OnSite Tageting Strategy

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    OnSite Tageting Strategy - Presentation Transcript

    1. Targeting Strategy: Crawl, Walk, Run
    2. Creating Marketing Solutions •Understand User Intent & Affinity •Use Advanced Technologies to Deliver Relevance •Test, Target & Optimize Emerging Marketing Marketing Technology RAMP ROI
    3. Post-Click •Optimized Landing pages •Site Optimization •Application Design & Development Pre-Click •Adplications (Intelligent Ad Units) •Video & Rich Media Search Ads
    4. Personalization & Targeting Roadmap • Build Segments & Affinities • Hypothesize Relevance • Create & Develop • Test & Validate • Monitor
    5. Segments: Thick Slices = High Impact

    + jonathanmendezjonathanmendez, 2 years ago

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    Presentation at Web Analytics Wednesday, Cambridge, more

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