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Simple Techniques To Make Your Message Stand Out
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Simple Techniques To Make Your Message Stand Out

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Have people 'get your message' faster and easier by having it accessible at multiple levels.

Have people 'get your message' faster and easier by having it accessible at multiple levels.

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    Simple Techniques To Make Your Message Stand Out Simple Techniques To Make Your Message Stand Out Presentation Transcript

    • Simple techniques to make your message
      StandOut
      Jon Barrett
    • Our minds have to filter out everything that is irrelevant
    • Message????
      Information
      Your audience's mind is constantly filtering out the irrelevant to understand ‘your message’
    • You need to make it easier for the minds of your audience
      Because…
      Easier on the mind
      = Interest for longer
      = Engagement with the information
      = An informed decision
      = Your objective achieved
    • Transform your audience from this…
      To this…
      By making it easier on their minds
    • Give the mind
      multiple levels
      to access
      information
    • In which graph is it easier to see the message?
      Top 15%
      Overall Performance KPI%
    • Two levels of information…
      Primary… arrow/’Top 15%’,
      Secondary… numbers
      Top 15%
      Overall Performance KPI%
    • Use intuitive colours to make conclusions leap off the page, plus numbers to support it…
    • The conclusion of a complex matrix
      can be quickly appreciated…
      Lindsey Mills
      BA (Hons) IT & Psychology
    • Initial conclusions can be quickly understood, drill into the text for supporting information
    • Using intuitive scoring methods (like eBay/Amazon) can make conclusions readily understood
    • Combining colours with star ratings allow
      primary and secondary outcomes to be easily seen
    • Text size can be used to differentiate
      primary and secondary levels…
    • Colour and text size combined for three levels of info…
    • Stand out
      by making your message
      clear…
    • …and you will find that your audiences will be more
      interested in
      what you
      have to
      say
      Jon Barrett