Social Media: Driving Dollars to Your Bottom Line

Social Networking
Driving Dollars to Your Bottom Line
Jonathan D. Nicholas
Virtual CEO | Consultant | Strategist
www.jonathannicholas.com
The Company CEO, Inc.
(888) 800-8991
Jonathan Nicholas, Virtual CEO Copyright 2009

Mastered Social Media?

Frustrated By Social Media?

Frustrated By Social Media?
WordPressTechnoratti MySpace StumbleUpon Twitter Delicious LinkedIN
RSS Facebook Twitter Bebo Blogger Plaxo Google

What is Social Media?
Blogs & Micro Blogs
Online Chat
RSS
Widgets
Social Networks
Social Bookmarks
Message Boards
Podcasts
Video Sharing Sites
Photo Sharing Sites
Virtual Worlds
Wikis
Jonathan Nicholas, Virtual CEO, Copyright 2009

Social mediais an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.*
A social networkis a group of people of that are members of a community for the purpose of connecting, learning and interacting within the context of a shared interest
*http://www.wikipedia.org
What is social media?

What is Social Media
AT&T Lost Dog Video

Why Should I Care?

Benefits of Social Media
Build New Relationships
Referrals & Repeat Business
Build Reputation as the Expert
Build Trust as You Provide Value
Build Your Personal Brand
Exposure For Your Listings
Drive Traffic To Your Site
Create Raving Fans

Problem with Social Media

Making Money
What we all really want is to make money off of social media!
If you can’t,
why do it?

Agenda

53 Minutes

13 Key Strategies
90 Days
Building off your existing knowledge
Jonathan Nicholas, Virtual CEO
© 2009 All Rights Reserved

Agenda
Social Media Foundation
Present Strategies & Examples
Questions & Answers
email: jonathan@jonathannicholas.com
twitter: www.twitter.com/jondnicholas
text: 2144547363

Real World Analogy
Social Media Isn’t New!

Real World Analogy

Real World Analogy
“Social Media is a Cocktail Party”
Jim Tobin, President
Ignite Social Media
$14.95
www.amazon.com

Rules of Social Media
The party is going on and your brand is already there.
Listen first, talk later.
Talk with people, not at people.
Engage & contribute to the conversation.
Relationships first, business second.

It’s not all about you.
Play nice and share; even if it doesn’t help you directly.
Context is key.
Build your friend base before you need it.
Be helpful, sincere and authentic.

Be interesting
Be remembered
Be discussed
Be shared
Be Transaparent

Don’t drink too much at the party!

Don’t Blast Info
The New SPAM
Don’t Blast
Friends
Followers
Tweeps
Contacts
Don’t Rapid Fire

Follow the SM Process

Develop Informative Content
Start with a WordPress.org Blog

Develop Informative Content
Solve their Problems

Drive Traffic

Linked in

Facebook
61% of users are over 25
43% are between 26-44
53% are 18-34
In July, Facebook added its
30 millionth subscriber
Women over 55 are the fastest growing demographic group on Facebook

Drive Traffic

Drive Traffic
RSS Feeds on Your Blog & Others
Link to SM Sites

Drive Traffic
Syndicate Content

Drive Traffic
Post, Tweet & Link
Testimonials
Links to Your Content
Links to Other’s Valuable Content
Links to Your Listings
Photos, Video, Notes
Automate the Process

Drive Traffic

Drive Traffic
Targeted Promotions

Engage the Consumer
Be a Resource
http://www.sellmyhomeinmetrowestma.com

Engage the Consumer
Turn the Channel

Engage the Consumer
Virtual Helper

Create Clients
SM Convergence
Group Friends
Organize
Search for $$

Foster Raving Fans
It’s About Them, Not You!
Promote your Friends
Testimonials
Blog about their services
Tweet about them
Post Congratulations

Foster Raving Fans
Community
Facebook Fan Page
LinkedIN Group
Twitter Profile
Your Own Network

Foster Raving Fans
Monitor & Listen
Monitor the Network
Monitor Comments
Have an ePolicy
Be Proactive
Be on Alert
Manage the Risk

Monitor Your Brand

Monitor Tool

Rinse & Repeat
Stay at it!
It’s about the Buzz!
SM Seasoning

Generation Y
By 2010 GenY will outnumber the baby boomer generation. 96% of GenY have joined a social networking site.
Closing Thought

Generation Y & NextGen
Email is so last century! So much so that Boston College stopped assigning email addresses to incoming Freshman in 2009.
Closing Thought

Questions?
Questions?

Social Networking
Driving Dollars to Your Bottom Line
For More Information
Email jonathan@jonathannicholas.com
or visit:
http://www.jonathannicholas.com
Jonathan D. Nicholas
Virtual CEO | Consultant | Strategist
www.jonathannicholas.com
The Company CEO, Inc.
888-800-8991