3 Tips For Your Site - Shepton in Business Feb 2011

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Rapid fire presentation from my talk to the Shepton Chamber of Commerce

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3 Tips For Your Site - Shepton in Business Feb 2011

  1. 1. TOP 3 TIPS TO GET TO THE TOP OF GOOGLE
  2. 2. WHO AM I & WHY AM I HERE? <ul><li>Jon Payne </li><ul><ul><li>a dozen years of sales & marketing online </li></ul></ul><li>Noisy Little Monkey Ltd </li><ul><ul><li>online marketing for small / medium organisations
  3. 3. Clients in EMEA & USA </li></ul></ul><li>3 top tips </li><ul><ul><li>see what your prospects are searching for
  4. 4. tailor your web pages to match
  5. 5. get noticed </li></ul></ul></ul>
  6. 6. FOR WHAT ARE YOUR PROSPECTS SEARCHING?
  7. 11. TAILOR YOUR WEB PAGES TO MATCH
  8. 15. GET NOTICED
  9. 23. THIS SLIDE WAS ONLY AVAILABLE IN THE ROOM <ul><li>It contains confidential information about reputation management
  10. 24. Just remember – YOU need to own the first page of Google for your company name </li><ul><ul><li>website
  11. 25. news feed
  12. 26. twitter / facebook </li></ul></ul><li>So you can suppress bad reviews / news / competitors </li></ul>
  13. 27. GOOGLE RANKS PAGES BY <ul><li>Relevance </li><ul><ul><li>Architecture
  14. 28. Content
  15. 29. Freshness </li></ul></ul><li>Authority </li><ul><ul><li>In-bound links from authoritative sites
  16. 30. In-bound links from complementary sites
  17. 31. In-bound links from a wide range of disparate domains </li></ul></ul><li>Brand penetration </li><ul><ul><li>Social Media mentions (not links)
  18. 32. Natural link profile </li></ul></ul></ul>
  19. 33. QUESTIONS? <ul><li>[email_address] </li></ul>QUESTIONS? <ul><li>[email_address]
  20. 34. twitter.com/NoisyMonkey Or pop in.. we're in The Old Mill, next to Mendip Fireplaces </li></ul>

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