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CTR Media Intelligence Introduction

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Introduction to CTR Media Intelligence department scope and services

Introduction to CTR Media Intelligence department scope and services

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CTR Media Intelligence Introduction CTR Media Intelligence Introduction Presentation Transcript

  • Media Intelligence 洞察中国市场的专业品牌
  • About Kantar Group The Kantar Group is one of the worlds largest research,  insight and consultancy networks. By uniting the diverse  talents of more than 20 specialist companies – including the recently‐acquired TNS – the group aims to become the  pre‐eminent provider of compelling and actionable  insights for the global business community. Its 26,500 employees work across 80 countries and across the whole  spectrum of research and consultancy disciplines,  & enabling the group to offer clients business insights at  = each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500  companies. www.kantar.com About CTR Market Research CTR is the leading market insight and information provider in China. We are a joint venture company between CITVC and a global market information and insight group –TNS, a Kantar Group Company. www.ctrchina.cn 2 洞察中国市场的专业品牌
  • CTR Facts 15 years of China market Covering 500+ cities research experience across China Over 530 fulltime researchers and service professionals3 syndicated studies with over 10 continuous products and 7 areas of expertise The world’s leading research models and innovative methodologies with ISO20252 accreditation 3 洞察中国市场的专业品牌
  • ServicesCTR Media Intelligence NEW! OOH ODE system Bus‐LCD rating system Product Placement Study Media Coverage TV Shows’ Audience Measure Celebrities’ Media Value TV:179cities,738channels iCTR AdSearch Online Newspaper:61cities,310publications Radio:17cities,87frequences Traditional Magazine:28cities,225publications Internet:68major websites Outdoor:24cities, metro, light‐railways Bus‐LCD: 13cities 4 洞察中国市场的专业品牌
  • CTR Media Intelligence Traditional Services Facilitated by our continuous monitoring of the advertising market, CTR’s  Ad Monitoring service covers a full range of functions from tracking the  latest advertising marketing trends, advertising placement changes and  advertising effects, to evaluating returns on advertising investments. Our extensive advertising creative database, AdBank, enables our clients  to access the latest creative ideas in a speedy and convenient manner in  order to review and record, get inspired and to stay informed. Our multi‐media ad spending monitoring software, AdEx, utilizes CTR’s  extensive monitoring network, the most comprehensive network in  China, to provide ad tracking and spending information for TV, Press,  Radio, OOH, Internet and New Media platforms. Our 24 hour non‐stop News Monitoring service covers TV, Press, Radio,  OOH, Internet and New Media platforms to provide our clients with quick  and accurate news coverage information. 5 洞察中国市场的专业品牌
  • 2011 ProductsiCTR Audience ad response  •Monitors 90% of Chinese  analysis internet users •Single IP/multiple user  Ad click rate / viewing data analysis •Servers distributed  throughout ChinaAdSearch OnlineOnline database for TV ad monitoring, updated daily 6 洞察中国市场的专业品牌
  • China Media Express The Latest China Media  Market Research Divided Into 3 Sections:  Information Intelligence  Insight Monthly Subscription  (Sample Available) 7 洞察中国市场的专业品牌
  • Past / Current Clients 8 洞察中国市场的专业品牌
  • Thank You! Please feel free to contact: Jonathan Wood, Client Service Manager j.wood@ctrchina.cn ︳t: 8621‐6271‐7766 x 505 CTR项目执行遵循ISO20252标准 For more information, visit us at: www.ctrchina.cn For more information,visit us at 9 洞察中国市场的专业品牌