Communities of Purpose
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Communities of Purpose Presentation Transcript

  • 1. The Next Opportunity for Online Brand Engagement: Communities of Purpose Jonathan Salem Baskin |Thursday, December 27, 12
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  • 5. 1. Most consumers want to have relationships with your brand. 2. Interactions build relationships. 3. The more interaction the better. May 23, 2012Thursday, December 27, 12
  • 6. Nope. May 23, 2012Thursday, December 27, 12
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  • 8. “I do not regard advertising as an entertainment or an art form, but as a medium of information.” David OgilvyThursday, December 27, 12
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  • 19. n d! ri e r F o u Y I ’mThursday, December 27, 12
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  • 26. JonathanSalemBaskin m: +1 312 725 0261 e: jonathansalembaskin@yahoo.com t: @jonathansalem S: baskinjs b: baskinbrand.com b: historiesofsocialmedia.comThursday, December 27, 12