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El País - Jonathan Tessaro

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    El País - Jonathan Tessaro - Presentation Transcript

    1. EL PAIS Madrid, viernes 20/02/2009 www.elpais.com El periódico independiente de la mañana
    2. Reto
      • Rejuvenecer la marca,
      • aportar valores agregados y eliminar la percepción de arrogante, obsoleto y envejecido.
      Vender más periódicos y reposicionar su marca para fidelizar lectores, incrementar el consumo diario y llegar por su contenido editorial Madrid, viernes 20/02/2009 EL PAIS
    3. Reflexión Estratégica EL PAIS Madrid, viernes 20/02/2009
    4. Concepto Estratégico EL PAIS Madrid, viernes 20/02/2009 El país es la experiencia de construir opinión Estar informado Producir información

    + Jonathan TessaroJonathan Tessaro, 5 months ago

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