Course: Communicatievaardigheden Engels
Professional bachelor applied computer science
Teacher: Birgit Mijlemans
TA B L E O F C ON T E N T S
Table of contents 1
Just what is social media, exactly? 3
A fad or the next revolution? 3
The privacy (problem?) 4
Tips for privacy 4
Power to the people 5
How is social media changing our daily lives? 5
How can we use social media (to collaborate)? 5
Presentations you have to see! 6
I N T ROD U C T I ON
This paper is my attempt to give you some new insights on social media. I think that the
emergence1 of social media is a very good thing. My view on social network sites has changed
dramatically a few months ago. I was on a job interview when someone asked me what my
thoughts were about social media. The first thing on my mind was privacy. After the job interview
I’ve started to learn that social media can be very useful. I’m a firm believer in the power of social
media now. I try to convince friends and other students to use social media for collaborating on
projects, papers and tasks.
You can find and online copy of this paper on http://tiny.cc/privacysocialmedia
“What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…”
John Munsell (CEO of Bizzuka):
“If content is king, then conversation is queen.”
Peter Kim (Managing director Dachis Group):
“Social media: just use it… as long as you know what you’re talking about.”
“Social media should improve your life, not become your life.”
“Think of twitter as the canary in the coal mine”
Google trends for social media: http://www.google.com/trends?q=%22social+media%22
J U S T W H A T I S S OC I A L M E D I A , E X A C T LY ?
Very succinctly said social media is an online many-to-many communication. Social media isn’t
media in the traditional sense. It’s more a platform for interaction and networking. According to
Wikipedia, social media is “an umbrella” term that defines the various activities that integrate
technology, social interaction and the construction of words, pictures videos and audio.
General social network sites: MySpace, Facebook, Netlog, Hyves, Yahoo, MSN,…
Video and picture sharing: YouTube, Flickr,…
Professional social network sites: LinkedIn,…
Mico-blogging networks: Twitter, …
Virtual worlds: Second life, …
Social bookmarking: Delicious, Google Reader…
Presentation slides and documents sharing: Slideshare,…
A FAD OR THE NEXT REVOLUTION? 2
To gain on image of how big the impact is of social media I’ll give you some statistics3. It took
the radio 38 years to reach 50 million users. TV did it in 13, internet in 4 and the IPod in 3 years.
Facebook gained over 100 million extra users in less than 9 months! Did you know that 80% of
companies are using LinkedIn as a primary tool to find employees? And if you were paid a €1 for
every time an article was posted on Wikipedia, you would earn €156,23 per hour. Even the
newspapers encounter the trend, they experience record declines in circulation because the people
no longer search for the news. The news finds us! You can find a great video about these facts on
the socialnomics website.
Is social media a fad?: http://www.youtube.com/watch?v=sIFYPQjYhv8
Found on http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
P R I VA C Y
THE PRIVACY (PROBLEM?)
Many social network site users are concerned about their privacy online. And that’s a good
thing. It’s very important that we keep control over our privacy. There are laws to protect us. The
European privacy commission wants to ensure that Europeans can enjoy all that new technologies
have to offer without worrying about threats to their privacy. Therefore they started a dialog with
the biggest Social networking services (Facebook, Google, Netlog,...). On 10 February 2009 they set
up 7 principles for safer social networking4.
important. Facebook for example is allowing users to provide input and vote on changes in the
TIPS FOR PRIVACY
Limit the disclosure of your personal information.
Set up different email accounts
Think twice before you put something online
Example: Don’t give possible burglars the information that you’re on holiday.
View your privacy settings carefully. Protect your profile so that only people you authorize
can access it
Example (Facebook): Check in your privacy settings if you checked “no one” for
appearance in Facebook ads.5
Use the privacy tools they offer.
Example (Facebook): Segment your friends into lists (so you can adjust the level of the
P OW E R T O T H E P E OP L E
The problem with social networks in the real world is that most of the connections between
people are hidden. Your network may have huge potential, but it’s as valuable as the people and the
connections you can see. This problem is being solved by a type of websites called social network
sites. These websites help you see connections that are hidden in the real world6.
HOW IS SOCIAL MEDIA CHANGING OUR DAILY LIVES? 7
In the last 2 years there was a major change in how people think about social media. Now we
are more comfortable sharing our lives and thoughts instantly to thousands of people, close friends
and strangers alike.
Due these new developments our daily lives is a little bit changed. We get our news not only
from the press, but also from friends and people we follow on Twitter, Facebook and others. It’s a
lot easier these days to start and do business, in great thanks to social media. Marketing is on a
whole new level. Social media allows us to meet and stay in touch with people easier than ever
before. We are far more transparent with our thoughts and feelings. The average person’s influence
is increasing as communication is more open and fluid.
HOW CAN WE USE SOCIAL MEDIA (TO COLLABORATE)?
Grab the opportunity to create and communicate with people that care8! Social media is about
being social, so listen and interact!
Collaboration can make you more efficient. Use tools like Google Docs9 for working on papers
and files. It allows you to work with multiple people on the same text files, spreadsheets and
presentations. Share your bookmarks10 with Delicious, so other people can easily check them. Use
Twitter11 to share your experiences.
Now go out there, and get social!!
6 Social networking in plain English: http://www.youtube.com/watch?v=6a_KF7TYKVc
8 Social media in plain English: http://www.youtube.com/watch?v=MpIOClX1jPE
9 Google docs in plain English: http://www.youtube.com/watch?v=eRqUE6IHTEA
10 Social bookmarking in plain English: http://www.youtube.com/watch?v=x66lV7GOcNU
11 Twitter in plain English: http://www.youtube.com/watch?v=ddO9idmax0o
R E S O U RC E S
PRESENTATIONS YOU HAVE TO SEE!
Make sure you check the links in the footnotes! Here are some other presentations:
Slideshow What the F**k is social media: http://www.slideshare.net/mzkagan/what-the-
www in plain English: http://www.youtube.com/watch?v=wZoMbBzqxyc
Google wave in plain English: http://www.youtube.com/watch?v=d8wXnVRnYdc
Dropbox in plain English: http://www.youtube.com/watch?v=ghKdYKZ1Sts
Google reader in plain English: http://www.youtube.com/watch?v=VSPZ2Uu_X3Y