Spotlight on venues

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  • 1. LIKES & TWEETS FOR BUMS ON SEATS SOCIAL MEDIA IDEAS & CASE STUDY @MrJonPayne #SpotlightOnVenues
  • 2. @MrJonPayne #SpotlightOnVenues
  • 3. NOISY LITTLE MONKEY AWARD WINNING SEARCH & SOCIAL AGENCY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Winner: Best Innovation Finalist: Best Recruitment Campaign Yes, that is a dog. Mr Dog to you. #SpotlightOnVenues @MrJonPayne
  • 4. WHO’D TRUST A MONKEY? cv cv Over 80 businesses, charities and gov’t bodies in EU, USA & Africa #SpotlightOnVenues @MrJonPayne
  • 5. WHY BOTHER WITH SOCIAL? MY BOSS IS OLD SCHOOL Even ancient bosses can’t argue with the math(s)… #SpotlightOnVenues @MrJonPayne
  • 6. IF THE AREA OF THIS SLIDE REPRESENTS ALL THE PAGE VIEWS #SpotlightOnVenues @MrJonPayne
  • 7. WHY BOTHER WITH SOCIAL? FACEBOOK PWNS THE TRAFFIC THIS MUCH IF FACEBOOK 1 in 5 of all page views are on Facebook: ZDNET 2012 #SpotlightOnVenues @MrJonPayne
  • 8. WHY BOTHER WITH SOCIAL? GOOGLE+ PWNS SEARCH https://www.google.co.uk/search?q=noisy+little+monkey #SpotlightOnVenues @MrJonPayne
  • 9. WHY BOTHER WITH SOCIAL? GOOGLE+ PWNS SEARCH https://plus.google.com/+JonPayne #SpotlightOnVenues @MrJonPayne
  • 10. WHY BOTHER WITH SOCIAL? PINTREST PWNS WEDDINGS And drives conversions #SpotlightOnVenues @MrJonPayne
  • 11. WHY BOTHER WITH SOCIAL? TWITTER PWNS #SPOTLIGHTONVENUES 1,000 RTs #SpotlightOnVenues @MrJonPayne
  • 12. HOW TO DO IT WELL? P.D.R… I #SpotlightOnVenues @MrJonPayne
  • 13. #SpotlightOnVenues @MrJonPayne
  • 14. WHO ARE THEY? #SpotlightOnVenues @MrJonPayne
  • 15. WHY ARE YOU ALL UP IN MY FACE? #SpotlightOnVenues @MrJonPayne
  • 16. WHO ARE YOUR GEEKS? #SpotlightOnVenues @MrJonPayne
  • 17. #SpotlightOnVenues @MrJonPayne
  • 18. TAKE AWAY GOOGLE ANALYTICS #FAILS WITH DARK SOCIAL • This shortens your links and tracks them from any campaign, any channel Free. Always will be: http://goo.gl/yX88la #SpotlightOnVenues @MrJonPayne
  • 19. HOW TO DO IT WELL? P.D.R… I #SpotlightOnVenues @MrJonPayne
  • 20. START BUILDING NOW #SpotlightOnVenues @MrJonPayne
  • 21. SHORT ON TIME? DO ONE THING. WELL. #SpotlightOnVenues @MrJonPayne
  • 22. YOU DON’T WORK HERE #SpotlightOnVenues @MrJonPayne
  • 23. #SpotlightOnVenues @MrJonPayne
  • 24. SOCIAL MEDIA POLICY P.D.R… I #SpotlightOnVenues @MrJonPayne
  • 25. Who are you going to empower to a proper job? #SpotlightOnVenues @MrJonPayne
  • 26. Don’t feed me #SpotlightOnVenues @MrJonPayne
  • 27. Don’t be stupid #SpotlightOnVenues @MrJonPayne
  • 28. HOW TO DO IT WELL? P.D.R… I #SpotlightOnVenues @MrJonPayne
  • 29. CASE STUDY MONKEY DID • • • • • • • • • Outreach on Twitter to target market Jazzed up the Twitter and LinkedIn profiles for Science City Bristol Engaging with attendees before the event to increase awareness Phone interviews with attendees (x6), writing up interviews, social promotion of interviews Newsletter content suggestions and editorial AdWords creation and maintenance prior to event Facebook Ads creation and maintenance Social engagement prior to event Running the Twitter account whilst at the event and replying to attendees #SpotlightOnVenues @MrJonPayne
  • 30. THE IMPACT OF OUR WORK OVERALL VISITORS COMPARED TO 2012 #SpotlightOnVenues @MrJonPayne
  • 31. THE IMPACT OF OUR WORK OVERALL VISITORS FROM SOURCES #SpotlightOnVenues @MrJonPayne
  • 32. THE IMPACT OF OUR WORK CAMPAIGNS: BREAKDOWN #SpotlightOnVenues @MrJonPayne
  • 33. THE IMPACT OF OUR WORK FACEBOOK CAMPAIGN AD: PROMOTED STATUS: #SpotlightOnVenues @MrJonPayne
  • 34. THE IMPACT OF OUR WORK ORGANIC TRAFFIC #SpotlightOnVenues @MrJonPayne
  • 35. KEY NUMBERS 1000 REGISTRATIONS • Registrations Up 30% On 2012 • Less drop outs • Duration of stay hugely up • Lots of engagement on Twitter, Google+ on the day Our learning – we measured the above this time, so we can improve on in 2014 #SpotlightOnVenues @MrJonPayne
  • 36. HOW TO DO IT WELL? P.D.R… I #SpotlightOnVenues @MrJonPayne
  • 37. IMPROVING ON 2013 IN 2014 WE WILL • Be active earlier • Create a cohesive calendar between PR, Email, Social & Blogs • Lever ‘celebrity’ attendees from 2013 • Get full control of the website • Engage with live bloggers / tweeters to share content #SpotlightOnVenues @MrJonPayne
  • 38. TAKE AWAYS #SpotlightOnVenues @MrJonPayne
  • 39. TAKE AWAY STYLE GUIDE • What does the brand want from social media? • Who are the audience? – Not just customers • What do they want? – Entertaining & educating. Not promo & sales. • When are the key events in their year? • Who do they trust? • What does that mean for the brand tone of voice? #SpotlightOnVenues @MrJonPayne
  • 40. TAKE AWAY STOP THE SCROLL • We navigate social with our thumbs • Arresting images stop the scroll #SpotlightOnVenues @MrJonPayne
  • 41. Follow for slides & swearing: @MrJonPayne Follow for tips: @NoisyMonkey