LIKES & TWEETS FOR BUMS ON SEATS
SOCIAL MEDIA IDEAS & CASE STUDY

@MrJonPayne
#SpotlightOnVenues
@MrJonPayne
#SpotlightOnVenues
NOISY LITTLE MONKEY
AWARD WINNING SEARCH & SOCIAL AGENCY
• With a unique hybrid of search optimisation, social media
marke...
WHO’D TRUST A MONKEY?

cv

cv

Over 80 businesses, charities and gov’t bodies in EU, USA & Africa

#SpotlightOnVenues

@Mr...
WHY BOTHER WITH SOCIAL?
MY BOSS IS OLD SCHOOL

Even ancient bosses can’t argue with the math(s)…

#SpotlightOnVenues

@MrJ...
IF THE AREA OF
THIS SLIDE
REPRESENTS
ALL THE PAGE
VIEWS

#SpotlightOnVenues

@MrJonPayne
WHY BOTHER WITH SOCIAL?
FACEBOOK PWNS THE TRAFFIC

THIS MUCH
IF FACEBOOK

1 in 5 of all page views are on Facebook: ZDNET ...
WHY BOTHER WITH SOCIAL?
GOOGLE+ PWNS SEARCH

https://www.google.co.uk/search?q=noisy+little+monkey

#SpotlightOnVenues

@M...
WHY BOTHER WITH SOCIAL?
GOOGLE+ PWNS SEARCH

https://plus.google.com/+JonPayne

#SpotlightOnVenues

@MrJonPayne
WHY BOTHER WITH SOCIAL?
PINTREST PWNS WEDDINGS

And drives conversions

#SpotlightOnVenues

@MrJonPayne
WHY BOTHER WITH SOCIAL?
TWITTER PWNS #SPOTLIGHTONVENUES

1,000 RTs

#SpotlightOnVenues

@MrJonPayne
HOW TO DO IT WELL?
P.D.R… I

#SpotlightOnVenues

@MrJonPayne
#SpotlightOnVenues

@MrJonPayne
WHO ARE THEY?

#SpotlightOnVenues

@MrJonPayne
WHY ARE YOU ALL UP IN MY FACE?

#SpotlightOnVenues

@MrJonPayne
WHO ARE YOUR GEEKS?
#SpotlightOnVenues

@MrJonPayne
#SpotlightOnVenues

@MrJonPayne
TAKE AWAY
GOOGLE ANALYTICS #FAILS WITH DARK SOCIAL
• This shortens your links and tracks them from any
campaign, any chann...
HOW TO DO IT WELL?
P.D.R… I

#SpotlightOnVenues

@MrJonPayne
START
BUILDING
NOW

#SpotlightOnVenues

@MrJonPayne
SHORT ON TIME?

DO ONE THING. WELL.
#SpotlightOnVenues

@MrJonPayne
YOU DON’T WORK HERE

#SpotlightOnVenues

@MrJonPayne
#SpotlightOnVenues

@MrJonPayne
SOCIAL MEDIA POLICY
P.D.R… I

#SpotlightOnVenues

@MrJonPayne
Who are you going to empower to a proper job?

#SpotlightOnVenues

@MrJonPayne
Don’t feed me

#SpotlightOnVenues

@MrJonPayne
Don’t be stupid

#SpotlightOnVenues

@MrJonPayne
HOW TO DO IT WELL?
P.D.R… I

#SpotlightOnVenues

@MrJonPayne
CASE STUDY
MONKEY DID
•
•
•
•
•
•
•
•
•

Outreach on Twitter to target market
Jazzed up the Twitter and LinkedIn profiles ...
THE IMPACT OF OUR WORK
OVERALL VISITORS COMPARED TO 2012

#SpotlightOnVenues

@MrJonPayne
THE IMPACT OF OUR WORK
OVERALL VISITORS FROM SOURCES

#SpotlightOnVenues

@MrJonPayne
THE IMPACT OF OUR WORK
CAMPAIGNS: BREAKDOWN

#SpotlightOnVenues

@MrJonPayne
THE IMPACT OF OUR WORK
FACEBOOK CAMPAIGN
AD:

PROMOTED STATUS:

#SpotlightOnVenues

@MrJonPayne
THE IMPACT OF OUR WORK
ORGANIC TRAFFIC

#SpotlightOnVenues

@MrJonPayne
KEY NUMBERS
1000 REGISTRATIONS
• Registrations Up 30% On 2012
• Less drop outs
• Duration of stay hugely up
•
Lots of enga...
HOW TO DO IT WELL?
P.D.R… I

#SpotlightOnVenues

@MrJonPayne
IMPROVING ON 2013
IN 2014 WE WILL
• Be active earlier
• Create a cohesive calendar between PR, Email, Social &
Blogs
• Lev...
TAKE AWAYS

#SpotlightOnVenues

@MrJonPayne
TAKE AWAY
STYLE GUIDE
• What does the brand want from social media?

• Who are the audience? – Not just customers
• What d...
TAKE AWAY
STOP THE SCROLL
• We navigate social with our thumbs
• Arresting images stop the scroll

#SpotlightOnVenues

@Mr...
Follow for slides & swearing: @MrJonPayne

Follow for tips: @NoisyMonkey
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Spotlight on venues

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Spotlight on venues

  1. 1. LIKES & TWEETS FOR BUMS ON SEATS SOCIAL MEDIA IDEAS & CASE STUDY @MrJonPayne #SpotlightOnVenues
  2. 2. @MrJonPayne #SpotlightOnVenues
  3. 3. NOISY LITTLE MONKEY AWARD WINNING SEARCH & SOCIAL AGENCY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Winner: Best Innovation Finalist: Best Recruitment Campaign Yes, that is a dog. Mr Dog to you. #SpotlightOnVenues @MrJonPayne
  4. 4. WHO’D TRUST A MONKEY? cv cv Over 80 businesses, charities and gov’t bodies in EU, USA & Africa #SpotlightOnVenues @MrJonPayne
  5. 5. WHY BOTHER WITH SOCIAL? MY BOSS IS OLD SCHOOL Even ancient bosses can’t argue with the math(s)… #SpotlightOnVenues @MrJonPayne
  6. 6. IF THE AREA OF THIS SLIDE REPRESENTS ALL THE PAGE VIEWS #SpotlightOnVenues @MrJonPayne
  7. 7. WHY BOTHER WITH SOCIAL? FACEBOOK PWNS THE TRAFFIC THIS MUCH IF FACEBOOK 1 in 5 of all page views are on Facebook: ZDNET 2012 #SpotlightOnVenues @MrJonPayne
  8. 8. WHY BOTHER WITH SOCIAL? GOOGLE+ PWNS SEARCH https://www.google.co.uk/search?q=noisy+little+monkey #SpotlightOnVenues @MrJonPayne
  9. 9. WHY BOTHER WITH SOCIAL? GOOGLE+ PWNS SEARCH https://plus.google.com/+JonPayne #SpotlightOnVenues @MrJonPayne
  10. 10. WHY BOTHER WITH SOCIAL? PINTREST PWNS WEDDINGS And drives conversions #SpotlightOnVenues @MrJonPayne
  11. 11. WHY BOTHER WITH SOCIAL? TWITTER PWNS #SPOTLIGHTONVENUES 1,000 RTs #SpotlightOnVenues @MrJonPayne
  12. 12. HOW TO DO IT WELL? P.D.R… I #SpotlightOnVenues @MrJonPayne
  13. 13. #SpotlightOnVenues @MrJonPayne
  14. 14. WHO ARE THEY? #SpotlightOnVenues @MrJonPayne
  15. 15. WHY ARE YOU ALL UP IN MY FACE? #SpotlightOnVenues @MrJonPayne
  16. 16. WHO ARE YOUR GEEKS? #SpotlightOnVenues @MrJonPayne
  17. 17. #SpotlightOnVenues @MrJonPayne
  18. 18. TAKE AWAY GOOGLE ANALYTICS #FAILS WITH DARK SOCIAL • This shortens your links and tracks them from any campaign, any channel Free. Always will be: http://goo.gl/yX88la #SpotlightOnVenues @MrJonPayne
  19. 19. HOW TO DO IT WELL? P.D.R… I #SpotlightOnVenues @MrJonPayne
  20. 20. START BUILDING NOW #SpotlightOnVenues @MrJonPayne
  21. 21. SHORT ON TIME? DO ONE THING. WELL. #SpotlightOnVenues @MrJonPayne
  22. 22. YOU DON’T WORK HERE #SpotlightOnVenues @MrJonPayne
  23. 23. #SpotlightOnVenues @MrJonPayne
  24. 24. SOCIAL MEDIA POLICY P.D.R… I #SpotlightOnVenues @MrJonPayne
  25. 25. Who are you going to empower to a proper job? #SpotlightOnVenues @MrJonPayne
  26. 26. Don’t feed me #SpotlightOnVenues @MrJonPayne
  27. 27. Don’t be stupid #SpotlightOnVenues @MrJonPayne
  28. 28. HOW TO DO IT WELL? P.D.R… I #SpotlightOnVenues @MrJonPayne
  29. 29. CASE STUDY MONKEY DID • • • • • • • • • Outreach on Twitter to target market Jazzed up the Twitter and LinkedIn profiles for Science City Bristol Engaging with attendees before the event to increase awareness Phone interviews with attendees (x6), writing up interviews, social promotion of interviews Newsletter content suggestions and editorial AdWords creation and maintenance prior to event Facebook Ads creation and maintenance Social engagement prior to event Running the Twitter account whilst at the event and replying to attendees #SpotlightOnVenues @MrJonPayne
  30. 30. THE IMPACT OF OUR WORK OVERALL VISITORS COMPARED TO 2012 #SpotlightOnVenues @MrJonPayne
  31. 31. THE IMPACT OF OUR WORK OVERALL VISITORS FROM SOURCES #SpotlightOnVenues @MrJonPayne
  32. 32. THE IMPACT OF OUR WORK CAMPAIGNS: BREAKDOWN #SpotlightOnVenues @MrJonPayne
  33. 33. THE IMPACT OF OUR WORK FACEBOOK CAMPAIGN AD: PROMOTED STATUS: #SpotlightOnVenues @MrJonPayne
  34. 34. THE IMPACT OF OUR WORK ORGANIC TRAFFIC #SpotlightOnVenues @MrJonPayne
  35. 35. KEY NUMBERS 1000 REGISTRATIONS • Registrations Up 30% On 2012 • Less drop outs • Duration of stay hugely up • Lots of engagement on Twitter, Google+ on the day Our learning – we measured the above this time, so we can improve on in 2014 #SpotlightOnVenues @MrJonPayne
  36. 36. HOW TO DO IT WELL? P.D.R… I #SpotlightOnVenues @MrJonPayne
  37. 37. IMPROVING ON 2013 IN 2014 WE WILL • Be active earlier • Create a cohesive calendar between PR, Email, Social & Blogs • Lever ‘celebrity’ attendees from 2013 • Get full control of the website • Engage with live bloggers / tweeters to share content #SpotlightOnVenues @MrJonPayne
  38. 38. TAKE AWAYS #SpotlightOnVenues @MrJonPayne
  39. 39. TAKE AWAY STYLE GUIDE • What does the brand want from social media? • Who are the audience? – Not just customers • What do they want? – Entertaining & educating. Not promo & sales. • When are the key events in their year? • Who do they trust? • What does that mean for the brand tone of voice? #SpotlightOnVenues @MrJonPayne
  40. 40. TAKE AWAY STOP THE SCROLL • We navigate social with our thumbs • Arresting images stop the scroll #SpotlightOnVenues @MrJonPayne
  41. 41. Follow for slides & swearing: @MrJonPayne Follow for tips: @NoisyMonkey

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