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Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
Building Your Online Honeypot
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Building Your Online Honeypot

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Social media for B2Bs - Jon & Tash's talk from Britsol & Bath Marketing Network, Bath, 28th November 2013

Social media for B2Bs - Jon & Tash's talk from Britsol & Bath Marketing Network, Bath, 28th November 2013

Published in: Social Media, Technology, Business
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  • Conversations, contact form submissions
  • More likes, followers or interactions?
  • Conversations, contact form submissions
  • http://www.flickr.com/photos/worldizen/4563405626/sizes/l/in/photostream/ / http://www.flickr.com/photos/dekcuf/6441085947/ / http://www.flickr.com/photos/guysie/6958087062/
  • http://blog.hubspot.com/blog/tabid/6307/bid/33284/14-Unique-Types-of-Content-Every-Marketer-Should-Try.aspx
  • http://upload.wikimedia.org/wikipedia/commons/0/01/February_calendar.jpg
  • http://www.flickr.com/photos/patloika/9371919726/
  • http://www.flickr.com/photos/doctorow/5453511169/
  • http://www.flickr.com/photos/ramsd/5933053057/sizes/l/in/photostream/
  • Outline the key performance indicators (KPIs) that indicate success
  • Outline the key performance indicators (KPIs) that indicate success
  • Transcript

    1. Questions? Tweet @NoisyMonkey
    2. BUILDING YOUR ONLINE HONEYPOT B&BMN
    3. NOISY LITTLE MONKEY SEARCH & SOCIAL MEDIA MARKETING • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in online activity, maximising conversions from offline
    4. CLEVER MONKEYS “Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a campaigns featuring UGC on YouTube, Facebook, Twitter, Google+
    5. CLIENT R.O.I. AUDIENCE REACH CONTENT
    6. YOU ARE GOING TO #FAIL
    7. • After 2 weeks at NLM was managing the social media channels for a global shipping company = lasted 3 months • Forgot to add an „end date‟ to Facebook ad campaign = spent waaay too much money. • Posted an outdated England football team photo on clients Facebook page. #EPICFAIL
    8. • Used clever demographic / geographic targeting the Taliban on a client‟s Facebook page. The client was the US Army, based in Afghanistan. • Accidentally spent £6,000 on AdWords in a weekend = absolute zero ROI • Only this week, broke Google for hundreds of people in Bristol #EPICFAIL
    9. WHY DID WE #FAIL? WE DIDN‟T PLAN WE DIDN‟T DO OUR RESEARCH WE DIDN‟T KNOW OUR AUDIENCE
    10. WHO IS THE BOSS? UNDERSTANDING YOUR CLIENT
    11. CC Daquella Manera
    12. WHAT ARE YOUR GOALS? CC: Willy D
    13. WHAT ARE YOUR GOALS? CC : CC Daquella Manera Andreas Ivarsson
    14. THIS PROBABLY ISN’T IT WE ARE NOT MILLIONAIRES You can follow us too: @NoisyMonkey
    15. CC Photo Ecology
    16. CC Phalinn
    17. https://www.google.com/analytics/web/?hl=en&pli=1#report/bf-top-conversionpaths/
    18. CC: Private Manning Support Network
    19. WELL.I.AM NOT YOUR CLIENT. Pic: http://morningshow.hu/taboo-kontra-will/
    20. BUT YOU NEED A LITTLE OF ME Pic: a wanker
    21. CC Daquella Manera
    22. CC: Willy D WHAT ARE YOUR GOALS?
    23. Engaging content is usually entertaining or engaging in and of itself Thanks Hannah Smith
    24. TO WRITE ENGAGING CONTENT THAT APPEALS TO YOUR AUDIENCE YOU FIRST NEED TO….
    25. KNOW YOUR AUDIENCE STYLE & PERSONAS
    26. Who are you writing for? What are their goals? What are they interested in? How can you help? CC dreamsjung:
    27. Vicky - 25 Dan - 30 IT Journalist Developer (agency based) Sarah – Aged 40 IT Director Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out. Challenges: Work / Life (18 month old kid) Productivity The new boy is better than me Challenges: Budgets Reliable Infrastructure Managing geeks Wants: Google Glass, Bylines in the nationals, her big break. Wants: Productivity Tools, management advice, Google Glass, to be entertained Wants: Straight forward language Reliable data Facts figures Reads netmums, nhs direct, Stackoverflow, Wired, Oatmeal, xkcd Reads The Register, Seth Godin, Homes & Gardens, the headlines on the gutter press Uses r/tech, Facebook Uses Email. BBC apps Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb Uses r/tech, Google+, Twitter & Facebook CC: Wordlizen, Dekcuf, GuySie
    28. VICKY FEELS TEARY WHEN 5 YEAR OLD MILES WINS THE INTERNET
    29. Source: Buzzfeed
    30. DAN LAUGHS READING COMICS ABOUT NO PANTS
    31. Source: Oatmeal
    32. SARAH GOSSIPS ABOUT BROADSHEET TITBITS
    33. Source: The Guardian
    34. PLAN THE WHAT & WHEN YOUR BREAD & BUTTER (WITH A DASH OF JELLY BEANS)
    35. CREATE A CONTENT CALENDAR CC: Will Keightley
    36. DON’T EXPECT YOUR CONTENT TO GO VIRAL
    37. FIND YOUR BREAD & BUTTER CONTENT THE STAPLE THAT KEEPS YOU GOING CC:JD Hancock
    38. JELLY BEAN CONTENT A SHORT LIVED RUSH THAT YOU CAN‟T SURVIVE ON ALONE CC: Stefan Schausberger
    39. Create a Content Calendar
    40. VERBOSITY & REGULARITY AND GEEKITY
    41. WHERE? ON YOUR SITE! ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO? • Social media works best when there is some meat on the bone • WordPress is the best • Your web designer will love it IT NEEDS TO BE: • • • • • On www.<yoursite>/blog Updated regularly Give useful information Contain unique insights / perspective / news Running the Yoast SEO plug in http://wordpress.org/ http://yoast.com/wordpress/seo/
    42. You may not use another platform People recognise WordPress and use it easily. Google loves it
    43. You may not stick with what you have Unless it is WordPress
    44. Social media will not work effectively without it Srsly.
    45. I don‟t make any commission It‟s free.
    46. CHOOSE AN ADAPTIVE DESIGN Because people get their social on from smart phones
    47. QDF ASK @MATTCUTTS Fact: http://www.youtube.com/watch?v=QyFlIhruda4
    48. GET YOUR SOCIAL META TAGS SORTED http://moz.com/blog/meta-data-templates-123
    49. WHO’LL SHARE STUFF FOR YOU?
    50. WE WILL! CC: Pat Loika
    51. SOMETIMES YOU’LL HAVE TO GO TO PEOPLE
    52. https://twitter.com/Science_Bristol
    53. RESEARCH BRAND AMBASSADORS
    54. Create a Content Calendar
    55. https://followerwonk.com/
    56. #Lanyards
    57. CONVERSATIONS NOT BROADCAST VARY YOUR CONVERSATION ONLINE
    58. HOW DO YOU SEE THE WORLD? IT SCROLLS BY
    59. MAKE SURE YOUR CONTENT STANDS OUT CC: Dean McCoy
    60. USE PICTURES TO STOP THE SCROLL CC: Wiki
    61. This? BEFORE AFTER @Tashsb
    62. CC: Cory Doctorow DON‟T FORGET ABOUT THE DESCRIPTION
    63. Mobile devices show content differently
    64. CC: MIKI Yoshihito THINK ABOUT TIMING – WHEN IS YOUR AUDIENCE ONLINE?
    65. HOW DO I GET REACH RIGHT NOW?
    66. GRAPHS FROM FB / TWITTER It rarely leads to immediate conversions – great for scaling up
    67. THIS IS FOR DICKS THEN, NOW, ALWAYS http://jenegrete.wordpress.com/2013/10/15/12-reasons-to-not-fall-in-the-followback-trend/
    68. FOR REAL FOLLOWS
    69. GIVE THEM SOMETHING THEY CAN FEEL CC: Dennis Skley
    70. PLAN, DO, REVIEW, IMPROVE
    71. A/B Testing by Amelia Showalter
    72. WHEN YOU CREATE LINK BACK TO YOUR SITE & MEASURE SUCCESS Our first Google Chrome Extension (it‟s free) @MrJonPayne
    73. MEASURE SOCIAL GOOGLE ANALYTICS SUCKS SOMETIMES No set up. Share shortened links. Data shows up in Google Analytics. @MrJonPayne
    74. LETS TEST SOME STATS
    75. We have a 50% conversion rate for this event - Half of you came from a Google search* 1/5 of you visit our website regularly* 1/5 of you followed a link from social* Remainder came from email / event brite* *Based on all of the traffic to our website.
    76. - Looking at just the conversions for the EventBrite page in isolation, you came from Twitter or Facebook or from an email. What happened on Nov 19th
    77. TO BUILD YOUR ONLINE HONEYPOT TAKEAWAYS • Know your client and know how you‟re going to measure their goals • Create detailed personas • Plan your content – What will your personas want to read? • Be disruptive. STOP THE SCROLL • Shorten & track shares of content from your site Lastly, PLAN, DO, REVIEW & IMPROVE @MrJonPayne
    78. Questions? Tweet @NoisyMonkey

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