There's an app for that, but you don't have one. Does this mean that you're out of the mobile game? In this interactive session, come ready to explore alternative ways for going mobile, using one association's experience as a practical guide. Learn why having an app isn’t the only path to being relevant in the mobile space - while still supporting your organization’s vision, people, process and technology tools.
1. Understand the options for engaging audiences through mobile devices that do not involve developing a mobile app.
2. Understand the pros and cons of each of the alternative paths to going mobile.
3. Map the alternative paths to going mobile to your organization's vision, people, process and technology tools.