CTR 'Insight' Spring 2011 Publication

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In-depth market trends analysis, the latest CTR research findings, case studies and event updates.

CTR - Specializing in China Market Research

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CTR 'Insight' Spring 2011 Publication

  1. 1. 11 Spring P1 P2 D D / / d d h , , / t d Dt dZ P3 t dA / d Z P4 d d Zd D^ ds a CTR Service in China / D t / P5 t Media C ass / P6 / Research^ / / d
  2. 2. / ^ Zd / Regarding the “convergence of three networks”, although media d dZ D / / z z Yd , / K h d t d z E z ^ Y ^ W , W / d dh ^ Zd ds / d / d ds D / s d ds ds ,d Media Market E d ^ Zd ds z z , d ds D ds dZ D / dsD ^ D D D d d d D d d ds ds d/ dZ D / ds / D / d D ^ / / d
  3. 3. t / ZD / D ^ t - h t 1 ^ t 9 COFCO : z D t - 8 Coca Cola z d W D Mars h Nestle W 2 1 Wahaha d - d ^ t E h D z d t tt W/ D , ^t E Kantar Worldpanel suggests that top 5 retail banners in China t ^ E , ^ h KKantar Worldpanel China clusters China urban by sub-regions E ^ , :  / - / Top : ^,  ^ W ^ , : ,D t ^ ^ W t z E , : W ^ d E d , ^ ,, ZD ^ East 1 7 155 77 - 5 ^ 5 7 575 5 5 11 ^ - 5 5 5 1 K E d West 1 5 7 7 7 5 th a CTR Service in China t - 11 7 5 North 1 d - 1 1 E 7 5 55 1 1 ^ ZD Legend 5 5- 5 5-1 5 1 5-115 115 ^ t E h ^ / / d
  4. 4. Love and beauty – Chinese topladies’ quality lifestyle ^ ZD d ZD d ZD d d - / Y circles / d - ^ 72 70.6 69.1 With the rapid growth of d 70 68 Chinese economy, the t 66 64 64.7 emergence and expansion d 62 60 Junior College College/double Master and above / and below bachelor degree ^ dZ d ^ d^ from global sellers. / D K d / E -Meanwhile, the importance of women as a vigorous consump- d / d t / dZ D D d d E t d / d d d d dZ D - /A quality life is based on good 30 25.4 25 21.0 20d 15 10.6 10 5 0 below age 30 30-39 above age 40 d ^ dZ ^ ^ dZ ^ ^ / / d
  5. 5. RT-Mart went from strength tostrength, while Carrefour faces a Leading Grocer Share of Modern Trade Q2 2010 Q3 2010 - China National Urban Q4 2010 40 w/e 31 Dec 2010 CR-Vanguard and Zhongbai Walmart Group Walmart Trust-Mart 8.2 4.9 3.1 8.1 4.9 3.0 7.5 5.2 2.2 8.0 5.1 2.7 outperformed other local CR - Vanguard Group RT -Mart 6.2 5.6 6.5 6.2 6.7 6.2 6.6 6.1 players Carrefour 4.9 5.1 5.0 5.1 Balian Group 4.3 4.2 4.2 4.3 Tesco 2.2 2.0 2.1 2.1 Z s Wu -Mart Group 2.2 2.1 2.0 2.1 K Zhongbai Group 1.8 1.7 2.0 1.9 Beijing Hualian 1.6 1.7 1.7 1.7 Auchan 1.6 1.7 1.7 1.7  Source: Kantar Worldpanel China , Y , Walmart group remains in d t Z front, while Carrefour d struggles d t D t t d Kantar Worldpanel, the global Z s E market leader in consumer t t purchasing and usage insights, t / d ^ reported 16% growth for the d D FMCG (Fast Moving Consumer d D Goods) market for the full year Y Y of 2010 compared to 2009, d driven by a mixture of con- t - RT-Mart keeps expanding its retailers such as Carrefour and but will face growing compe- Walmart more regularly, RT-Mart, a Taiwan-based hypermarket chain operator, Zd D Y d emerged as a winner in 2010, Zd D W / : within modern trade Zd D Z (hypermarket and supermarket , combined) over 40 weeks to t Zd D a CTR Service in China ^ / / d
  6. 6. D dZ ^D / dZ ^D UPDATE April Trends Analysis of Media May D June / D Z ^ Z W Changing of audience news A media habit / ^ / ^ E Z ds ^ EZ^ /D^ behavior / dZ ^ 010-82015388-5007 z ^ 021-62717766-519  020-37621712 K /K / : ^ / / d

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