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Three Things First

by jonathanstark

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Three strategies for dealing with the unprecedented fragmentation that comes with ubiquitous computing.

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Jonathan Stark is a mobile application consultant who the Wall Street Journal has called an expert on publishing desktop data to the web. He is the author of three books on mobile and web development, most notably Building iPhone Apps with HTML, CSS, and JavaScript (O'Reilly), which has been translated into five languages. His Jonathan's Card experiment made international headlines by combining mobile payments with social giving to create a "pay it forward" coffee movement at Starbucks locations all over the United States.\n
Over the course of the training we’re going to repeatedly touch on a few common themes like fragmentation, one web, content first, future friendly, and so on. In order to present these ideas in the proper context, I want to quickly define some terms, talk about where we are, and we’re I think we’re going. \n
No matter how you measure it, mobile computing is exploding. Hardware sales, search traffic, smartphone penetration, data usage... everything is up.\n\nREFERENCE:\n\nTim Bray: “The Numbers Are Really Big · Insane, I mean. The billion-plus phones sold per year. The number of active subscriptions, which is greater than half of the human population. The number of new Android devices that check in with Google every day. The line-ups outside Apple stores for every new iOS device. The hundreds of thousands of apps. The ridiculous number of new ones that flow into Android Market every day. Everywhere I look, I see something astounding. This is the big league; bigger today than the computer industry ever was, and growing fast. This is as fierce a concentration of R&D heat and manufacturing virtuosity and distribution wizardry and marketing mojo as humanity has ever seen.”\n\nhttp://www.tbray.org/ongoing/When/201x/2010/07/30/Mobile-Market-Share#p-1\n
http://techcrunch.com/2011/11/07/ericsson-forecasts-5-billion-mobile-broadband-subscribers-data-traffic-to-grow-tenfold-by-2016/\n
Numbers as of Nov 2010\n\nIn India, this number is 59%\nEgypt is highest at 70%\n\nhttp://www.slideshare.net/OnDevice/the-mobile-only-internet-generation\n\n
Well over half of the worlds population will be connected to the internet 2016. We can not begin to imagine what effect this will have on the human race.\n\nhttp://techcrunch.com/2011/11/07/ericsson-forecasts-5-billion-mobile-broadband-subscribers-data-traffic-to-grow-tenfold-by-2016/\n
Mobile devices will soon become the dominant computing platform for humanity and supplant the PC which has reigned since the late 1970's.\n\nhttp://tech.fortune.cnn.com/2010/08/11/the-great-game-mobile-devices-overtaking-pcs/\n\n
The long term effects of the wireless revolution will touch everything. The convergence of cloud computing, wireless connectivity, and affordable mobile devices is going to have a profound effect on every aspect of society. \n\n\n
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Mobile is really just the current killer application of wireless networks. Computing is extending in every direction.\n\n
Our world is growing increasing connected. The smartphone is at the center right now, but everything that can have a chip in it will have a chip in it. \n\n
http://www.nest.com/index.html\n
http://jawbone.com/up\n
https://squareup.com/\nhttps://squareup.com/#!cardcase\n
One of the tacit assumptions of mobile is 24/7 access to real-time data and services from anywhere, and on any device. As screens - touch or otherwise - proliferate through our households, we’re going to want them to seamlessly transition from one to the other based on our current context. \n\nhttp://www.engadget.com/2010/05/26/a-modest-proposal-the-continuous-client/\n
These guys are examples of big players who have committed to a future of ubiquitous computing and have been working on it for a while. All are available on almost any device or platform you can think of. \n
Google TV Remote for your phone\n
IMHO, Amazon offers the most impressive implementation. I have more than 20 different devices that I use to read Kindle books. Amazon’s Whispersync allows me to pick up where I left off on any device. Current locations, highlights, notes and bookmarks are shared across all music players, phones, laptops, desktops, and tvs in real time. \n\nThis is a big deal. Remember that eBooks are in competition with physical books - a wildly successful and proven technology. If Jeff Bezos wants to replace books, the Kindle ecosystem better dang well deliver a significantly improved experience. \n\nIMHO, it does. \n
The walls between us and our devices will continue to break down. \n
http://www.apple.com/iphone/features/siri.html\n
http://www.chrisharrison.net/index.php/Research/OmniTouch\n
If I could search (or contribute to) wikipedia merely thinking about it, where does my mind end and the web begin?\n\nhttp://www.amazon.com/Mattel-P2639-Mindflex-Game/dp/B001UEUHCG\n
Without content, we have no site. So let’s talk about content for a minute. \n
Perfect your content. Obsess over it. Groom it, nurture it. It is your product and eventually it’s going to have to head out into the big wide world and stand on it’s own.\n
- Boil the structure of your content down to its platonic idea\n- Create a container that is completely agnostic to the output\n\n
- Think in terms of chunks, not pages\n- Wordpress, for example, is a web publishing platform (i.e., not good for billboards, t-shirts, or coffee cups, right?)\n\n
- No hard wraps!\n- No \n
- mobile is exploding\n- mobile forces you to focus\n- mobile extends your capabilities\n\nWhen it comes time to create an experience for your content, you want to start by designing for mobile. It forces you to make tough decisions about what is actually important and what is just nice to have. It’s also typically a lot easier to rearrange the furniture when going from small screen to large than vice versa.\n\n
http://www.lukew.com/ff/entry.asp?1117\n
http://mediaqueri.es/\n
- minimum supported res was 800 x 600, then slowly moved to 1024 x 768\n- never had to worry about pixel density\n- pretty much only had to worry about keyboard and mouse events\n
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- Stop trying to control the presentation of the content\n- Enable your constituents to "remix" the content via API\n- If you want to control something, control an experience (but not "the" experience)\n\n\n
- Don’t confuse “your” world with “the” world (not everyone can afford an iPhone)\n- You should be scared of getting in bed with Apple (or anyone else, for that matter)\n\n
Don’t punish your most engaged constituents. Empower and encourage them curate, remix, mashup, reinterpret, and ultimately spread your content however they like. \n
I’m a musician, so to me the most obvious examples of “unexpected reuse of content” come from the music world: sampling, remixing, and “turntablism”. The folks who created the music that this dj is tearing up could never have possibly imagined how he’d repurpose their material for a new audience. As content creators, we need to embrace and enable this sort of behavior. Because it’s awesome. \n
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Three Things First Presentation Transcript

THREE THINGS FIRSTContent and Experience in the Age ofUbiquitous ComputingJonathan Stark 1
WELCOME! 2
@JONATHANSTARKdeveloper, author, speaker 3
THE BIG PICTUREwhat’s the big deal, anyway? 4
MOBILEIS HUGE 5
TENFOLD INCREASEin mobile trafﬁc over the next ﬁve years 6
TWENTY FIVE PERCENTof US mobile users almost never use desktop web 7
FIVE BILLIONmobile broadband subscribers by 2016 8
“Just a few years after the launch ofthe iPhone, it is Game Over for PCs.”- Seth Weintraub, CNN.com 9
LONG TERM EFFECTSpolitics, religion, commerce, education, healthcare, etc... 10
BUT WAIT!there’s more... 11
MOBILEIS JUST THEBEGINNING 12
PERIPHERALSextend the power and reach of the phone 13
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CONTINUOUS CLIENTall the time, from anywhere, on anything 17
FacebookAmazonNetﬂixGoogle 18
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I/O INNOVATIONwill blur the line between human and machine 21
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SO... WHAT DO WEDO? 25
CONTENT FIRST 26
STRUCTUREcreate an agnostic container for your content 27
TOOLSbuild for content management, not web publishing 28
SEPARATIONdo not pollute content with presentation instructions 29
MOBILE FIRST 30
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We have been building device speciﬁc sites all along. 33
API FIRST 34
YOU HAVE NO IDEAwhere your content will need to go 35
BE FLEXIBLEavoid choices that might lead to lock-in 36
ENABLE CONSTITUENTSadopt an API approach to publishing 37
http://www.seoulstyle.com/images/2.jpg 38
QUESTIONS?ping me on twitter @jonathanstark 39

Three Things First

by jonathanstark

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Three Things First Presentation Transcript