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Google+ The QuestionJon Payne, Noisy Little Monkey | 19th April 2012
How do I get my boat in the SERPs? g This is Tash our Creative Lead Monkey
Create Unique Content g Do this here: www.yourwebsite.co.uk/blog
Where? On your site! • You need a good foundation that people will link to • WordPress is the best • Your web designer will love it• It needs to be: – On www.<yoursite>/blog – Updated regularly – Give useful information – Contain unique insights / perspective / news http://wordpress.org/
You may not use another platform People recognise WordPress and use it easily. Google loves it
You may not stick with what you have Unless it is WordPress
Social media will not work effectively without it Srsly.
Link your article to your about me page On g Your Website!
Link your article to your about me pageThe code of this link needs toinclude this attribute:rel=“author” g e.g. <a href=“/about-jon/” rel=“author”>Jon</a>
Link your about me page to your G+ profileThe code of this link needs toinclude this attribute:rel=“me” g e.g. <a href=“https://plus.google.com/u/0/105869581774323754171/” rel=“me”>Jon Payne on Google+</a>
Link your G+ profile to your about me page g You don’t need a web designer for this, just edit your G+ profile
Hold on…I don’t make any commission Wait a little bit…
YAY!• This will likely outperform other content on your site• This will get in front of your connections• And your connections’ connections This is likely to show high
Engagement on G+ is key This is likely to show high
Google+ Tips• Set up your personal profile• Add an about me page to your site• Set up rel author, rel me links• Set up a brand page – (if you are 1000+ circled you need to talk to me) http://www.noisylittlemonkey.com/google-plus-for-business-a-quick-intro/
Popsicle contentIf it ain’t worth sharing, don’t bother
Take Aways• Be prepared for negative feedback – It’s rare, but it’s best to plan• Our rules: – If it’s incorrect, inaccurate or misleading then engage with the feedback and fix it – This might mean buying flowers – If it’s likely to escalate – get it off social onto email – If it’s abusive – ignore it• http://www.NoisyLittleMonkey.com/Feedback Give feedback and view a copy of these slides + a printable tip sheet g