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Up Close w/ YouTube
 

Up Close w/ YouTube

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SMX West 2009 Presentation

SMX West 2009 Presentation

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    Up Close w/ YouTube Up Close w/ YouTube Presentation Transcript

        • SMX West 2009 © 2009 Ramp Digital, LLC
      Up Close with YouTube
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      • Google 7.6 Billion
      • YouTube 2.6 Billion
      • Yahoo 2.4 Billion
      • Microsoft 1 Billion
      • MySpace 585 Million
      • Ebay 434 Million
      • Craigslist 335 Million
      • Facebook 186 Million
      Top Search Engines (Total Queries) * ComScore 8/08
    • “ Obama has a YouTube channel…it's equivalent to the White House saying ' we are going to broadcast all our messages on NBC, sorry ABC and CBS.” - Danny Sullivan This is Bigger then You Think…
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      Some said a failure – I disagree
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      • Live Stream Peak : 700k views
      • 24 Hours: 1.5 million views
      • 48 Hours: 4 million views
      • 9 Days: 11 million views
      • 2 months: 17 million views
      In 2008 Monday Night Football avg. 11.8 million viewers
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      In 2015 the broadcast rights to Monday Night Football go to bid
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      “ some online video aggregator is going to be more important than NBC in 10 years” - Michael Eisner, November 2008 YT is a media property! A giant network!
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      Now with Real Metrics!
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      Demand-Gen & Awareness
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      “ The best ideas come as jokes. Make your thinking as funny as possible.” “ It takes a big idea to attract the attention of consumers.” - David Ogilvy This is Still Marketing!!!
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      Results:
65 million views on YouTube
120 million views on WillItBlend.com 
200,000+ subscribers
Total blender sales up 700%
    • Gary Busey on Business
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
    • Start with the platform
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      41 videos of business insights from the mind of Gary Busey
    • The value of the web is more in the distribution and delivery of content than the content itself
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      Viral coefficient
    • Press coverage extends across media
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      "Gary Busey...the guy is brilliant. Here's a man who doesn't have his head on straight acting like a man who has his head on straight acting like he doesn't have his head on straight. It's hilarious.” -johnmayer.com
      • 11 Ad groups
      • 449 keywords w/ match-type
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      Paid Search Media Campaign & Landing Page
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      20k visitors 582 player grabs 50 orders 8.5 videos watched per user on page Paid Search Media Campaign Results
    • The older demos had a higher percentage of women…interesting!
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      • Google brand impressions increased 39%
      • 1 Million + Views
      • 400k views on YouTube
      • 4,300 app installs
      Results?
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
      • Success Begins & Ends with Great Content
      • Leverage the distribution & measurement features
      • Campaigns are fine but realize these are sustainable assets as you plan and measure success
      • Get started – YT is here to stay so start learning how to use it to your advantage
      Learning!
        • Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC
    • Site: www.rampdigital.com Blog: www.optimizeandprophesize.com Twitter: @jonathanmendez
        • Advanced Landing Pages SMX West 2009 © 2009 Ramp Digital, LLC