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Simple techniques to make your message<br />StandOut<br />Jon Barrett<br />
Our minds have to filter out everything that is irrelevant<br />
Message????<br />Information <br />Your audience&apos;s mind is constantly filtering out the irrelevant to understand ‘you...
You need to make it easier for the minds of your audience<br />Because… <br />Easier on the mind<br />	= Interest for long...
Transform your audience from this…<br />To this…<br />By making it easier on their minds <br />
Give the mind 			<br />multiple levels<br />to access <br />information<br />
In which graph is it easier to see the message?<br />Top 15%<br />Overall Performance KPI%<br />
Two levels of information… <br />Primary… arrow/’Top 15%’,<br />Secondary… numbers<br />Top 15%<br />Overall Performance K...
Use intuitive colours to make conclusions leap off the page, plus numbers to support it…<br />
The conclusion of a complex matrix<br />can be quickly appreciated… <br />Lindsey Mills<br />BA (Hons) IT & Psychology <br />
Initial conclusions can be quickly understood, drill into the text for supporting information<br />
Using intuitive scoring methods (like eBay/Amazon) can make conclusions readily understood <br />
Combining colours with star ratings allow<br />primary and secondary outcomes to be easily seen<br />
Text size can be used to differentiate <br />primary and secondary levels… <br />
Colour and text size combined for three levels of info… <br />
Stand out<br />by making your message<br />clear…<br />
…and you will find that your audiences will be more<br />interested in<br />what you<br />have to<br /> say<br />Jon Barre...
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Simple Techniques To Make Your Message Stand Out

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Have people 'get your message' faster and easier by having it accessible at multiple levels.

Published in: Design, Education, Technology
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Transcript of "Simple Techniques To Make Your Message Stand Out"

  1. 1. Simple techniques to make your message<br />StandOut<br />Jon Barrett<br />
  2. 2. Our minds have to filter out everything that is irrelevant<br />
  3. 3. Message????<br />Information <br />Your audience&apos;s mind is constantly filtering out the irrelevant to understand ‘your message’<br />
  4. 4. You need to make it easier for the minds of your audience<br />Because… <br />Easier on the mind<br /> = Interest for longer<br /> = Engagement with the information<br /> = An informed decision<br /> = Your objective achieved<br />
  5. 5. Transform your audience from this…<br />To this…<br />By making it easier on their minds <br />
  6. 6. Give the mind <br />multiple levels<br />to access <br />information<br />
  7. 7. In which graph is it easier to see the message?<br />Top 15%<br />Overall Performance KPI%<br />
  8. 8. Two levels of information… <br />Primary… arrow/’Top 15%’,<br />Secondary… numbers<br />Top 15%<br />Overall Performance KPI%<br />
  9. 9. Use intuitive colours to make conclusions leap off the page, plus numbers to support it…<br />
  10. 10. The conclusion of a complex matrix<br />can be quickly appreciated… <br />Lindsey Mills<br />BA (Hons) IT & Psychology <br />
  11. 11. Initial conclusions can be quickly understood, drill into the text for supporting information<br />
  12. 12. Using intuitive scoring methods (like eBay/Amazon) can make conclusions readily understood <br />
  13. 13. Combining colours with star ratings allow<br />primary and secondary outcomes to be easily seen<br />
  14. 14. Text size can be used to differentiate <br />primary and secondary levels… <br />
  15. 15. Colour and text size combined for three levels of info… <br />
  16. 16. Stand out<br />by making your message<br />clear…<br />
  17. 17. …and you will find that your audiences will be more<br />interested in<br />what you<br />have to<br /> say<br />Jon Barrett<br />

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