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Social Media – how to tame the beastJon Payne and Natasha Baldwin – Noisy LittleMonkeyTuesday 11th June 2013
FOUNDERDirect MarketingConsultancyMartin Wright Associates is a direct marketing consultancyworking with Agencies and Clie...
SPONSORSGroup Sponsor- Pay-Per-Click (PPC) consultancy based in Bath.Delivering accountable PPC traffic, leads andsales. C...
Event Management SponsorCutting edge of integrated media publishing.Contact Duncan Wilde for all social media sites,magazi...
Event Host- Bruce Hall Management Strategies.- Working with business owners to develop andimplement optimum business succe...
Event Host- Working with entrepreneurs and business ownersto expand their business; consult, coach, mentor.Please contact ...
Clifton Club,22 The Mall,CliftonSecondTuesday ofevery monthNext BristolEvent: 9th July2013Why wontmy people bemorecreative...
•Last Thursday of every month•Next Bath event: June 27th•5:30 PM to 8:00 PMHilton Hotel,Walcott Street, Bath.Unleash the p...
FUTURE SPEAKERSWhat are thebenefits?Great way to get yourthoughts organisedGreat way todemonstrate yourknowledge andexpert...
The Monkees
TONIGHT’S TALKSocial Media –how to tamethe beastJon Payne andNatashaBaldwinBut we alsohave jobs torun and a lifeto leadthe...
SOCIAL MEDIA FOR YOUR BUSINESSSHEPTON MALLET CHAMBER OF COMMERCESOCIAL MEDIAHOW TO TAME THE BEAST
NOISY LITTLE MONKEYSpecialising in professional, financial and legal service sectorsSEARCH & SOCIAL MEDIA MARKETING@MrJonP...
Over 80 businesses, charities and gov’t bodies in EU, USA & AfricaWHO’D TRUST A MONKEY?
facebooktwitterpinterestgoogle+roi@MrJonPayne
YOU WILL NOT ASK QUESTIONS NOWhttp://www.flickr.com/people/38375554@N05/YOU WILL REMEMBER THEM@MrJonPayne
YOU WILL VIEW THESE SLIDES ONLINEhttp://www.flickr.com/people/38375554@N05/AND GIVE US SOME FEEDBACK (PLEASE)@MrJonPayne
WHY GET SOCIAL?@MrJonPayne
gBECOME A LEBEOUF BRANDBe here, be there, be every-flipping-where.
Talk about brand loyaltyCUSTOMERS INTO BELEIBERS
It’s So SpreadableYour audience is already segmented into groups who’ll spread different elements of your message
FOR MARKET INTELLIGENCELearn what people are saying about your brand, your competitorsRespond accordingly
gAUTHORITYSeed content that gets shared by, mentioned by and links from real people will get you rank on Google
THINK ABOUT YOUR AUDIENCE@MrJonPayne
WHO ARE THE PASSIONATE ONES?These will share your content and brand messages. They may not actually be the people who buy ...
The rest of us
TAMING THE BEASTREQUIRES A LITTLE ORGANISATION@MrJonPayne
HOW DO I FIT IT ALL IN?Stock articles are those which are key to how your organisation helps people, flow arethose which r...
QUESTIONIS YOUR ORGANISATION ON FACEBOOK?@MrJonPayne
QUESTIONIS THERE ANY BENEFIT TO HAVING YOURORGANISATION ON FACEBOOK?@MrJonPayne
IF THE AREA OF THISSLIDE REPRESENTS ALLTHE TRAFFIC ONTHE INTERNET@MrJonPayne
http://mashable.com/2010/11/19/facebook-traffic-stats/Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founderTHIS M...
Some 45 billion web pageshttp://www.worldwidewebsize.com/45 billion otherweb pages arefighting over theremainder@MrJonPayne
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_of_Like_CPGTHIS IS HOWMUCH TIME ISSPENT ONTHENEW...
You do the math(s).THIS IS HOWMUCH TIME ISSPENT ONTHENEWSFEED@MrJonPayneYOU NEED TO BE INNEWSFEEDS
You do the math(s).@MrJonPayne
FACEBOOK IS TESTING A SEARCH ENGINE@MrJonPayne
Users search for stuff and it gives them answers based on their historic timelineand those of their friends @MrJonPayne
And the friends of their friends.@MrJonPayne
Be this guy.@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTY@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYI likethis@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYI likethis@MrJonPayne
OK.THAT’S THE FOUNDATION@MrJonPayne
OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYENGAGE@MrJonPayne
IMAGES & VIDEO@MrJonPayne
A great Facebook page shares cool images and video that are of interest to itsaudience@Tashsb
This?@Tashsb
Photos on Facebook generate 53% more likes:http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-5...
Lots of weight / EdgeRank@Tashsb
You can curate other people’s photos, it’s not all about you… But remember toinclude a description…@Tashsb
Descriptions: Make sure to add locations/ people and accurately describe theimage.@Tashsb
You are trying to attract the click, keep the descriptions short and sweet: Think of yourself as a sub editorof the Sun or...
Timing – Post when your audience will most likely be online@Tashsb
MEASURE WHAT WORKSIT’S EASY – THERE’S FACEBOOK INSIGHTS@MrJonPayne
WHEN YOU CREATEOur first Google Chrome Extension (it’s free)LINK BACK TO YOUR SITE & MEASURE SUCCESS@MrJonPayne
REPEAT WHAT WORKSNo set up. Share shortened links. Data shows up in Google Analytics.IMPROVE WHAT DOESN’T@MrJonPayne
BE PART OF THE TWITTERATIAND TALK THE TALK ON TWITTER@MrJonPayne
QUESTIONARE YOU ON TWITTER?@MrJonPayne
QUESTIONWHEN DID YOU TWEET LAST?@MrJonPayne
NOT COLD CALLINGNo set up. Share shortened links. Data shows up in Google Analytics.MENTIONS@MrJonPayne
NOT COLD CALLINGWe love Cat – She’s ace.YOU’LL GET BANNED FOR SPAM@MrJonPayne
NOT ME ME MEREMEMBER – YOU, WE, ME@MrJonPayne
SOLVE PROBLEMSCUSTOMER SERVICE@MrJonPayneThis is a hootsuite screenshot. More later 
HOOTSUITELISTEN@MrJonPayneSmile, Ask, Listen, Educate… Sell…?
140 CHARACTERS?NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS@MrJonPayne
WHY SO SHORT?It gets easier with practiceFOR SHARES!• 100 characters leaves enough room for RT<twittername> & acomment• Al...
YOU CAN BE MYSTERIOUS & FUNNYOnly 28 characters in the best headline ever, 29 if you include the protagonistAND SHORT@Tashsb
BUILD YOUR AUDIENCEHootsuite and SocialBro can help you schedule tweets and give you lots morebesidesFOR SHARES!• Curate t...
A TWEET HAS A SHORT LIFE2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-chance-tweets-matter...
PINTERESTWHO HAS HEARD OF PINTEREST?@Tashsb
It’s all about the images! Organise, Like & Pin!
PinterestQuestion Show of handsIntro to what pinterest, what n whyexamples ofbest practicesmeasuring successMore thanjust ...
Not just for Girls
Or exciting products
Verify your business account
No of Pins & repins from your website / Number of visits to your website from Pinterest
PINTERESTHOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A‘BORING’ COMPANY?@MrJonPayne
Before you start. Create a plan of what boards you could create that will appeal to youraudience
Make it personal - Include the team
Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
Think about the type of images your sharing
DescriptionOrderVisualsEtiquetteThe description is how the image is found so make it relevant and not an #epicfail
Chic, blonde, braided updo!The perfect hairstyle for awedding or party.Great image by @Janedoe
REUSE, REPURPOSE, RECYCLEFOR AWESOME RESULTS ON GOOGLE@MrJonPayne
If you have Gmail, you have personal Google+ you can create a business page.If you have Google local listing for your busi...
Verify your account to see your face in the search results@MrJonPayne
If you have Gmail, you have personal Google+ you can create a business page.If you have Google local listing for your busi...
TAKEAWAYSTOP THE SCROLL@MrJonPayne
FUNNY@MrJonPayne
DISGUSTING@MrJonPayne
SEXY@MrJonPayne
SEXY@MrJonPayne
TAKEAWAYSDoing it properly will lead to loads more visitors from GoogleGET YOUR STYLE ON• What do we want from social medi...
TAKEAWAYSIncreased brand awareness FROM ACTIVE people, more leadsFACEBOOK• Optimise your Facebook PAGE• Be disruptive. STO...
TAKEAWAYSGood customer service leads to more repeat business, higher AOVTWITTER• Help a brother out• Good customer service...
TAKEAWAYSA great way to have your products discovered with just one click to your buy nowpagePINTEREST• Be creative with y...
TAKEAWAYSMore website visitors, more leads.GOOGLE+• It’s shit, but you know…• Protect your branded search on Google SERPs@...
@MrJonPayne
Clifton Club Talk
Clifton Club Talk
Clifton Club Talk
Clifton Club Talk
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Clifton Club Talk

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From Tash & Jon's talk at the Clifton Club, 11.06.2013

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Transcript of "Clifton Club Talk"

  1. 1. Social Media – how to tame the beastJon Payne and Natasha Baldwin – Noisy LittleMonkeyTuesday 11th June 2013
  2. 2. FOUNDERDirect MarketingConsultancyMartin Wright Associates is a direct marketing consultancyworking with Agencies and Clients customer journeytransformation, loyalty andretention. Martinwrightassociates.co.uk
  3. 3. SPONSORSGroup Sponsor- Pay-Per-Click (PPC) consultancy based in Bath.Delivering accountable PPC traffic, leads andsales. Client advertising across Google, Yahoo,Bing, Facebook and LinkedIn. Contact DanFallon on 01225 583838 or dan@search-star.co.ukEmail Services SponsorPlease speak to Paul Moloney ofCoastAMS for all your email and onlinemarketing needs paul@coastams.co.uk.
  4. 4. Event Management SponsorCutting edge of integrated media publishing.Contact Duncan Wilde for all social media sites,magazines and directory needs onduncan.wilde@wildfirecomms.co.ukProject Graphics. 2D and 3D visual communicationexperts. Contact Andy Nottingham and Alex Pocock on0117 9565559Venue SponsorBRISTOL SPONSORS
  5. 5. Event Host- Bruce Hall Management Strategies.- Working with business owners to develop andimplement optimum business succession strategies.- Contact simon@brucehall.co.ukBRISTOL SPONSORS
  6. 6. Event Host- Working with entrepreneurs and business ownersto expand their business; consult, coach, mentor.Please contact Rob Hook onrobh@businesscopilot.co.ukBATH SPONSORS
  7. 7. Clifton Club,22 The Mall,CliftonSecondTuesday ofevery monthNext BristolEvent: 9th July2013Why wontmy people bemorecreative?MargaretHeffernan –author,blogger,academic,entrepreneurBRISTOL EVENTS
  8. 8. •Last Thursday of every month•Next Bath event: June 27th•5:30 PM to 8:00 PMHilton Hotel,Walcott Street, Bath.Unleash the power of webinarsGlenn Bridges, The Reel MarketerWebinars have helped companies produce 1 months revenue in 90-minutes simply byentertaining, educating, and inspiring the audience. If youre interested in discoveringsomething new and effective to add to your content marketing toolbox, this will be anessential event for you.BATH EVENTS
  9. 9. FUTURE SPEAKERSWhat are thebenefits?Great way to get yourthoughts organisedGreat way todemonstrate yourknowledge andexpertisePeople will listen toyouAre youinterested?
  10. 10. The Monkees
  11. 11. TONIGHT’S TALKSocial Media –how to tamethe beastJon Payne andNatashaBaldwinBut we alsohave jobs torun and a lifeto leadthe excitingbuckingbronco of arapidlychangingpublishingindustry.How can wecommunicateeffectively andstill have fun?We are delugedby demands tobe constantlycommunicating
  12. 12. SOCIAL MEDIA FOR YOUR BUSINESSSHEPTON MALLET CHAMBER OF COMMERCESOCIAL MEDIAHOW TO TAME THE BEAST
  13. 13. NOISY LITTLE MONKEYSpecialising in professional, financial and legal service sectorsSEARCH & SOCIAL MEDIA MARKETING@MrJonPayne
  14. 14. Over 80 businesses, charities and gov’t bodies in EU, USA & AfricaWHO’D TRUST A MONKEY?
  15. 15. facebooktwitterpinterestgoogle+roi@MrJonPayne
  16. 16. YOU WILL NOT ASK QUESTIONS NOWhttp://www.flickr.com/people/38375554@N05/YOU WILL REMEMBER THEM@MrJonPayne
  17. 17. YOU WILL VIEW THESE SLIDES ONLINEhttp://www.flickr.com/people/38375554@N05/AND GIVE US SOME FEEDBACK (PLEASE)@MrJonPayne
  18. 18. WHY GET SOCIAL?@MrJonPayne
  19. 19. gBECOME A LEBEOUF BRANDBe here, be there, be every-flipping-where.
  20. 20. Talk about brand loyaltyCUSTOMERS INTO BELEIBERS
  21. 21. It’s So SpreadableYour audience is already segmented into groups who’ll spread different elements of your message
  22. 22. FOR MARKET INTELLIGENCELearn what people are saying about your brand, your competitorsRespond accordingly
  23. 23. gAUTHORITYSeed content that gets shared by, mentioned by and links from real people will get you rank on Google
  24. 24. THINK ABOUT YOUR AUDIENCE@MrJonPayne
  25. 25. WHO ARE THE PASSIONATE ONES?These will share your content and brand messages. They may not actually be the people who buy themost, but they’re noisy and have influence over…
  26. 26. The rest of us
  27. 27. TAMING THE BEASTREQUIRES A LITTLE ORGANISATION@MrJonPayne
  28. 28. HOW DO I FIT IT ALL IN?Stock articles are those which are key to how your organisation helps people, flow arethose which relate to current events. Planning is key to actually getting it done.STOCK & FLOW
  29. 29. QUESTIONIS YOUR ORGANISATION ON FACEBOOK?@MrJonPayne
  30. 30. QUESTIONIS THERE ANY BENEFIT TO HAVING YOURORGANISATION ON FACEBOOK?@MrJonPayne
  31. 31. IF THE AREA OF THISSLIDE REPRESENTS ALLTHE TRAFFIC ONTHE INTERNET@MrJonPayne
  32. 32. http://mashable.com/2010/11/19/facebook-traffic-stats/Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founderTHIS MUCHIS FACEBOOK@MrJonPayne
  33. 33. Some 45 billion web pageshttp://www.worldwidewebsize.com/45 billion otherweb pages arefighting over theremainder@MrJonPayne
  34. 34. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_of_Like_CPGTHIS IS HOWMUCH TIME ISSPENT ONTHENEWSFEED@MrJonPayne
  35. 35. You do the math(s).THIS IS HOWMUCH TIME ISSPENT ONTHENEWSFEED@MrJonPayneYOU NEED TO BE INNEWSFEEDS
  36. 36. You do the math(s).@MrJonPayne
  37. 37. FACEBOOK IS TESTING A SEARCH ENGINE@MrJonPayne
  38. 38. Users search for stuff and it gives them answers based on their historic timelineand those of their friends @MrJonPayne
  39. 39. And the friends of their friends.@MrJonPayne
  40. 40. Be this guy.@MrJonPayne
  41. 41. OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTY@MrJonPayne
  42. 42. OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYI likethis@MrJonPayne
  43. 43. OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYI likethis@MrJonPayne
  44. 44. OK.THAT’S THE FOUNDATION@MrJonPayne
  45. 45. OPTIMISE YOUR FACEBOOK PAGEBE FIRST TO THE PARTYENGAGE@MrJonPayne
  46. 46. IMAGES & VIDEO@MrJonPayne
  47. 47. A great Facebook page shares cool images and video that are of interest to itsaudience@Tashsb
  48. 48. This?@Tashsb
  49. 49. Photos on Facebook generate 53% more likes:http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx@Tashsb
  50. 50. Lots of weight / EdgeRank@Tashsb
  51. 51. You can curate other people’s photos, it’s not all about you… But remember toinclude a description…@Tashsb
  52. 52. Descriptions: Make sure to add locations/ people and accurately describe theimage.@Tashsb
  53. 53. You are trying to attract the click, keep the descriptions short and sweet: Think of yourself as a sub editorof the Sun or Daily Mail – It’s all about the headlines
  54. 54. Timing – Post when your audience will most likely be online@Tashsb
  55. 55. MEASURE WHAT WORKSIT’S EASY – THERE’S FACEBOOK INSIGHTS@MrJonPayne
  56. 56. WHEN YOU CREATEOur first Google Chrome Extension (it’s free)LINK BACK TO YOUR SITE & MEASURE SUCCESS@MrJonPayne
  57. 57. REPEAT WHAT WORKSNo set up. Share shortened links. Data shows up in Google Analytics.IMPROVE WHAT DOESN’T@MrJonPayne
  58. 58. BE PART OF THE TWITTERATIAND TALK THE TALK ON TWITTER@MrJonPayne
  59. 59. QUESTIONARE YOU ON TWITTER?@MrJonPayne
  60. 60. QUESTIONWHEN DID YOU TWEET LAST?@MrJonPayne
  61. 61. NOT COLD CALLINGNo set up. Share shortened links. Data shows up in Google Analytics.MENTIONS@MrJonPayne
  62. 62. NOT COLD CALLINGWe love Cat – She’s ace.YOU’LL GET BANNED FOR SPAM@MrJonPayne
  63. 63. NOT ME ME MEREMEMBER – YOU, WE, ME@MrJonPayne
  64. 64. SOLVE PROBLEMSCUSTOMER SERVICE@MrJonPayneThis is a hootsuite screenshot. More later 
  65. 65. HOOTSUITELISTEN@MrJonPayneSmile, Ask, Listen, Educate… Sell…?
  66. 66. 140 CHARACTERS?NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS@MrJonPayne
  67. 67. WHY SO SHORT?It gets easier with practiceFOR SHARES!• 100 characters leaves enough room for RT<twittername> & acomment• Also – put links towards the beginning or in the middle with no# or mentions if you want a better CTR@MrJonPayne
  68. 68. YOU CAN BE MYSTERIOUS & FUNNYOnly 28 characters in the best headline ever, 29 if you include the protagonistAND SHORT@Tashsb
  69. 69. BUILD YOUR AUDIENCEHootsuite and SocialBro can help you schedule tweets and give you lots morebesidesFOR SHARES!• Curate to demonstrate expertise:– Share other people’s / brand’s stuff– Say why you like it• Schedule your tweets– For when your audience is awake– For when they’re lookingFree tools!@MrJonPayne
  70. 70. A TWEET HAS A SHORT LIFE2.8 hours is the half life of a tweet: http://searchengineland.com/why-second-chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125RECYCLE THEM AT LEAST 6 TIMES!@MrJonPayne
  71. 71. PINTERESTWHO HAS HEARD OF PINTEREST?@Tashsb
  72. 72. It’s all about the images! Organise, Like & Pin!
  73. 73. PinterestQuestion Show of handsIntro to what pinterest, what n whyexamples ofbest practicesmeasuring successMore thanjust cakesand cats@Tashsb
  74. 74. Not just for Girls
  75. 75. Or exciting products
  76. 76. Verify your business account
  77. 77. No of Pins & repins from your website / Number of visits to your website from Pinterest
  78. 78. PINTERESTHOW DO I GET PEOPLE PINTERESTED IF I’VE GOT A‘BORING’ COMPANY?@MrJonPayne
  79. 79. Before you start. Create a plan of what boards you could create that will appeal to youraudience
  80. 80. Make it personal - Include the team
  81. 81. Create interesting or optimised board titles ‘White Kitchens’ / ‘Boys Nursery’ rather than ‘For the Home’
  82. 82. Think about the type of images your sharing
  83. 83. DescriptionOrderVisualsEtiquetteThe description is how the image is found so make it relevant and not an #epicfail
  84. 84. Chic, blonde, braided updo!The perfect hairstyle for awedding or party.Great image by @Janedoe
  85. 85. REUSE, REPURPOSE, RECYCLEFOR AWESOME RESULTS ON GOOGLE@MrJonPayne
  86. 86. If you have Gmail, you have personal Google+ you can create a business page.If you have Google local listing for your business, you can upgrade this. @MrJonPayne
  87. 87. Verify your account to see your face in the search results@MrJonPayne
  88. 88. If you have Gmail, you have personal Google+ you can create a business page.If you have Google local listing for your business, you can upgrade this. @MrJonPayneVerify your website using Google WMT and pwn search results
  89. 89. TAKEAWAYSTOP THE SCROLL@MrJonPayne
  90. 90. FUNNY@MrJonPayne
  91. 91. DISGUSTING@MrJonPayne
  92. 92. SEXY@MrJonPayne
  93. 93. SEXY@MrJonPayne
  94. 94. TAKEAWAYSDoing it properly will lead to loads more visitors from GoogleGET YOUR STYLE ON• What do we want from social media?• Who are your audience?• What do my audience want?• Who do they trust?• What does that mean for my writing style?• Who is empowered to do this?@MrJonPayne
  95. 95. TAKEAWAYSIncreased brand awareness FROM ACTIVE people, more leadsFACEBOOK• Optimise your Facebook PAGE• Be disruptive. STOP THE SCROLL@MrJonPayne
  96. 96. TAKEAWAYSGood customer service leads to more repeat business, higher AOVTWITTER• Help a brother out• Good customer service is visible@MrJonPayne
  97. 97. TAKEAWAYSA great way to have your products discovered with just one click to your buy nowpagePINTEREST• Be creative with your visuals• Write a good description• #Hashtags #are #overused #dontjoinin@MrJonPayne
  98. 98. TAKEAWAYSMore website visitors, more leads.GOOGLE+• It’s shit, but you know…• Protect your branded search on Google SERPs@MrJonPayne
  99. 99. @MrJonPayne

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