Tuesday 8th April 2014
How big brands use Social Media
Sarah Laughran – Inovision Ltd
The networking event in Bath and
Bristol
• For marketers by marketers
• To grow the network of marketing professionals in ...
Bristol Sponsors
Group sponsored by SearchStar a PPC, Online
Media Buying & Analytics consultancy with the
largest team of...
Founder
Martin Wright – The Customer
Journey Consultancy
Improving the customer experience
and journey
Email Services Spon...
Bristol Sponsors
Event Host
Fat Lady Sings – Business planning for
optimum outcomes
Venue sponsor
Project Graphics – visua...
Bristol Events
Second Tuesday of every month – Clifton Club, The
Mall, Clifton
Bath Events
Last Thursday of every month – ...
Theme for 2014
World class marketing, born in
the South West
• Encourage thought leadership
• Promote South West as hub of...
Next Bristol Event
Tuesday 13th May, 5.30pm – 8pm
Clifton Club, 22 The Mall, Clifton
Customer Journey driving business gro...
Are you interested in talking at B&BMN?
• Do you have something interesting, relevant and entertaining
to say about curren...
Tonight
How big brands
use Social
Media
Jon Payne –
Noisy Little
Monkey
Source: North American Technographics
Media and Marketing Online Survey, Q2
2008 Base: US online adults who use each
type ...
How big brands use Social Media
Jon Payne is the founder of Noisy Little Monkey, a
specialist search and social media mark...
HOW BIG BRANDS USE SOCIAL MEDIA
AND HOW THEY COULD DO IT BETTER
@MrJonPayne
NOISY LITTLE MONKEY
• With a unique hybrid of search optimisation, social media
marketing, creative flair and technical wi...
Over 80businesses, charities and gov’t bodies in EU, USA & Africa
WHO’D TRUST A MONKEY?
HOW BIG BRANDS USE SOCIAL MEDIA
IN 40 MINUTES
@MrJonPayne
Sheeeeeeeeit
@MrJonPayne
B2C
B2B, B2C
B2C
@MrJonPayne
CC
WHY?
COMMUNITY MANAGEMENT
@MrJonPayne
@MrJonPayne
NOTWITHSTANDING
@MrJonPayne
B2C
@MrJonPayne
I ♥ DATA
CC
@MrJonPayne
SK:N
£15m worth of beauty clinics
http://companycheck.co.uk/company/02545572/LASERCARE-CLINICS-
HARROGATE-LIMITED/financia...
SK:N
Twitter
https://twitter.com/sknclinics
@MrJonPayne
SK:N
Twitter
https://twitter.com/sknclinics
@MrJonPayne
SK:N
Twitter
https://twitter.com/sknclinics
@MrJonPayne
SK:N
Twitter
https://twitter.com/sknclinics
@MrJonPayne
SK:N
Facebook
https://www.facebook.com/sknclinics
SK:N
Facebook
https://www.facebook.com/sknclinics
SK:N
Facebook
https://www.facebook.com/sknclinics
SK:N
Facebook
https://www.facebook.com/sknclinics
I ♥ ACTION
CC
@MrJonPayne
SK:N
Facebook
https://www.facebook.com/sknclinics
Schedule for the commute
Schedule for 2nd screens
SK:N
Facebook
https://www.facebook.com/sknclinics
Schedule
SK:N
Facebook
https://www.facebook.com/sknclinics
POSTS THAT INCLUDE PHOTOS RECEIVE 120% MORE
ENGAGEMENT THAN THE AVERAGE ...
SK:N
Facebook
https://www.facebook.com/sknclinics
@MrJonPayne
SK:N
Facebook
https://www.facebook.com/sknclinics
SK:N
Twitter
https://twitter.com/sknclinics
@MrJonPayne
SK:N
Twitter
https://twitter.com/sknclinics
@MrJonPayne
B2B, B2C
B2C
@MrJonPayne
SK:N
Twitter
https://twitter.com/NatWest_Help
@MrJonPayne
SK:N
Twitter
https://twitter.com/NatWest_Help
@MrJonPayne
SK:N
Twitter
https://twitter.com/NatWest_Help
@MrJonPayne
SK:N
https://twitter.com/NatWest_Help
Twitter
@MrJonPayne
SK:N
Twitter
https://www.facebook.com/NatWest
SK:N
Twitter
https://www.facebook.com/NatWest
SK:N
• On Facebook and Twitter, it’s all “we” and “our”
Not “^ME”
• First Direct use ^ME and announce the beginning of the...
SK:N
https://twitter.com/NatWest_Help
Twitter
@MrJonPayne
SK:N
https://twitter.com/NatWest_Help
Twitter
@MrJonPayne
B2C
@MrJonPayne
I ♥ DATA
CC
@MrJonPayne
I ♥ WINE
CC
@MrJonPayne
SK:N
Twitter
https://twitter.com/JacobsCreek
AWESOME!
@MrJonPayne
SK:N
Twitter
https://twitter.com/JacobsCreek
SK:N
Twitter
SK:N
Twitter
@MrJonPayne
BUILD COMMUNITY LIKE A BOSS
@MrJonPayne
SMARTPHONES BIGGER THAN JESUS
Smartphone usage outstripped TV worldwide, with 70% of people who multiscreen
reporting that...
STACKING
CC
@MrJonPayne
MAKE SURE CONTENT STANDS OUT
CC: Dean McCoy
@MrJonPayne
CREATE A CONTENT CALENDAR
CC: Will Keightley
@MrJonPayne
Engaging content is usually entertaining or engaging in and of itself
Thanks Hannah Smith
@MrJonPayne
THINK ABOUT TIMING – WHEN IS YOUR AUDIENCE ONLINE?
CC: MIKI Yoshihito
@MrJonPayne
Empower some people to do a proper job (give them a budget to turn haters into
lovers)
@MrJonPayne
SHORT ON TIME?
DO ONE THING. WELL.
@MrJonPayne
OUR FAVOURITE TOOLS
CHECK EM OUT
Birdsong, HootSuite & Buffer
@MrJonPayne
REMEMBER
ODL BRISTOL
@MrJonPayne
REMEMBER
25 DEVICES
10+ OS
FREE
DONATE
YOUR
DUSTY
DEVICE
@ODLBRISTOL
@NoisyMonkey for tips
@MrJonPayne for the slides (& swearing)
How Big Brands Use Social Media
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How Big Brands Use Social Media

  1. 1. Tuesday 8th April 2014 How big brands use Social Media Sarah Laughran – Inovision Ltd
  2. 2. The networking event in Bath and Bristol • For marketers by marketers • To grow the network of marketing professionals in the Bath and Bristol area • To promote best practice and current thinking • To make friends
  3. 3. Bristol Sponsors Group sponsored by SearchStar a PPC, Online Media Buying & Analytics consultancy with the largest team of qualified Google Ad & Analytics Professionals in the South West. Dan Fallon Dan@search-star.co.uk
  4. 4. Founder Martin Wright – The Customer Journey Consultancy Improving the customer experience and journey Email Services Sponsor Coast AMS - Online Marketing Services provider. Bristol Sponsors
  5. 5. Bristol Sponsors Event Host Fat Lady Sings – Business planning for optimum outcomes Venue sponsor Project Graphics – visual communication specialists
  6. 6. Bristol Events Second Tuesday of every month – Clifton Club, The Mall, Clifton Bath Events Last Thursday of every month – The Bath and County Club, just off Queen Square, Bath
  7. 7. Theme for 2014 World class marketing, born in the South West • Encourage thought leadership • Promote South West as hub of excellence
  8. 8. Next Bristol Event Tuesday 13th May, 5.30pm – 8pm Clifton Club, 22 The Mall, Clifton Customer Journey driving business growth for large and small companies Martin Wright – The Customer Journey Consultancy
  9. 9. Are you interested in talking at B&BMN? • Do you have something interesting, relevant and entertaining to say about current marketing practice? • Do you want to hone your presentational skills?
  10. 10. Tonight How big brands use Social Media Jon Payne – Noisy Little Monkey
  11. 11. Source: North American Technographics Media and Marketing Online Survey, Q2 2008 Base: US online adults who use each type of content *Trust is defined as a 4 or 5 on a scale from 1 (don’t trust at all) to 5 (trust completely)
  12. 12. How big brands use Social Media Jon Payne is the founder of Noisy Little Monkey, a specialist search and social media marketing agency, based in the heart of Bristol with a smaller office in the beautiful Somerset countryside. Technically astute, engaging and with a relaxed approach. According to his blog (1 April) NLM is now part of the Facebook empire!
  13. 13. HOW BIG BRANDS USE SOCIAL MEDIA AND HOW THEY COULD DO IT BETTER @MrJonPayne
  14. 14. NOISY LITTLE MONKEY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales AWARD WINNING DIGITAL MARKETING AGENCY @MrJonPayne
  15. 15. Over 80businesses, charities and gov’t bodies in EU, USA & Africa WHO’D TRUST A MONKEY?
  16. 16. HOW BIG BRANDS USE SOCIAL MEDIA IN 40 MINUTES @MrJonPayne
  17. 17. Sheeeeeeeeit @MrJonPayne
  18. 18. B2C B2B, B2C B2C @MrJonPayne
  19. 19. CC WHY? COMMUNITY MANAGEMENT @MrJonPayne
  20. 20. @MrJonPayne
  21. 21. NOTWITHSTANDING @MrJonPayne
  22. 22. B2C @MrJonPayne
  23. 23. I ♥ DATA CC @MrJonPayne
  24. 24. SK:N £15m worth of beauty clinics http://companycheck.co.uk/company/02545572/LASERCARE-CLINICS- HARROGATE-LIMITED/financial-accounts#financials @MrJonPayne
  25. 25. SK:N Twitter https://twitter.com/sknclinics @MrJonPayne
  26. 26. SK:N Twitter https://twitter.com/sknclinics @MrJonPayne
  27. 27. SK:N Twitter https://twitter.com/sknclinics @MrJonPayne
  28. 28. SK:N Twitter https://twitter.com/sknclinics @MrJonPayne
  29. 29. SK:N Facebook https://www.facebook.com/sknclinics
  30. 30. SK:N Facebook https://www.facebook.com/sknclinics
  31. 31. SK:N Facebook https://www.facebook.com/sknclinics
  32. 32. SK:N Facebook https://www.facebook.com/sknclinics
  33. 33. I ♥ ACTION CC @MrJonPayne
  34. 34. SK:N Facebook https://www.facebook.com/sknclinics Schedule for the commute Schedule for 2nd screens
  35. 35. SK:N Facebook https://www.facebook.com/sknclinics Schedule
  36. 36. SK:N Facebook https://www.facebook.com/sknclinics POSTS THAT INCLUDE PHOTOS RECEIVE 120% MORE ENGAGEMENT THAN THE AVERAGE POST WISHPOND - 2013 @MrJonPayne
  37. 37. SK:N Facebook https://www.facebook.com/sknclinics
  38. 38. @MrJonPayne
  39. 39. SK:N Facebook https://www.facebook.com/sknclinics
  40. 40. SK:N Twitter https://twitter.com/sknclinics @MrJonPayne
  41. 41. SK:N Twitter https://twitter.com/sknclinics @MrJonPayne
  42. 42. B2B, B2C B2C @MrJonPayne
  43. 43. SK:N Twitter https://twitter.com/NatWest_Help @MrJonPayne
  44. 44. SK:N Twitter https://twitter.com/NatWest_Help @MrJonPayne
  45. 45. SK:N Twitter https://twitter.com/NatWest_Help @MrJonPayne
  46. 46. SK:N https://twitter.com/NatWest_Help Twitter @MrJonPayne
  47. 47. SK:N Twitter https://www.facebook.com/NatWest
  48. 48. SK:N Twitter https://www.facebook.com/NatWest
  49. 49. SK:N • On Facebook and Twitter, it’s all “we” and “our” Not “^ME” • First Direct use ^ME and announce the beginning of their shift https://twitter.com/NatWest_Help Twitter @MrJonPayne
  50. 50. SK:N https://twitter.com/NatWest_Help Twitter @MrJonPayne
  51. 51. SK:N https://twitter.com/NatWest_Help Twitter @MrJonPayne
  52. 52. B2C @MrJonPayne
  53. 53. I ♥ DATA CC @MrJonPayne
  54. 54. I ♥ WINE CC @MrJonPayne
  55. 55. SK:N Twitter https://twitter.com/JacobsCreek AWESOME! @MrJonPayne
  56. 56. SK:N Twitter https://twitter.com/JacobsCreek
  57. 57. SK:N Twitter
  58. 58. SK:N Twitter
  59. 59. @MrJonPayne
  60. 60. BUILD COMMUNITY LIKE A BOSS @MrJonPayne
  61. 61. SMARTPHONES BIGGER THAN JESUS Smartphone usage outstripped TV worldwide, with 70% of people who multiscreen reporting that they are looking at unrelated content. Millward Brown, March 2014 THUMBS ARE YOUR ENEMIES
  62. 62. STACKING CC @MrJonPayne
  63. 63. MAKE SURE CONTENT STANDS OUT CC: Dean McCoy @MrJonPayne
  64. 64. CREATE A CONTENT CALENDAR CC: Will Keightley @MrJonPayne
  65. 65. Engaging content is usually entertaining or engaging in and of itself Thanks Hannah Smith @MrJonPayne
  66. 66. THINK ABOUT TIMING – WHEN IS YOUR AUDIENCE ONLINE? CC: MIKI Yoshihito @MrJonPayne
  67. 67. Empower some people to do a proper job (give them a budget to turn haters into lovers) @MrJonPayne
  68. 68. SHORT ON TIME? DO ONE THING. WELL. @MrJonPayne
  69. 69. OUR FAVOURITE TOOLS CHECK EM OUT Birdsong, HootSuite & Buffer @MrJonPayne
  70. 70. REMEMBER ODL BRISTOL @MrJonPayne
  71. 71. REMEMBER 25 DEVICES 10+ OS FREE DONATE YOUR DUSTY DEVICE @ODLBRISTOL
  72. 72. @NoisyMonkey for tips @MrJonPayne for the slides (& swearing)

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