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Search Becomes Display

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Presentation at Search Engine Strategies San Jose 09.

Presentation at Search Engine Strategies San Jose 09.

Published in: Technology, News & Politics

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  • 1.
      • Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC
    SEARCH BECOMES THE DISPLAY OS
  • 2.
      • Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC
    Twitter: @jonathanmendez Blog: Optimize & Prophesize
  • 3.
      • Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC
    THE GOLDEN TRIANGLE
  • 4.
      • Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC
    THE GOLDEN SHOWER
  • 5.
      • Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC
    On June 18 th 2009 a link from Yahoo’s homepage to this page on NYTimes.com generated 9M page views in only 2 hrs. ATTENTION DEFICIT DISORDER
  • 6.
      • Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC
    SEARCH SAVES! INTENT SEGMENTATION CREATIVE BUYING CAMPAIGN MANAGEMENT
  • 7.
      • Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC
    INTENT
    • PERFORMANCE
    • DATA
    • CPX
    Display “Search” OS
  • 8.
      • Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC
    SEGMENTATION
    • DIFFERENTIATED
    • AUDIENCE
    • CURRENT BEHAVIOR
    Display “Search” OS
  • 9.
      • Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC
    CREATIVE
    • TARGETED
    • DYNAMIC
    • SELF SERVE
    Display “Search” OS
  • 10.
      • Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC
    BUYING
    • BID & RTB
    • EXCHANGES
    • AUTOMATED
    Display “Search” OS
  • 11.
      • Search Becomes the Display OS SES San Jose 2009 © 2009 Ramp Digital, LLC
    CAMPAIGN MGMT
    • LOW MINIMUM
    • NO SWITCH $
    • OPTIMIZATION
    Display “Search” OS