Powerful & Effective         Presentation               Design      Part 1 – Slide DesignHelping you to stand out
This may  NOTbe for you
NOT for the Top 5%
NOT for the Bottom 5%
IT ISforthe90%...
‘Death by PowerPoint’‘FantasticPresentation!’
Words to describe your   presentation…        Brilliant                    P        Simple       Powerful       Fantastic ...
This is not…O   How to presentO   How to talk to your audienceO   How to look the part
How toP   DESIGN    effective     slides
Low expectations  can easily be   exceeded
In summary…The guidance onPowerPoint designhas changedWe can take a leadnow or catch up laterWhat is the guidanceand how c...
Whyuse a PowerPoint  Presentation?
Have your audienceGet IT     quicker
Whynew guidelines?
In 2005 a new presentation style helped  win $253m from US drugs company!                     ‘Frighteningly Powerful’    ...
Since 2005 there has been an explosion of books based on science & research   2005   2007   2008   2009    2010
We need to catch up before we       get left behind     Manchester using     these techniques    Knowledge &        since ...
Do they workFor Us?
Presentations for…  Bids & Marketing   System Options   Concept Design In Place of Reports
What the experts say…      “PowerPoint is no longer just a      visual aid for presenters.      More and more companies ar...
Great Feedback from  Clients & Team… „A fantastic presentation‟ John Mothersole, Chief Executive Sheffield City Council   ...
Excellent Feedback from   Presenters & Staff „Fantastic. The message is much clearer and even more powerful with pictures....
Why?The Science behind it…       Briefly…
Three key findings of science        Memory overload        In the mind of your audience        2 channel brain
Don’t overload working memorySensory                   Long-term            Working
If your audience’s braingets overloaded theninterest is lost and youlose the power topersuade
Our minds (and your audience) are      always asking WHY?
Our minds have to filter outeverything that is irrelevant
Information              Message????
You need to make it easier for    the minds of your audienceBecause…    Easier on the mind           = Interest for longer...
Place your conclusion/message     before your evidence           “You can double the chance           your message is unde...
We need to engage bothchannels of an audience’s brain                        visual cortex   auditory cortex
‘Written and spoken words use the sameshort-term memory, so when both are receivedat the same time, the audience suffers f...
Using images doubles the recall rate              “What technique can make              twice as many people              ...
Whatare the new guidelines?
Amplification through simplification
What were the key points?
What’s wrong with this slide?
3 simple rules…     One point     per slide     Clearly State     what that one point is     Illustrate     that point
One point      per slideExtra slides are free!
Clearly Statewhat that one point is
Headlines NOT Headings
Replace a heading with a      headline…Create a news article      Headline
Stuart Pearce’s Post-Match Interview     England lost 3-2 to the Netherlands in a friendly as Arjen     Robbens late winne...
11 Words
8 Words
Petrol PricesPetrol has been pushed up by oil prices, which haverisen in recent months due to tensions over Iransnuclear p...
5 Words
Everything we do is driven by        SustainabilityCorporate Targets                            Sustainability            ...
We recommendAdiabatic Cooling            (needs            additional            mechanical            cooling)
Illustratethat point
Use AutoCAD Impression              Tenant              Comms               Room              Cooling
Use photo’s and images
Use photo’s and images  Electrical   SystemDiagrammatic
Highlight the conclusions of your data
These techniques result in ENGAGING Presentations  Easier for Non-                    Get theTechnical Audience           ...
The difference is clear… SwordsAfter…
Clear, simple and concise slides
A typical presentation
Illustrateyour point toEnhanceyour message
One surprising side-effect… Most peoplewill not want a copy of yourpresentation!
Parts 2 & 3 coming soon…         Part 2         Presenting Your         Data         Part 3         Structuring Your      ...
Let’s allstand out in 2012
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Simple, Powerful & Effective Powerpoint Presentation Slide Design

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How can we design presentation slides that powerfully convey our message and engage our audience?

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  • What are we trying to do here?The objective is to turn…It can be done, we’ve done it, and now we’re sharing this across the company so we can all do this.
  • It is not about delivery
  • How you put your slides together and what you put on them
  • Open it out for some ideas on some reasons why we would use a PowerPoint?
  • The aha moment!Have your audience Get your Message faster.Have them see your point of view. Have them understand why you are making your recommendation as you are.
  • Let’s start by answering this question… Why do we even need new presentation guidelines? After all, it wasn’t long (6 years!) since many of us all had presentation training. But a lot has changed in those 6 years in the world of presentation design.
  • In 2005 a new presentation style helped win $253 million from a drugs company!The new presentationtechnique made headlines when attorney Mark Lanier hired an innovative presentation designer to help him to win the lawsuit against a major drugs company. Fortune Magazine described the presentation as frighteningly powerful.The unprecedented legal victory triggered articles in the New York Times, the Wall Street Journal, Forbes and the Los Angeles Times.It gave huge publicity to a presentation technique based on science and research which had only just before this trial been published in what became a best selling book.The presentation style that was adopted in the Vioxx case was based on the contents of the book ‘Beyond Bullet Points’. In fact the author, Cliff Atkinson was personally involved in producing the slides for the trial.This book was purchased by Jon Barrett in 2007 and immediately changed the way we designed PowerPoint slide decks in Manchester.
  • Since 2005 there has been an explosion of books based on science & researchThese are all in JB’s library!The understanding that Beyond Bullet Points brought to what presentation style is highly effective has spawned a whole raft of books on presentation design. All of these follow similar principles to those used in the Vioxx case.
  • Since 2005 there has been an explosion of books based on science & researchThese are all in JB’s library!The understanding that Beyond Bullet Points brought to what presentation style is highly effective has spawned a whole raft of books on presentation design. All of these follow similar principles to those used in the Vioxx case.
  • We’ve been using these new techniques for over 3 years now with very positive results.We started off by getting an understanding of Why they worked and then started to apply them.The difference in how the presenter felt about them and how the audience responded was dramatic.
  • You can see by the projects here that we have already used the techniques on a wide range of projects from large prestigious projects to smaller ones.The slide decks we have produced have been for different purposes but equally effective.We have used them in marketing and bid presentations. We have used them in system options presentations where the team has had to consider which way to proceed in the building development based on our advice. And we have used it to present at completion of a design stage, to illustrate our proposed solutions.
  • You can see by the projects here that we have already used the techniques on a wide range of projects from large prestigious projects to smaller ones.The slide decks we have produced have been for different purposes but equally effective.We have used them in marketing and bid presentations. We have used them in system options presentations where the team has had to consider which way to proceed in the building development based on our advice. And we have used it to present at completion of a design stage, to illustrate our proposed solutions.
  • Whether you’re conscious of it or not?Why have you presented this slide to me?Why is this relevant?Why does this support your point?
  • Intelligent but non-technical people want to get your message quickly
  • Intelligent but non-technical people want to get your message quickly
  • You’re basically asking them to continuously decide which one of the two streams of information is relevant Do they listen to you or do they read your slide?
  • Would you hold a conversation with someone by holding a card in front of you with your words on? This is what people commonly do with PowerPoint
  • Your presentation should be MORE than just your words Your presentation should ADD something TO your words
  • Would you hold a conversation with someone by holding a card in front of you with your words on? This is what people commonly do with PowerPoint
  • Simple, Powerful & Effective Powerpoint Presentation Slide Design

    1. 1. Powerful & Effective Presentation Design Part 1 – Slide DesignHelping you to stand out
    2. 2. This may NOTbe for you
    3. 3. NOT for the Top 5%
    4. 4. NOT for the Bottom 5%
    5. 5. IT ISforthe90%...
    6. 6. ‘Death by PowerPoint’‘FantasticPresentation!’
    7. 7. Words to describe your presentation… Brilliant P Simple Powerful Fantastic Clear Easy Concise
    8. 8. This is not…O How to presentO How to talk to your audienceO How to look the part
    9. 9. How toP DESIGN effective slides
    10. 10. Low expectations can easily be exceeded
    11. 11. In summary…The guidance onPowerPoint designhas changedWe can take a leadnow or catch up laterWhat is the guidanceand how can we takeadvantage of it?
    12. 12. Whyuse a PowerPoint Presentation?
    13. 13. Have your audienceGet IT quicker
    14. 14. Whynew guidelines?
    15. 15. In 2005 a new presentation style helped win $253m from US drugs company! ‘Frighteningly Powerful’ Voted by Amazon as Best Book of 2007
    16. 16. Since 2005 there has been an explosion of books based on science & research 2005 2007 2008 2009 2010
    17. 17. We need to catch up before we get left behind Manchester using these techniques Knowledge & since 2008 adoption increasing 2012
    18. 18. Do they workFor Us?
    19. 19. Presentations for… Bids & Marketing System Options Concept Design In Place of Reports
    20. 20. What the experts say… “PowerPoint is no longer just a visual aid for presenters. More and more companies are shifting to PowerPoint and away from text for day-to-day documents. PowerPoint has become one of the business leaders most important tools for winning in the idea marketplace.”
    21. 21. Great Feedback from Clients & Team… „A fantastic presentation‟ John Mothersole, Chief Executive Sheffield City Council „Brilliant, really easy to understand‟ Lynda Mather, Director G&T Project Management „Simple, clear and concise‟ Simon Haste, Head of Property Cats Protection
    22. 22. Excellent Feedback from Presenters & Staff „Fantastic. The message is much clearer and even more powerful with pictures. I love the way you‟ve built the story‟ Lee Hardy „The presentation went down really well, with the information really easily digested… it does our reputation a power of good‟ Nigel Hodgson, Ex-Director, Foreman Roberts „I can see why the client was impressed…. simple but clearly thought out‟ Duncan Zealey
    23. 23. Why?The Science behind it… Briefly…
    24. 24. Three key findings of science Memory overload In the mind of your audience 2 channel brain
    25. 25. Don’t overload working memorySensory Long-term Working
    26. 26. If your audience’s braingets overloaded theninterest is lost and youlose the power topersuade
    27. 27. Our minds (and your audience) are always asking WHY?
    28. 28. Our minds have to filter outeverything that is irrelevant
    29. 29. Information Message????
    30. 30. You need to make it easier for the minds of your audienceBecause… Easier on the mind = Interest for longer = Engagement with the information = An informed decision = Your objective achieved
    31. 31. Place your conclusion/message before your evidence “You can double the chance your message is understood by putting your conclusions before your supporting data. You can make readers 15% more likely to understand your slide if you use a complete sentence as the title”
    32. 32. We need to engage bothchannels of an audience’s brain visual cortex auditory cortex
    33. 33. ‘Written and spoken words use the sameshort-term memory, so when both are receivedat the same time, the audience suffers fromoverload’ Advanced Presentations by Design (2008) Asgdhi sjdsdk djfkl lsksld • This is a bullet pointed list sdlsks kddloe lksdop eoekos • that contains the same information fkd ldkfo slkd dfklor mdldo • that the presenter is saying but lskso not making any impact • you‟re not listening because you‟re reading the • whilst your reading bullet points!
    34. 34. Using images doubles the recall rate “What technique can make twice as many people remember your idea? The difference in all the studies was the use of visual imagery. This is called the picture- superiority effect and has been well known for at least 40 years.”
    35. 35. Whatare the new guidelines?
    36. 36. Amplification through simplification
    37. 37. What were the key points?
    38. 38. What’s wrong with this slide?
    39. 39. 3 simple rules… One point per slide Clearly State what that one point is Illustrate that point
    40. 40. One point per slideExtra slides are free!
    41. 41. Clearly Statewhat that one point is
    42. 42. Headlines NOT Headings
    43. 43. Replace a heading with a headline…Create a news article Headline
    44. 44. Stuart Pearce’s Post-Match Interview England lost 3-2 to the Netherlands in a friendly as Arjen Robbens late winner halted a comeback that looked to have earned Pearces side a draw. But the emphasis will now turn to the search for Fabio Capellos replacement. "I would be confident taking the squad to the Euros, that wouldnt daunt me at all," said Pearce. "I dont think after that period I have the experience for the job. All Im doing is buying the Football Association some time. "The full-time manager of England at this moment in time is probably somebody else, not me."
    45. 45. 11 Words
    46. 46. 8 Words
    47. 47. Petrol PricesPetrol has been pushed up by oil prices, which haverisen in recent months due to tensions over Iransnuclear plans and unrest in the region.The weak pound has also been making oil, which isbought in US dollars, more expensive for Britishbuyers.The price of Brent crude oil hit a 43-month high onThursday, peaking at $128.40 a barrel in New York.The average price of diesel, which was already at anall-time high, continued to rise to 144.67p per litre,Experian Catalist said.
    48. 48. 5 Words
    49. 49. Everything we do is driven by SustainabilityCorporate Targets Sustainability Life Comfort Building Expectancy Regulations Energy Capital Running Energy Use Cost Cost Management MEP Design
    50. 50. We recommendAdiabatic Cooling (needs additional mechanical cooling)
    51. 51. Illustratethat point
    52. 52. Use AutoCAD Impression Tenant Comms Room Cooling
    53. 53. Use photo’s and images
    54. 54. Use photo’s and images Electrical SystemDiagrammatic
    55. 55. Highlight the conclusions of your data
    56. 56. These techniques result in ENGAGING Presentations Easier for Non- Get theTechnical Audience Message Faster Faster & Better Decision Making
    57. 57. The difference is clear… SwordsAfter…
    58. 58. Clear, simple and concise slides
    59. 59. A typical presentation
    60. 60. Illustrateyour point toEnhanceyour message
    61. 61. One surprising side-effect… Most peoplewill not want a copy of yourpresentation!
    62. 62. Parts 2 & 3 coming soon… Part 2 Presenting Your Data Part 3 Structuring Your Presentation
    63. 63. Let’s allstand out in 2012

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