SOCIAL MEDIA
HOW TO USE IT TO WIN BUSINESS
NOISY LITTLE MONKEY
• With a unique hybrid of search optimisation, social media
marketing, creative flair and technical wi...
JON PAYNE
• 14 years online sales & marketing
• Ideas, strategies, cutting the right corners
Founded Noisy Little Monkey t...
Working with businesses, charities and government bodies in EU, USA & Africa
WHO’D TRUST A MONKEY?
facebook
twitter
pinterestgoogle+
roi
@MrJonPayne
YOU WILL NOT ASK QUESTIONS NOW
http://www.flickr.com/people/38375554@N05/
YOU WILL REMEMBER THEM
@MrJonPayne
YOU WILL VIEW THESE SLIDES ONLINE
http://www.flickr.com/people/38375554@N05/
AND GIVE US SOME FEEDBACK (PLEASE)
@MrJonPayne
WHY GET SOCIAL?
@MrJonPayne
WE NEED TO UNDERSTAND YOUR BRAND
• What do we want from digital?
• Who are your audience?
• What do my audience want?
• Wh...
g
BECOME A LEBEOUF BRAND
Be here, be there, be every-flipping-where.
@MrJonPayne
Talk about brand loyalty
CUSTOMERS INTO BELEIBERS
@MrJonPayne
Sad man at the airport
SolvE problems
@MrJonPayne
Happy man in departure lounge
@MrJonPayne
It’s So
Spreadable
Your audience is already segmented into groups who’ll spread different elements of your message
@MrJonP...
It’s difficult to get clear data, but we can find enough to make assumptions which
we can test and build upon @MrJonPayne
70% of the population uses the internet. 67% of those use social media.
@MrJonPayne
FOR MARKET INTELLIGENCE
Learn what people are saying about your brand, your competitors
Respond accordingly
@MrJonPayne
SOLVE PROBLEMS
OUTREACH
Double bubble!
@MrJonPayne
g
AUTHORITY
Seed content that gets shared by, mentioned by and links from real people will get you rank on Google
@MrJonPa...
g
AUTHORITY
Seed content that gets shared by, mentioned by and links from real people will get you rank on Google
@MrJonPa...
THINK ABOUT YOUR AUDIENCE
@MrJonPayne
WHO ARE THE PASSIONATE ONES?
These will share your content and brand messages. They may not actually be the people who buy...
The rest of us
@MrJonPayne
WE NEED TO UNDERSTAND YOUR BRAND
• What do we want from digital?
• Who are your audience?
• What do my audience want?
• Wh...
TAMING THE BEAST
REQUIRES A LITTLE ORGANISATION
@MrJonPayne
HOW DO I FIT IT ALL IN?
Stock articles are those which are key to how your organisation helps people, flow are
those which...
QUESTION
IS YOUR ORGANISATION ON FACEBOOK?
@MrJonPayne
QUESTION
IS THERE ANY BENEFIT TO HAVING YOUR
ORGANISATION ON FACEBOOK?
@MrJonPayne
IF THE AREA OF THIS
SLIDE REPRESENTS ALL
THE TRAFFIC ON
THE INTERNET
@MrJonPayne
http://mashable.com/2010/11/19/facebook-traffic-stats/
Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder
THIS...
@MrJonPayne
Some 45 billion web pages
http://www.worldwidewebsize.com/
45 billion other
web pages are
fighting over the
remainder
@MrJ...
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_
of_Like_CPG
THIS IS HOW
MUCH TIME IS
SPENT ON
T...
You do the math(s).
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
@MrJonPayne
YOU NEED TO BE IN
NEWSFEEDS
You do the math(s).
@MrJonPayne
FACEBOOK IS TESTING A SEARCH ENGINE
@MrJonPayne
Users search for stuff and it gives them answers based on their historic timeline
and those of their friends @MrJonPayne
And the friends of their friends.
@MrJonPayne
Be this guy.
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
I like
this
@MrJonPayne
OK.
THAT’S THE FOUNDATION
@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGE
BE FIRST TO THE PARTY
ENGAGE
@MrJonPayne
IMAGES & VIDEO
@MrJonPayne
A great Facebook page shares cool images and video that are of interest to its
audience @MrJonPayne
This?
@MrJonPayne
Photos on Facebook generate 53% more likes:
http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-...
Lots of weight / EdgeRank
@MrJonPayne
You can curate other people’s photos, it’s not all about you… But remember to
include a description… @MrJonPayne
Descriptions: Make sure to add locations/ people and accurately describe the
image. @MrJonPayne
You are trying to attract the click, keep the descriptions short and sweet: Think of yourself as a sub editor
of the Sun o...
Timing – Post when your audience will most likely be online
@MrJonPayne
MEASURE WHAT WORKS
IT’S EASY – THERE’S FACEBOOK INSIGHTS
@MrJonPayne
WHEN YOU CREATE
Our first Google Chrome Extension (it’s free)
LINK BACK TO YOUR SITE & MEASURE SUCCESS
@MrJonPayne
REPEAT WHAT WORKS
No set up. Share shortened links. Data shows up in Google Analytics.
IMPROVE WHAT DOESN’T
@MrJonPayne
BE PART OF THE TWITTERATI
AND TALK THE TALK ON TWITTER
@MrJonPayne
QUESTION
ARE YOU ON TWITTER?
@MrJonPayne
QUESTION
WHEN DID YOU TWEET LAST?
@MrJonPayne
NOT COLD CALLING
No set up. Share shortened links. Data shows up in Google Analytics.
MENTIONS
@MrJonPayne
NOT COLD CALLING
We love Cat – She’s ace.
YOU’LL GET BANNED FOR SPAM
@MrJonPayne
NOT ME ME ME
REMEMBER – YOU, WE, ME
@MrJonPayne
SOLVE PROBLEMS
CUSTOMER SERVICE
@MrJonPayne
This is a hootsuite screenshot. More later 
HOOTSUITE
LISTEN
@MrJonPayne
Smile, Ask, Listen, Educate… Sell…?
140 CHARACTERS?
NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS
@MrJonPayne
WHY SO SHORT?
It gets easier with practice
FOR SHARES!
• 100 characters leaves enough room for RT<twittername> & a
comment...
YOU CAN BE MYSTERIOUS & FUNNY
Only 28 characters in the best headline ever, 29 if you include the protagonist
AND SHORT
@M...
TWEETIQUETTE
@<name> at the beginning = a reply
This will show up on both your twitter profiles
And in the tweetfeeds of p...
A RT is a great way to share other people’s great content AND give attribution
TWEETIQUETTE
RT@<name> at the beginning = a...
TWEETIQUETTE
MT = Modified Tweet, to RT but edit slightly… you can also do this with quotation marks
Though mostly today p...
A mention is less in your face than a reply – often a good way to get an RT off an
influencer
TWEETIQUETTE
Some words @<na...
You can only DM someone who follows you
TWEETIQUETTE
DM @<twittername> is a direct message
These are ‘private’ but are eas...
BUILD YOUR AUDIENCE
Hootsuite and SocialBro can help you schedule tweets and give you lots more
besides
FOR SHARES!
• Cura...
A TWEET HAS A SHORT LIFE
2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-
chance-tweets-matt...
PINTEREST
WHO HAS HEARD OF PINTEREST?
@MrJonPayne
It’s all about the images! Organise, Like & Pin!
Pinterest
Question Show of hands
Intro to what pinterest, what n why
examples of
best practices
measuring success
More tha...
Not just for Girls
Or exciting products
Verify your business account
No of Pins & repins from your website / Number of visits to your website from Pinterest
PINTEREST
HOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A
‘BORING’ COMPANY?
@MrJonPayne
Before you start. Create a plan of what boards you could create that will appeal to your
audience
Make it personal - Include the team
Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
Think about the type of images your sharing
Description
Order
Visuals
Etiquette
The description is how the image is found so make it relevant and not an #epicfail
Chic, blonde, braided updo!
The perfect hairstyle for a
wedding or party.
Great image by @Janedoe
REUSE, REPURPOSE, RECYCLE
FOR AWESOME RESULTS ON GOOGLE
@MrJonPayne
If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your bus...
Verify your account to see your face in the search results
@MrJonPayne
If you have Gmail, you have personal Google+ you can create a business page.
If you have Google local listing for your bus...
TAKEAWAY
STOP THE SCROLL
@MrJonPayne
FUNNY
@MrJonPayne
DISGUSTING
@MrJonPayne
SEXY
@MrJonPayne
SEXY
@MrJonPayne
TAKEAWAYS
Doing it properly will lead to loads more visitors from Google
GET YOUR STYLE ON
• What do we want from social m...
TAKEAWAYS
Increased brand awareness FROM ACTIVE people, more leads
FACEBOOK
• Optimise your Facebook PAGE
• Be disruptive....
TAKEAWAYS
Good customer service leads to more repeat business, higher AOV
TWITTER
• Help a brother out
• Good customer ser...
TAKEAWAYS
A great way to have your products discovered with just one click to your buy now
page
PINTEREST
• Be creative wi...
TAKEAWAYS
More website visitors, more leads.
GOOGLE+
• It’s shit, but you know…***Update*** See next slide
• Protect your ...
ASK: @MrJonPayne
Social Media - How to use it to win business
Social Media - How to use it to win business
Social Media - How to use it to win business
Social Media - How to use it to win business
Social Media - How to use it to win business
Social Media - How to use it to win business
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Social Media - How to use it to win business

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  • https://twitter.com/newyorkbob 700 followers on Twitter
  • https://www.facebook.com/photo.php?fbid=325620700798123&amp;set=a.204415399585321.63372.202825023077692&amp;type=1&amp;theater
  • http://facebook-designers.com/
  • http://facebook-designers.com/
  • http://www.flickr.com/photos/nickwebb/
  • http://www.flickr.com/photos/doctorow/5453511169/
  • http://www.flickr.com/photos/indraw/4857101224/sizes/l/in/photostream/
  • http://www.flickr.com/photos/markhillary/
  • http://www.flickr.com/photos/erikbenson/331218875/sizes/o/in/photostream/
  • http://www.flickr.com/photos/kk/5519686789/in/photolist-9pKQzB-egmesF-egmfeT-egrZNE-9cRXS3-axjtUf-axgMuD-9oxs1G-d1F26Y-7S1eRo-e8nDMR-e8nDZn-e8nDUr-e8nDRF-e8tjGU-e8nDY4-9Sg6ST-a7zBcG-e8y1oS-e8tjyG-e8tjLG-e8tjBu-ab9rHD-df3pEW-dyF1sE-e8tjKW-e8nDQr-e8nDLi-e8tjKd-e8nDUF-e8tjKj-e8tjzW-e8nE1p-e8tjJ7-e8skrr-e8tjLE-e8tjxQ-e8nDY8-e8nDN6-e8oCBe-7RHmZw-dR6rsZ-7Hx5Yw-df4vBK-87N4up-87N4ga-87N4xv-87RgqL-87RguL-87N4nF-87N4DB/lightbox/
  • http://en.wikipedia.org/wiki/File:Jepice.jpg
  • http://pinterest.com/NBlikes/
  • http://www.wired.com/business/2013/06/this-is-the-perfect-pinterest-picture/
  • https://twitter.com/newyorkbob 700 followers on Twitter
  • http://business.pinterest.com/verify/
  • http://pinterest.com/careerealism/
  • http://pinterest.com/gardendalelib/staff-picks/ http://pinterest.com/genevapl/
  • http://pinterest.com/joannatapeface/for-geography-geeks/http://pinterest.com/generalelectric/badass-machines/http://pinterest.com/tianarutledge/i-fucking-love-me-some-tea/http://pinterest.com/marcymassura/drunkknitting/
  • http://www.businessinsider.com/how-to-create-the-best-pinterest-images-2013-5
  • http://pinterest.com/pin/220817187952329710/
  • http://www.flickr.com/photos/31707807@N05/2968418283/http://guycodeblog.mtv.com/2011/12/06/tattoo-hoaxes/
  • Social Media - How to use it to win business

    1. 1. SOCIAL MEDIA HOW TO USE IT TO WIN BUSINESS
    2. 2. NOISY LITTLE MONKEY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in online activity, maximising conversions from offline SEARCH & SOCIAL MEDIA MARKETING
    3. 3. JON PAYNE • 14 years online sales & marketing • Ideas, strategies, cutting the right corners Founded Noisy Little Monkey to make websites better FOUNDER & GREAT APE OF ONLINE
    4. 4. Working with businesses, charities and government bodies in EU, USA & Africa WHO’D TRUST A MONKEY?
    5. 5. facebook twitter pinterestgoogle+ roi @MrJonPayne
    6. 6. YOU WILL NOT ASK QUESTIONS NOW http://www.flickr.com/people/38375554@N05/ YOU WILL REMEMBER THEM @MrJonPayne
    7. 7. YOU WILL VIEW THESE SLIDES ONLINE http://www.flickr.com/people/38375554@N05/ AND GIVE US SOME FEEDBACK (PLEASE) @MrJonPayne
    8. 8. WHY GET SOCIAL? @MrJonPayne
    9. 9. WE NEED TO UNDERSTAND YOUR BRAND • What do we want from digital? • Who are your audience? • What do my audience want? • Who do they trust? – How can we get them to share our content? • What does that mean for my writing style? – (edgy, chatty, professional, informal?) • From a brand perspective how do we work it? • Who is empowered to do this? • How do we deal with negative feedback? You probably have loads of this already, but it needs refining so that multiple people / agencies STAY ON MESSAGE STYLE GUIDE KICK OFF QUESTIONS @MrJonPayne
    10. 10. g BECOME A LEBEOUF BRAND Be here, be there, be every-flipping-where. @MrJonPayne
    11. 11. Talk about brand loyalty CUSTOMERS INTO BELEIBERS @MrJonPayne
    12. 12. Sad man at the airport SolvE problems @MrJonPayne
    13. 13. Happy man in departure lounge @MrJonPayne
    14. 14. It’s So Spreadable Your audience is already segmented into groups who’ll spread different elements of your message @MrJonPayne
    15. 15. It’s difficult to get clear data, but we can find enough to make assumptions which we can test and build upon @MrJonPayne
    16. 16. 70% of the population uses the internet. 67% of those use social media. @MrJonPayne
    17. 17. FOR MARKET INTELLIGENCE Learn what people are saying about your brand, your competitors Respond accordingly @MrJonPayne
    18. 18. SOLVE PROBLEMS OUTREACH Double bubble! @MrJonPayne
    19. 19. g AUTHORITY Seed content that gets shared by, mentioned by and links from real people will get you rank on Google @MrJonPayne
    20. 20. g AUTHORITY Seed content that gets shared by, mentioned by and links from real people will get you rank on Google @MrJonPayne
    21. 21. THINK ABOUT YOUR AUDIENCE @MrJonPayne
    22. 22. WHO ARE THE PASSIONATE ONES? These will share your content and brand messages. They may not actually be the people who buy the most, but they’re noisy and have influence over… @MrJonPayne
    23. 23. The rest of us @MrJonPayne
    24. 24. WE NEED TO UNDERSTAND YOUR BRAND • What do we want from digital? • Who are your audience? • What do my audience want? • Who do they trust? – How can we get them to share our content? • What does that mean for my writing style? – (edgy, chatty, professional, informal?) • From a brand perspective how do we work it? • Who is empowered to do this? • How do we deal with negative feedback? You probably have loads of this already, but it needs refining so that multiple people / agencies STAY ON MESSAGE STYLE GUIDE KICK OFF QUESTIONS
    25. 25. TAMING THE BEAST REQUIRES A LITTLE ORGANISATION @MrJonPayne
    26. 26. HOW DO I FIT IT ALL IN? Stock articles are those which are key to how your organisation helps people, flow are those which relate to current events. Planning is key to actually getting it done. STOCK & FLOW @MrJonPayne
    27. 27. QUESTION IS YOUR ORGANISATION ON FACEBOOK? @MrJonPayne
    28. 28. QUESTION IS THERE ANY BENEFIT TO HAVING YOUR ORGANISATION ON FACEBOOK? @MrJonPayne
    29. 29. IF THE AREA OF THIS SLIDE REPRESENTS ALL THE TRAFFIC ON THE INTERNET @MrJonPayne
    30. 30. http://mashable.com/2010/11/19/facebook-traffic-stats/ Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder THIS MUCH IS FACEBOOK @MrJonPayne
    31. 31. @MrJonPayne
    32. 32. Some 45 billion web pages http://www.worldwidewebsize.com/ 45 billion other web pages are fighting over the remainder @MrJonPayne
    33. 33. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_ of_Like_CPG THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED @MrJonPayne
    34. 34. You do the math(s). THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED @MrJonPayne YOU NEED TO BE IN NEWSFEEDS
    35. 35. You do the math(s). @MrJonPayne
    36. 36. FACEBOOK IS TESTING A SEARCH ENGINE @MrJonPayne
    37. 37. Users search for stuff and it gives them answers based on their historic timeline and those of their friends @MrJonPayne
    38. 38. And the friends of their friends. @MrJonPayne
    39. 39. Be this guy. @MrJonPayne
    40. 40. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY @MrJonPayne
    41. 41. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY I like this @MrJonPayne
    42. 42. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY I like this @MrJonPayne
    43. 43. OK. THAT’S THE FOUNDATION @MrJonPayne
    44. 44. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY ENGAGE @MrJonPayne
    45. 45. IMAGES & VIDEO @MrJonPayne
    46. 46. A great Facebook page shares cool images and video that are of interest to its audience @MrJonPayne
    47. 47. This? @MrJonPayne
    48. 48. Photos on Facebook generate 53% more likes: http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post- NEW-DATA.aspx @MrJonPayne
    49. 49. Lots of weight / EdgeRank @MrJonPayne
    50. 50. You can curate other people’s photos, it’s not all about you… But remember to include a description… @MrJonPayne
    51. 51. Descriptions: Make sure to add locations/ people and accurately describe the image. @MrJonPayne
    52. 52. You are trying to attract the click, keep the descriptions short and sweet: Think of yourself as a sub editor of the Sun or Daily Mail – It’s all about the headlines @MrJonPayne
    53. 53. Timing – Post when your audience will most likely be online @MrJonPayne
    54. 54. MEASURE WHAT WORKS IT’S EASY – THERE’S FACEBOOK INSIGHTS @MrJonPayne
    55. 55. WHEN YOU CREATE Our first Google Chrome Extension (it’s free) LINK BACK TO YOUR SITE & MEASURE SUCCESS @MrJonPayne
    56. 56. REPEAT WHAT WORKS No set up. Share shortened links. Data shows up in Google Analytics. IMPROVE WHAT DOESN’T @MrJonPayne
    57. 57. BE PART OF THE TWITTERATI AND TALK THE TALK ON TWITTER @MrJonPayne
    58. 58. QUESTION ARE YOU ON TWITTER? @MrJonPayne
    59. 59. QUESTION WHEN DID YOU TWEET LAST? @MrJonPayne
    60. 60. NOT COLD CALLING No set up. Share shortened links. Data shows up in Google Analytics. MENTIONS @MrJonPayne
    61. 61. NOT COLD CALLING We love Cat – She’s ace. YOU’LL GET BANNED FOR SPAM @MrJonPayne
    62. 62. NOT ME ME ME REMEMBER – YOU, WE, ME @MrJonPayne
    63. 63. SOLVE PROBLEMS CUSTOMER SERVICE @MrJonPayne This is a hootsuite screenshot. More later 
    64. 64. HOOTSUITE LISTEN @MrJonPayne Smile, Ask, Listen, Educate… Sell…?
    65. 65. 140 CHARACTERS? NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS @MrJonPayne
    66. 66. WHY SO SHORT? It gets easier with practice FOR SHARES! • 100 characters leaves enough room for RT<twittername> & a comment • Also – put links towards the beginning or in the middle with no # or mentions if you want a better CTR @MrJonPayne
    67. 67. YOU CAN BE MYSTERIOUS & FUNNY Only 28 characters in the best headline ever, 29 if you include the protagonist AND SHORT @MrJonPayne
    68. 68. TWEETIQUETTE @<name> at the beginning = a reply This will show up on both your twitter profiles And in the tweetfeeds of people who follow BOTH of you It’s kind of direct, so expect the recipient to see it It doesn’t have to be a ‘reply’ it can be just a way to get attention… @MrJonPayne
    69. 69. A RT is a great way to share other people’s great content AND give attribution TWEETIQUETTE RT@<name> at the beginning = a ReTweet This will show up on your twitter profile And in the tweetfeeds of people who follow you The person you RT’d can also see you did this It won’t show up in their profile, so you’re not attracting their audience @MrJonPayne
    70. 70. TWEETIQUETTE MT = Modified Tweet, to RT but edit slightly… you can also do this with quotation marks Though mostly today people just click the Retweet icon which is quicker and more economical and saves characters. @MrJonPayne
    71. 71. A mention is less in your face than a reply – often a good way to get an RT off an influencer TWEETIQUETTE Some words @<name> = mention This will show up on your twitter profile And in the tweetfeeds of people who follow you It’s not very direct though, so don’t expect a reply @MrJonPayne
    72. 72. You can only DM someone who follows you TWEETIQUETTE DM @<twittername> is a direct message These are ‘private’ but are easy to accidentally share If you want privacy, use an email @MrJonPayne
    73. 73. BUILD YOUR AUDIENCE Hootsuite and SocialBro can help you schedule tweets and give you lots more besides FOR SHARES! • Curate to demonstrate expertise: – Share other people’s / brand’s stuff – Say why you like it • Schedule your tweets – For when your audience is awake – For when they’re looking Free tools! @MrJonPayne
    74. 74. A TWEET HAS A SHORT LIFE 2.8 hours is the half life of a tweet: http://searchengineland.com/why-second- chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125 RECYCLE THEM AT LEAST 6 TIMES! @MrJonPayne
    75. 75. PINTEREST WHO HAS HEARD OF PINTEREST? @MrJonPayne
    76. 76. It’s all about the images! Organise, Like & Pin!
    77. 77. Pinterest Question Show of hands Intro to what pinterest, what n why examples of best practices measuring success More than just cakes and cats @MrJonPayne
    78. 78. Not just for Girls
    79. 79. Or exciting products
    80. 80. Verify your business account
    81. 81. No of Pins & repins from your website / Number of visits to your website from Pinterest
    82. 82. PINTEREST HOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A ‘BORING’ COMPANY? @MrJonPayne
    83. 83. Before you start. Create a plan of what boards you could create that will appeal to your audience
    84. 84. Make it personal - Include the team
    85. 85. Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
    86. 86. Think about the type of images your sharing
    87. 87. Description Order Visuals Etiquette The description is how the image is found so make it relevant and not an #epicfail
    88. 88. Chic, blonde, braided updo! The perfect hairstyle for a wedding or party. Great image by @Janedoe
    89. 89. REUSE, REPURPOSE, RECYCLE FOR AWESOME RESULTS ON GOOGLE @MrJonPayne
    90. 90. If you have Gmail, you have personal Google+ you can create a business page. If you have Google local listing for your business, you can upgrade this. @MrJonPayne
    91. 91. Verify your account to see your face in the search results @MrJonPayne
    92. 92. If you have Gmail, you have personal Google+ you can create a business page. If you have Google local listing for your business, you can upgrade this. @MrJonPayne Verify your website using Google WMT and pwn search results
    93. 93. TAKEAWAY STOP THE SCROLL @MrJonPayne
    94. 94. FUNNY @MrJonPayne
    95. 95. DISGUSTING @MrJonPayne
    96. 96. SEXY @MrJonPayne
    97. 97. SEXY @MrJonPayne
    98. 98. TAKEAWAYS Doing it properly will lead to loads more visitors from Google GET YOUR STYLE ON • What do we want from social media? • Who are your audience? • What do my audience want? • Who do they trust? • What does that mean for my writing style? • Who is empowered to do this? @MrJonPayne
    99. 99. TAKEAWAYS Increased brand awareness FROM ACTIVE people, more leads FACEBOOK • Optimise your Facebook PAGE • Be disruptive. STOP THE SCROLL @MrJonPayne
    100. 100. TAKEAWAYS Good customer service leads to more repeat business, higher AOV TWITTER • Help a brother out • Good customer service is visible @MrJonPayne
    101. 101. TAKEAWAYS A great way to have your products discovered with just one click to your buy now page PINTEREST • Be creative with your visuals • Write a good description • #Hashtags #are #overused #dontjoinin @MrJonPayne
    102. 102. TAKEAWAYS More website visitors, more leads. GOOGLE+ • It’s shit, but you know…***Update*** See next slide • Protect your branded search on Google SERPs • *** GOOGLE MAPS UPDATE*** 17th July @MrJonPayne
    103. 103. ASK: @MrJonPayne

    ×