Social Media Marketing Skill

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Featured in this presentation by Jonathan.Petersen@comcast.net are 500 Social Media marketing applications (and links to their websites) that can be leveraged to achieve successful Integrated …

Featured in this presentation by Jonathan.Petersen@comcast.net are 500 Social Media marketing applications (and links to their websites) that can be leveraged to achieve successful Integrated Marketing Communications.

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  • 1. StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching
  • 2. Accomplished and experienced senior director with more than 25 years of proven experience in
    • Internet & Social Media marketing
    • general and direct marketing
    • retail & product marketing
    • strategic marketing & planning
    • brand management
    • discerning the voice of the consumer
    • corporate reputation management
    • national network news editing
    • voiceovers & audiobook narration
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 3. Objective
    • To add strategic value in a fulltime leadership position in a company’s public relations, communications, marketing, or Internet/Social Media marketing department.
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 4.
    • 22 years tenure at Zondervan, a HarperCollins company.
    • Leader in a variety of marketing management capacities that involved national and international scope.
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 5.
    • Self-motivated and self-directed my entire career, I’ve demonstrated leadership skills in business management, budget oversight, employee development, writing, speaking, and public presentation.
    • While at Zondervan I led various departments, worked cross-departmentally on numerous company committees, directed and managed the work of outside consultants, and initiated and completed a variety of national and international marketing campaigns to achieve author, product, and brand promotion success.
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 6.
    • As Senior Director of Corporate & Internet Communications, I initiated, managed, and executed communications strategy internally and externally, across all Zondervan websites and integrated marketing channels, while ensuring global brand consistency.
    • Previous responsibilities:
      • Director of Media Relations
      • Director of Strategic Marketing
      • Director of Marketing for Academic, Reference, & Ministry Resources and Zondervan ChurchSource
      • Chairman of Corporate Contribution Committee
      • Director of Internet Marketing
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 7.
    • I developed and grew each area of responsibility:
    • Media Relations from 1 person to 6, from 1 category of books to the entire corporation
    • Academic marketing from 2 people to 10, broadening it from the campus market to include the church market and involve direct marketing with sales of $5 million
    • Zondervan’s Internet presence from non-existent to robust and thriving for the desktop and mobile environments
    • Internet marketing from 1 person to 4, from narrow occasional online activity to broad strategic, continual, and award-winning online programs
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 8.
    • Awarded letter of commendation from Rupert Murdoch, Chairman & CEO, News Corporation, and President’s Award from Bruce Ryskamp, President & CEO, Zondervan, for extraordinary service to the company.
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 9.
    • Prior to Zondervan, was founding and managing Religion News Editor for UPI Radio Network, responsible daily for
      • News gathering
      • Interviewing
      • Reporting
      • Writing
      • Editing
      • Producing
      • Live anchoring of national newscasts
      • Promoting & growing the service’s syndication to radio stations across the country
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 10. Professional Voice Narration
    • Trained and experienced voice-over announcer with excellent voice modulation. Narrator of recorded audiobooks.
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 11. Education
    • MBA (Marketing) University of Phoenix
    • BA (Communications) University of Wisconsin – La Crosse
    • Diploma (Communications) Moody Bible Institute
    • Certified eMarketer eMarketing Association
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 12. Personality
    • Myers-Briggs Type Indicator: ENTP (Extroverted Intuitive Thinking Perceiving
    • Strengths Finder Theme Assessment: Connectedness Strategic Achiever Intellection Ideation
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 13. Books That Have Shaped My Marketing www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 14.
    • I have strong proficiency and experience in Web 2.0 Social Media marketing/public relations strategy and techniques.
    www.StrategicIMC.com | jonathan.petersen@comcast.net The following slides illustrate 500 services to leverage when employing Internet/Social Media marketing elements in an Integrated Marketing Communications plan.
  • 15. Microblogging. Twoorl www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 16. Blogging. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 17. Email Marketing. Trigger Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 18. Email Services. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 19. Trust Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 20. Groups. Discussions. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 21. Cloud Computing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 22. Online/Self Publishing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 23. Content Marketing. Link Baiting. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 24. Advergames. Contests. Samples. Coupons. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 25. Online Catalogs. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 26. Mobile. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 27. Wiki. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 28. Instant Messaging. Chat. Video Chat. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 29. Webinars. Webcasts. www.StrategicIMC.com | jonathan.petersen@comcast.net theWebinarBlog
  • 30. Social Networks. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 31. Virtual World. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 32. Widgets. Gadgets. Buttons. Favicons. www.StrategicIMC.com | jonathan.petersen@comcast.net Buttons
  • 33. Photo. Video. PowerPoint. Slideshow. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 34. Tagging. Sharing. Bookmarking. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 35. Directory Listings. www.StrategicIMC.com | jonathan.petersen@comcast.net The WWW Virtual Library
  • 36. Mapplets. Geotagging. Mashups. www.StrategicIMC.com | jonathan.petersen@comcast.net App Engine
  • 37. Web Collections. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 38. User Generated Media. Reviews. Lists. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 39. White Papers. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 40. Polling. Crowdsourcing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 41. Word of Mouth. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 42. Event Listings. Event Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 43. Syndication. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 44. Internet Market Research. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 45. Search Marketing. Web Advertising. Christian Advertising Network www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 46. Internet Radio Advertising. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 47. Search Optimization. www.StrategicIMC.com | jonathan.petersen@comcast.net Search Engine Relationship Chart
  • 48. Marketing Localization. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 49. Behavioral Targeting. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 50. Analytics. Metrics. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 51. Newswires. Press Distribution. Social Media News Release. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 52. Electronic Press Kit. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 53. Customer Relationship Management. www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 54.
    • Rapidly advancing Internet technologies are making available new marketing and public relations opportunities never before seen.
    • Strategically embracing Web 2.0 social networking, while integrating online communications with offline media, ensures cost-effective, persuasive, and penetrating reach to targeted consumer segments .
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 55. Brand Strategy
    • In brand-building, I adhere to the practice that everything matters .
    • In establishing consumer loyalty, I’m committed to my REV strategy : developing integrated marketing communications that are consistently Relevant , Engaging , and Valuable to the consumer.
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 56.
    • Follow my microblogging at http://twitter.com/jonpetersen where I point to articles about leadership , branding , the media , PR , and Internet marketing .
    • My Twitter site is featured in Alltop
    • at twitterati.alltop.com , marketing.alltop.com , & socialmedia.alltop.com Also featured at www.socialbrandindex.com/twitter/executives
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 57. Jonathan Petersen
    • Contact me to review my complete resume.
    • I’m available for consulting, freelance project work, media coaching, and fulltime position consideration.
    www.StrategicIMC.com | jonathan.petersen@comcast.net
  • 58. StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching