Social Media Marketing Skill
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Featured in this presentation by Jonathan.Petersen@comcast.net are 500 Social Media marketing applications (and links to their websites) that can be leveraged to achieve successful Integrated ...

Featured in this presentation by Jonathan.Petersen@comcast.net are 500 Social Media marketing applications (and links to their websites) that can be leveraged to achieve successful Integrated Marketing Communications.

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    Social Media Marketing Skill Social Media Marketing Skill Presentation Transcript

    • StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching
    • Accomplished and experienced senior director with more than 25 years of proven experience in
      • Internet & Social Media marketing
      • general and direct marketing
      • retail & product marketing
      • strategic marketing & planning
      • brand management
      • discerning the voice of the consumer
      • corporate reputation management
      • national network news editing
      • voiceovers & audiobook narration
      www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Objective
      • To add strategic value in a fulltime leadership position in a company’s public relations, communications, marketing, or Internet/Social Media marketing department.
      www.StrategicIMC.com | jonathan.petersen@comcast.net
      • 22 years tenure at Zondervan, a HarperCollins company.
      • Leader in a variety of marketing management capacities that involved national and international scope.
      www.StrategicIMC.com | jonathan.petersen@comcast.net
      • Self-motivated and self-directed my entire career, I’ve demonstrated leadership skills in business management, budget oversight, employee development, writing, speaking, and public presentation.
      • While at Zondervan I led various departments, worked cross-departmentally on numerous company committees, directed and managed the work of outside consultants, and initiated and completed a variety of national and international marketing campaigns to achieve author, product, and brand promotion success.
      www.StrategicIMC.com | jonathan.petersen@comcast.net
      • As Senior Director of Corporate & Internet Communications, I initiated, managed, and executed communications strategy internally and externally, across all Zondervan websites and integrated marketing channels, while ensuring global brand consistency.
      • Previous responsibilities:
        • Director of Media Relations
        • Director of Strategic Marketing
        • Director of Marketing for Academic, Reference, & Ministry Resources and Zondervan ChurchSource
        • Chairman of Corporate Contribution Committee
        • Director of Internet Marketing
      www.StrategicIMC.com | jonathan.petersen@comcast.net
      • I developed and grew each area of responsibility:
      • Media Relations from 1 person to 6, from 1 category of books to the entire corporation
      • Academic marketing from 2 people to 10, broadening it from the campus market to include the church market and involve direct marketing with sales of $5 million
      • Zondervan’s Internet presence from non-existent to robust and thriving for the desktop and mobile environments
      • Internet marketing from 1 person to 4, from narrow occasional online activity to broad strategic, continual, and award-winning online programs
      www.StrategicIMC.com | jonathan.petersen@comcast.net
      • Awarded letter of commendation from Rupert Murdoch, Chairman & CEO, News Corporation, and President’s Award from Bruce Ryskamp, President & CEO, Zondervan, for extraordinary service to the company.
      www.StrategicIMC.com | jonathan.petersen@comcast.net
      • Prior to Zondervan, was founding and managing Religion News Editor for UPI Radio Network, responsible daily for
        • News gathering
        • Interviewing
        • Reporting
        • Writing
        • Editing
        • Producing
        • Live anchoring of national newscasts
        • Promoting & growing the service’s syndication to radio stations across the country
      www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Professional Voice Narration
      • Trained and experienced voice-over announcer with excellent voice modulation. Narrator of recorded audiobooks.
      www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Education
      • MBA (Marketing) University of Phoenix
      • BA (Communications) University of Wisconsin – La Crosse
      • Diploma (Communications) Moody Bible Institute
      • Certified eMarketer eMarketing Association
      www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Personality
      • Myers-Briggs Type Indicator: ENTP (Extroverted Intuitive Thinking Perceiving
      • Strengths Finder Theme Assessment: Connectedness Strategic Achiever Intellection Ideation
      www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Books That Have Shaped My Marketing www.StrategicIMC.com | jonathan.petersen@comcast.net
      • I have strong proficiency and experience in Web 2.0 Social Media marketing/public relations strategy and techniques.
      www.StrategicIMC.com | jonathan.petersen@comcast.net The following slides illustrate 500 services to leverage when employing Internet/Social Media marketing elements in an Integrated Marketing Communications plan.
    • Microblogging. Twoorl www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Blogging. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Email Marketing. Trigger Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Email Services. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Trust Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Groups. Discussions. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Cloud Computing. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Online/Self Publishing. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Content Marketing. Link Baiting. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Advergames. Contests. Samples. Coupons. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Online Catalogs. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Mobile. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Wiki. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Instant Messaging. Chat. Video Chat. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Webinars. Webcasts. www.StrategicIMC.com | jonathan.petersen@comcast.net theWebinarBlog
    • Social Networks. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Virtual World. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Widgets. Gadgets. Buttons. Favicons. www.StrategicIMC.com | jonathan.petersen@comcast.net Buttons
    • Photo. Video. PowerPoint. Slideshow. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Tagging. Sharing. Bookmarking. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Directory Listings. www.StrategicIMC.com | jonathan.petersen@comcast.net The WWW Virtual Library
    • Mapplets. Geotagging. Mashups. www.StrategicIMC.com | jonathan.petersen@comcast.net App Engine
    • Web Collections. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • User Generated Media. Reviews. Lists. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • White Papers. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Polling. Crowdsourcing. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Word of Mouth. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Event Listings. Event Marketing. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Syndication. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Internet Market Research. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Search Marketing. Web Advertising. Christian Advertising Network www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Internet Radio Advertising. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Search Optimization. www.StrategicIMC.com | jonathan.petersen@comcast.net Search Engine Relationship Chart
    • Marketing Localization. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Behavioral Targeting. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Analytics. Metrics. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Newswires. Press Distribution. Social Media News Release. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Electronic Press Kit. www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Customer Relationship Management. www.StrategicIMC.com | jonathan.petersen@comcast.net
      • Rapidly advancing Internet technologies are making available new marketing and public relations opportunities never before seen.
      • Strategically embracing Web 2.0 social networking, while integrating online communications with offline media, ensures cost-effective, persuasive, and penetrating reach to targeted consumer segments .
      www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Brand Strategy
      • In brand-building, I adhere to the practice that everything matters .
      • In establishing consumer loyalty, I’m committed to my REV strategy : developing integrated marketing communications that are consistently Relevant , Engaging , and Valuable to the consumer.
      www.StrategicIMC.com | jonathan.petersen@comcast.net
      • Follow my microblogging at http://twitter.com/jonpetersen where I point to articles about leadership , branding , the media , PR , and Internet marketing .
      • My Twitter site is featured in Alltop
      • at twitterati.alltop.com , marketing.alltop.com , & socialmedia.alltop.com Also featured at www.socialbrandindex.com/twitter/executives
      www.StrategicIMC.com | jonathan.petersen@comcast.net
    • Jonathan Petersen
      • Contact me to review my complete resume.
      • I’m available for consulting, freelance project work, media coaching, and fulltime position consideration.
      www.StrategicIMC.com | jonathan.petersen@comcast.net
    • StrategicIMC.com [email_address] 616-285-6182 (h) • 616-322-1712 (c) linkedin.com/in/jonathanpetersen twitter.com/jonpetersen 3289 Bentwood Drive SE • Grand Rapids, Michigan 49546 Jonathan Petersen, MBA, CeM Proficient in Corporate Reputation Management/Public Relations Internet & Social Media Marketing General, Retail, & Direct Marketing Brand Management Content Marketing | WOM | CRM | SEO | Mobile | Media Coaching