Twitter Good Foundations

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From Jon's talks in April

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Twitter Good Foundations

  1. 1. BUILDING ON GOOD FOUNDATIONS Twitter Jon Payne, Noisy Little Monkey | 19th April 2012
  2. 2. TWITTERBasics – Profiles
  3. 3. gThis is my profile
  4. 4. First name, Last nameBioLocation Web link Good ratio of followers to following g This is my profile
  5. 5. Where? On Twitter• Quick! Max 140 Characters – Actually, only 100 – leave room for comments & RTs• Sharing blog posts• Outreach to influencers• Use #s sparingly• Quality, quality, quality• Relevance For more tips check us out http://twitter.com/NoisyMonkey
  6. 6. Tweetiquette@<name> at the beginning = a replyThis will show up on both your twitter profilesAnd in the tweetfeeds of people who followBOTH of youIt’s kind of direct, so expect the recipient to see it 140 Characters in the tweet+20 (max) in your twitter name = 160 characters g 160 characters = maximum size of SMS message (a text message)
  7. 7. TweetiquetteRT@<name> at the beginning = a ReTweetThis will show up on your twitter profileAnd in the tweetfeeds of people who follow youThe person you RT’d can also see you did this g ReTweeting is a great way to share useful info while giving attribution to the creator
  8. 8. TweetiquetteSome words @<name> = mentionThis will show up on your twitter profileAnd in the tweetfeeds of people who follow youAnd, typically in the tweetfeeds of the person youmentionedIt’s not very direct though, so don’t expect a reply g A mention is less in your face than a reply
  9. 9. TweetiquetteDM @<twittername> is a direct messageThese are ‘private’ but are easy to accidentallyshareIf you want privacy, use an email g You can only DM someone who follows you
  10. 10. TweetiquetteLinks show up in long formOr shortened automatically, to save characters A link in the middle of a tweet, g with no @s or #s attracts most clicks
  11. 11. Tweetiquette#s or Hashtags denote ‘keywords’ or ‘topics’ thatpeople may follow using an automated searchOr for ‘hilarious’ comedy effect g #EpicFail
  12. 12. Twitter ResultsReTweets and engagement with real people arewhat countDon’t measure ‘Klout’ it’s flakyCheck your Google Analytics for traffic fromTwitterDoing it properly can take time g http://www.google.com/analytics - it’s free
  13. 13. TWITTERThe Question
  14. 14. How do I get g to follow me? him

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