SlideShare a Scribd company logo
1 of 31
BUILDING ON GOOD FOUNDATIONS
                    Facebook




      Jon Payne, Noisy Little Monkey | 19th April 2012
FACEBOOK
Basics – The Newsfeed
The Newsfeed




          g
   On a square-ish PC screen
The Newsfeed




These are some ofg pages & groups I manage
                 the
The Newsfeed




               g
 I can share stuff with my friends here
The Newsfeed




                        g
This is what Facebook thinks is important to me, right now.
The Newsfeed




                      g
The important stuff pushes the less important stuff down
The Newsfeed




                            g
Other stuff happening that Facebook thinks I should be interested in
The Newsfeed




          g
   Less important, but recent
The Newsfeed




                g
People with whom I can “live chat”. Yeah, right.
FACEBOOK
Basics – A Personal Profile
Profile




                                     g
Depending on your privacy settings, friends will see this differently to ‘public’ viewers
Profile




These ads aregdirected at the viewer…
FACEBOOK
Basics – A Page
Page




    g
Don’t have one yet?
Create a page




                                  g
You can change it later, but it will affect how this page ranks in Google
Create a page




                       Don’t get clever.
          If you’re a local business, choose that…




                                  g
You can change it later, but it will affect how this page ranks in Google
Finesse it Put your web
                                            address in
                                            “About”.




                     g
Google’s web spiders will find and follow this link
Finesse it Put your web
                                                             address in
                                                             “About”.




Get 25+ fans and choose a username / vanity URL




                                        g
           http://www.facebook.com/username makes it easier to share your page
Finesse it Put your web
                                                             address in
                                                             “About”.

                                                                       I like
                                                                        this


Get 25+ fans and choose a username / vanity URL




                                        g
           http://www.facebook.com/username makes it easier to share your page
Page




The header image needs to be 850 x 315 pixels – No selling!
                       g
       Avatar should be square 180 x 180 minimum
Page




            Up to 4 “apps” will show here. Photos will always show
                                  g
You can design your own apps, but events, likes and a few others are automatic
Page




                               g
Fill in your timeline with ‘historical’ events related to your business
FACEBOOK
Measure what works
Admin Panel




                               g
This is normally open by default, but if not, click the ‘Admin Panel’ button
Admin Panel




                           g
Respond to stuff in a timely manner, and check out your Insights
Insights




                             g
Don’t worry about gaining or losing a few likes – it’s trends that matter
Reach




                   A steady increase in organic reach = massive jumps in viral reach
                                              g
Organic = people who saw something by your page, Viral = people who saw something shared by a friend
FACEBOOK
The Question
How do I get my stuff here




                             g
    Top of newsfeeds for the people who haven’t heard of you yet
How do I get my stuff here




      Will our hero get to the top of the newsfeeds?
         Find out in an hour – same bat channel

More Related Content

What's hot

Download Bath - Social Media For Business
Download Bath - Social Media For BusinessDownload Bath - Social Media For Business
Download Bath - Social Media For BusinessJon Payne
 
Does Facebook Own My Intellectual Property?
Does Facebook Own My Intellectual Property?Does Facebook Own My Intellectual Property?
Does Facebook Own My Intellectual Property?Visual Net Design
 
Advanced Social Media - PCMA Heartland
Advanced Social Media  - PCMA HeartlandAdvanced Social Media  - PCMA Heartland
Advanced Social Media - PCMA HeartlandJessica Levin
 
Wie werde ich eine Pinguin Penalty in 3 Tagen los?
Wie werde ich eine Pinguin Penalty in 3 Tagen los?Wie werde ich eine Pinguin Penalty in 3 Tagen los?
Wie werde ich eine Pinguin Penalty in 3 Tagen los?Christoph C. Cemper
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
 
Social Media Jam Session Presentation
Social Media Jam Session PresentationSocial Media Jam Session Presentation
Social Media Jam Session PresentationLeslie Labrecque
 
How to Make SEO an Integral Part of your Community Strategy
How to Make SEO an Integral Part of your Community StrategyHow to Make SEO an Integral Part of your Community Strategy
How to Make SEO an Integral Part of your Community StrategyJennifer Lopez
 
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...Philip Taylor
 
Social Media’s Influence on Search: Going Beyond Rankings
Social Media’s Influence on Search: Going Beyond RankingsSocial Media’s Influence on Search: Going Beyond Rankings
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
 
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing Social
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing SocialKick Your Social Strategy Into Overdrive: The Ins & Outs of Testing Social
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing SocialJennifer Lopez
 
Google authorship - picture in search results by Sameera Thilakasiri
Google authorship - picture in search results by Sameera ThilakasiriGoogle authorship - picture in search results by Sameera Thilakasiri
Google authorship - picture in search results by Sameera ThilakasiriSameera Thilakasiri
 
Google+ Authoriship Setup
Google+ Authoriship SetupGoogle+ Authoriship Setup
Google+ Authoriship SetupYouRank
 
Ao1 reviewing existing products 3
Ao1 reviewing existing products 3Ao1 reviewing existing products 3
Ao1 reviewing existing products 3SamoLount
 
PAII Blogging seminar January 2011
PAII Blogging seminar January 2011PAII Blogging seminar January 2011
PAII Blogging seminar January 2011Forfeng Designs
 
PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets Mannix Marketing, Inc.
 
Ready, Set, Engage! Building a Loyal Following with Facebook Timeline
Ready, Set, Engage! Building a Loyal Following with Facebook Timeline Ready, Set, Engage! Building a Loyal Following with Facebook Timeline
Ready, Set, Engage! Building a Loyal Following with Facebook Timeline Best Selling Author on Amazon
 
The New Rules of Social Networking
The New Rules of Social NetworkingThe New Rules of Social Networking
The New Rules of Social NetworkingSaffire
 

What's hot (19)

Download Bath - Social Media For Business
Download Bath - Social Media For BusinessDownload Bath - Social Media For Business
Download Bath - Social Media For Business
 
Does Facebook Own My Intellectual Property?
Does Facebook Own My Intellectual Property?Does Facebook Own My Intellectual Property?
Does Facebook Own My Intellectual Property?
 
Advanced Social Media - PCMA Heartland
Advanced Social Media  - PCMA HeartlandAdvanced Social Media  - PCMA Heartland
Advanced Social Media - PCMA Heartland
 
Wie werde ich eine Pinguin Penalty in 3 Tagen los?
Wie werde ich eine Pinguin Penalty in 3 Tagen los?Wie werde ich eine Pinguin Penalty in 3 Tagen los?
Wie werde ich eine Pinguin Penalty in 3 Tagen los?
 
How to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google DiscoverHow to Use Search Intent to Dominate Google Discover
How to Use Search Intent to Dominate Google Discover
 
Social Media Jam Session Presentation
Social Media Jam Session PresentationSocial Media Jam Session Presentation
Social Media Jam Session Presentation
 
How to Make SEO an Integral Part of your Community Strategy
How to Make SEO an Integral Part of your Community StrategyHow to Make SEO an Integral Part of your Community Strategy
How to Make SEO an Integral Part of your Community Strategy
 
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...
 
Social Media’s Influence on Search: Going Beyond Rankings
Social Media’s Influence on Search: Going Beyond RankingsSocial Media’s Influence on Search: Going Beyond Rankings
Social Media’s Influence on Search: Going Beyond Rankings
 
Google plus for business
Google plus for businessGoogle plus for business
Google plus for business
 
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing Social
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing SocialKick Your Social Strategy Into Overdrive: The Ins & Outs of Testing Social
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing Social
 
Google authorship - picture in search results by Sameera Thilakasiri
Google authorship - picture in search results by Sameera ThilakasiriGoogle authorship - picture in search results by Sameera Thilakasiri
Google authorship - picture in search results by Sameera Thilakasiri
 
Google+ Authoriship Setup
Google+ Authoriship SetupGoogle+ Authoriship Setup
Google+ Authoriship Setup
 
Ao1 reviewing existing products 3
Ao1 reviewing existing products 3Ao1 reviewing existing products 3
Ao1 reviewing existing products 3
 
PAII Blogging seminar January 2011
PAII Blogging seminar January 2011PAII Blogging seminar January 2011
PAII Blogging seminar January 2011
 
PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets PubCon New Orleans 2013 - Golden Nuggets
PubCon New Orleans 2013 - Golden Nuggets
 
Ready, Set, Engage! Building a Loyal Following with Facebook Timeline
Ready, Set, Engage! Building a Loyal Following with Facebook Timeline Ready, Set, Engage! Building a Loyal Following with Facebook Timeline
Ready, Set, Engage! Building a Loyal Following with Facebook Timeline
 
Your eReputation Test
Your eReputation TestYour eReputation Test
Your eReputation Test
 
The New Rules of Social Networking
The New Rules of Social NetworkingThe New Rules of Social Networking
The New Rules of Social Networking
 

Viewers also liked

How Big Brands Use Social Media
How Big Brands Use Social MediaHow Big Brands Use Social Media
How Big Brands Use Social MediaJon Payne
 
Social Media - Get Rank
Social Media - Get RankSocial Media - Get Rank
Social Media - Get RankJon Payne
 
Twitter The Question
Twitter The QuestionTwitter The Question
Twitter The QuestionJon Payne
 
SEO Masterclass - Checklists to make you Rich and Sexy
SEO Masterclass - Checklists to make you Rich and SexySEO Masterclass - Checklists to make you Rich and Sexy
SEO Masterclass - Checklists to make you Rich and SexyJon Payne
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessJon Payne
 
Beginners guide to online marketing
Beginners guide to online marketingBeginners guide to online marketing
Beginners guide to online marketingJon Payne
 

Viewers also liked (6)

How Big Brands Use Social Media
How Big Brands Use Social MediaHow Big Brands Use Social Media
How Big Brands Use Social Media
 
Social Media - Get Rank
Social Media - Get RankSocial Media - Get Rank
Social Media - Get Rank
 
Twitter The Question
Twitter The QuestionTwitter The Question
Twitter The Question
 
SEO Masterclass - Checklists to make you Rich and Sexy
SEO Masterclass - Checklists to make you Rich and SexySEO Masterclass - Checklists to make you Rich and Sexy
SEO Masterclass - Checklists to make you Rich and Sexy
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Beginners guide to online marketing
Beginners guide to online marketingBeginners guide to online marketing
Beginners guide to online marketing
 

Similar to Facebook Good Foundations

Social Media
Social MediaSocial Media
Social MediaJon Payne
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For BusinessJon Payne
 
Getting to the top of google
Getting to the top of googleGetting to the top of google
Getting to the top of googleJon Payne
 
Search Engine Optimisation
Search Engine OptimisationSearch Engine Optimisation
Search Engine OptimisationJon Payne
 
Google+ The Question
Google+ The QuestionGoogle+ The Question
Google+ The QuestionJon Payne
 
Facebook for-your-business-howto
Facebook for-your-business-howtoFacebook for-your-business-howto
Facebook for-your-business-howtoJentien Keijzer
 
A Primer On Search Engine Optimization
A Primer On Search Engine OptimizationA Primer On Search Engine Optimization
A Primer On Search Engine OptimizationAffiliate Summit
 
4 Pillars of Digital Marketing
4 Pillars of Digital Marketing4 Pillars of Digital Marketing
4 Pillars of Digital MarketingJon Payne
 
Build a facebook page
Build a facebook pageBuild a facebook page
Build a facebook pageMaggie Zerkus
 
dotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentationdotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentationdotagencyslideshare
 
Getting to the top of Google
Getting to the top of GoogleGetting to the top of Google
Getting to the top of GoogleJon Payne
 
Introduction to Real Estate Marketing in Facebook
Introduction to Real Estate Marketing in FacebookIntroduction to Real Estate Marketing in Facebook
Introduction to Real Estate Marketing in FacebookReggie Nicolay
 
Getting to the top of Google - Feb 2012
Getting to the top of Google - Feb 2012Getting to the top of Google - Feb 2012
Getting to the top of Google - Feb 2012Jon Payne
 
Getting To The Top Of Google - May 2014
Getting To The Top Of Google - May 2014Getting To The Top Of Google - May 2014
Getting To The Top Of Google - May 2014Jon Payne
 
Intro to Facebook for Business 2014
Intro to Facebook for Business 2014Intro to Facebook for Business 2014
Intro to Facebook for Business 2014Monica Ramos
 
FBSmarty - Case Study of West End Creamery
FBSmarty - Case Study of West End CreameryFBSmarty - Case Study of West End Creamery
FBSmarty - Case Study of West End CreameryFB Smarty
 
Blogging and Social Networking - Greater New Haven Association of Realtors
Blogging and Social Networking - Greater New Haven Association of RealtorsBlogging and Social Networking - Greater New Haven Association of Realtors
Blogging and Social Networking - Greater New Haven Association of RealtorsLinda Davis in Ledyard CT
 
Getting Started Using Facebook For Business
Getting Started Using Facebook For BusinessGetting Started Using Facebook For Business
Getting Started Using Facebook For BusinessRachel Melia
 
Using Facebook as your Business profile
Using Facebook as your Business profileUsing Facebook as your Business profile
Using Facebook as your Business profileDorgan Consulting
 

Similar to Facebook Good Foundations (20)

Social Media
Social MediaSocial Media
Social Media
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
Getting to the top of google
Getting to the top of googleGetting to the top of google
Getting to the top of google
 
Search Engine Optimisation
Search Engine OptimisationSearch Engine Optimisation
Search Engine Optimisation
 
Google+ The Question
Google+ The QuestionGoogle+ The Question
Google+ The Question
 
Facebook for-your-business-howto
Facebook for-your-business-howtoFacebook for-your-business-howto
Facebook for-your-business-howto
 
A Primer On Search Engine Optimization
A Primer On Search Engine OptimizationA Primer On Search Engine Optimization
A Primer On Search Engine Optimization
 
4 Pillars of Digital Marketing
4 Pillars of Digital Marketing4 Pillars of Digital Marketing
4 Pillars of Digital Marketing
 
Build a facebook page
Build a facebook pageBuild a facebook page
Build a facebook page
 
dotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentationdotAgency Google+ breakfast meeting presentation
dotAgency Google+ breakfast meeting presentation
 
Getting to the top of Google
Getting to the top of GoogleGetting to the top of Google
Getting to the top of Google
 
Introduction to Real Estate Marketing in Facebook
Introduction to Real Estate Marketing in FacebookIntroduction to Real Estate Marketing in Facebook
Introduction to Real Estate Marketing in Facebook
 
Getting to the top of Google - Feb 2012
Getting to the top of Google - Feb 2012Getting to the top of Google - Feb 2012
Getting to the top of Google - Feb 2012
 
Getting To The Top Of Google - May 2014
Getting To The Top Of Google - May 2014Getting To The Top Of Google - May 2014
Getting To The Top Of Google - May 2014
 
Intro to Facebook for Business 2014
Intro to Facebook for Business 2014Intro to Facebook for Business 2014
Intro to Facebook for Business 2014
 
FBSmarty - Case Study of West End Creamery
FBSmarty - Case Study of West End CreameryFBSmarty - Case Study of West End Creamery
FBSmarty - Case Study of West End Creamery
 
Blogging and Social Networking - Greater New Haven Association of Realtors
Blogging and Social Networking - Greater New Haven Association of RealtorsBlogging and Social Networking - Greater New Haven Association of Realtors
Blogging and Social Networking - Greater New Haven Association of Realtors
 
FB basics for business
FB basics for businessFB basics for business
FB basics for business
 
Getting Started Using Facebook For Business
Getting Started Using Facebook For BusinessGetting Started Using Facebook For Business
Getting Started Using Facebook For Business
 
Using Facebook as your Business profile
Using Facebook as your Business profileUsing Facebook as your Business profile
Using Facebook as your Business profile
 

More from Jon Payne

Signs Your HubSpot Set Up Sucks.pdf
Signs Your HubSpot Set Up Sucks.pdfSigns Your HubSpot Set Up Sucks.pdf
Signs Your HubSpot Set Up Sucks.pdfJon Payne
 
Automate your job and get paid to do nothing
Automate your job and get paid to do nothingAutomate your job and get paid to do nothing
Automate your job and get paid to do nothingJon Payne
 
SEO for Beginners Feb 2020 - Bristol Media
SEO for Beginners Feb 2020  - Bristol MediaSEO for Beginners Feb 2020  - Bristol Media
SEO for Beginners Feb 2020 - Bristol MediaJon Payne
 
Basic Psychology to Influence Buyers, Grow Profit
Basic Psychology to Influence Buyers, Grow ProfitBasic Psychology to Influence Buyers, Grow Profit
Basic Psychology to Influence Buyers, Grow ProfitJon Payne
 
Social Media Marketing for Motor Traders
Social Media Marketing for Motor TradersSocial Media Marketing for Motor Traders
Social Media Marketing for Motor TradersJon Payne
 
Everything you wanted to know about Social Media Marketing
Everything you wanted to know about Social Media MarketingEverything you wanted to know about Social Media Marketing
Everything you wanted to know about Social Media MarketingJon Payne
 
10 Things Google Hates About Your Law Firm
10 Things Google Hates About Your Law Firm10 Things Google Hates About Your Law Firm
10 Things Google Hates About Your Law FirmJon Payne
 
#BristolHug - Introduction to Inbound Sales
#BristolHug - Introduction to Inbound Sales#BristolHug - Introduction to Inbound Sales
#BristolHug - Introduction to Inbound SalesJon Payne
 
Humanising Social Media in an Automated World
Humanising Social Media in an Automated WorldHumanising Social Media in an Automated World
Humanising Social Media in an Automated WorldJon Payne
 
10 Things Google Hates About You - Bristol Bloggers & Influencers Remix
10 Things Google Hates About You - Bristol Bloggers & Influencers Remix10 Things Google Hates About You - Bristol Bloggers & Influencers Remix
10 Things Google Hates About You - Bristol Bloggers & Influencers RemixJon Payne
 
Digital Marketing Strategy Oct 2017
Digital Marketing Strategy Oct 2017Digital Marketing Strategy Oct 2017
Digital Marketing Strategy Oct 2017Jon Payne
 
Long way to the top if you wanna stop the scroll
Long way to the top if you wanna stop the scrollLong way to the top if you wanna stop the scroll
Long way to the top if you wanna stop the scrollJon Payne
 
10 Things Google Hates About You
10 Things Google Hates About You10 Things Google Hates About You
10 Things Google Hates About YouJon Payne
 
Stafford #WDYT
Stafford #WDYTStafford #WDYT
Stafford #WDYTJon Payne
 
Digital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA SalisburyDigital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA SalisburyJon Payne
 
Social Media Talk for Trinity Mirror South West #WDYT
Social Media Talk for Trinity Mirror South West #WDYTSocial Media Talk for Trinity Mirror South West #WDYT
Social Media Talk for Trinity Mirror South West #WDYTJon Payne
 
Lecture at Bath Spa Uni
Lecture at Bath Spa UniLecture at Bath Spa Uni
Lecture at Bath Spa UniJon Payne
 
Digital Marketing For Architects
Digital Marketing For ArchitectsDigital Marketing For Architects
Digital Marketing For ArchitectsJon Payne
 
#SMWiBristol - Dude Where's My Traffic
#SMWiBristol - Dude Where's My Traffic#SMWiBristol - Dude Where's My Traffic
#SMWiBristol - Dude Where's My TrafficJon Payne
 

More from Jon Payne (20)

Signs Your HubSpot Set Up Sucks.pdf
Signs Your HubSpot Set Up Sucks.pdfSigns Your HubSpot Set Up Sucks.pdf
Signs Your HubSpot Set Up Sucks.pdf
 
Automate your job and get paid to do nothing
Automate your job and get paid to do nothingAutomate your job and get paid to do nothing
Automate your job and get paid to do nothing
 
SEO for Beginners Feb 2020 - Bristol Media
SEO for Beginners Feb 2020  - Bristol MediaSEO for Beginners Feb 2020  - Bristol Media
SEO for Beginners Feb 2020 - Bristol Media
 
Basic Psychology to Influence Buyers, Grow Profit
Basic Psychology to Influence Buyers, Grow ProfitBasic Psychology to Influence Buyers, Grow Profit
Basic Psychology to Influence Buyers, Grow Profit
 
Social Media Marketing for Motor Traders
Social Media Marketing for Motor TradersSocial Media Marketing for Motor Traders
Social Media Marketing for Motor Traders
 
Everything you wanted to know about Social Media Marketing
Everything you wanted to know about Social Media MarketingEverything you wanted to know about Social Media Marketing
Everything you wanted to know about Social Media Marketing
 
10 Things Google Hates About Your Law Firm
10 Things Google Hates About Your Law Firm10 Things Google Hates About Your Law Firm
10 Things Google Hates About Your Law Firm
 
#BristolHug - Introduction to Inbound Sales
#BristolHug - Introduction to Inbound Sales#BristolHug - Introduction to Inbound Sales
#BristolHug - Introduction to Inbound Sales
 
Humanising Social Media in an Automated World
Humanising Social Media in an Automated WorldHumanising Social Media in an Automated World
Humanising Social Media in an Automated World
 
10 Things Google Hates About You - Bristol Bloggers & Influencers Remix
10 Things Google Hates About You - Bristol Bloggers & Influencers Remix10 Things Google Hates About You - Bristol Bloggers & Influencers Remix
10 Things Google Hates About You - Bristol Bloggers & Influencers Remix
 
Digital Marketing Strategy Oct 2017
Digital Marketing Strategy Oct 2017Digital Marketing Strategy Oct 2017
Digital Marketing Strategy Oct 2017
 
Long way to the top if you wanna stop the scroll
Long way to the top if you wanna stop the scrollLong way to the top if you wanna stop the scroll
Long way to the top if you wanna stop the scroll
 
10 Things Google Hates About You
10 Things Google Hates About You10 Things Google Hates About You
10 Things Google Hates About You
 
Stafford #WDYT
Stafford #WDYTStafford #WDYT
Stafford #WDYT
 
Digital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA SalisburyDigital Marketing Talk for RIBA Salisbury
Digital Marketing Talk for RIBA Salisbury
 
Social Media Talk for Trinity Mirror South West #WDYT
Social Media Talk for Trinity Mirror South West #WDYTSocial Media Talk for Trinity Mirror South West #WDYT
Social Media Talk for Trinity Mirror South West #WDYT
 
7 Cs of ROI
7 Cs of ROI7 Cs of ROI
7 Cs of ROI
 
Lecture at Bath Spa Uni
Lecture at Bath Spa UniLecture at Bath Spa Uni
Lecture at Bath Spa Uni
 
Digital Marketing For Architects
Digital Marketing For ArchitectsDigital Marketing For Architects
Digital Marketing For Architects
 
#SMWiBristol - Dude Where's My Traffic
#SMWiBristol - Dude Where's My Traffic#SMWiBristol - Dude Where's My Traffic
#SMWiBristol - Dude Where's My Traffic
 

Recently uploaded

UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 

Recently uploaded (20)

UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 

Facebook Good Foundations

  • 1. BUILDING ON GOOD FOUNDATIONS Facebook Jon Payne, Noisy Little Monkey | 19th April 2012
  • 3. The Newsfeed g On a square-ish PC screen
  • 4. The Newsfeed These are some ofg pages & groups I manage the
  • 5. The Newsfeed g I can share stuff with my friends here
  • 6. The Newsfeed g This is what Facebook thinks is important to me, right now.
  • 7. The Newsfeed g The important stuff pushes the less important stuff down
  • 8. The Newsfeed g Other stuff happening that Facebook thinks I should be interested in
  • 9. The Newsfeed g Less important, but recent
  • 10. The Newsfeed g People with whom I can “live chat”. Yeah, right.
  • 11. FACEBOOK Basics – A Personal Profile
  • 12. Profile g Depending on your privacy settings, friends will see this differently to ‘public’ viewers
  • 13. Profile These ads aregdirected at the viewer…
  • 15. Page g Don’t have one yet?
  • 16. Create a page g You can change it later, but it will affect how this page ranks in Google
  • 17. Create a page Don’t get clever. If you’re a local business, choose that… g You can change it later, but it will affect how this page ranks in Google
  • 18. Finesse it Put your web address in “About”. g Google’s web spiders will find and follow this link
  • 19. Finesse it Put your web address in “About”. Get 25+ fans and choose a username / vanity URL g http://www.facebook.com/username makes it easier to share your page
  • 20. Finesse it Put your web address in “About”. I like this Get 25+ fans and choose a username / vanity URL g http://www.facebook.com/username makes it easier to share your page
  • 21. Page The header image needs to be 850 x 315 pixels – No selling! g Avatar should be square 180 x 180 minimum
  • 22. Page Up to 4 “apps” will show here. Photos will always show g You can design your own apps, but events, likes and a few others are automatic
  • 23. Page g Fill in your timeline with ‘historical’ events related to your business
  • 25. Admin Panel g This is normally open by default, but if not, click the ‘Admin Panel’ button
  • 26. Admin Panel g Respond to stuff in a timely manner, and check out your Insights
  • 27. Insights g Don’t worry about gaining or losing a few likes – it’s trends that matter
  • 28. Reach A steady increase in organic reach = massive jumps in viral reach g Organic = people who saw something by your page, Viral = people who saw something shared by a friend
  • 30. How do I get my stuff here g Top of newsfeeds for the people who haven’t heard of you yet
  • 31. How do I get my stuff here Will our hero get to the top of the newsfeeds? Find out in an hour – same bat channel