Inbound UK 2013 Moments

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Twelve moments of insight from the Inbound Marketing UK Summit on 14th October 2013 in London.

Published in: Marketing, Business, Career
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Inbound UK 2013 Moments

  1. 1. Inbound UK 2013: Twelve moments @jonny02
  2. 2. “Inbound marketing is much more about the width of your than the width of your wallet.” @bhalligan
  3. 3. “The average attention span of an online consumer is eight seconds. The attention span of a goldfish is nine seconds.” @searchbrat
  4. 4. “Marketing will not be able to demonstrate the ROI of inbound if sales does not embrace inbound marketing. In fact we need 100% belief and adoption from anyone who could sabotage the process.” @fbelzer
  5. 5. “67% of consumers start and finish their journey on different channels.”@PaulBMMA
  6. 6. “Steal shamelessly. Originality is overrated and creativity is totally misunderstood.” @dougkessler
  7. 7. “Customers are anything up to 70% of the way through the sales cycle before they speak to a sales person.” @bhalligan
  8. 8. “Understand the sales conversation. What is the most common reason your sales fail? Ask your conversions ‘Why did you nearly not buy today?’” @willcritchlow
  9. 9. “34% of US consumers have abandoned a purchase in-store after consulting a mobile device.” @PaulBMMA
  10. 10. “We spend 99% of our time working on products for our customers, and 1% working on our culture for our employees. Yet it’s our employees who make the products.” @bhalligan
  11. 11. “80% of searches on smartphones are spontaneous.” @PaulBMMA
  12. 12. “The pen is mightier than the sword, but the tweet is mightier than the pen.” @bhalligan
  13. 13. “It’s not rocket science. Mobile should be front and centre of everything you do.” @CarrieLongton
  14. 14. With thanks to: @CarrieLongton @fbelzer @bhalligan @searchbrat @PaulBMMA @willcritchlow @dougkessler ..and the man behind #IMUK13 @richardstrange

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