NOISY LITTLE MONKEY
SEARCH & SOCIAL MEDIA MARKETING
• With a unique hybrid of search optimisation, social media
marketing, creative flair and technical wizardry, we drive
traffic, enquiries and sales
Specialising in online activity, maximising conversions from offline
“Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a
campaigns featuring UGC on YouTube, Facebook, Twitter, Google+
• After 2 weeks at NLM was managing
the social media channels for a global
shipping company = lasted 3 months
• Forgot to add an „end date‟ to
Facebook ad campaign = spent waaay
too much money.
• Posted an outdated England football
team photo on clients Facebook page.
• Used clever demographic / geographic
targeting the Taliban on a client‟s
Facebook page. The client was the US
Army, based in Afghanistan.
• Accidentally spent £6,000 on AdWords
in a weekend = absolute zero ROI
• Only this week, broke Google for
hundreds of people in Bristol
WHY DID WE #FAIL?
WE DIDN‟T PLAN
WE DIDN‟T DO OUR RESEARCH
WE DIDN‟T KNOW OUR AUDIENCE
Who are you writing for?
What are their goals?
What are they interested in?
How can you help?
Vicky - 25
Dan - 30
Developer (agency based)
Sarah – Aged 40
Being ahead of the latest geek trends,
stock news, tech gossip, being found
Work / Life (18 month old kid)
The new boy is better than me
Google Glass, Bylines in the nationals,
her big break.
Productivity Tools, management
advice, Google Glass, to be
Straight forward language
Reads netmums, nhs direct,
Stackoverflow, Wired, Oatmeal,
Reads The Register, Seth Godin,
Homes & Gardens, the headlines
on the gutter press
Uses r/tech, Facebook
Uses Email. BBC apps
Reads The Register, Guardian Tech,
gizmodo, TC, Mashable, Buzzfeed,
Uses r/tech, Google+, Twitter &
CC: Wordlizen, Dekcuf, GuySie
VICKY FEELS TEARY
WHEN 5 YEAR OLD MILES WINS THE INTERNET
WHERE? ON YOUR SITE!
ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO?
• Social media works best when there is some meat on the bone
• WordPress is the best
• Your web designer will love it
IT NEEDS TO BE:
Give useful information
Contain unique insights / perspective / news
Running the Yoast SEO plug in
You may not use another platform
People recognise WordPress and use it easily. Google loves it
You may not stick with what you have
Unless it is WordPress
Social media will not work effectively without it
We have a 50% conversion rate for this event
Half of you came from a Google search*
1/5 of you visit our website regularly*
1/5 of you followed a link from social*
Remainder came from email / event brite*
*Based on all of the traffic to our website.
- Looking at just the conversions for the EventBrite
page in isolation, you came from Twitter or Facebook
or from an email.
What happened on Nov 19th
TO BUILD YOUR ONLINE HONEYPOT
• Know your client and know how you‟re going to measure their
• Create detailed personas
• Plan your content – What will your personas want to read?
• Be disruptive. STOP THE SCROLL
• Shorten & track shares of content from your site
PLAN, DO, REVIEW & IMPROVE