the ‘old fashioned way’...
the ‘old fashioned way’...... who is this again?
• the world’s largest professional network• more than 157 million registered users• over two new members every second
what it’s all about:• on-line community for professionals• business development, networking and connecting• sharing best p...
getting started - getting 100% profile
getting started - getting 100% profile          8 steps to get thereit’s all about optimising your profile for            ...
• with 100% profile you will be 40% more likely to  show up in searches
• with 100% profile you will be 40% more likely to  show up in searches• LinkedIn profile pages always rank highly in goog...
step 1 – photo: smile!
step 1 – photo: smile!                         step 2 – headline                         describe what you do!
step 3 – summarykeywords!
step 3 – summary keywords!call for action
opitmisation is key
step 4 – most up-to-dateposition with descriptionand 2 past positions
step 5 – 5 or more skills
step 5 – 5 or more skillsstep 6 – education
step 7 – industryand postcode
step 8 – 50 or more connections
step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address ...
step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address ...
step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address ...
step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address ...
step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address ...
step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address ...
step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address ...
•a quite useful feature!
•a quite useful feature!
•people you may know...
• the more  recommendations you  receive, the better your  ranking• give recommendations  too!• develops trust and  promot...
• proactive networking can increase leads
• proactive networking can increase leads• review your network and groups and send short and friendly  messages introducin...
• proactive networking can increase leads• review your network and groups and send short and friendly  messages introducin...
• proactive networking can increase leads• review your network and groups and send short and friendly  messages introducin...
• proactive networking can increase leads• review your network and groups and send short and friendly  messages introducin...
•can be viewed by your 1st degree connections and group members following you• share interesting information – KISS – more...
• familiarise yourself with your settings• get the most of the features available!
make sure you are                                            searchable and open to                                       ...
link to your twitter                                        account                                              make sure...
• monitor the visibility of your profile• premium account – allow you to see more
• monitor the visibility of your profile• premium account – allow you to see more
• monitor the visibility of your profile• premium account – allow you to see more
questionnow you have a 100% profile...
questionnow that you have a 100% profile...... how linkedin can raise your profile, increase brandawareness and get leads?
LinkedIn Good Foundations
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LinkedIn Good Foundations

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Transcript of "LinkedIn Good Foundations"

  1. 1. the ‘old fashioned way’...
  2. 2. the ‘old fashioned way’...... who is this again?
  3. 3. • the world’s largest professional network• more than 157 million registered users• over two new members every second
  4. 4. what it’s all about:• on-line community for professionals• business development, networking and connecting• sharing best practice and learning• finding a job• creating a human face for your organisation• contacts management system
  5. 5. getting started - getting 100% profile
  6. 6. getting started - getting 100% profile 8 steps to get thereit’s all about optimising your profile for search
  7. 7. • with 100% profile you will be 40% more likely to show up in searches
  8. 8. • with 100% profile you will be 40% more likely to show up in searches• LinkedIn profile pages always rank highly in google• remember – keywords!
  9. 9. step 1 – photo: smile!
  10. 10. step 1 – photo: smile! step 2 – headline describe what you do!
  11. 11. step 3 – summarykeywords!
  12. 12. step 3 – summary keywords!call for action
  13. 13. opitmisation is key
  14. 14. step 4 – most up-to-dateposition with descriptionand 2 past positions
  15. 15. step 5 – 5 or more skills
  16. 16. step 5 – 5 or more skillsstep 6 – education
  17. 17. step 7 – industryand postcode
  18. 18. step 8 – 50 or more connections
  19. 19. step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address book
  20. 20. step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address book2 - use the add connections page to connect with new people
  21. 21. step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address book2 - use the add connections page to connect with new people3 - find people in your groups and target 2nd and 3rd degree connections, industries and regions
  22. 22. step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address book2 - use the add connections page to connect with new people3 - find people in your groups and target 2nd and 3rd degree connections, industries and regions4 - send back a short acknowledgement when someone agrees to connect
  23. 23. step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address book2 - use the add connections page to connect with new people3 - find people in your groups and target 2nd and 3rd degree connections, industries and regions4 - send back a short acknowledgement when someone agrees to connect5 - follow companies of interest and connect with their employees
  24. 24. step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address book2 - use the add connections page to connect with new people3 - find people in your groups and target 2nd and 3rd degree connections, industries and regions4 - send back a short acknowledgement when someone agrees to connect5 - follow companies of interest and connect with their employees6 - add a LinkedIn link/button to your email signature
  25. 25. step 8 – 50 or more connectionstips to develop your network…1 - connect with your existing contacts – import your address book2 - use the add connections page to connect with new people3 - find people in your groups and target 2nd and 3rd degree connections, industries and regions4 - send back a short acknowledgement when someone agrees to connect5 - follow companies of interest and connect with their employees6 - add a LinkedIn link/button to your email signature
  26. 26. •a quite useful feature!
  27. 27. •a quite useful feature!
  28. 28. •people you may know...
  29. 29. • the more recommendations you receive, the better your ranking• give recommendations too!• develops trust and promote expertise and reputation• a mix of colleagues, clients, partners and suppliers• plus, it’s a real ego booster! share the love!
  30. 30. • proactive networking can increase leads
  31. 31. • proactive networking can increase leads• review your network and groups and send short and friendly messages introducing yourself and how you can help them or their network
  32. 32. • proactive networking can increase leads• review your network and groups and send short and friendly messages introducing yourself and how you can help them or their network• do not attempt to hard sell
  33. 33. • proactive networking can increase leads• review your network and groups and send short and friendly messages introducing yourself and how you can help them or their network• do not attempt to hard sell• offer to make introductions from your network
  34. 34. • proactive networking can increase leads• review your network and groups and send short and friendly messages introducing yourself and how you can help them or their network• do not attempt to hard sell• offer to make introductions from your network• follow up and make calls – get offline and face-to-face!
  35. 35. •can be viewed by your 1st degree connections and group members following you• share interesting information – KISS – more from Jon!
  36. 36. • familiarise yourself with your settings• get the most of the features available!
  37. 37. make sure you are searchable and open to incoming emails!• familiarise yourself with your settings• get the most of the features available!
  38. 38. link to your twitter account make sure you are searchable and open to incoming emails!• familiarise yourself with your settings• get the most of the features available!
  39. 39. • monitor the visibility of your profile• premium account – allow you to see more
  40. 40. • monitor the visibility of your profile• premium account – allow you to see more
  41. 41. • monitor the visibility of your profile• premium account – allow you to see more
  42. 42. questionnow you have a 100% profile...
  43. 43. questionnow that you have a 100% profile...... how linkedin can raise your profile, increase brandawareness and get leads?

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