Google+ The Question

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From Jon's talks in April

From Jon's talks in April

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  • 1. Google+ The QuestionJon Payne, Noisy Little Monkey | 19th April 2012
  • 2. How do I get my boat in the SERPs? g This is Tash our Creative Lead Monkey
  • 3. Create Unique Content g Do this here:
  • 4. Where? On your site! • You need a good foundation that people will link to • WordPress is the best • Your web designer will love it• It needs to be: – On www.<yoursite>/blog – Updated regularly – Give useful information – Contain unique insights / perspective / news
  • 5. You may not use another platform People recognise WordPress and use it easily. Google loves it
  • 6. You may not stick with what you have Unless it is WordPress
  • 7. Social media will not work effectively without it Srsly.
  • 8. I don’t make any commission It’s free.
  • 9. Link your article to your about me page On g Your Website!
  • 10. Link your article to your about me pageThe code of this link needs toinclude this attribute:rel=“author” g e.g. <a href=“/about-jon/” rel=“author”>Jon</a>
  • 11. Link your about me page to your G+ profileThe code of this link needs toinclude this attribute:rel=“me” g e.g. <a href=“” rel=“me”>Jon Payne on Google+</a>
  • 12. Link your G+ profile to your about me page g You don’t need a web designer for this, just edit your G+ profile
  • 13. Hold on…I don’t make any commission Wait a little bit…
  • 14. YAY!• This will likely outperform other content on your site• This will get in front of your connections• And your connections’ connections This is likely to show high
  • 15. Engagement on G+ is key This is likely to show high
  • 16. Google+ Tips• Set up your personal profile• Add an about me page to your site• Set up rel author, rel me links• Set up a brand page – (if you are 1000+ circled you need to talk to me)
  • 17. Popsicle contentIf it ain’t worth sharing, don’t bother
  • 18. Take Aways• Be prepared for negative feedback – It’s rare, but it’s best to plan• Our rules: – If it’s incorrect, inaccurate or misleading then engage with the feedback and fix it – This might mean buying flowers – If it’s likely to escalate – get it off social onto email – If it’s abusive – ignore it• Give feedback and view a copy of these slides + a printable tip sheet g
  • 19. THANKS! ? @NoisyMonkey @SBWadvertising @MrJonPayne NSFW