Would you starve?

Go naked?

Get lost?

Miss your favorite TV
show?

Stop buying things?

Nope.

This is not a thought
experiment.

This is reality.

Un-branded.

Re-branded.

Newly-branded.

Differently-branded.

Sort of, not really-
branded.

Post-branded.

1. 2. 3. 6. 8. 10.
4. 5. 7. 9.

1.
You can’t brand your way
out of reality.

2.
Say what you meant to say.

3.
Everybody is selling a
service.

4.
Shoot for the moon, not the
stars.

5.
Integrate over time, not just
content.

6.
There’s no time like now.

7.
Reality has to trump virtual.

8.
Kill your mascot.

9.
No more secret codes.

10.
Talk is cheaper than ever
before.

Thank
you.
baskinbrand.co
m
dimbulb.typepa
d.com