Social Media: Driving Dollars to Your Bottom Line
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Social Media: Driving Dollars to Your Bottom Line

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Recent presentation for RealtyUSA's Destination Success Fall Sales Rally held at the Turning Stone Casino outside of Syracuse, NY. Presentation covers the five steps of the social media process.

Recent presentation for RealtyUSA's Destination Success Fall Sales Rally held at the Turning Stone Casino outside of Syracuse, NY. Presentation covers the five steps of the social media process.

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Social Media: Driving Dollars to Your Bottom Line Presentation Transcript

  • 1. Social Networking Driving Dollars to Your Bottom LineJonathan D. NicholasVirtual CEO | Consultant | Strategistwww.jonathannicholas.comThe Company CEO, Inc.(847) 881-6535 Jonathan Nicholas, Virtual CEO Copyright 2009
  • 2. Mastered Social Media? Jonathan Nicholas, Virtual CEO Copyright 2009
  • 3. Frustrated By Social Media? Jonathan Nicholas, Virtual CEO Copyright 2009
  • 4. WordPress Technoratti MySpace StumbleUpon Twitter Delicious LinkedIN RSS Facebook Twitter Bebo Blogger Plaxo GoogleFrustrated By Social Media? Jonathan Nicholas, Virtual CEO Copyright 2009
  • 5.  Blogs & Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds WikisWhat is Social Media? Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 6. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.* A social network is a group of people of that are members of a community for the purpose of connecting, learning and interacting within the context of a shared interest *http://www.wikipedia.orgWhat is social media?
  • 7. AT&T Lost Dog VideoWhat is Social Media Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 8. Why Should I Care?
  • 9. Why Should I Care?
  • 10. Why Should I Care?
  • 11. Why Should I Care?
  • 12. Why Should I Care?
  • 13.  Build New Relationships Referrals & Repeat Business Build Reputation as the Expert Build Trust as You Provide Value Build Your Personal Brand Exposure For Your Listings Drive Traffic To Your Site Create Raving FansBenefits of Social Media Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 14. Problem with Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  • 15. Problem with Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  • 16. Problem with Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  • 17.  What we all really want is to make money off of social media! If you can’t, why do it?Making Money Jonathan Nicholas, Virtual CEO Copyright 2009
  • 18.  53 Minutes 13 Key Strategies 90 Days Building off your existing knowledgeAgenda Jonathan Nicholas, Virtual CEO © 2009 All Rights Reserved
  • 19. Social Media Isn’t New!Real World Analogy Jonathan Nicholas, Virtual CEO Copyright 2009
  • 20. Real World Analogy Jonathan Nicholas, Virtual CEO Copyright 2009
  • 21. Real World Analogy Jonathan Nicholas, Virtual CEO Copyright 2009
  • 22. Real World Analogy Jonathan Nicholas, Virtual CEO Copyright 2009
  • 23. “Social Media is a Cocktail Party”Jim Tobin, PresidentIgnite Social Media$14.95www.amazon.comReal World Analogy Jonathan Nicholas, Virtual CEO Copyright 2009
  • 24.  The party is going on and your brand is already there. Listen first, talk later. Talk with people, not at people. Engage & contribute to the conversation. Relationships first, business second.Rules of Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  • 25.  It’s not all about you. Play nice and share; even if it doesn’t help you directly. Context is key. Build your friend base before you need it. Be helpful, sincere and authentic.Rules of Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  • 26.  Be interesting Be remembered Be discussed Be shared Be TransaparentRules of Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  • 27.  Don’t drink too much at the party!Rules of Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  • 28.  The New SPAM Don’t Blast ◦ Friends ◦ Followers ◦ Tweeps ◦ Contacts Don’t Rapid FireDon’t Blast Info Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 29. Develop Content Raving Drive Fans Traffic Create Engage ClientsFollow the SM Process Jonathan Nicholas, Virtual CEO Copyright 2009
  • 30.  Start with a WordPress.org BlogDevelop Informative Content Jonathan Nicholas, Virtual CEO Copyright 2009
  • 31. Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 32.  Solve their Problems How-To’s White Papers Case StudiesDevelop Informative Content Jonathan Nicholas, Virtual CEO Copyright 2009
  • 33. Drive Traffic Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 34. Linked in Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 35. 61% of users are over 2543% are between 26-4453% are 18-34In July, Facebook added its30 millionth subscriberWomen over 55 are the fastestgrowing demographic group onFacebookFacebook Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 36. Drive Traffic Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 37.  RSS Feeds on Your Blog & Others Link to SM SitesDrive Traffic Jonathan Nicholas, Virtual CEO Copyright 2009
  • 38.  Syndicate ContentDrive Traffic Jonathan Nicholas, Virtual CEO Copyright 2009
  • 39.  Post, Tweet & Link ◦ Testimonials ◦ Links to Your Content ◦ Links to Other’s Valuable Content ◦ Links to Your Listings ◦ Photos, Video, Notes ◦ Automate the ProcessDrive Traffic Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 40. Drive Traffic Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 41.  Targeted PromotionsDrive Traffic Jonathan Nicholas, Virtual CEO Copyright 2009
  • 42.  Be a ResourceEngage the Consumer http://www.sellmyhomeinmetrowestma.com Jonathan Nicholas, Virtual CEO Copyright 2009
  • 43.  Turn the ChannelEngage the Consumer Jonathan Nicholas, Virtual CEO Copyright 2009
  • 44.  Virtual HelperEngage the Consumer Jonathan Nicholas, Virtual CEO Copyright 2009
  • 45.  SM Convergence ◦ Group Friends ◦ Organize ◦ Search for $$Create Clients Jonathan Nicholas, Virtual CEO Copyright 2009
  • 46. It’s About Them, Not You! Promote your Friends ◦ Testimonials ◦ Blog about their services ◦ Tweet about them ◦ Post CongratulationsFoster Raving Fans Jonathan Nicholas, Virtual CEO Copyright 2009
  • 47.  Community ◦ Facebook Fan Page ◦ LinkedIN Group ◦ Twitter Profile ◦ Your Own NetworkFoster Raving Fans Jonathan Nicholas, Virtual CEO Copyright 2009
  • 48.  Monitor & Listen ◦ Monitor the Network ◦ Monitor Comments ◦ Have an ePolicy ◦ Be Proactive ◦ Be on Alert ◦ Manage the RiskFoster Raving Fans Jonathan Nicholas, Virtual CEO Copyright 2009
  • 49. Profile Alerts AnalyticsMonitor Your Brand Jonathan Nicholas, Virtual CEO Copyright 2009
  • 50. Monitor Tool Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 51.  Stay at it! It’s about the Buzz! SM SeasoningRinse & Repeat Jonathan Nicholas, Virtual CEO Copyright 2009
  • 52. Generation Y By 2010 GenY will outnumber the baby boomer generation. 96% of GenY have joined a social networking site.Closing Thought Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 53. Generation Y & NextGen Email is so last century! So much so that Boston College stopped assigning email addresses to incoming Freshman in 2009.Closing Thought Jonathan Nicholas, Virtual CEO, Copyright 2009
  • 54.  Questions?Questions? Jonathan Nicholas, Virtual CEO Copyright 2009
  • 55. For More Information http://www.jonathannicholas.com Social Networking Driving Dollars to Your Bottom LineJonathan D. NicholasVirtual CEO | Consultant | Strategistwww.jonathannicholas.comThe Company CEO, Inc.847-881-6535 Jonathan Nicholas, Virtual CEO Copyright 2009