• Save
Building Your Online Honeypot
Upcoming SlideShare
Loading in...5
×
 

Building Your Online Honeypot

on

  • 769 views

Social media for B2Bs - Jon & Tash's talk from Britsol & Bath Marketing Network, Bath, 28th November 2013

Social media for B2Bs - Jon & Tash's talk from Britsol & Bath Marketing Network, Bath, 28th November 2013

Statistics

Views

Total Views
769
Views on SlideShare
729
Embed Views
40

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 40

http://www.noisylittlemonkey.com 40

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Conversations, contact form submissions
  • More likes, followers or interactions?
  • Conversations, contact form submissions
  • http://www.flickr.com/photos/worldizen/4563405626/sizes/l/in/photostream/ / http://www.flickr.com/photos/dekcuf/6441085947/ / http://www.flickr.com/photos/guysie/6958087062/
  • http://blog.hubspot.com/blog/tabid/6307/bid/33284/14-Unique-Types-of-Content-Every-Marketer-Should-Try.aspx
  • http://upload.wikimedia.org/wikipedia/commons/0/01/February_calendar.jpg
  • http://www.flickr.com/photos/patloika/9371919726/
  • http://www.flickr.com/photos/doctorow/5453511169/
  • http://www.flickr.com/photos/ramsd/5933053057/sizes/l/in/photostream/
  • Outline the key performance indicators (KPIs) that indicate success
  • Outline the key performance indicators (KPIs) that indicate success

Building Your Online Honeypot Building Your Online Honeypot Presentation Transcript

  • Questions? Tweet @NoisyMonkey
  • BUILDING YOUR ONLINE HONEYPOT B&BMN
  • NOISY LITTLE MONKEY SEARCH & SOCIAL MEDIA MARKETING • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in online activity, maximising conversions from offline
  • CLEVER MONKEYS “Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a campaigns featuring UGC on YouTube, Facebook, Twitter, Google+
  • CLIENT R.O.I. AUDIENCE REACH CONTENT
  • YOU ARE GOING TO #FAIL
  • • After 2 weeks at NLM was managing the social media channels for a global shipping company = lasted 3 months • Forgot to add an „end date‟ to Facebook ad campaign = spent waaay too much money. • Posted an outdated England football team photo on clients Facebook page. #EPICFAIL
  • • Used clever demographic / geographic targeting the Taliban on a client‟s Facebook page. The client was the US Army, based in Afghanistan. • Accidentally spent £6,000 on AdWords in a weekend = absolute zero ROI • Only this week, broke Google for hundreds of people in Bristol #EPICFAIL
  • WHY DID WE #FAIL? WE DIDN‟T PLAN WE DIDN‟T DO OUR RESEARCH WE DIDN‟T KNOW OUR AUDIENCE
  • WHO IS THE BOSS? UNDERSTANDING YOUR CLIENT
  • CC Daquella Manera
  • WHAT ARE YOUR GOALS? CC: Willy D
  • WHAT ARE YOUR GOALS? CC : CC Daquella Manera Andreas Ivarsson
  • THIS PROBABLY ISN’T IT WE ARE NOT MILLIONAIRES You can follow us too: @NoisyMonkey
  • CC Photo Ecology
  • CC Phalinn
  • https://www.google.com/analytics/web/?hl=en&pli=1#report/bf-top-conversionpaths/
  • CC: Private Manning Support Network
  • WELL.I.AM NOT YOUR CLIENT. Pic: http://morningshow.hu/taboo-kontra-will/
  • BUT YOU NEED A LITTLE OF ME Pic: a wanker
  • CC Daquella Manera
  • CC: Willy D WHAT ARE YOUR GOALS?
  • Engaging content is usually entertaining or engaging in and of itself Thanks Hannah Smith
  • TO WRITE ENGAGING CONTENT THAT APPEALS TO YOUR AUDIENCE YOU FIRST NEED TO….
  • KNOW YOUR AUDIENCE STYLE & PERSONAS
  • Who are you writing for? What are their goals? What are they interested in? How can you help? CC dreamsjung:
  • Vicky - 25 Dan - 30 IT Journalist Developer (agency based) Sarah – Aged 40 IT Director Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out. Challenges: Work / Life (18 month old kid) Productivity The new boy is better than me Challenges: Budgets Reliable Infrastructure Managing geeks Wants: Google Glass, Bylines in the nationals, her big break. Wants: Productivity Tools, management advice, Google Glass, to be entertained Wants: Straight forward language Reliable data Facts figures Reads netmums, nhs direct, Stackoverflow, Wired, Oatmeal, xkcd Reads The Register, Seth Godin, Homes & Gardens, the headlines on the gutter press Uses r/tech, Facebook Uses Email. BBC apps Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb Uses r/tech, Google+, Twitter & Facebook CC: Wordlizen, Dekcuf, GuySie
  • VICKY FEELS TEARY WHEN 5 YEAR OLD MILES WINS THE INTERNET
  • Source: Buzzfeed
  • DAN LAUGHS READING COMICS ABOUT NO PANTS
  • Source: Oatmeal
  • SARAH GOSSIPS ABOUT BROADSHEET TITBITS
  • Source: The Guardian
  • PLAN THE WHAT & WHEN YOUR BREAD & BUTTER (WITH A DASH OF JELLY BEANS)
  • CREATE A CONTENT CALENDAR CC: Will Keightley
  • DON’T EXPECT YOUR CONTENT TO GO VIRAL
  • FIND YOUR BREAD & BUTTER CONTENT THE STAPLE THAT KEEPS YOU GOING CC:JD Hancock
  • JELLY BEAN CONTENT A SHORT LIVED RUSH THAT YOU CAN‟T SURVIVE ON ALONE CC: Stefan Schausberger
  • Create a Content Calendar
  • VERBOSITY & REGULARITY AND GEEKITY
  • WHERE? ON YOUR SITE! ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO? • Social media works best when there is some meat on the bone • WordPress is the best • Your web designer will love it IT NEEDS TO BE: • • • • • On www.<yoursite>/blog Updated regularly Give useful information Contain unique insights / perspective / news Running the Yoast SEO plug in http://wordpress.org/ http://yoast.com/wordpress/seo/
  • You may not use another platform People recognise WordPress and use it easily. Google loves it
  • You may not stick with what you have Unless it is WordPress
  • Social media will not work effectively without it Srsly.
  • I don‟t make any commission It‟s free.
  • CHOOSE AN ADAPTIVE DESIGN Because people get their social on from smart phones
  • QDF ASK @MATTCUTTS Fact: http://www.youtube.com/watch?v=QyFlIhruda4
  • GET YOUR SOCIAL META TAGS SORTED http://moz.com/blog/meta-data-templates-123
  • WHO’LL SHARE STUFF FOR YOU?
  • WE WILL! CC: Pat Loika
  • SOMETIMES YOU’LL HAVE TO GO TO PEOPLE
  • https://twitter.com/Science_Bristol
  • RESEARCH BRAND AMBASSADORS
  • Create a Content Calendar
  • https://followerwonk.com/
  • #Lanyards
  • CONVERSATIONS NOT BROADCAST VARY YOUR CONVERSATION ONLINE
  • HOW DO YOU SEE THE WORLD? IT SCROLLS BY
  • MAKE SURE YOUR CONTENT STANDS OUT CC: Dean McCoy
  • USE PICTURES TO STOP THE SCROLL CC: Wiki
  • This? BEFORE AFTER @Tashsb
  • CC: Cory Doctorow DON‟T FORGET ABOUT THE DESCRIPTION
  • Mobile devices show content differently
  • CC: MIKI Yoshihito THINK ABOUT TIMING – WHEN IS YOUR AUDIENCE ONLINE?
  • HOW DO I GET REACH RIGHT NOW?
  • GRAPHS FROM FB / TWITTER It rarely leads to immediate conversions – great for scaling up
  • THIS IS FOR DICKS THEN, NOW, ALWAYS http://jenegrete.wordpress.com/2013/10/15/12-reasons-to-not-fall-in-the-followback-trend/
  • FOR REAL FOLLOWS
  • GIVE THEM SOMETHING THEY CAN FEEL CC: Dennis Skley
  • PLAN, DO, REVIEW, IMPROVE
  • A/B Testing by Amelia Showalter
  • WHEN YOU CREATE LINK BACK TO YOUR SITE & MEASURE SUCCESS Our first Google Chrome Extension (it‟s free) @MrJonPayne
  • MEASURE SOCIAL GOOGLE ANALYTICS SUCKS SOMETIMES No set up. Share shortened links. Data shows up in Google Analytics. @MrJonPayne
  • LETS TEST SOME STATS
  • We have a 50% conversion rate for this event - Half of you came from a Google search* 1/5 of you visit our website regularly* 1/5 of you followed a link from social* Remainder came from email / event brite* *Based on all of the traffic to our website.
  • - Looking at just the conversions for the EventBrite page in isolation, you came from Twitter or Facebook or from an email. What happened on Nov 19th
  • TO BUILD YOUR ONLINE HONEYPOT TAKEAWAYS • Know your client and know how you‟re going to measure their goals • Create detailed personas • Plan your content – What will your personas want to read? • Be disruptive. STOP THE SCROLL • Shorten & track shares of content from your site Lastly, PLAN, DO, REVIEW & IMPROVE @MrJonPayne
  • Questions? Tweet @NoisyMonkey