@MrJonPayneEXPLOITING SOCIAL MEDIAWATERSHED – JUNE 2013
NOISY LITTLE MONKEYSpecialising in professional, financial and legal service sectorsSEARCH & SOCIAL MEDIA MARKETING@MrJonP...
Over 80 businesses, charities and gov’t bodies in EU, USA & AfricaWHO’D TRUST A MONKEY?@MrJonPayne
facebooktwitterpinterestgoogle+takeaways@MrJonPayne
YOU WILL NOT ASK QUESTIONS NOWhttp://www.flickr.com/people/38375554@N05/YOU WILL REMEMBER THEM@MrJonPayne
YOU WILL VIEW THESE SLIDES ONLINEhttp://www.flickr.com/people/38375554@N05/AND GIVE US SOME FEEDBACK (PLEASE)@MrJonPayne
WHO CAN YOU EXPLOIT?@MrJonPayne
US!Industry geeks will share your content and brand messages. They may not actually be the people whobuy the most, but the...
EXPLOITING THE MUSEREQUIRES A LITTLE ORGANISATION@MrJonPayne
HOW DO I FIT IT ALL IN?Stock articles are those which are key to how your organisation helps people, flow arethose which r...
FACEBOOKTHIS IS THE PLACE TO START@MrJonPayne
IF THE AREA OF THISSLIDE REPRESENTS ALLTHE TRAFFIC ONTHE INTERNET@MrJonPayne
http://mashable.com/2010/11/19/facebook-traffic-stats/Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founderTHIS M...
@MrJonPayne
Some 45 billion web pageshttp://www.worldwidewebsize.com/45 billion otherweb pages arefighting over theremainder@MrJonPayne
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_of_Like_CPGTHIS IS HOWMUCH TIME ISSPENT ONTHENEW...
You do the math(s).THIS IS HOWMUCH TIME ISSPENT ONTHENEWSFEED@MrJonPayneYOU NEED TO BE INNEWSFEEDS
You do the math(s).@MrJonPayne
FACEBOOK IS TESTING A SEARCH ENGINE@MrJonPayne
Users search for stuff and it gives them answers based on their historic timelineand those of their friends @MrJonPayne
And the friends of their friends.@MrJonPayne
Be this guy.@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTY@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYI likethis@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYI likethis@MrJonPayne
OK.THAT’S THE FOUNDATION@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYENGAGE@MrJonPayne
IMAGES & VIDEO@MrJonPayne
A great Facebook page shares cool images and video that are of interest to itsaudience @MrJonPayne
This?@MrJonPayne
Photos on Facebook generate 53% more likes:http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-5...
Lots of weight / EdgeRank@MrJonPayne
You can curate other people’s photos, it’s not all about you… But remember toinclude a description… @MrJonPayne
Timing – Post when your audience will most likely be online@Tashsb
MEASURE WHAT WORKSIT’S EASY – THERE’S FACEBOOK INSIGHTS@MrJonPayne
WHEN YOU CREATEOur first Google Chrome Extension (it’s free)LINK BACK TO YOUR SITE & MEASURE SUCCESS@MrJonPayne
EXPLOITING TWITTERREQUIRES A LITTLE FINESSE@MrJonPayne
NOT COLD CALLINGNo set up. Share shortened links. Data shows up in Google Analytics.MENTIONS@MrJonPayne
NOT COLD CALLINGWe love Cat – She’s ace.YOU’LL GET BANNED FOR SPAM@MrJonPayne
NOT ME ME MEREMEMBER – YOU, WE, ME@MrJonPayne
@MrJonPayne
140 CHARACTERS?NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS@MrJonPayne
WHY SO SHORT?It gets easier with practiceFOR SHARES!• 100 characters leaves enough room for RT<twittername> & acomment• Al...
YOU CAN BE MYSTERIOUS & FUNNYOnly 28 characters in the best headline ever, 29 if you include the protagonistAND SHORT@MrJo...
USE FREE TOOLSHootsuite and SocialBro can help you schedule tweets and give you lots morebesidesFOR MAXIMUM IMPACT• Schedu...
A TWEET HAS A SHORT LIFE2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-chance-tweets-matter...
PINTERESTWHO HAS HEARD OF PINTEREST?@MrJonPayne
It’s all about the images! Organise, Like & Pin!
PinterestQuestion Show of handsIntro to what pinterest, what n whyexamples ofbest practicesmeasuring successMore thanjust ...
Not just for Girls @MrJonPayne
Or exciting products
@MrJonPayne
Verify your business account @MrJonPayne
No of Pins & repins from your website / Number of visits to your website from Pinterest @MrJonPayne
PINTERESTHOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A‘BORING’ COMPANY?@MrJonPayne
Make it personal - Include the team@MrJonPayne
Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
Chic, blonde, braided updo!The perfect hairstyle for awedding or party.Great image by @Janedoe@MrJonPayne
REUSE, REPURPOSE, RECYCLEFOR AWESOME RESULTS ON GOOGLE@MrJonPayne
If you have Gmail, you have personal Google+ you can create a business page.If you have Google local listing for your busi...
Verify your account to see your face in the search results@MrJonPayne
If you have Gmail, you have personal Google+ you can create a business page.If you have Google local listing for your busi...
TAKEAWAYSTOP THE SCROLL@MrJonPayne
FUNNY@MrJonPayne
DISGUSTING@MrJonPayne
SEXY@MrJonPayne
SEXY@MrJonPayne
GET THE SLIDES: http://goo.gl/TVfDSASK: @MrJonPayne@MrJonPayne
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Watershed Talk

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12th June 2012 Science City, South West Founders

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  • https://www.facebook.com/photo.php?fbid=325620700798123&amp;set=a.204415399585321.63372.202825023077692&amp;type=1&amp;theater
  • http://facebook-designers.com/
  • http://facebook-designers.com/
  • http://www.flickr.com/photos/nickwebb/
  • http://www.flickr.com/photos/indraw/4857101224/sizes/l/in/photostream/
  • http://www.flickr.com/photos/markhillary/
  • http://www.flickr.com/photos/erikbenson/331218875/sizes/o/in/photostream/
  • http://en.wikipedia.org/wiki/File:Jepice.jpg
  • http://pinterest.com/NBlikes/
  • http://www.wired.com/business/2013/06/this-is-the-perfect-pinterest-picture/
  • https://twitter.com/newyorkbob 700 followers on Twitter
  • http://business.pinterest.com/verify/
  • http://pinterest.com/gardendalelib/staff-picks/ http://pinterest.com/genevapl/
  • http://pinterest.com/joannatapeface/for-geography-geeks/http://pinterest.com/generalelectric/badass-machines/http://pinterest.com/tianarutledge/i-fucking-love-me-some-tea/http://pinterest.com/marcymassura/drunkknitting/
  • http://pinterest.com/pin/220817187952329710/
  • http://www.flickr.com/photos/31707807@N05/2968418283/http://guycodeblog.mtv.com/2011/12/06/tattoo-hoaxes/
  • Transcript of "Watershed Talk"

    1. 1. @MrJonPayneEXPLOITING SOCIAL MEDIAWATERSHED – JUNE 2013
    2. 2. NOISY LITTLE MONKEYSpecialising in professional, financial and legal service sectorsSEARCH & SOCIAL MEDIA MARKETING@MrJonPayne
    3. 3. Over 80 businesses, charities and gov’t bodies in EU, USA & AfricaWHO’D TRUST A MONKEY?@MrJonPayne
    4. 4. facebooktwitterpinterestgoogle+takeaways@MrJonPayne
    5. 5. YOU WILL NOT ASK QUESTIONS NOWhttp://www.flickr.com/people/38375554@N05/YOU WILL REMEMBER THEM@MrJonPayne
    6. 6. YOU WILL VIEW THESE SLIDES ONLINEhttp://www.flickr.com/people/38375554@N05/AND GIVE US SOME FEEDBACK (PLEASE)@MrJonPayne
    7. 7. WHO CAN YOU EXPLOIT?@MrJonPayne
    8. 8. US!Industry geeks will share your content and brand messages. They may not actually be the people whobuy the most, but they’re noisy and have influence over the rest of us@MrJonPayne
    9. 9. EXPLOITING THE MUSEREQUIRES A LITTLE ORGANISATION@MrJonPayne
    10. 10. HOW DO I FIT IT ALL IN?Stock articles are those which are key to how your organisation helps people, flow arethose which relate to current events. Planning is key to actually getting it done.STOCK & FLOW@MrJonPayne
    11. 11. FACEBOOKTHIS IS THE PLACE TO START@MrJonPayne
    12. 12. IF THE AREA OF THISSLIDE REPRESENTS ALLTHE TRAFFIC ONTHE INTERNET@MrJonPayne
    13. 13. http://mashable.com/2010/11/19/facebook-traffic-stats/Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founderTHIS MUCHIS FACEBOOK@MrJonPayne
    14. 14. @MrJonPayne
    15. 15. Some 45 billion web pageshttp://www.worldwidewebsize.com/45 billion otherweb pages arefighting over theremainder@MrJonPayne
    16. 16. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_of_Like_CPGTHIS IS HOWMUCH TIME ISSPENT ONTHENEWSFEED@MrJonPayne
    17. 17. You do the math(s).THIS IS HOWMUCH TIME ISSPENT ONTHENEWSFEED@MrJonPayneYOU NEED TO BE INNEWSFEEDS
    18. 18. You do the math(s).@MrJonPayne
    19. 19. FACEBOOK IS TESTING A SEARCH ENGINE@MrJonPayne
    20. 20. Users search for stuff and it gives them answers based on their historic timelineand those of their friends @MrJonPayne
    21. 21. And the friends of their friends.@MrJonPayne
    22. 22. Be this guy.@MrJonPayne
    23. 23. OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTY@MrJonPayne
    24. 24. OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYI likethis@MrJonPayne
    25. 25. OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYI likethis@MrJonPayne
    26. 26. OK.THAT’S THE FOUNDATION@MrJonPayne
    27. 27. OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYENGAGE@MrJonPayne
    28. 28. IMAGES & VIDEO@MrJonPayne
    29. 29. A great Facebook page shares cool images and video that are of interest to itsaudience @MrJonPayne
    30. 30. This?@MrJonPayne
    31. 31. Photos on Facebook generate 53% more likes:http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx @MrJonPayne
    32. 32. Lots of weight / EdgeRank@MrJonPayne
    33. 33. You can curate other people’s photos, it’s not all about you… But remember toinclude a description… @MrJonPayne
    34. 34. Timing – Post when your audience will most likely be online@Tashsb
    35. 35. MEASURE WHAT WORKSIT’S EASY – THERE’S FACEBOOK INSIGHTS@MrJonPayne
    36. 36. WHEN YOU CREATEOur first Google Chrome Extension (it’s free)LINK BACK TO YOUR SITE & MEASURE SUCCESS@MrJonPayne
    37. 37. EXPLOITING TWITTERREQUIRES A LITTLE FINESSE@MrJonPayne
    38. 38. NOT COLD CALLINGNo set up. Share shortened links. Data shows up in Google Analytics.MENTIONS@MrJonPayne
    39. 39. NOT COLD CALLINGWe love Cat – She’s ace.YOU’LL GET BANNED FOR SPAM@MrJonPayne
    40. 40. NOT ME ME MEREMEMBER – YOU, WE, ME@MrJonPayne
    41. 41. @MrJonPayne
    42. 42. 140 CHARACTERS?NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS@MrJonPayne
    43. 43. WHY SO SHORT?It gets easier with practiceFOR SHARES!• 100 characters leaves enough room for RT<twittername> & acomment• Also – put links towards the beginning or in the middle with no# or mentions if you want a better CTR@MrJonPayne
    44. 44. YOU CAN BE MYSTERIOUS & FUNNYOnly 28 characters in the best headline ever, 29 if you include the protagonistAND SHORT@MrJonPayne
    45. 45. USE FREE TOOLSHootsuite and SocialBro can help you schedule tweets and give you lots morebesidesFOR MAXIMUM IMPACT• Schedule your tweets– For when your audience is awake– For when they’re looking@MrJonPayne
    46. 46. A TWEET HAS A SHORT LIFE2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125RECYCLE THEM AT LEAST 6 TIMES!@MrJonPayne
    47. 47. PINTERESTWHO HAS HEARD OF PINTEREST?@MrJonPayne
    48. 48. It’s all about the images! Organise, Like & Pin!
    49. 49. PinterestQuestion Show of handsIntro to what pinterest, what n whyexamples ofbest practicesmeasuring successMore thanjust cakesand cats@MrJonPayne
    50. 50. Not just for Girls @MrJonPayne
    51. 51. Or exciting products
    52. 52. @MrJonPayne
    53. 53. Verify your business account @MrJonPayne
    54. 54. No of Pins & repins from your website / Number of visits to your website from Pinterest @MrJonPayne
    55. 55. PINTERESTHOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A‘BORING’ COMPANY?@MrJonPayne
    56. 56. Make it personal - Include the team@MrJonPayne
    57. 57. Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
    58. 58. Chic, blonde, braided updo!The perfect hairstyle for awedding or party.Great image by @Janedoe@MrJonPayne
    59. 59. REUSE, REPURPOSE, RECYCLEFOR AWESOME RESULTS ON GOOGLE@MrJonPayne
    60. 60. If you have Gmail, you have personal Google+ you can create a business page.If you have Google local listing for your business, you can upgrade this. @MrJonPayne
    61. 61. Verify your account to see your face in the search results@MrJonPayne
    62. 62. If you have Gmail, you have personal Google+ you can create a business page.If you have Google local listing for your business, you can upgrade this.Verify your website using Google WMT and pwn search results @MrJonPayne
    63. 63. TAKEAWAYSTOP THE SCROLL@MrJonPayne
    64. 64. FUNNY@MrJonPayne
    65. 65. DISGUSTING@MrJonPayne
    66. 66. SEXY@MrJonPayne
    67. 67. SEXY@MrJonPayne
    68. 68. GET THE SLIDES: http://goo.gl/TVfDSASK: @MrJonPayne@MrJonPayne

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