Barry Bonds and Bill Walsh coverage at the Mercury News

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    Barry Bonds and Bill Walsh coverage at the Mercury News - Presentation Transcript

    1. Game-planning for big news events Nine tips from the Mercury News Kevin Wendt, AME Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    2. 1st inning Put the plan in planned news event Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    3. Realized at home run 754 we needed a better plan Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    4. Bonds plan: Budget of stories, graphics Photo planned and tested remotes Graphics dove in early Plan for space Time given for predesign Became much more focused as event closed in Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    5. Walsh plan: Budget of stories for special section Graphics and interactives worked ahead of time Photos edited ahead of time Design done ahead of time Edited hard up until deadline Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    6. 2nd inning Pre-design Barry Bonds 755 Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    7. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    8. Wanted every element to add information Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    9. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    10. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    11. Pre-design: Graphics and breakouts started early Wanted every element to add value Worked with photo up front Edited early drafts of main elements Were willing to change on deadline Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    12. 3rd inning Deadilne design Barry Bonds 756 Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    13. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    14. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    15. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    16. Deadline design: Brought in extra help, design & editing Divided up duties Edited until the last possible moment Stopped ourselves throughout to push harder Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    17. 4th inning Pre-design and deadline design Bill Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    18. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    19. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    20. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    21. Pre and deadline design: Modified our plan to fit the news Pushed hard to add polish and flair Took advantage of work we’d done Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    22. 5th inning The done-in-advance special section Bill Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    23. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    24. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    25. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    26. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    27. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    28. Done-in-advance special section: Gave graphics and design enough time to get it done Scheduled time on back end to tweak Took care in booking the section, creating a feel Took care in editing things so they fit together Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    29. 6th inning Deadline section: pick your spots Bonds 756 Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    30. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    31. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    32. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    33. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    34. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    35. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    36. On-deadline special section: Pushed aggressively for the best idea Built on a plan already in place Used new and old content to our best ability Tried to capture the moment Figured out how to get the work done Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    37. 7th inning Graphics: all about working ahead Bonds and Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    38. Staff research Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    39. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    40. Kevin Wendt, AME | Jonathon Berlin, senior editor Staff research SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    41. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    42. Clerk kept AME | Jonathon Berlin, senior editor track of all HR’s Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    43. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    44. At-batAME | Jonathon Berlin,Youtube. info from senior editor Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    45. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    46. HR infoWendt, AMEwww.baseball- Kevin from | Jonathon Berlin, senior editor reference.com SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    47. Graphics: Planned specific graphics in advance Did research and verified sources in advance Tweaked and edited up until deadline Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    48. 8th inning Interactives: Also about working ahead Bonds and Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    49. Created an |experience. Kevin Wendt, AME Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    50. Podcast plusAME | Jonathon Berlin, senior editor pix plus graphics Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    51. Multimedia| Jonathon Berlin,way. all the senior editor Kevin Wendt, AME SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    52. Interactives: Planned (most of ) them from the start Allocated info-gathering time Allocated programming time Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    53. 9th inning Priority: great use of photography Bonds and Walsh Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    54. Less thanWendt, AME | Jonathonwith Walsh a minute Berlin, senior editor Kevin SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    55. GreatKevin Wendt,from theBerlin, senior editor find AME | Jonathon archives. SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    56. Tilt-shift technique. editor Kevin Wendt, AME | Jonathon Berlin, senior SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    57. Creative remote. Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    58. PlayingKevin Wendt,placement and size. with AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    59. Space and time AME | Jonathon“closer” image for the Berlin, senior editor Kevin Wendt, SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    60. Photography: Design, graphics and photo communicated from the start Looked for ways to capture the moment Ripped up pages multiple times to get it right Smart use of archive images Gave space for photos Kevin Wendt, AME | Jonathon Berlin, senior editor SND QUICK COURSE | FRESNO, SEPT. 15, 2007
    61. Game over Any ?’s

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