Barry Bonds and Bill Walsh coverage at the Mercury News

Game-planning
for big news events
Nine tips from the Mercury News

Kevin Wendt, AME
Jonathon Berlin, senior editor
SND QUICK COURSE | FRESNO, SEPT. 15, 2007

1st
inning

Put the plan in
planned news event

Kevin Wendt, AME | Jonathon Berlin, senior editor

Realized at home run 754
we needed a better plan


Bonds plan:
Budget of stories, graphics
Photo planned and tested remotes
Graphics dove in early
Plan for space
Time given for predesign
Became much more focused as event closed in


Walsh plan:
Budget of stories for special section
Graphics and interactives worked ahead of time
Photos edited ahead of time
Design done ahead of time
Edited hard up until deadline


2nd
inning

Pre-design
Barry Bonds 755


Wanted every element
to add information

Pre-design:
Graphics and breakouts started early
Wanted every element to add value
Worked with photo up front
Edited early drafts of main elements
Were willing to change on deadline


3rd
inning

Deadilne design
Barry Bonds 756


Deadline design:
Brought in extra help, design & editing
Divided up duties
Edited until the last possible moment
Stopped ourselves throughout
to push harder


4th
inning

Pre-design and
deadline design
Bill Walsh


Pre and deadline design:
Modified our plan to fit the news
Pushed hard to add polish and flair
Took advantage of work we’d done


5th
inning

The done-in-advance
special section
Bill Walsh


Done-in-advance special section:
Gave graphics and design enough time to get it done
Scheduled time on back end to tweak
Took care in booking the section, creating a feel
Took care in editing things so they fit together


6th
inning

Deadline section:
pick your spots
Bonds 756


On-deadline special section:
Pushed aggressively for the best idea
Built on a plan already in place
Used new and old content to our best ability
Tried to capture the moment
Figured out how to get the work done


7th
inning

Graphics: all about
working ahead
Bonds and Walsh


Staff research

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track of all HR’s
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info from senior editor
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reference.com

Graphics:
Planned specific graphics in advance
Did research and verified sources in advance
Tweaked and edited up until deadline


8th
inning

Interactives: Also
about working ahead
Bonds and Walsh


Created an |experience.
Kevin Wendt, AME Jonathon Berlin, senior editor

Podcast plusAME | Jonathon Berlin, senior editor
pix plus graphics
Kevin Wendt,

Multimedia| Jonathon Berlin,way.
all the senior editor
Kevin Wendt, AME

Interactives:
Planned (most of ) them from the start
Allocated info-gathering time
Allocated programming time


9th
inning

Priority: great
use of photography
Bonds and Walsh


Less thanWendt, AME | Jonathonwith Walsh
a minute Berlin, senior editor
Kevin

GreatKevin Wendt,from theBerlin, senior editor
find AME | Jonathon archives.

Tilt-shift technique. editor
Kevin Wendt, AME | Jonathon Berlin, senior

Creative remote.

PlayingKevin Wendt,placement and size.
with AME | Jonathon Berlin, senior editor

Space and time AME | Jonathon“closer” image
for the Berlin, senior editor
Kevin Wendt,

Photography:
Design, graphics and photo
communicated from the start
Looked for ways to capture the moment
Ripped up pages multiple times to get it right
Smart use of archive images
Gave space for photos


Barry Bonds and Bill Walsh coverage at the Mercury News

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Barry Bonds and Bill Walsh coverage at the Mercury News