• Save
Princes trust
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Princes trust

on

  • 355 views

 

Statistics

Views

Total Views
355
Views on SlideShare
355
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://facebook-designers.com/
  • http://facebook-designers.com/
  • http://www.flickr.com/photos/indraw/4857101224/sizes/l/in/photostream/
  • http://www.flickr.com/photos/markhillary/
  • http://www.flickr.com/photos/erikbenson/331218875/sizes/o/in/photostream/
  • http://www.wired.com/business/2013/06/this-is-the-perfect-pinterest-picture/
  • http://www.flickr.com/photos/31707807@N05/2968418283/http://guycodeblog.mtv.com/2011/12/06/tattoo-hoaxes/

Princes trust Presentation Transcript

  • 1. @NoisyMonkey
  • 2. PRINCE’S TRUST DIGITAL MARKETING ON A BUDGET
  • 3. NOISY LITTLE MONKEY SEARCH & SOCIAL MEDIA MARKETING • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in online activity, maximising conversions from offline
  • 4. WHO’D TRUST A MONKEY? Over 80 businesses, charities and gov’t bodies in EU, USA & Africa
  • 5. CLEVER MONKEYS “Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a campaigns featuring UGC on YouTube, Facebook, Twitter, Google+
  • 6. debunk measure social audience website
  • 7. YOU WILL LISTEN CLOSE. I SPEAK FAST QUESTION ME AT THE END. http://www.flickr.com/people/38375554@N05/ @MrJonPayne
  • 8. YOU DO NOT WANT HANDOUTS HANDOUTS MAKE YOU SICK http://www.flickr.com/people/38375554@N05/ @MrJonPayne
  • 9. YOU WILL VIEW THESE SLIDES ONLINE (FEEDBACK WOULD BE NICE) http://www.flickr.com/people/38375554@N05/ @MrJonPayne
  • 10. I CAN MAKE YOU NO 1 ON GOOGLE http://www.stochasticgeometry.ie/wp-content/uploads/2009/10/snakeoil.jpg?w=257
  • 11. I CAN MAKE YOU NO 1 ON GOOGLE! This is Google’s search page in 2001. Getting no 1 on here was easy.
  • 12. THINGS. NOT STRINGS. Getting No 1 on here? Which bit actually is No 1?
  • 13. YOU’VE PROBABLY HEARD THIS ONE “THE MORE LINKS YOU HAVE, THE HIGHER YOU WILL RANK”
  • 14. THAT’S BULL! http://www.flickr.com/people/oli/
  • 15. INTRODUCING THE KNOWLEDGE GRAPH http://www.youtube.com/watch?v=mmQl6VGvX-c
  • 16. THINK ABOUT YOUR AUDIENCE @MrJonPayne
  • 17. WHO ARE THE PASSIONATE ONES? These are your customers and the influencers of your customers – Your website and digital outreach needs to give them what they want – they’ll share it and drive traffic
  • 18. TAKEAWAYS GET YOUR STYLE ON • • • • • • • • What do you want from online? Who are your audience? What do my audience want? Who do they trust? What does that mean for your writing style? Who is empowered to do this? How do you react to complaints? Bad language? DON’T FEED THE TROLLS You can leave now, if you’re short on time.
  • 19. DIGITAL MARKETING REQUIRES A FOUNDATION @MrJonPayne
  • 20. WORDPRESS THE BEST FOUNDATION • • • • Google LOVES it. Social sharing is easy Design costs $50 Hosting as little as £10 per year • It needs to be: – On www.<yoursite>/blog – Updated regularly – Give useful information – Contain unique insights / perspective / news – Running the Yoast SEO plug in http://wordpress.org/ http://yoast.com/wordpress/seo/
  • 21. You may not use another platform People recognise WordPress and use it easily. Google loves it
  • 22. You may not stick with what you have Unless it is WordPress
  • 23. Social media will not work effectively without it Srsly.
  • 24. I don’t make any commission It’s free.
  • 25. CHOOSE AN ADAPTIVE DESIGN Because people get their social on from smart phones
  • 26. AUDIENCE AGAIN @MrJonPayne
  • 27. WHAT DO WE TYPE INTO GOOGLE? The mind boggles…
  • 28. MAYBE I CAN HELP? Compare volumes… ignore the numbers http://www.google.com/trends/ g
  • 29. Thanks, Google! http://www.flickr.com/people/el_momento_i_sitio_apropiados/ g model: su novia
  • 30. AIM LOW(ISH). SERIOUSLY. Search Demand Curve courtesy of SEOmoz
  • 31. I FIND YOUR LACK OF SITEMAPS DISTURBING
  • 32. WEBMASTER TOOLS GOOGLE & BING WANT TO HELP YOU • Sign up in YOUR name (not your web developer’s) • Follow the instructions to verify your site • With WordPress you can verify yourself – If not, send the files to your developer • Submit Sitemap.xml to both • Learn some cool stuff! www.google.com/webmasters/ & www.bing.com/toolbox/webmaster
  • 33. SOCIAL
  • 34. FACEBOOK IF YOU ONLY DO ONE. MAKE IT THIS ONE @MrJonPayne
  • 35. IF THE AREA OF THIS SLIDE REPRESENTS ALL THE TRAFFIC ON THE INTERNET @MrJonPayne
  • 36. THIS MUCH IS FACEBOOK http://mashable.com/2010/11/19/facebook-traffic-stats/ Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder
  • 37. 45 billion other web pages are fighting over the remainder Some 45 billion web pages http://www.worldwidewebsize.com/ @MrJonPayne
  • 38. THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_ of_Like_CPG
  • 39. YOU NEED TO BE IN NEWSFEEDS THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED You do the math(s).
  • 40. You do the math(s). @MrJonPayne
  • 41. FACEBOOK IS TESTING A SEARCH ENGINE @MrJonPayne
  • 42. SOCIAL BASICS @MrJonPayne
  • 43. Timing – Post when your audience will most likely be online @Tashsb
  • 44. NOT ME ME ME @MrJonPayne
  • 45. TWITTER 140 CHARACTERS IS TOO MANY @MrJonPayne
  • 46. TWITTER KEEP IT TO UNDER 100 CHARACTERS FOR MORE SHARES Only 28 characters in the best headline ever, 29 if you include the protagonist
  • 47. Not cold calling Mentions No set up. Share shortened links. Data shows up in Google Analytics. @MrJonPayne
  • 48. NOTABLE OTHERS @MrJonPayne
  • 49. GET YOUR BUSINESS ON GOOGLE+ Google doesn’t mess with it’s results pages lightly. There are NO ADS!
  • 50. More than just cakes and cats Pinterest Question Show of hands Intro to what pinterest, what n why examples of best practices measuring success @Tashsb
  • 51. MEASURE WHAT WORKS INSTALL GOOGLE ANALYTICS ON WEBSITE (free!) @MrJonPayne
  • 52. WHEN YOU CREATE LINK BACK TO YOUR SITE & MEASURE SUCCESS Our first Google Chrome Extension (it’s free)
  • 53. Repeat what works Improve what doesn’t No set up. Share shortened links. Data shows up in Google Analytics.
  • 54. debunk measure social audience website
  • 55. TAKE AWAYS
  • 56. UNDERSTAND THAT SEO = N Great content is what gets you great rankings because people link to it and share it socially http://www.stochasticgeometry.ie/wp-content/uploads/2009/10/snakeoil.jpg?w=257
  • 57. TAKEAWAY STOP THE SCROLL @MrJonPayne
  • 58. FUNNY @MrJonPayne
  • 59. DISGUSTING @MrJonPayne
  • 60. SEXY @MrJonPayne
  • 61. SEXY @MrJonPayne
  • 62. GET THE SLIDES: Go To Our Website ASK: @MrJonPayne ASK: @NoisyMonkey