pictures • Contests
  9. 9. TO FINISH…• Market to wealthy and middle aged people• Budget of $750,000 per month• Get the word out with: • Twitter • Blogs • Google AdWrods
  10. 10. REFERENCES• http://yourbusiness.azcentral.com/advertising-agency-fee-structures-4029.html• http://www.pocketables.com/images/2012/10/google-logo.jpg• http://www.nndb.com/people/963/000047822/roger-federer-1-sized.jpg• http://strumors.automobilemag.com/files/2013/02/Rolls-Royce-Wraith-coupe-rear-view- teaser-623x389.jpg• https://twitter.com/images/resources/twitter-bird-white-on-blue.png

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