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Social Media for Business
 

Social Media for Business

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Jon's talk at BRAVE Bristol, August 2013

Jon's talk at BRAVE Bristol, August 2013

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  • https://www.facebook.com/photo.php?fbid=325620700798123&set=a.204415399585321.63372.202825023077692&type=1&theater
  • http://facebook-designers.com/
  • http://facebook-designers.com/
  • http://www.flickr.com/photos/nickwebb/
  • http://www.flickr.com/photos/doctorow/5453511169/
  • http://www.flickr.com/photos/indraw/4857101224/sizes/l/in/photostream/
  • http://www.flickr.com/photos/markhillary/
  • http://www.flickr.com/photos/erikbenson/331218875/sizes/o/in/photostream/
  • http://www.flickr.com/photos/kk/5519686789/in/photolist-9pKQzB-egmesF-egmfeT-egrZNE-9cRXS3-axjtUf-axgMuD-9oxs1G-d1F26Y-7S1eRo-e8nDMR-e8nDZn-e8nDUr-e8nDRF-e8tjGU-e8nDY4-9Sg6ST-a7zBcG-e8y1oS-e8tjyG-e8tjLG-e8tjBu-ab9rHD-df3pEW-dyF1sE-e8tjKW-e8nDQr-e8nDLi-e8tjKd-e8nDUF-e8tjKj-e8tjzW-e8nE1p-e8tjJ7-e8skrr-e8tjLE-e8tjxQ-e8nDY8-e8nDN6-e8oCBe-7RHmZw-dR6rsZ-7Hx5Yw-df4vBK-87N4up-87N4ga-87N4xv-87RgqL-87RguL-87N4nF-87N4DB/lightbox/
  • http://en.wikipedia.org/wiki/File:Jepice.jpg
  • http://pinterest.com/NBlikes/
  • http://www.wired.com/business/2013/06/this-is-the-perfect-pinterest-picture/
  • https://twitter.com/newyorkbob 700 followers on Twitter
  • http://business.pinterest.com/verify/
  • http://pinterest.com/careerealism/
  • http://pinterest.com/gardendalelib/staff-picks/ http://pinterest.com/genevapl/
  • http://pinterest.com/joannatapeface/for-geography-geeks/http://pinterest.com/generalelectric/badass-machines/http://pinterest.com/tianarutledge/i-fucking-love-me-some-tea/http://pinterest.com/marcymassura/drunkknitting/
  • http://www.businessinsider.com/how-to-create-the-best-pinterest-images-2013-5
  • http://pinterest.com/pin/220817187952329710/
  • http://www.flickr.com/photos/31707807@N05/2968418283/http://guycodeblog.mtv.com/2011/12/06/tattoo-hoaxes/

Social Media for Business Social Media for Business Presentation Transcript

  • We’re Live Tweeting - @NoisyMonkey
  • SOCIAL MEDIA FOR YOUR BUSINESS AUGUST 2013
  • NOISY LITTLE MONKEY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in online activity, maximising conversions from offline SEARCH & SOCIAL MEDIA MARKETING
  • Over 80 businesses, charities and gov’t bodies in EU, USA & Africa WHO’D TRUST A MONKEY?
  • facebook twitter pinterestgoogle+ roi @MrJonPayne
  • YOU DO NOT WANT HANDOUTS http://www.flickr.com/people/38375554@N05/ HANDOUTS MAKE YOU SICK @MrJonPayne
  • YOU WILL VIEW THESE SLIDES ONLINE http://www.flickr.com/people/38375554@N05/ AND GIVE US SOME FEEDBACK (PLEASE) @MrJonPayne
  • WHY GET SOCIAL? @MrJonPayne
  • g BECOME A LEBEOUF BRAND Be here, be there, be every-flipping-where.
  • Talk about brand loyalty CUSTOMERS INTO BELEIBERS
  • It’s So Spreadable Your audience is already segmented into groups who’ll spread different elements of your message
  • FOR MARKET INTELLIGENCE Learn what people are saying about your brand, your competitors Respond accordingly
  • g AUTHORITY Seed content that gets shared by, mentioned by and links from real people will get you rank on Google
  • THINK ABOUT YOUR AUDIENCE @MrJonPayne
  • WHO ARE THE PASSIONATE ONES? These will share your content and brand messages. They may not actually be the people who buy the most, but they’re noisy and have influence over…
  • The rest of us
  • TAMING THE BEAST REQUIRES A FOUNDATION @MrJonPayne
  • WHERE? ON YOUR SITE! • Social media works best when there is some meat on the bone • WordPress is the best • Your web designer will love it ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO? • It needs to be: – On www.<yoursite>/blog – Updated regularly – Give useful information – Contain unique insights / perspective / news – Running the Yoast SEO plug in http://wordpress.org/ http://yoast.com/wordpress/seo/
  • You may not use another platform People recognise WordPress and use it easily. Google loves it
  • Unless it is WordPress You may not stick with what you have
  • Srsly. Social media will not work effectively without it
  • It’s free. I don’t make any commission
  • Because people get their social on from smart phones CHOOSE AN ADAPTIVE DESIGN
  • TAMING THE BEAST REQUIRES ORGANISATION @MrJonPayne
  • HOW DO I FIT IT ALL IN? Stock articles are those which are key to how your organisation helps people, flow are those which relate to current events. Planning is key to actually getting it done. STOCK & FLOW
  • QUESTION IS YOUR ORGANISATION ON FACEBOOK? @MrJonPayne
  • QUESTION IS THERE ANY BENEFIT TO HAVING YOUR ORGANISATION ON FACEBOOK? @MrJonPayne
  • IF THE AREA OF THIS SLIDE REPRESENTS ALL THE TRAFFIC ON THE INTERNET @MrJonPayne
  • http://mashable.com/2010/11/19/facebook-traffic-stats/ Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder THIS MUCH IS FACEBOOK
  • Some 45 billion web pages http://www.worldwidewebsize.com/ 45 billion other web pages are fighting over the remainder @MrJonPayne
  • http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_ of_Like_CPG THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED
  • You do the math(s). THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED YOU NEED TO BE IN NEWSFEEDS
  • You do the math(s). @MrJonPayne
  • FACEBOOK IS TESTING A SEARCH ENGINE @MrJonPayne
  • Users search for stuff and it gives them answers based on their historic timeline and those of their friends
  • And the friends of their friends.
  • Be this guy.
  • OPTIMISE YOUR FACEBOOK PAGE This is a organisation PAGE. Don’t use a PROFILE – PROFILES are for people, PAGES are for organisations BE FIRST TO THE PARTY
  • OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY I like this @MrJonPayne
  • OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY I like this @MrJonPayne
  • OK. THAT’S THE FOUNDATION @MrJonPayne
  • OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY ENGAGE @MrJonPayne
  • IMAGES & VIDEO @MrJonPayne
  • A great Facebook page shares cool images and video that are of interest to its audience @Tashsb
  • This? @Tashsb
  • Photos on Facebook generate 53% more likes: http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post- NEW-DATA.aspx @Tashsb
  • Lots of weight / EdgeRank @Tashsb
  • You can curate other people’s photos, it’s not all about you… But remember to include a description… @Tashsb
  • Descriptions: Make sure to add locations/ people and accurately describe the image. @Tashsb
  • You are trying to attract the click, keep the descriptions short and sweet: Think of yourself as a sub editor of the Sun or Daily Mail – It’s all about the headlines
  • Timing – Post when your audience will most likely be online @Tashsb
  • DON’T EXPECT TOO MUCH It takes time to find your feet In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. Marketing Science
  • DON’T EXPECT TOO MUCH But don’t settle for what everybody else gets 74% of our client’s Facebook fans engaged with them in November 2012 In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. Marketing Science
  • g DON’T You want people who want to engage. Not this crap. I will come to your house and slap you.
  • MEASURE WHAT WORKS IT’S EASY – THERE’S FACEBOOK INSIGHTS @MrJonPayne
  • WHEN YOU CREATE Our first Google Chrome Extension (it’s free) LINK BACK TO YOUR SITE & MEASURE SUCCESS
  • REPEAT WHAT WORKS No set up. Share shortened links. Data shows up in Google Analytics. IMPROVE WHAT DOESN’T
  • BE PART OF THE TWITTERATI AND TALK THE TALK ON TWITTER @MrJonPayne
  • QUESTION ARE YOU ON TWITTER? @MrJonPayne
  • QUESTION WHEN DID YOU TWEET LAST? @MrJonPayne
  • TWEETIQUETTE • @<name> at the beginning = a reply • This will show up on both your twitter profiles • And in the tweetfeeds of people who follow BOTH of you • It’s kind of direct, so expect the recipient to see it 140 Characters in the tweet+20 (max) in your twitter name = 160 characters 160 characters = maximum size of SMS message (a text message) It doesn’t have to be a ‘reply’ it can be just a way to get attention…
  • TWEETIQUETTE • RT@<name> at the beginning = a ReTweet • This will show up on your twitter profile • And in the tweetfeeds of people who follow you • The person you RT’d can also see you did this ReTweeting is a great way to share useful info while giving attribution to the creator
  • TWEETIQUETTE • Though mostly today people just click the Retweet icon which is quicker and more economical and saves characters. MT = Modified Tweet, to RT but edit slightly… you can also do this with quotation marks
  • TWEETIQUETTE • Some words @<name> = mention • This will show up on your twitter profile • And in the tweetfeeds of people who follow you • It’s not very direct though, so don’t expect a reply A mention is less in your face than a reply – often a good way to get an RT off an influencer
  • TWEETIQUETTE • DM @<twittername> is a direct message • These are ‘private’ but are easy to accidentally share • If you want privacy, use an email You can only DM someone who follows you
  • TWEETIQUETTE • Links show up in long form • Or shortened automatically, to save characters A link in the middle of a tweet, with no @s or #s attracts most clicks
  • TWEETIQUETTE • #s or Hashtags denote ‘keywords’ or ‘topics’ that people may follow using an automated search • Or for ‘hilarious’ comedy effect Hashtags are particularly useful for events, but little else.
  • NOT COLD CALLING No set up. Share shortened links. Data shows up in Google Analytics. MENTIONS @MrJonPayne
  • NOT COLD CALLING We love Cat – She’s ace. YOU’LL GET BANNED FOR SPAM
  • NOT ME ME ME REMEMBER – YOU, WE, ME @MrJonPayne
  • SOLVE PROBLEMS CUSTOMER SERVICE @MrJonPayne This is a hootsuite screenshot. More later 
  • HOOTSUITE LISTEN @MrJonPayne Smile, Ask, Listen, Educate… Sell…?
  • 140 CHARACTERS? NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS @MrJonPayne
  • WHY SO SHORT? It gets easier with practice FOR SHARES! • 100 characters leaves enough room for RT<twittername> & a comment • Also – put links towards the beginning or in the middle with no # or mentions if you want a better CTR
  • YOU CAN BE MYSTERIOUS & FUNNY Only 28 characters in the best headline ever, 29 if you include the protagonist AND SHORT
  • BUILD YOUR AUDIENCE Hootsuite and SocialBro can help you schedule tweets and give you lots more besides FOR SHARES! • Curate to demonstrate expertise: – Share other people’s / brand’s stuff – Say why you like it • Schedule your tweets – For when your audience is awake – For when they’re looking Free tools!
  • A TWEET HAS A SHORT LIFE 2.8 hours is the half life of a tweet: http://searchengineland.com/why-second- chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125 RECYCLE THEM AT LEAST 6 TIMES!
  • PINTEREST WHO HAS HEARD OF PINTEREST? @Tashsb
  • It’s all about the images! Organise, Like & Pin!
  • Pinterest Question Show of hands Intro to what pinterest, what n why examples of best practices measuring success More than just cakes and cats @Tashsb
  • Not just for Girls
  • Or exciting products
  • Verify your business account
  • No of Pins & repins from your website / Number of visits to your website from Pinterest
  • PINTEREST HOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A ‘BORING’ COMPANY? @MrJonPayne
  • Before you start. Create a plan of what boards you could create that will appeal to your audience
  • Make it personal - Include the team
  • Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
  • Think about the type of images your sharing
  • Description Order Visuals Etiquette The description is how the image is found so make it relevant and not an #epicfail
  • Chic, blonde, braided updo! The perfect hairstyle for a wedding or party. Great image by @Janedoe
  • REUSE, REPURPOSE, RECYCLE FOR AWESOME RESULTS ON GOOGLE @MrJonPayne
  • If you have Gmail, you have personal Google+ you can create a business page. If you have Google local listing for your business, you can upgrade this. @MrJonPayne
  • Verify your account to see your face in the search results @MrJonPayne
  • If you have Gmail, you have personal Google+ you can create a business page. If you have Google local listing for your business, you can upgrade this. @MrJonPayne Verify your website using Google WMT and pwn search results
  • TAKEAWAY STOP THE SCROLL @MrJonPayne
  • FUNNY @MrJonPayne
  • DISGUSTING @MrJonPayne
  • SEXY @MrJonPayne
  • SEXY @MrJonPayne
  • TAKEAWAYS Doing it properly will lead to loads more visitors from Google GET YOUR STYLE ON • What do we want from social media? • Who are your audience? • What do my audience want? • Who do they trust? • What does that mean for my writing style? • Who is empowered to do this? @MrJonPayne
  • TAKEAWAYS Increased brand awareness FROM ACTIVE people, more leads FACEBOOK • Optimise your Facebook PAGE • Be disruptive. STOP THE SCROLL @MrJonPayne
  • TAKEAWAYS Good customer service leads to more repeat business, higher AOV TWITTER • Help a brother out • Good customer service is visible @MrJonPayne
  • TAKEAWAYS A great way to have your products discovered with just one click to your buy now page PINTEREST • Be creative with your visuals • Write a good description • #Hashtags #are #overused #dontjoinin @MrJonPayne
  • TAKEAWAYS More website visitors, more leads. GOOGLE+ • It’s shit, but you know… • Protect your branded search on Google SERPs @MrJonPayne
  • GET THE SLIDES: Go To Our Website ASK: @MrJonPayne ASK: @NoisyMonkey