@NoisyMonkey
PRINCE’S TRUST
DIGITAL MARKETING ON A BUDGET
NOISY LITTLE MONKEY
SEARCH & SOCIAL MEDIA MARKETING
• With a unique hybrid of search optimisation, social media
marketing,...
WHO’D TRUST A MONKEY?

Over 80 businesses, charities and gov’t bodies in EU, USA & Africa
CLEVER MONKEYS

“Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a
campaigns featuring UGC on YouTube...
debunk

measure

social

audience

website
YOU WILL LISTEN CLOSE. I SPEAK FAST
QUESTION ME AT THE END.

http://www.flickr.com/people/38375554@N05/
@MrJonPayne
YOU DO NOT WANT HANDOUTS
HANDOUTS MAKE
YOU SICK

http://www.flickr.com/people/38375554@N05/
@MrJonPayne
YOU WILL VIEW THESE SLIDES ONLINE
(FEEDBACK WOULD BE NICE)

http://www.flickr.com/people/38375554@N05/
@MrJonPayne
I CAN MAKE YOU NO 1 ON GOOGLE

http://www.stochasticgeometry.ie/wp-content/uploads/2009/10/snakeoil.jpg?w=257
I CAN MAKE YOU NO 1 ON GOOGLE!

This is Google’s search page in 2001. Getting no 1 on here was easy.
THINGS. NOT STRINGS.

Getting No 1 on here? Which bit actually is No 1?
YOU’VE PROBABLY HEARD THIS ONE
“THE MORE LINKS YOU HAVE,
THE HIGHER YOU WILL RANK”
THAT’S BULL!

http://www.flickr.com/people/oli/
INTRODUCING THE KNOWLEDGE GRAPH

http://www.youtube.com/watch?v=mmQl6VGvX-c
THINK ABOUT YOUR AUDIENCE

@MrJonPayne
WHO ARE THE PASSIONATE ONES?

These are your customers and the influencers of your customers – Your website and digital ou...
TAKEAWAYS
GET YOUR STYLE ON
•
•
•
•
•
•
•
•

What do you want from online?
Who are your audience?
What do my audience want...
DIGITAL MARKETING
REQUIRES A FOUNDATION

@MrJonPayne
WORDPRESS
THE BEST FOUNDATION
•
•
•
•

Google LOVES it.
Social sharing is easy
Design costs $50
Hosting as little as £10 p...
You may not use another platform
People recognise WordPress and use it easily. Google loves it
You may not stick with what you have
Unless it is WordPress
Social media will not work effectively without it
Srsly.
I don’t make any commission
It’s free.
CHOOSE AN ADAPTIVE DESIGN

Because people get their social on from smart phones
AUDIENCE
AGAIN

@MrJonPayne
WHAT DO WE TYPE INTO GOOGLE?

The mind boggles…
MAYBE I CAN HELP?

Compare
volumes…
ignore the
numbers

http://www.google.com/trends/

g
Thanks, Google!

http://www.flickr.com/people/el_momento_i_sitio_apropiados/
g
model: su novia
AIM LOW(ISH). SERIOUSLY.

Search Demand Curve courtesy of SEOmoz
I FIND YOUR LACK OF SITEMAPS DISTURBING
WEBMASTER TOOLS
GOOGLE & BING WANT TO HELP YOU
• Sign up in YOUR name (not your web developer’s)
• Follow the instructions...
SOCIAL
FACEBOOK
IF YOU ONLY DO ONE. MAKE IT THIS ONE

@MrJonPayne
IF THE AREA OF THIS
SLIDE REPRESENTS ALL
THE TRAFFIC ON
THE INTERNET

@MrJonPayne
THIS MUCH
IS FACEBOOK

http://mashable.com/2010/11/19/facebook-traffic-stats/
Hat Tip: https://twitter.com/kelvinnewman #B...
45 billion other
web pages are
fighting over the
remainder
Some 45 billion web pages
http://www.worldwidewebsize.com/

@Mr...
THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_
...
YOU NEED TO BE IN
NEWSFEEDS

THIS IS HOW
MUCH TIME IS
SPENT ON
THE
NEWSFEED
You do the math(s).
You do the math(s).
@MrJonPayne
FACEBOOK IS TESTING A SEARCH ENGINE

@MrJonPayne
SOCIAL
BASICS

@MrJonPayne
Timing – Post when your audience will most likely be online

@Tashsb
NOT ME ME ME

@MrJonPayne
TWITTER
140 CHARACTERS IS TOO MANY

@MrJonPayne
TWITTER
KEEP IT TO UNDER 100 CHARACTERS FOR MORE SHARES

Only 28 characters in the best headline ever, 29 if you include t...
Not cold calling
Mentions

No set up. Share shortened links. Data shows up in Google Analytics.
@MrJonPayne
NOTABLE OTHERS

@MrJonPayne
GET YOUR BUSINESS ON GOOGLE+

Google doesn’t mess with it’s results pages lightly. There are NO ADS!
More than
just cakes
and cats
Pinterest
Question Show of hands
Intro to what pinterest, what n why
examples of
best practi...
MEASURE WHAT WORKS
INSTALL GOOGLE ANALYTICS ON WEBSITE
(free!)

@MrJonPayne
WHEN YOU CREATE
LINK BACK TO YOUR SITE & MEASURE SUCCESS

Our first Google Chrome Extension (it’s free)
Repeat what works
Improve what doesn’t

No set up. Share shortened links. Data shows up in Google Analytics.
debunk

measure

social

audience

website
TAKE AWAYS
UNDERSTAND THAT SEO =

N

Great content is what gets you great rankings because people
link to it and share it socially
ht...
TAKEAWAY
STOP THE SCROLL

@MrJonPayne
FUNNY
@MrJonPayne
DISGUSTING
@MrJonPayne
SEXY
@MrJonPayne
SEXY
@MrJonPayne
GET THE SLIDES: Go To Our Website
ASK: @MrJonPayne
ASK: @NoisyMonkey
Princes trust
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  • http://facebook-designers.com/
  • http://facebook-designers.com/
  • http://www.flickr.com/photos/indraw/4857101224/sizes/l/in/photostream/
  • http://www.flickr.com/photos/markhillary/
  • http://www.flickr.com/photos/erikbenson/331218875/sizes/o/in/photostream/
  • http://www.wired.com/business/2013/06/this-is-the-perfect-pinterest-picture/
  • http://www.flickr.com/photos/31707807@N05/2968418283/http://guycodeblog.mtv.com/2011/12/06/tattoo-hoaxes/
  • Princes trust

    1. 1. @NoisyMonkey
    2. 2. PRINCE’S TRUST DIGITAL MARKETING ON A BUDGET
    3. 3. NOISY LITTLE MONKEY SEARCH & SOCIAL MEDIA MARKETING • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in online activity, maximising conversions from offline
    4. 4. WHO’D TRUST A MONKEY? Over 80 businesses, charities and gov’t bodies in EU, USA & Africa
    5. 5. CLEVER MONKEYS “Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a campaigns featuring UGC on YouTube, Facebook, Twitter, Google+
    6. 6. debunk measure social audience website
    7. 7. YOU WILL LISTEN CLOSE. I SPEAK FAST QUESTION ME AT THE END. http://www.flickr.com/people/38375554@N05/ @MrJonPayne
    8. 8. YOU DO NOT WANT HANDOUTS HANDOUTS MAKE YOU SICK http://www.flickr.com/people/38375554@N05/ @MrJonPayne
    9. 9. YOU WILL VIEW THESE SLIDES ONLINE (FEEDBACK WOULD BE NICE) http://www.flickr.com/people/38375554@N05/ @MrJonPayne
    10. 10. I CAN MAKE YOU NO 1 ON GOOGLE http://www.stochasticgeometry.ie/wp-content/uploads/2009/10/snakeoil.jpg?w=257
    11. 11. I CAN MAKE YOU NO 1 ON GOOGLE! This is Google’s search page in 2001. Getting no 1 on here was easy.
    12. 12. THINGS. NOT STRINGS. Getting No 1 on here? Which bit actually is No 1?
    13. 13. YOU’VE PROBABLY HEARD THIS ONE “THE MORE LINKS YOU HAVE, THE HIGHER YOU WILL RANK”
    14. 14. THAT’S BULL! http://www.flickr.com/people/oli/
    15. 15. INTRODUCING THE KNOWLEDGE GRAPH http://www.youtube.com/watch?v=mmQl6VGvX-c
    16. 16. THINK ABOUT YOUR AUDIENCE @MrJonPayne
    17. 17. WHO ARE THE PASSIONATE ONES? These are your customers and the influencers of your customers – Your website and digital outreach needs to give them what they want – they’ll share it and drive traffic
    18. 18. TAKEAWAYS GET YOUR STYLE ON • • • • • • • • What do you want from online? Who are your audience? What do my audience want? Who do they trust? What does that mean for your writing style? Who is empowered to do this? How do you react to complaints? Bad language? DON’T FEED THE TROLLS You can leave now, if you’re short on time.
    19. 19. DIGITAL MARKETING REQUIRES A FOUNDATION @MrJonPayne
    20. 20. WORDPRESS THE BEST FOUNDATION • • • • Google LOVES it. Social sharing is easy Design costs $50 Hosting as little as £10 per year • It needs to be: – On www.<yoursite>/blog – Updated regularly – Give useful information – Contain unique insights / perspective / news – Running the Yoast SEO plug in http://wordpress.org/ http://yoast.com/wordpress/seo/
    21. 21. You may not use another platform People recognise WordPress and use it easily. Google loves it
    22. 22. You may not stick with what you have Unless it is WordPress
    23. 23. Social media will not work effectively without it Srsly.
    24. 24. I don’t make any commission It’s free.
    25. 25. CHOOSE AN ADAPTIVE DESIGN Because people get their social on from smart phones
    26. 26. AUDIENCE AGAIN @MrJonPayne
    27. 27. WHAT DO WE TYPE INTO GOOGLE? The mind boggles…
    28. 28. MAYBE I CAN HELP? Compare volumes… ignore the numbers http://www.google.com/trends/ g
    29. 29. Thanks, Google! http://www.flickr.com/people/el_momento_i_sitio_apropiados/ g model: su novia
    30. 30. AIM LOW(ISH). SERIOUSLY. Search Demand Curve courtesy of SEOmoz
    31. 31. I FIND YOUR LACK OF SITEMAPS DISTURBING
    32. 32. WEBMASTER TOOLS GOOGLE & BING WANT TO HELP YOU • Sign up in YOUR name (not your web developer’s) • Follow the instructions to verify your site • With WordPress you can verify yourself – If not, send the files to your developer • Submit Sitemap.xml to both • Learn some cool stuff! www.google.com/webmasters/ & www.bing.com/toolbox/webmaster
    33. 33. SOCIAL
    34. 34. FACEBOOK IF YOU ONLY DO ONE. MAKE IT THIS ONE @MrJonPayne
    35. 35. IF THE AREA OF THIS SLIDE REPRESENTS ALL THE TRAFFIC ON THE INTERNET @MrJonPayne
    36. 36. THIS MUCH IS FACEBOOK http://mashable.com/2010/11/19/facebook-traffic-stats/ Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder
    37. 37. 45 billion other web pages are fighting over the remainder Some 45 billion web pages http://www.worldwidewebsize.com/ @MrJonPayne
    38. 38. THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_ of_Like_CPG
    39. 39. YOU NEED TO BE IN NEWSFEEDS THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED You do the math(s).
    40. 40. You do the math(s). @MrJonPayne
    41. 41. FACEBOOK IS TESTING A SEARCH ENGINE @MrJonPayne
    42. 42. SOCIAL BASICS @MrJonPayne
    43. 43. Timing – Post when your audience will most likely be online @Tashsb
    44. 44. NOT ME ME ME @MrJonPayne
    45. 45. TWITTER 140 CHARACTERS IS TOO MANY @MrJonPayne
    46. 46. TWITTER KEEP IT TO UNDER 100 CHARACTERS FOR MORE SHARES Only 28 characters in the best headline ever, 29 if you include the protagonist
    47. 47. Not cold calling Mentions No set up. Share shortened links. Data shows up in Google Analytics. @MrJonPayne
    48. 48. NOTABLE OTHERS @MrJonPayne
    49. 49. GET YOUR BUSINESS ON GOOGLE+ Google doesn’t mess with it’s results pages lightly. There are NO ADS!
    50. 50. More than just cakes and cats Pinterest Question Show of hands Intro to what pinterest, what n why examples of best practices measuring success @Tashsb
    51. 51. MEASURE WHAT WORKS INSTALL GOOGLE ANALYTICS ON WEBSITE (free!) @MrJonPayne
    52. 52. WHEN YOU CREATE LINK BACK TO YOUR SITE & MEASURE SUCCESS Our first Google Chrome Extension (it’s free)
    53. 53. Repeat what works Improve what doesn’t No set up. Share shortened links. Data shows up in Google Analytics.
    54. 54. debunk measure social audience website
    55. 55. TAKE AWAYS
    56. 56. UNDERSTAND THAT SEO = N Great content is what gets you great rankings because people link to it and share it socially http://www.stochasticgeometry.ie/wp-content/uploads/2009/10/snakeoil.jpg?w=257
    57. 57. TAKEAWAY STOP THE SCROLL @MrJonPayne
    58. 58. FUNNY @MrJonPayne
    59. 59. DISGUSTING @MrJonPayne
    60. 60. SEXY @MrJonPayne
    61. 61. SEXY @MrJonPayne
    62. 62. GET THE SLIDES: Go To Our Website ASK: @MrJonPayne ASK: @NoisyMonkey

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