Big Noise Seminar

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Info for non profits using social media

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  • https://www.facebook.com/photo.php?fbid=325620700798123&set=a.204415399585321.63372.202825023077692&type=1&theater
  • http://facebook-designers.com/
  • http://facebook-designers.com/
  • http://www.flickr.com/photos/nickwebb/
  • http://www.flickr.com/photos/doctorow/5453511169/
  • http://www.flickr.com/photos/indraw/4857101224/sizes/l/in/photostream/
  • http://www.flickr.com/photos/markhillary/
  • http://www.flickr.com/photos/erikbenson/331218875/sizes/o/in/photostream/
  • http://www.flickr.com/photos/kk/5519686789/in/photolist-9pKQzB-egmesF-egmfeT-egrZNE-9cRXS3-axjtUf-axgMuD-9oxs1G-d1F26Y-7S1eRo-e8nDMR-e8nDZn-e8nDUr-e8nDRF-e8tjGU-e8nDY4-9Sg6ST-a7zBcG-e8y1oS-e8tjyG-e8tjLG-e8tjBu-ab9rHD-df3pEW-dyF1sE-e8tjKW-e8nDQr-e8nDLi-e8tjKd-e8nDUF-e8tjKj-e8tjzW-e8nE1p-e8tjJ7-e8skrr-e8tjLE-e8tjxQ-e8nDY8-e8nDN6-e8oCBe-7RHmZw-dR6rsZ-7Hx5Yw-df4vBK-87N4up-87N4ga-87N4xv-87RgqL-87RguL-87N4nF-87N4DB/lightbox/
  • http://en.wikipedia.org/wiki/File:Jepice.jpg
  • http://pinterest.com/NBlikes/
  • http://www.wired.com/business/2013/06/this-is-the-perfect-pinterest-picture/
  • https://twitter.com/newyorkbob 700 followers on Twitter
  • http://business.pinterest.com/verify/
  • http://pinterest.com/careerealism/
  • http://pinterest.com/gardendalelib/staff-picks/ http://pinterest.com/genevapl/
  • http://pinterest.com/joannatapeface/for-geography-geeks/http://pinterest.com/generalelectric/badass-machines/http://pinterest.com/tianarutledge/i-fucking-love-me-some-tea/http://pinterest.com/marcymassura/drunkknitting/
  • http://www.businessinsider.com/how-to-create-the-best-pinterest-images-2013-5
  • http://pinterest.com/pin/220817187952329710/
  • http://www.flickr.com/photos/31707807@N05/2968418283/http://guycodeblog.mtv.com/2011/12/06/tattoo-hoaxes/
  • Big Noise Seminar

    1. 1. Questions? Tweet @NoisyMonkey #BigNoise
    2. 2. SOCIAL MEDIA FOR YOUR ORGANISATION
    3. 3. NOISY LITTLE MONKEY • With a unique hybrid of search optimisation, social media marketing, creative flair and technical wizardry, we drive traffic, enquiries and sales Specialising in online activity, maximising conversions from offline SEARCH & SOCIAL MEDIA MARKETING
    4. 4. Over 80 businesses, charities and gov‟t bodies in EU, USA & Africa WHO’D TRUST A MONKEY?
    5. 5. “Highly Commended” in Dadis and Winner of “Best Innovation” in GR for a campaigns featuring UGC on YouTube, Facebook, Twitter, Google+ CLEVER MONKEYS
    6. 6. facebook twitter pinterestgoogle+ google charity @MrJonPayne
    7. 7. YOU DO NOT WANT HANDOUTS http://www.flickr.com/people/38375554@N05/ HANDOUTS MAKE YOU SICK @MrJonPayne
    8. 8. YOU WILL VIEW THESE SLIDES ONLINE http://www.flickr.com/people/38375554@N05/ AND GIVE US SOME FEEDBACK (PLEASE) @MrJonPayne
    9. 9. YOU WILL LISTEN CLOSE. I SPEAK FAST http://www.flickr.com/people/38375554@N05/ QUESTION ME AT THE END. @MrJonPayne
    10. 10. THINK ABOUT YOUR AUDIENCE @MrJonPayne
    11. 11. WHO ARE THE PASSIONATE ONES? These will share your content and brand messages. They may not actually be the people who buy the most, but they‟re noisy and have influence over…
    12. 12. The rest of us
    13. 13. TAKEAWAYS You can leave now, if you‟re short on time. GET YOUR STYLE ON • What do we want from social media? • Who are your audience? • What do my audience want? • Who do they trust? • What does that mean for my writing style? • Who is empowered to do this? • How do we react to complaints? • Bad language DON‟T FEED THE TROLLS @MrJonPayne
    14. 14. IMPACT ON YOUR VISIBILITY IN GOOGLE @MrJonPayne
    15. 15. http://www.youtube.com/watch?v=mmQl6VGvX-c
    16. 16. TAMING THE BEAST REQUIRES A FOUNDATION @MrJonPayne
    17. 17. WHERE? ON YOUR SITE! • Social media works best when there is some meat on the bone • WordPress is the best • Your web designer will love it ELSE, WHERE WILL PEOPLE WHO FOLLOW YOU GO? • It needs to be: – On www.<yoursite>/blog – Updated regularly – Give useful information – Contain unique insights / perspective / news – Running the Yoast SEO plug in http://wordpress.org/ http://yoast.com/wordpress/seo/
    18. 18. You may not use another platform People recognise WordPress and use it easily. Google loves it
    19. 19. Unless it is WordPress You may not stick with what you have
    20. 20. Srsly. Social media will not work effectively without it
    21. 21. It‟s free. I don‟t make any commission
    22. 22. Because people get their social on from smart phones CHOOSE AN ADAPTIVE DESIGN
    23. 23. TAMING THE BEAST REQUIRES ORGANISATION @MrJonPayne
    24. 24. HOW DO I FIT IT ALL IN? Stock articles are those which are key to how your organisation helps people, flow are those which relate to current events. Planning is key to actually getting it done. STOCK & FLOW
    25. 25. QUESTION IS YOUR ORGANISATION ON FACEBOOK? @MrJonPayne
    26. 26. QUESTION IS THERE ANY BENEFIT TO HAVING YOUR ORGANISATION ON FACEBOOK? @MrJonPayne
    27. 27. IF THE AREA OF THIS SLIDE REPRESENTS ALL THE TRAFFIC ON THE INTERNET @MrJonPayne
    28. 28. http://mashable.com/2010/11/19/facebook-traffic-stats/ Hat Tip: https://twitter.com/kelvinnewman #BrightonSEO founder THIS MUCH IS FACEBOOK
    29. 29. Some 45 billion web pages http://www.worldwidewebsize.com/ 45 billion other web pages are fighting over the remainder @MrJonPayne
    30. 30. http://www.comscore.com/Insights/Presentations_and_Whitepapers/2012/Power_ of_Like_CPG THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED
    31. 31. You do the math(s). THIS IS HOW MUCH TIME IS SPENT ON THE NEWSFEED YOU NEED TO BE IN NEWSFEEDS
    32. 32. You do the math(s). @MrJonPayne
    33. 33. FACEBOOK IS TESTING A SEARCH ENGINE @MrJonPayne
    34. 34. Users search for stuff and it gives them answers based on their historic timeline and those of their friends
    35. 35. And the friends of their friends.
    36. 36. Be this guy.
    37. 37. OPTIMISE YOUR FACEBOOK PAGE This is a organisation PAGE. Don‟t use a PROFILE – PROFILES are for people, PAGES are for organisations BE FIRST TO THE PARTY
    38. 38. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY I like this @MrJonPayne
    39. 39. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY I like this @MrJonPayne
    40. 40. OK. THAT‟S THE FOUNDATION @MrJonPayne
    41. 41. OPTIMISE YOUR FACEBOOK PAGE BE FIRST TO THE PARTY ENGAGE @MrJonPayne
    42. 42. IMAGES & VIDEO @MrJonPayne
    43. 43. A great Facebook page shares cool images and video that are of interest to its audience @Tashsb
    44. 44. This? @Tashsb
    45. 45. Photos on Facebook generate 53% more likes: http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post- NEW-DATA.aspx @Tashsb
    46. 46. You can curate other people‟s photos, it‟s not all about you… But remember to include a description… @Tashsb
    47. 47. Lots of weight / EdgeRank @Tashsb
    48. 48. Descriptions: Make sure to add locations/ people and accurately describe the image. @Tashsb
    49. 49. You are trying to attract the click, keep the descriptions short and sweet: Think of yourself as a sub editor of the Sun or Daily Mail – It‟s all about the headlines
    50. 50. Timing – Post when your audience will most likely be online @Tashsb
    51. 51. g DON’T You want people who want to engage. Not this crap. I will come to your house and slap you.
    52. 52. MEASURE WHAT WORKS IT‟S EASY – THERE‟S FACEBOOK INSIGHTS @MrJonPayne
    53. 53. WHEN YOU CREATE Search online for Professor Traffic LINK BACK TO YOUR SITE & MEASURE SUCCESS
    54. 54. REPEAT WHAT WORKS No set up. Share shortened links. Data shows up in Google Analytics. IMPROVE WHAT DOESN‟T
    55. 55. BE PART OF THE TWITTERATI AND TALK THE TALK ON TWITTER @MrJonPayne
    56. 56. QUESTION ARE YOU ON TWITTER? @MrJonPayne
    57. 57. QUESTION WHEN DID YOU TWEET LAST? @MrJonPayne
    58. 58. TWEETIQUETTE • @<name> at the beginning = a reply • This will show up on both your twitter profiles • And in the tweetfeeds of people who follow BOTH of you • It‟s kind of direct, so expect the recipient to see it 140 Characters in the tweet+20 (max) in your twitter name = 160 characters 160 characters = maximum size of SMS message (a text message) It doesn‟t have to be a „reply‟ it can be just a way to get attention…
    59. 59. TWEETIQUETTE • RT@<name> at the beginning = a ReTweet • This will show up on your twitter profile • And in the tweetfeeds of people who follow you • The person you RT‟d can also see you did this ReTweeting is a great way to share useful info while giving attribution to the creator
    60. 60. TWEETIQUETTE • Though mostly today people just click the Retweet icon which is quicker and more economical and saves characters. MT = Modified Tweet, to RT but edit slightly… you can also do this with quotation marks
    61. 61. TWEETIQUETTE • Some words @<name> = mention • This will show up on your twitter profile • And in the tweetfeeds of people who follow you • It‟s not very direct though, so don‟t expect a reply A mention is less in your face than a reply – often a good way to get an RT off an influencer
    62. 62. TWEETIQUETTE • DM @<twittername> is a direct message • These are „private‟ but are easy to accidentally share • If you want privacy, use an email You can only DM someone who follows you
    63. 63. TWEETIQUETTE • Links show up in long form • Or shortened automatically, to save characters A link in the middle of a tweet, with no @s or #s attracts most clicks
    64. 64. TWEETIQUETTE • #s or Hashtags denote „keywords‟ or „topics‟ that people may follow using an automated search • Or for „hilarious‟ comedy effect Hashtags are particularly useful for events, but little else.
    65. 65. NOT COLD CALLING No set up. Share shortened links. Data shows up in Google Analytics. MENTIONS @MrJonPayne
    66. 66. *LOOKS NOWHERE IN PARTICULAR*
    67. 67. ARGUABLY YOU OWE CAT £450 EACH We love Cat – She‟s ace. SHE INSPIRED US TO DO THIS
    68. 68. NOT ME ME ME REMEMBER – YOU, WE, ME @MrJonPayne
    69. 69. HOOTSUITE LISTEN @MrJonPayne Smile, Ask, Listen, Educate… Sell…?
    70. 70. 140 CHARACTERS? NOT ON YOUR NELLY. KEEP IT TO 100 OR LESS @MrJonPayne
    71. 71. WHY SO SHORT? It gets easier with practice FOR SHARES! • 100 characters leaves enough room for RT<twittername> & a comment • Also – put links towards the beginning or in the middle with no # or mentions if you want a better CTR
    72. 72. YOU CAN BE MYSTERIOUS & FUNNY Only 28 characters in the best headline ever, 29 if you include the protagonist AND SHORT
    73. 73. BUILD YOUR AUDIENCE Hootsuite and SocialBro can help you schedule tweets and give you lots more besides FOR SHARES! • Curate to demonstrate expertise: – Share other people‟s / brand‟s stuff – Say why you like it • Schedule your tweets – For when your audience is awake – For when they‟re looking Free tools!
    74. 74. A TWEET HAS A SHORT LIFE 2.8 hours is the half life of a tweet: http://searchengineland.com/why-second- chance-tweets-matter-after-3-hours-few-care-about-socially-shared-links-92125 RECYCLE THEM AT LEAST 6 TIMES!
    75. 75. PINTEREST WHO HAS HEARD OF PINTEREST? @Tashsb
    76. 76. It‟s all about the images! Organise, Like & Pin!
    77. 77. Pinterest Question Show of hands Intro to what pinterest, what n why examples of best practices measuring success More than just cakes and cats @Tashsb
    78. 78. Not just for Girls
    79. 79. Or exciting products
    80. 80. Verify your business account
    81. 81. No of Pins & repins from your website / Number of visits to your website from Pinterest
    82. 82. PINTEREST HOW DO I GET PEOPLE PINTERESTED IF I‟VE GOT A „BORING‟ ORGANISATION? @MrJonPayne
    83. 83. Before you start. Create a plan of what boards you could create that will appeal to your audience
    84. 84. Make it personal - Include the team
    85. 85. Create interesting or optimised board titles „White Kitchens‟ / „Boys Nursery‟ rather than „For the Home‟
    86. 86. Think about the type of images your sharing
    87. 87. Description Order Visuals Etiquette The description is how the image is found so make it relevant and not an #epicfail
    88. 88. Chic, blonde, braided updo! The perfect hairstyle for a wedding or party. Great image by @Janedoe
    89. 89. REUSE, REPURPOSE, RECYCLE FOR AWESOME RESULTS ON GOOGLE @MrJonPayne
    90. 90. If you have Gmail, you have personal Google+ you can create a business page. If you have Google local listing for your business, you can upgrade this. @MrJonPayne
    91. 91. Verify your account to see your face in the search results @MrJonPayne
    92. 92. If you have Gmail, you have personal Google+ you can create a business page. If you have Google local listing for your business, you can upgrade this. @MrJonPayne Verify your website using Google WMT and pwn search results
    93. 93. TAKEAWAY STOP THE SCROLL @MrJonPayne
    94. 94. FUNNY @MrJonPayne
    95. 95. DISGUSTING @MrJonPayne
    96. 96. SEXY @MrJonPayne
    97. 97. SEXY @MrJonPayne
    98. 98. TAKEAWAYS Doing it properly will lead to loads more visitors from Google GET YOUR STYLE ON • What do we want from social media? • Who are your audience? • What do my audience want? • Who do they trust? • What does that mean for my writing style? • Who is empowered to do this? • How do we react to complaints? • Bad language DON‟T FEED THE TROLLS @MrJonPayne
    99. 99. TAKEAWAYS Increased brand awareness FROM ACTIVE people, more users, donations, sponsors? FACEBOOK • Optimise your Facebook PAGE • Be disruptive. STOP THE SCROLL @MrJonPayne
    100. 100. TAKEAWAYS Good interaction again leads to more visibility and often with more affluent professionals – better for corporate sponsorship leads? TWITTER • Help a brother out • Everything is visible @MrJonPayne
    101. 101. TAKEAWAYS A wonderful way to demonstrate personality and a great way to have your products discovered with just one click to your buy now page PINTEREST • Be creative with your visuals • Write a good description • #Hashtags #are #overused #dontjoinin @MrJonPayne
    102. 102. TAKEAWAYS More website visitors, more leads. GOOGLE+ • It‟s shit, but you know… • Protect your branded search on Google SERPs @MrJonPayne
    103. 103. QUESTION ME NOW http://www.flickr.com/people/38375554@N05/ @MrJonPayne
    104. 104. WHAT IS GOOGLE FOR NON PROFITS? NB. Google might be a little bit evil though, so tread carefully.
    105. 105. PRODUCTS ON OFFER:
    106. 106. • $10,000 (£6,330) grant offered by Google to spend on PPC advertising. • Available to any charity that fits Google‟s wide selection criteria, regardless of size. • Submit an application form, highlighting what the organisation does and the benefits a Google AdWords grant would bring. • Can help attract: potential beneficiaries, donors, campaigners, job applicants, or people looking for a charity to support by doing a physical challenge You need to set the ads up though, and this requires time and effort.
    107. 107. • An „enriched‟ Version of YouTube. • Easier to give, thanks to integrated donation buttons. • Ability to place Call-to Action overlay on top of videos. • Connect with supporters, donors & volunteers by sharing your story to a large audience
    108. 108. • Gives non-profits access to google applications that will allow smoother organisational operation and a reduction in IT costs. • Store documents in the cloud: 30GB of storage across Gmail and Google Drive • 24/7 support; no hardware, no updates • Stay connected from anywhere; securely access data anywhere • Work better with colleagues through online collaboration
    109. 109. • Understand how people find your website, where they spend the most time on your site, and more. • Measure the engagement of your supporters on your site • Determine which of your AdWords ads are most effective • Identify and understand how volunteers, donors and stakeholders interact with your website • Track the effectiveness of social media
    110. 110. • Influence how you appear and get discovered in search, in real-time through Google+ and the power of search. • Host face-to-face meetings with donors, volunteers and clients with Hangouts on Air. • Tailor and target your message to various audiences - volunteers, donors and beneficiaries - with Circles.
    111. 111. JOSH WILL BLOG ABOUT HOW THIS WORKS http://www.flickr.com/people/38375554@N05/ AND YOU WILL FOLLOW MY LEAD @BaldJoshWin
    112. 112. ASK: @MrJonPayne ASK: @NoisyMonkey

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