RAINTY COMPANY

Augmented Reality Technology
Good work on exhibition
Yuyang Zhao
3/3/2014

Figure 1 : Augmented Reality Te...
Executive Summary
Abbreviated as AR, Augmented Reality is a type of virtual reality that aims to duplicate the world's
env...
Contents
Executive Summary...................................................................................................
1.

Introduction

Rainty Company is a creative company, Rainty Company are involved in a variety of exhibition layout,
whi...
2.

Discussion

2.1 Introduce AR Technology
Abbreviated as AR, Augmented Reality is a type of virtual reality that aims to...
3.

The Working of Augmented Reality

Computer graphics have become much more sophisticated since then, and game graphics ...
4.

Cast of the Augmented Reality

Augmented Reality Technology is quiteexpensivetechnology. Of Crouse it also has some di...
5.

The benefits

5.1 Easy to explain
Using Augmented Reality Technology can Easy to explain some hard to explain things. ...
5.3 New cultures and attractive
Augmented Reality Technology it is a new cultures and Attractive. Augmented Reality Techno...
6.

The problem associated with Augmented Reality Technology

6.1 Cast problem
UseAugmented Reality Technology will cast a...
7.

Conclusions

In conclusions, Augmented Reality is a type of virtual reality that aims to duplicate the world's
environ...
8. Recommendations
Augmented Reality Technology still has a lot of problem. But that not mean cant surmount, every
can try...
9. References List
Bonsor, K. (2014, 1 18). How Augmented Reality Works. Retrieved 3 3, 2014, from howstuffworks:
http://w...
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  1. 1. RAINTY COMPANY Augmented Reality Technology Good work on exhibition Yuyang Zhao 3/3/2014 Figure 1 : Augmented Reality Technology(2013.Yuyang Zhao)
  2. 2. Executive Summary Abbreviated as AR, Augmented Reality is a type of virtual reality that aims to duplicate the world's environment in a computer. Augmented Reality it really good work for exhibition. Using AR technology can Easy to explain some hard to explain things. It will make more interstation when people was wait in exhibition or Concert. STID: I133735 Page 1
  3. 3. Contents Executive Summary................................................................................................................................. 1 1. Introduction..................................................................................................................................... 3 2. Discussion ........................................................................................................................................ 4 2.1 Introduce AR Technology .......................................................................................................... 4 3. The Working of Augmented Reality ................................................................................................ 5 3.1 Display with camera .................................................................................................................. 5 3.2 Smart phones ............................................................................................................................ 5 4. Cast of the Augmented Reality........................................................................................................ 6 5. The benefits ..................................................................................................................................... 7 5.1 Easy to explain .......................................................................................................................... 7 5.2 Funny......................................................................................................................................... 7 5.3 New cultures and attractive...................................................................................................... 8 6. The problem associated with Augmented Reality Technology ....................................................... 9 6.1 Cast problem ............................................................................................................................. 9 6.2 Induction Area problem ............................................................................................................ 9 6.3 Limitations................................................................................................................................. 9 7. Conclusions.................................................................................................................................... 10 8. Recommendations ........................................................................................................................ 11 9. References List .............................................................................................................................. 12 STID: I133735 Page 2
  4. 4. 1. Introduction Rainty Company is a creative company, Rainty Company are involved in a variety of exhibition layout, which includes among game exhibition, Comic party, stations and other kind of exhibitions. UseAugmented Reality Technology in the exhibition people can take a photo with the game character or some stay.And use, AR technology can projection a large mode, whichwill easy and clear to explain and show some large item, allowing people to facilitate understanding. This report reach by internet to Clearly Introduction Augmented Reality Technology Benefits and the how it work on the Exhibition and each exhibitionor. Of course, AR is not perfect, it also has its limitations, need space with and facilitate these bad points with the technical staff in this report will be introduced one by one these ideas and propose solutions. STID: I133735 Page 3
  5. 5. 2. Discussion 2.1 Introduce AR Technology Abbreviated as AR, Augmented Reality is a type of virtual reality that aims to duplicate the world's environment in a computer. The virtual scene generated by the computer is designed to enhance the user's sensory perception of the virtual world they are seeing or interacting with. The goal of Augmented Reality is to create a system in which the user cannot tell the difference between the real world and the virtual augmentation of it. Today Augmented Reality is used in entertainment, military training, engineering design, robotics, manufacturing and other industries.(n.d, 2014) STID: I133735 Page 4
  6. 6. 3. The Working of Augmented Reality Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism. Now, researchers and engineers are pulling graphics out of your television screen or computer display and integrating them into real-world environments. This new technology, called augmented reality, blurs the line between what's real and what's computer-generated by enhancing what we see, hear, feel and smell. On the spectrum between virtual reality, which creates immersive, computer-generated environments, and the real world, augmented reality is closer to the real world. Augmented reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists.(Bonsor, 2014) Actually Augmented Reality can work on Head-mounted,Eyeglasses and Virtual retinal display. but in exhibition we only use Display and Smart Phone 3.1 Display with camera Various technologies are used in Augmented Reality rendering including optical projection systems, monitors, hand held devices, and display systems worn on one's person. This is really useful in most exhibition.ByIndication and system will showing some3D Character make people interact with those virtual character. 3.2 Smart phones On smart phones and tablets, Augmented Reality feels like a magic window. Hundreds of Augmented Reality apps are available on iPhone, iPad and Android. Sometimepeople will use smart phone to induction, people need download a app from the internet or exhibition, than can Indicationall the Indicationarea. STID: I133735 Page 5
  7. 7. 4. Cast of the Augmented Reality Augmented Reality Technology is quiteexpensivetechnology. Of Crouse it also has some different price. People can choose which price they can accept.  Level1: Try some sample Augmented Reality Technology. This level only work for some auto exhibition or some itemsexhibition. Do not need bring the real car or still people can use Augmented Reality Technology display a 3D model.  Level2: make a character in system, than people can take a photo with those 3D characters  Level3: this is will hard to make and Cast really much. those will make some 3D character same with LV2 but , thosecharacter is intelligent, they can According to the peoples reflectto do different action, will make people think those character are real. STID: I133735 Page 6
  8. 8. 5. The benefits 5.1 Easy to explain Using Augmented Reality Technology can Easy to explain some hard to explain things. For example, when introducean airplane, but cannot move thereal airplane to the scene, with the use of Augmented Reality Technology, can allow visitors to use the Smartphone to view detailed information they want to know the part through the exhibition. Or a house, you can use your phone to each parts of the inductive sensor settings, to see parts of the 3D model you want to know so as to avoid a trial resulting in a large model of a lot of people do not see the model itself, or play style introduction to miss cannot see it. People can use this part of what you want to watch again and again to understand. 5.2 Funny It will make more interesting when people were wait inexhibition or concert. For example, when people lined up the concert or concert have not start. Than some time will have Augmented Reality TechnologyInteractive area. Using Augmented Reality Technology to let people take a photo with their favourite character or star. That will use the display and the camera. When people stand front the camera, the camera willsInduction to someone here than will showing a star orcharacter in the display. SomeIntelligent, Sometime 3D Model even can do some Action. Or people use smart phone to download a program from the exhibition, than people use the smart phone to scan the all Indicationarea, than people will see the 3D model come out from the wall. Figure 2: Augmented Reality Technology (2013.Yuyang Zhao) STID: I133735 Page 7
  9. 9. 5.3 New cultures and attractive Augmented Reality Technology it is a new cultures and Attractive. Augmented Reality Technology has not general in each exhibition. So it will give a lot of Novel when Augmented Reality area in the exhibition. Because that is the new cultures so it will very attractive in this exhibition. People like to try some new cultures, people will interest to how it worked and what is that Effect. That will made this exhibition more Popular and more people will come the exhibition. ForExample, when people come to the game exhibition there have a Augmented Reality Technology part, people can come to here to try what is Augmented Reality Technology or take a photo with the game character, people want to try that, and will make more people come to this Exhibition, That is the Exhibitors want to see. Figure 3: Augmented Reality Technology(2013.Yuyang Zhao) STID: I133735 Page 8
  10. 10. 6. The problem associated with Augmented Reality Technology 6.1 Cast problem UseAugmented Reality Technology will cast a little be high. That because If want the 3Dcharacterreal and clear, that need really good inductordisplay and model. Inductor and display those are the peripheral. Than make model clear beautiful and real. That needsprogrammer work very hard and careful. Sopay for that programmer will cast more than buy aninductor and display. So if a one exhibition want use a lot of AR technology part, will expanses. So that is why not that much exhibition use Augmented Reality technology. 6.2 Induction Area problem Use Augmented Reality Technology need FixedIndicationarea. When use Augmented Reality Technology to than need Fixed that Induction Area at each part of exhibition, that means people only can try that Augmented Reality technology at some fixed place. For example, in some art show. People need stand front the picture; if leave the Induction Area will Augmented Reality Inductionarea will not give people Feedback. So when people need walk around to inductor each different part of Introduction. 6.3 Limitations Augmented Reality Technology is not general now. Because it still have limitations. For Example when have game exhibition people loved to try AR technology or that exhibition need that AR technology to Attract more people come. But in some meeting, people do not need use Augmented Reality Technology. Like some businessexhibition or some exhibition for old people. Theydo not need or they do not interestingAugmented Reality. Also have some not exhibition, they do not have that much STID: I133735 Page 9
  11. 11. 7. Conclusions In conclusions, Augmented Reality is a type of virtual reality that aims to duplicate the world's environment in a computer. Computer graphics have become much more sophisticated since then, and game graphics are pushing the barriers of photorealism. Augmented Reality Technology have 3 different level price give different level to choose, it really good work for exhibition. Using AR technology can Easy to explain some hard to explain things. It will make more interstation when people was wait in exhibition or Concert. But Augmented Reality still has some problem. Like use AR technology will cast a little be high. Use AR technology need fixedIndications. Also Augmented Reality Technology not general now. However, Augmented Reality Technology has really good Future and chance. STID: I133735 Page 10
  12. 12. 8. Recommendations Augmented Reality Technology still has a lot of problem. But that not mean cant surmount, every can try to surmount.  Firstly. Cast problem that is a really big problem, because in thistime is hard to Solve this problem. If some small exhibition will try some Augmented Reality Technology can try some insertinglikeLV1 cost. (Check 4.1) that will make simple and cheap.Another why is use smart phone, now the smart hone is very popular, so 90% people have smart phone they only need download the programthan can use the Augmented RealityTechnology that will reduce capital expense.But in further it will change, this is new cultures so do not have that more Technician.  Secondly Induction Area, people need on the fixed are than can try Augmented Reality Technology, so people need put more Induction area in each part, than people can use smart phone scan the Induction area everywhere. or to fixed people sit or walk, that will make induction Area not hard to find and scan.  In the last, Augmented Reality Technology will havelimitations that because some show and exhibition do not know and need Augmented Reality Technology,following the cost become low and more technicalization, people will start try to use followingAugmented Reality Technology, like some 3D model projection.But in the further, It will easy to help every kind of show and exhibition. STID: I133735 Page 11
  13. 13. 9. References List Bonsor, K. (2014, 1 18). How Augmented Reality Works. Retrieved 3 3, 2014, from howstuffworks: http://www.howstuffworks.com/augmented-reality.htm n.d. (2014, 03 03). Augmented reality. Retrieved 03 03, 2014, from wikipedia: http://en.wikipedia.org/wiki/Augmented_reality#cite_note-15 Zhao, Y. Augmented Reality Technology. Augmented Reality Technology. Tencent, Shanghai. STID: I133735 Page 12

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