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Simple, Powerful & Effective Powerpoint Presentation Slide Design
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Simple, Powerful & Effective Powerpoint Presentation Slide Design

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How can we design presentation slides that powerfully convey our message and engage our audience?

How can we design presentation slides that powerfully convey our message and engage our audience?

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  • What are we trying to do here?The objective is to turn…It can be done, we’ve done it, and now we’re sharing this across the company so we can all do this.
  • It is not about delivery
  • How you put your slides together and what you put on them
  • Open it out for some ideas on some reasons why we would use a PowerPoint?
  • The aha moment!Have your audience Get your Message faster.Have them see your point of view. Have them understand why you are making your recommendation as you are.
  • Let’s start by answering this question… Why do we even need new presentation guidelines? After all, it wasn’t long (6 years!) since many of us all had presentation training. But a lot has changed in those 6 years in the world of presentation design.
  • In 2005 a new presentation style helped win $253 million from a drugs company!The new presentationtechnique made headlines when attorney Mark Lanier hired an innovative presentation designer to help him to win the lawsuit against a major drugs company. Fortune Magazine described the presentation as frighteningly powerful.The unprecedented legal victory triggered articles in the New York Times, the Wall Street Journal, Forbes and the Los Angeles Times.It gave huge publicity to a presentation technique based on science and research which had only just before this trial been published in what became a best selling book.The presentation style that was adopted in the Vioxx case was based on the contents of the book ‘Beyond Bullet Points’. In fact the author, Cliff Atkinson was personally involved in producing the slides for the trial.This book was purchased by Jon Barrett in 2007 and immediately changed the way we designed PowerPoint slide decks in Manchester.
  • Since 2005 there has been an explosion of books based on science & researchThese are all in JB’s library!The understanding that Beyond Bullet Points brought to what presentation style is highly effective has spawned a whole raft of books on presentation design. All of these follow similar principles to those used in the Vioxx case.
  • Since 2005 there has been an explosion of books based on science & researchThese are all in JB’s library!The understanding that Beyond Bullet Points brought to what presentation style is highly effective has spawned a whole raft of books on presentation design. All of these follow similar principles to those used in the Vioxx case.
  • We’ve been using these new techniques for over 3 years now with very positive results.We started off by getting an understanding of Why they worked and then started to apply them.The difference in how the presenter felt about them and how the audience responded was dramatic.
  • You can see by the projects here that we have already used the techniques on a wide range of projects from large prestigious projects to smaller ones.The slide decks we have produced have been for different purposes but equally effective.We have used them in marketing and bid presentations. We have used them in system options presentations where the team has had to consider which way to proceed in the building development based on our advice. And we have used it to present at completion of a design stage, to illustrate our proposed solutions.
  • You can see by the projects here that we have already used the techniques on a wide range of projects from large prestigious projects to smaller ones.The slide decks we have produced have been for different purposes but equally effective.We have used them in marketing and bid presentations. We have used them in system options presentations where the team has had to consider which way to proceed in the building development based on our advice. And we have used it to present at completion of a design stage, to illustrate our proposed solutions.
  • Whether you’re conscious of it or not?Why have you presented this slide to me?Why is this relevant?Why does this support your point?
  • Intelligent but non-technical people want to get your message quickly
  • Intelligent but non-technical people want to get your message quickly
  • You’re basically asking them to continuously decide which one of the two streams of information is relevant Do they listen to you or do they read your slide?
  • Would you hold a conversation with someone by holding a card in front of you with your words on? This is what people commonly do with PowerPoint
  • Your presentation should be MORE than just your words Your presentation should ADD something TO your words
  • Would you hold a conversation with someone by holding a card in front of you with your words on? This is what people commonly do with PowerPoint

Simple, Powerful & Effective Powerpoint Presentation Slide Design Simple, Powerful & Effective Powerpoint Presentation Slide Design Presentation Transcript

  • Powerful & Effective Presentation Design Part 1 – Slide DesignHelping you to stand out
  • This may NOTbe for you
  • NOT for the Top 5%
  • NOT for the Bottom 5%
  • IT ISforthe90%...
  • ‘Death by PowerPoint’‘FantasticPresentation!’
  • Words to describe your presentation… Brilliant P Simple Powerful Fantastic Clear Easy Concise
  • This is not…O How to presentO How to talk to your audienceO How to look the part
  • How toP DESIGN effective slides
  • Low expectations can easily be exceeded
  • In summary…The guidance onPowerPoint designhas changedWe can take a leadnow or catch up laterWhat is the guidanceand how can we takeadvantage of it?
  • Whyuse a PowerPoint Presentation?
  • Have your audienceGet IT quicker
  • Whynew guidelines?
  • In 2005 a new presentation style helped win $253m from US drugs company! ‘Frighteningly Powerful’ Voted by Amazon as Best Book of 2007
  • Since 2005 there has been an explosion of books based on science & research 2005 2007 2008 2009 2010
  • We need to catch up before we get left behind Manchester using these techniques Knowledge & since 2008 adoption increasing 2012
  • Do they workFor Us?
  • Presentations for… Bids & Marketing System Options Concept Design In Place of Reports
  • What the experts say… “PowerPoint is no longer just a visual aid for presenters. More and more companies are shifting to PowerPoint and away from text for day-to-day documents. PowerPoint has become one of the business leaders most important tools for winning in the idea marketplace.”
  • Great Feedback from Clients & Team… „A fantastic presentation‟ John Mothersole, Chief Executive Sheffield City Council „Brilliant, really easy to understand‟ Lynda Mather, Director G&T Project Management „Simple, clear and concise‟ Simon Haste, Head of Property Cats Protection
  • Excellent Feedback from Presenters & Staff „Fantastic. The message is much clearer and even more powerful with pictures. I love the way you‟ve built the story‟ Lee Hardy „The presentation went down really well, with the information really easily digested… it does our reputation a power of good‟ Nigel Hodgson, Ex-Director, Foreman Roberts „I can see why the client was impressed…. simple but clearly thought out‟ Duncan Zealey
  • Why?The Science behind it… Briefly…
  • Three key findings of science Memory overload In the mind of your audience 2 channel brain
  • Don’t overload working memorySensory Long-term Working
  • If your audience’s braingets overloaded theninterest is lost and youlose the power topersuade
  • Our minds (and your audience) are always asking WHY?
  • Our minds have to filter outeverything that is irrelevant
  • Information Message????
  • You need to make it easier for the minds of your audienceBecause… Easier on the mind = Interest for longer = Engagement with the information = An informed decision = Your objective achieved
  • Place your conclusion/message before your evidence “You can double the chance your message is understood by putting your conclusions before your supporting data. You can make readers 15% more likely to understand your slide if you use a complete sentence as the title”
  • We need to engage bothchannels of an audience’s brain visual cortex auditory cortex
  • ‘Written and spoken words use the sameshort-term memory, so when both are receivedat the same time, the audience suffers fromoverload’ Advanced Presentations by Design (2008) Asgdhi sjdsdk djfkl lsksld • This is a bullet pointed list sdlsks kddloe lksdop eoekos • that contains the same information fkd ldkfo slkd dfklor mdldo • that the presenter is saying but lskso not making any impact • you‟re not listening because you‟re reading the • whilst your reading bullet points!
  • Using images doubles the recall rate “What technique can make twice as many people remember your idea? The difference in all the studies was the use of visual imagery. This is called the picture- superiority effect and has been well known for at least 40 years.”
  • Whatare the new guidelines?
  • Amplification through simplification
  • What were the key points?
  • What’s wrong with this slide?
  • 3 simple rules… One point per slide Clearly State what that one point is Illustrate that point
  • One point per slideExtra slides are free!
  • Clearly Statewhat that one point is
  • Headlines NOT Headings
  • Replace a heading with a headline…Create a news article Headline
  • Stuart Pearce’s Post-Match Interview England lost 3-2 to the Netherlands in a friendly as Arjen Robbens late winner halted a comeback that looked to have earned Pearces side a draw. But the emphasis will now turn to the search for Fabio Capellos replacement. "I would be confident taking the squad to the Euros, that wouldnt daunt me at all," said Pearce. "I dont think after that period I have the experience for the job. All Im doing is buying the Football Association some time. "The full-time manager of England at this moment in time is probably somebody else, not me."
  • 11 Words
  • 8 Words
  • Petrol PricesPetrol has been pushed up by oil prices, which haverisen in recent months due to tensions over Iransnuclear plans and unrest in the region.The weak pound has also been making oil, which isbought in US dollars, more expensive for Britishbuyers.The price of Brent crude oil hit a 43-month high onThursday, peaking at $128.40 a barrel in New York.The average price of diesel, which was already at anall-time high, continued to rise to 144.67p per litre,Experian Catalist said.
  • 5 Words
  • Everything we do is driven by SustainabilityCorporate Targets Sustainability Life Comfort Building Expectancy Regulations Energy Capital Running Energy Use Cost Cost Management MEP Design
  • We recommendAdiabatic Cooling (needs additional mechanical cooling)
  • Illustratethat point
  • Use AutoCAD Impression Tenant Comms Room Cooling
  • Use photo’s and images
  • Use photo’s and images Electrical SystemDiagrammatic
  • Highlight the conclusions of your data
  • These techniques result in ENGAGING Presentations Easier for Non- Get theTechnical Audience Message Faster Faster & Better Decision Making
  • The difference is clear… SwordsAfter…
  • Clear, simple and concise slides
  • A typical presentation
  • Illustrateyour point toEnhanceyour message
  • One surprising side-effect… Most peoplewill not want a copy of yourpresentation!
  • Parts 2 & 3 coming soon… Part 2 Presenting Your Data Part 3 Structuring Your Presentation
  • Let’s allstand out in 2012