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OnSite Tageting Strategy

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    OnSite Tageting Strategy - Presentation Transcript

    1. Targeting Strategy: Crawl, Walk, Run
    3. Creating Marketing Solutions •Understand User Intent & Affinity •Use Advanced Technologies to Deliver Relevance •Test, Target & Optimize Emerging Marketing Marketing Technology RAMP ROI
    4. Post-Click •Optimized Landing pages •Site Optimization •Application Design & Development Pre-Click •Adplications (Intelligent Ad Units) •Video & Rich Media Search Ads
    5. Personalization & Targeting Roadmap • Build Segments & Affinities • Hypothesize Relevance • Create & Develop • Test & Validate • Monitor
    6. Segments: Thick Slices = High Impact

    + jonathanmendezjonathanmendez, 2 years ago

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    3747 views, 9 favs, 8 embeds more stats

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