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Inbound UK 2013 Moments
 

Inbound UK 2013 Moments

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Twelve moments of insight from the Inbound Marketing UK Summit on 14th October 2013 in London.

Twelve moments of insight from the Inbound Marketing UK Summit on 14th October 2013 in London.

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    Inbound UK 2013 Moments Inbound UK 2013 Moments Presentation Transcript

    • Inbound UK 2013: Twelve moments @jonny02
    • “Inbound marketing is much more about the width of your than the width of your wallet.” @bhalligan
    • “The average attention span of an online consumer is eight seconds. The attention span of a goldfish is nine seconds.” @searchbrat
    • “Marketing will not be able to demonstrate the ROI of inbound if sales does not embrace inbound marketing. In fact we need 100% belief and adoption from anyone who could sabotage the process.” @fbelzer
    • “67% of consumers start and finish their journey on different channels.”@PaulBMMA
    • “Steal shamelessly. Originality is overrated and creativity is totally misunderstood.” @dougkessler
    • “Customers are anything up to 70% of the way through the sales cycle before they speak to a sales person.” @bhalligan
    • “Understand the sales conversation. What is the most common reason your sales fail? Ask your conversions ‘Why did you nearly not buy today?’” @willcritchlow
    • “34% of US consumers have abandoned a purchase in-store after consulting a mobile device.” @PaulBMMA
    • “We spend 99% of our time working on products for our customers, and 1% working on our culture for our employees. Yet it’s our employees who make the products.” @bhalligan
    • “80% of searches on smartphones are spontaneous.” @PaulBMMA
    • “The pen is mightier than the sword, but the tweet is mightier than the pen.” @bhalligan
    • “It’s not rocket science. Mobile should be front and centre of everything you do.” @CarrieLongton
    • With thanks to: @CarrieLongton @fbelzer @bhalligan @searchbrat @PaulBMMA @willcritchlow @dougkessler ..and the man behind #IMUK13 @richardstrange