Social Media: Driving Dollars to Your Bottom Line

1,171 views

Published on

Recent presentation for RealtyUSA's Destination Success Fall Sales Rally held at the Turning Stone Casino outside of Syracuse, NY. Presentation covers the five steps of the social media process.

Published in: Technology, Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,171
On SlideShare
0
From Embeds
0
Number of Embeds
141
Actions
Shares
0
Downloads
15
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Social Media: Driving Dollars to Your Bottom Line

  1. 1. Social Networking Driving Dollars to Your Bottom LineJonathan D. NicholasVirtual CEO | Consultant | Strategistwww.jonathannicholas.comThe Company CEO, Inc.(847) 881-6535 Jonathan Nicholas, Virtual CEO Copyright 2009
  2. 2. Mastered Social Media? Jonathan Nicholas, Virtual CEO Copyright 2009
  3. 3. Frustrated By Social Media? Jonathan Nicholas, Virtual CEO Copyright 2009
  4. 4. WordPress Technoratti MySpace StumbleUpon Twitter Delicious LinkedIN RSS Facebook Twitter Bebo Blogger Plaxo GoogleFrustrated By Social Media? Jonathan Nicholas, Virtual CEO Copyright 2009
  5. 5.  Blogs & Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds WikisWhat is Social Media? Jonathan Nicholas, Virtual CEO, Copyright 2009
  6. 6. Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.* A social network is a group of people of that are members of a community for the purpose of connecting, learning and interacting within the context of a shared interest *http://www.wikipedia.orgWhat is social media?
  7. 7. AT&T Lost Dog VideoWhat is Social Media Jonathan Nicholas, Virtual CEO, Copyright 2009
  8. 8. Why Should I Care?
  9. 9. Why Should I Care?
  10. 10. Why Should I Care?
  11. 11. Why Should I Care?
  12. 12. Why Should I Care?
  13. 13.  Build New Relationships Referrals & Repeat Business Build Reputation as the Expert Build Trust as You Provide Value Build Your Personal Brand Exposure For Your Listings Drive Traffic To Your Site Create Raving FansBenefits of Social Media Jonathan Nicholas, Virtual CEO, Copyright 2009
  14. 14. Problem with Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  15. 15. Problem with Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  16. 16. Problem with Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  17. 17.  What we all really want is to make money off of social media! If you can’t, why do it?Making Money Jonathan Nicholas, Virtual CEO Copyright 2009
  18. 18.  53 Minutes 13 Key Strategies 90 Days Building off your existing knowledgeAgenda Jonathan Nicholas, Virtual CEO © 2009 All Rights Reserved
  19. 19. Social Media Isn’t New!Real World Analogy Jonathan Nicholas, Virtual CEO Copyright 2009
  20. 20. Real World Analogy Jonathan Nicholas, Virtual CEO Copyright 2009
  21. 21. Real World Analogy Jonathan Nicholas, Virtual CEO Copyright 2009
  22. 22. Real World Analogy Jonathan Nicholas, Virtual CEO Copyright 2009
  23. 23. “Social Media is a Cocktail Party”Jim Tobin, PresidentIgnite Social Media$14.95www.amazon.comReal World Analogy Jonathan Nicholas, Virtual CEO Copyright 2009
  24. 24.  The party is going on and your brand is already there. Listen first, talk later. Talk with people, not at people. Engage & contribute to the conversation. Relationships first, business second.Rules of Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  25. 25.  It’s not all about you. Play nice and share; even if it doesn’t help you directly. Context is key. Build your friend base before you need it. Be helpful, sincere and authentic.Rules of Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  26. 26.  Be interesting Be remembered Be discussed Be shared Be TransaparentRules of Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  27. 27.  Don’t drink too much at the party!Rules of Social Media Jonathan Nicholas, Virtual CEO Copyright 2009
  28. 28.  The New SPAM Don’t Blast ◦ Friends ◦ Followers ◦ Tweeps ◦ Contacts Don’t Rapid FireDon’t Blast Info Jonathan Nicholas, Virtual CEO, Copyright 2009
  29. 29. Develop Content Raving Drive Fans Traffic Create Engage ClientsFollow the SM Process Jonathan Nicholas, Virtual CEO Copyright 2009
  30. 30.  Start with a WordPress.org BlogDevelop Informative Content Jonathan Nicholas, Virtual CEO Copyright 2009
  31. 31. Jonathan Nicholas, Virtual CEO, Copyright 2009
  32. 32.  Solve their Problems How-To’s White Papers Case StudiesDevelop Informative Content Jonathan Nicholas, Virtual CEO Copyright 2009
  33. 33. Drive Traffic Jonathan Nicholas, Virtual CEO, Copyright 2009
  34. 34. Linked in Jonathan Nicholas, Virtual CEO, Copyright 2009
  35. 35. 61% of users are over 2543% are between 26-4453% are 18-34In July, Facebook added its30 millionth subscriberWomen over 55 are the fastestgrowing demographic group onFacebookFacebook Jonathan Nicholas, Virtual CEO, Copyright 2009
  36. 36. Drive Traffic Jonathan Nicholas, Virtual CEO, Copyright 2009
  37. 37.  RSS Feeds on Your Blog & Others Link to SM SitesDrive Traffic Jonathan Nicholas, Virtual CEO Copyright 2009
  38. 38.  Syndicate ContentDrive Traffic Jonathan Nicholas, Virtual CEO Copyright 2009
  39. 39.  Post, Tweet & Link ◦ Testimonials ◦ Links to Your Content ◦ Links to Other’s Valuable Content ◦ Links to Your Listings ◦ Photos, Video, Notes ◦ Automate the ProcessDrive Traffic Jonathan Nicholas, Virtual CEO, Copyright 2009
  40. 40. Drive Traffic Jonathan Nicholas, Virtual CEO, Copyright 2009
  41. 41.  Targeted PromotionsDrive Traffic Jonathan Nicholas, Virtual CEO Copyright 2009
  42. 42.  Be a ResourceEngage the Consumer http://www.sellmyhomeinmetrowestma.com Jonathan Nicholas, Virtual CEO Copyright 2009
  43. 43.  Turn the ChannelEngage the Consumer Jonathan Nicholas, Virtual CEO Copyright 2009
  44. 44.  Virtual HelperEngage the Consumer Jonathan Nicholas, Virtual CEO Copyright 2009
  45. 45.  SM Convergence ◦ Group Friends ◦ Organize ◦ Search for $$Create Clients Jonathan Nicholas, Virtual CEO Copyright 2009
  46. 46. It’s About Them, Not You! Promote your Friends ◦ Testimonials ◦ Blog about their services ◦ Tweet about them ◦ Post CongratulationsFoster Raving Fans Jonathan Nicholas, Virtual CEO Copyright 2009
  47. 47.  Community ◦ Facebook Fan Page ◦ LinkedIN Group ◦ Twitter Profile ◦ Your Own NetworkFoster Raving Fans Jonathan Nicholas, Virtual CEO Copyright 2009
  48. 48.  Monitor & Listen ◦ Monitor the Network ◦ Monitor Comments ◦ Have an ePolicy ◦ Be Proactive ◦ Be on Alert ◦ Manage the RiskFoster Raving Fans Jonathan Nicholas, Virtual CEO Copyright 2009
  49. 49. Profile Alerts AnalyticsMonitor Your Brand Jonathan Nicholas, Virtual CEO Copyright 2009
  50. 50. Monitor Tool Jonathan Nicholas, Virtual CEO, Copyright 2009
  51. 51.  Stay at it! It’s about the Buzz! SM SeasoningRinse & Repeat Jonathan Nicholas, Virtual CEO Copyright 2009
  52. 52. Generation Y By 2010 GenY will outnumber the baby boomer generation. 96% of GenY have joined a social networking site.Closing Thought Jonathan Nicholas, Virtual CEO, Copyright 2009
  53. 53. Generation Y & NextGen Email is so last century! So much so that Boston College stopped assigning email addresses to incoming Freshman in 2009.Closing Thought Jonathan Nicholas, Virtual CEO, Copyright 2009
  54. 54.  Questions?Questions? Jonathan Nicholas, Virtual CEO Copyright 2009
  55. 55. For More Information http://www.jonathannicholas.com Social Networking Driving Dollars to Your Bottom LineJonathan D. NicholasVirtual CEO | Consultant | Strategistwww.jonathannicholas.comThe Company CEO, Inc.847-881-6535 Jonathan Nicholas, Virtual CEO Copyright 2009

×