Up Close w/ YouTube

SMX West 2009 © 2009 Ramp Digital, LLC

Up Close with YouTube

Up Close with YouTube SMX West 2009 © 2009 Ramp Digital, LLC

Google 7.6 Billion

YouTube 2.6 Billion

Yahoo 2.4 Billion

Microsoft 1 Billion

MySpace 585 Million

Ebay 434 Million

Craigslist 335 Million

Facebook 186 Million

Top Search Engines (Total Queries) * ComScore 8/08

“ Obama has a YouTube channel…it's equivalent to the White House saying ' we are going to broadcast all our messages on NBC, sorry ABC and CBS.” - Danny Sullivan This is Bigger then You Think…

Some said a failure – I disagree

Live Stream Peak : 700k views

24 Hours: 1.5 million views

48 Hours: 4 million views

9 Days: 11 million views

2 months: 17 million views

In 2008 Monday Night Football avg. 11.8 million viewers

In 2015 the broadcast rights to Monday Night Football go to bid

“ some online video aggregator is going to be more important than NBC in 10 years” - Michael Eisner, November 2008 YT is a media property! A giant network!

Now with Real Metrics!

Demand-Gen & Awareness

“ The best ideas come as jokes. Make your thinking as funny as possible.” “ It takes a big idea to attract the attention of consumers.” - David Ogilvy This is Still Marketing!!!

Results: 65 million views on YouTube 120 million views on WillItBlend.com  200,000+ subscribers Total blender sales up 700%

Gary Busey on Business

Start with the platform

41 videos of business insights from the mind of Gary Busey

The value of the web is more in the distribution and delivery of content than the content itself

Viral coefficient

Press coverage extends across media

"Gary Busey...the guy is brilliant. Here's a man who doesn't have his head on straight acting like a man who has his head on straight acting like he doesn't have his head on straight. It's hilarious.” -johnmayer.com