Transcript of "Saltford Business Network - Social Media for business"
SOCIAL MEDIA FOR YOUR BUSINESS SALTFORD BUSINESS NETWORK
NOISY LITTLE MONKEYSEARCH & SOCIAL MEDIA MARKETING• With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Winner: Best Innovation Finalist: Best Recruitment CampaignSpecialising in professional, financial and legal service sectors
WHAT IS SOCIAL MEDIA MARKETING?• Social media marketing refers to the process of gaining traffic or attention through social media sites.• Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.• Social media can also help build links that in turn support into SEO efforts.http://searchengineland.com/guide/what-is-social-media-marketing
WHAT IS SOCIAL MEDIA MARKETING?DONE WELL• Sharing „insider info‟• Is part of your customer service offering• Is part of your marcoms• Contributes to the community@MrJonPayne
SET UP YOUR COMPANY PAGEUSE ONES WHICH GIVE YOU DOUBLE• Google+ - Get Google love + visitor traffic http://goo.gl/rQ3Io• Twitter – Get Google love + visitor traffic http://goo.gl/tC0UI• Facebook – Get Bing love + visitor traffic http://goo.gl/XxqLk• Pinterest – Get Google / Bing love + visitor traffic http://goo.gl/w6IFt• LinkedIn – Get visitor traffic http://goo.gl/1UxKv@MrJonPayne
WORK OUT YOUR TONE OF VOICESTYLE GUIDE KICK OFF QUESTIONS• What do we want from social media?• Who are your audience?• What do my audience want?• Who do they trust? – How can we get them to share our content?• What does that mean for my writing style? – (edgy, chatty, professional, informal?)• From a brand perspective how do we work it?• Who is empowered to do this?• How do we deal with negative comments?Don‟t feed the trolls!