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Watershed Talk
 

Watershed Talk

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12th June 2012 Science City, South West Founders

12th June 2012 Science City, South West Founders

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Watershed Talk Watershed Talk Presentation Transcript

  • @MrJonPayneEXPLOITING SOCIAL MEDIAWATERSHED – JUNE 2013
  • NOISY LITTLE MONKEYSpecialising in professional, financial and legal service sectorsSEARCH & SOCIAL MEDIA MARKETING@MrJonPayne
  • Over 80 businesses, charities and gov’t bodies in EU, USA & AfricaWHO’D TRUST A MONKEY?@MrJonPayne
  • facebooktwitterpinterestgoogle+takeaways@MrJonPayne
  • YOU WILL NOT ASK QUESTIONS NOWhttp://www.flickr.com/people/38375554@N05/YOU WILL REMEMBER THEM@MrJonPayne
  • YOU WILL VIEW THESE SLIDES ONLINEhttp://www.flickr.com/people/38375554@N05/AND GIVE US SOME FEEDBACK (PLEASE)@MrJonPayne
  • WHO CAN YOU EXPLOIT?@MrJonPayne
  • US!Industry geeks will share your content and brand messages. They may not actually be the people whobuy the most, but they’re noisy and have influence over the rest of us@MrJonPayne
  • EXPLOITING THE MUSEREQUIRES A LITTLE ORGANISATION@MrJonPayne
  • HOW DO I FIT IT ALL IN?Stock articles are those which are key to how your organisation helps people, flow arethose which relate to current events. Planning is key to actually getting it done.STOCK & FLOW@MrJonPayne
  • FACEBOOKTHIS IS THE PLACE TO START@MrJonPayne
  • IF THE AREA OF THISSLIDE REPRESENTS ALLTHE TRAFFIC ONTHE INTERNET@MrJonPayne
  • http://mashable.com/2010/11/19/facebook-traffic-stats/Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founderTHIS MUCHIS FACEBOOK@MrJonPayne
  • @MrJonPayne
  • Some 45 billion web pageshttp://www.worldwidewebsize.com/45 billion otherweb pages arefighting over theremainder@MrJonPayne
  • http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_of_Like_CPGTHIS IS HOWMUCH TIME ISSPENT ONTHENEWSFEED@MrJonPayne
  • You do the math(s).THIS IS HOWMUCH TIME ISSPENT ONTHENEWSFEED@MrJonPayneYOU NEED TO BE INNEWSFEEDS
  • You do the math(s).@MrJonPayne
  • FACEBOOK IS TESTING A SEARCH ENGINE@MrJonPayne
  • Users search for stuff and it gives them answers based on their historic timelineand those of their friends @MrJonPayne
  • And the friends of their friends.@MrJonPayne
  • Be this guy.@MrJonPayne
  • OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTY@MrJonPayne
  • OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYI likethis@MrJonPayne
  • OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYI likethis@MrJonPayne
  • OK.THAT’S THE FOUNDATION@MrJonPayne
  • OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYENGAGE@MrJonPayne
  • IMAGES & VIDEO@MrJonPayne
  • A great Facebook page shares cool images and video that are of interest to itsaudience @MrJonPayne
  • This?@MrJonPayne
  • Photos on Facebook generate 53% more likes:http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx @MrJonPayne
  • Lots of weight / EdgeRank@MrJonPayne
  • You can curate other people’s photos, it’s not all about you… But remember toinclude a description… @MrJonPayne
  • Timing – Post when your audience will most likely be online@Tashsb
  • MEASURE WHAT WORKSIT’S EASY – THERE’S FACEBOOK INSIGHTS@MrJonPayne
  • WHEN YOU CREATEOur first Google Chrome Extension (it’s free)LINK BACK TO YOUR SITE & MEASURE SUCCESS@MrJonPayne
  • EXPLOITING TWITTERREQUIRES A LITTLE FINESSE@MrJonPayne
  • NOT COLD CALLINGNo set up. Share shortened links. Data shows up in Google Analytics.MENTIONS@MrJonPayne
  • NOT COLD CALLINGWe love Cat – She’s ace.YOU’LL GET BANNED FOR SPAM@MrJonPayne
  • NOT ME ME MEREMEMBER – YOU, WE, ME@MrJonPayne
  • @MrJonPayne
  • 140 CHARACTERS?NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS@MrJonPayne
  • WHY SO SHORT?It gets easier with practiceFOR SHARES!• 100 characters leaves enough room for RT<twittername> & acomment• Also – put links towards the beginning or in the middle with no# or mentions if you want a better CTR@MrJonPayne
  • YOU CAN BE MYSTERIOUS & FUNNYOnly 28 characters in the best headline ever, 29 if you include the protagonistAND SHORT@MrJonPayne
  • USE FREE TOOLSHootsuite and SocialBro can help you schedule tweets and give you lots morebesidesFOR MAXIMUM IMPACT• Schedule your tweets– For when your audience is awake– For when they’re looking@MrJonPayne
  • A TWEET HAS A SHORT LIFE2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125RECYCLE THEM AT LEAST 6 TIMES!@MrJonPayne
  • PINTERESTWHO HAS HEARD OF PINTEREST?@MrJonPayne
  • It’s all about the images! Organise, Like & Pin!
  • PinterestQuestion Show of handsIntro to what pinterest, what n whyexamples ofbest practicesmeasuring successMore thanjust cakesand cats@MrJonPayne
  • Not just for Girls @MrJonPayne
  • Or exciting products
  • @MrJonPayne
  • Verify your business account @MrJonPayne
  • No of Pins & repins from your website / Number of visits to your website from Pinterest @MrJonPayne
  • PINTERESTHOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A‘BORING’ COMPANY?@MrJonPayne
  • Make it personal - Include the team@MrJonPayne
  • Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
  • Chic, blonde, braided updo!The perfect hairstyle for awedding or party.Great image by @Janedoe@MrJonPayne
  • REUSE, REPURPOSE, RECYCLEFOR AWESOME RESULTS ON GOOGLE@MrJonPayne
  • If you have Gmail, you have personal Google+ you can create a business page.If you have Google local listing for your business, you can upgrade this. @MrJonPayne
  • Verify your account to see your face in the search results@MrJonPayne
  • If you have Gmail, you have personal Google+ you can create a business page.If you have Google local listing for your business, you can upgrade this.Verify your website using Google WMT and pwn search results @MrJonPayne
  • TAKEAWAYSTOP THE SCROLL@MrJonPayne
  • FUNNY@MrJonPayne
  • DISGUSTING@MrJonPayne
  • SEXY@MrJonPayne
  • SEXY@MrJonPayne
  • GET THE SLIDES: http://goo.gl/TVfDSASK: @MrJonPayne@MrJonPayne