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Saltford Business Network - Social Media for business

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My slides from my evening talk from Saltford Business Network

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Transcript of "Saltford Business Network - Social Media for business"

  1. 1. SOCIAL MEDIA FOR YOUR BUSINESS SALTFORD BUSINESS NETWORK
  2. 2. NOISY LITTLE MONKEYSEARCH & SOCIAL MEDIA MARKETING• With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Winner: Best Innovation Finalist: Best Recruitment CampaignSpecialising in professional, financial and legal service sectors
  3. 3. consult report research do train@MrJonPayne
  4. 4. what take why aways next how steps?@MrJonPayne
  5. 5. YOU DO NOT WANT HANDOUTSYOU DO NOT WANT HANDOUTShttp://www.flickr.com/people/38375554@N05/
  6. 6. WHAT IS SOCIAL MEDIA MARKETING?
  7. 7. WHAT IS SOCIAL MEDIA MARKETING?• Social media marketing refers to the process of gaining traffic or attention through social media sites.• Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.• Social media can also help build links that in turn support into SEO efforts.http://searchengineland.com/guide/what-is-social-media-marketing
  8. 8. WHAT IS SOCIAL MEDIA MARKETING?DONE WELL• Sharing „insider info‟• Is part of your customer service offering• Is part of your marcoms• Contributes to the community@MrJonPayne
  9. 9. WHY IS IT RELEVANT TO MY BUSINESS?
  10. 10. BE A LEBEOUF BRANDHere, there, every-flipping-where
  11. 11. TURN CUSTOMERS INTO BELEIBERSHappy clients will often recommend you via social media – give them a platformto do it!
  12. 12. TIGER BREAD…?
  13. 13. IT’S SPREADABLEThe platforms are designed with virality in mind
  14. 14. TIGER BREAD…?
  15. 15. FOR MARKET INTELLIGENCEListen to what your people are saying about you, your industry, your competitors
  16. 16. LISTEN / REACThttp://www.noisylittlemonkey.com/tweetastic-bristol-airport/
  17. 17. AUTHORITYDemonstrate your expertise to your market AND tie it all together for Google
  18. 18. SOCIAL AUTHORITYTO GET MORE CLICKShttp://pinterest.com/NBlikes/
  19. 19. GREAT RESULTS FOR LITTLE COSTMore leads, more sales, less advertising spend
  20. 20. REAL LIFE EXAMPLEPROFESSIONAL / BUSINESS SERVICES@MrJonPayne
  21. 21. REAL LIFE EXAMPLEPROFESSIONAL / BUSINESS SERVICES@MrJonPayne
  22. 22. REAL LIFE EXAMPLEPROFESSIONAL / BUSINESS SERVICES Seeded with influencers online and offline@MrJonPayne
  23. 23. GOOGLE = THINGS NOT STRINGSTHE KNOWLEDGE GRAPHhttp://www.youtube.com/watch?v=mmQl6VGvX-c
  24. 24. HOW DO I START USING IT?
  25. 25. SET UP YOUR COMPANY PAGEUSE ONES WHICH GIVE YOU DOUBLE• Google+ - Get Google love + visitor traffic http://goo.gl/rQ3Io• Twitter – Get Google love + visitor traffic http://goo.gl/tC0UI• Facebook – Get Bing love + visitor traffic http://goo.gl/XxqLk• Pinterest – Get Google / Bing love + visitor traffic http://goo.gl/w6IFt• LinkedIn – Get visitor traffic http://goo.gl/1UxKv@MrJonPayne
  26. 26. WHAT ARE MY NEXT STEPS?
  27. 27. WORK OUT YOUR TONE OF VOICESTYLE GUIDE KICK OFF QUESTIONS• What do we want from social media?• Who are your audience?• What do my audience want?• Who do they trust? – How can we get them to share our content?• What does that mean for my writing style? – (edgy, chatty, professional, informal?)• From a brand perspective how do we work it?• Who is empowered to do this?• How do we deal with negative comments?Don‟t feed the trolls!
  28. 28. TAKEAWAYSACTUALLY – THERE ARE HANDOUTS
  29. 29. MEASURE ROIPROFESSOR TRAFFICOur first Chrome Extension: http://goo.gl/19kSN
  30. 30. VIEW THESE SLIDES ONLINEWWW.NOISYLITTLEMONKEY.COM/FEEDBACK

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