SOCIAL MEDIA STRATEGY                  Get rank   Jon Payne, Noisy Little Monkey | 19th April 2012
How does Google search work?                          g      http://www.youtube.com/watch?v=BNHR6IQJGZs
Inbound links www.yoursite.com/page-awww.anothersite.com/page-b                                g Cool! So long as this oth...
Reciprocal links     www.yoursite.com/page-a www.anothersite.com/page-b                         Beloved of ‘SEO’ companies...
Links pass authority                                Local Chamber of                                   Commerce           ...
Links pass authority                      Business                          Local                      partner            ...
But most links are plain bull!                       g         http://www.flickr.com/people/oli/
SEOs BUILT TOO MANY LINKS     Google can’t trus ‘em
Does this fit?                                                  Who followsWhat does he +1?                               ...
Who follows him?                         Are they real / influential?          gTwitter.com/MrJonPayne
gQuora, LinkedIn, Facebook, Twitter, Noisy Little Monkey
ghttp://www.google.com/s2/u/0/search/social#
Authors pass authority              Your              site                     g     This is a poor example of relevancy
AuthorRank + PageRank = Trust                                                                          2         1.4      ...
OUR STYLE GUIDE QUESTIONS  Get your team to talk it & chalk it
Style Guide Kick Off•   What do we want from social media?•   Who are your audience?•   What do my audience want?•   Who d...
Upcoming SlideShare
Loading in...5
×

Social Media - Get Rank

507

Published on

From Jon's talks in April

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
507
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media - Get Rank"

  1. 1. SOCIAL MEDIA STRATEGY Get rank Jon Payne, Noisy Little Monkey | 19th April 2012
  2. 2. How does Google search work? g http://www.youtube.com/watch?v=BNHR6IQJGZs
  3. 3. Inbound links www.yoursite.com/page-awww.anothersite.com/page-b g Cool! So long as this other site is trusted and not nasty / spammy
  4. 4. Reciprocal links www.yoursite.com/page-a www.anothersite.com/page-b Beloved of ‘SEO’ companies. gUnless there is a ‘real world’ partnership , you could be penalised by Google
  5. 5. Links pass authority Local Chamber of Commerce Few people link to it, but those that do are trustworthy Link Farm BBC Loads of links to it,lots of links to it, but mainly so it has lots of reciprocal and authority quite a few questionable links Your site g Cultivate links from trusted websites, they pass more authority
  6. 6. Links pass authority Business Local partner press Trade Local blog magazineBBC Your Local Chamber of Commerce site A diverse, but relevant, g of linking websites is best set
  7. 7. But most links are plain bull! g http://www.flickr.com/people/oli/
  8. 8. SEOs BUILT TOO MANY LINKS Google can’t trus ‘em
  9. 9. Does this fit? Who followsWhat does he +1? him? Who +1’s him Other profiles Articles he writes g gplus.to/JonPayne
  10. 10. Who follows him? Are they real / influential? gTwitter.com/MrJonPayne
  11. 11. gQuora, LinkedIn, Facebook, Twitter, Noisy Little Monkey
  12. 12. ghttp://www.google.com/s2/u/0/search/social#
  13. 13. Authors pass authority Your site g This is a poor example of relevancy
  14. 14. AuthorRank + PageRank = Trust 2 1.4 1.4 84 8.8 9.6 gMatt is a bigger hitter than me about pretty much everything, except Windsor Hill Marsh (relevance)!
  15. 15. OUR STYLE GUIDE QUESTIONS Get your team to talk it & chalk it
  16. 16. Style Guide Kick Off• What do we want from social media?• Who are your audience?• What do my audience want?• Who do they trust? – How can we get them to share our content?• What does that mean for my writing style? – (edgy, chatty, professional, informal?)• From a brand perspective how do we work it?• Who is empowered to do this?• How do we deal with negative comments? Get the brand guardians, free thinkers and social junkies in on the chat Take AT LEAST half a day to discuss it

×