Search Ads & Behavioral Targeting

Marketing Solutions Powered By Technology Embedded with testing & Targeting Post-Click Optimized Landing pages Site Optimization Dynamic Applications Pre-Click Ad Widgets/Applications Next-Gen Search Ads (Gadgets, Video)

Post-Click

Optimized Landing pages

Site Optimization

Dynamic Applications

Pre-Click

Ad Widgets/Applications

Next-Gen Search Ads (Gadgets, Video)

Personalization & Targeting Roadmap Build Segments & Affinities Hypothesize Relevance Create & Develop Test & Validate Monitor

Build Segments & Affinities

Hypothesize Relevance

Create & Develop

Test & Validate

Monitor

Segments: Thick Slices = High Impact

Segments: Thick Slices = High Impact Provide Large Data Sets for Confidence Small Lifts Make a Big Impact

Behavior new return times visited keyword(s) branded/generic match type previous query usage view-through Temporal time day season recency frequency High Impact Segments Environment geo language resolution browser Source channel natural search paid search contextual network ad creative match type

Behavior

new

return

times visited

keyword(s)

branded/generic

match type

previous query

usage

view-through

Temporal

time

day

season

recency

frequency

Environment

geo

language

resolution

browser

Source

channel

natural search

paid search

contextual

network

ad creative

match type

hl= host language safe = safe search preference client = browser rls = results language q = query btnG= search interface + 30 more! http://www.google.com/search? hl =en& safe= off& client =safari& rls =en& q =on+site+targeting& btnG =Search Source URL Parameters = Easy Targets

hl= host language

safe = safe search preference

client = browser

rls = results language

q = query

btnG= search interface

+ 30 more!

Me read cookie… Give yummy content

Google uses URL parameter “hl” to represent a visitors host language. “ hl=es” represents Spanish Language Google Source Targeting Google Spanish Language

Source Targeting Google Spanish Language Control Targeted Content

Source Targeting Google Spanish Language Control Targeted Content +163% CTR! +47% CR! +7% RPV!

Affinity Targeting

Targeted Content Based on Affinity Affinity Targeting

Affinity Targeting Drives Engagement Guitars +17% CTR Bass +74% CTR Keyboards +26% CTR Drums +52% CTR DJ +32% CTR Recording +30% CTR Live +82% CTR Band +18% CTR

Temporal Targeting

Weekdays +13.89% Lift in RPV Temporal Targeting

Weekends +8.44% Lift in RPV Temporal Targeting

Search Ads & BT with The Semantic Web 4.0 is Here!!!

Social Search

Ad Targeting 4.0 found 59 Chicago Hotels $99 $400 Book It << prev next >> Lowest avg rate $256.50 The Fairmont Chicago

Ad Targeting 4.0 found 59 Chicago Hotels $99 $400 Book It << prev next >> Lowest avg rate $256.50 The Fairmont Chicago

Ad Targeting 4.0 Blackhawks vs Oilers 3/9 WWE 3/11 Bulls vs J azz 3/11 Bla ckhawks vs Hu rricanes 3/12 Chicago Event Tickets 3/09/08 - 3/13/08 See All

Ad Targeting 4.0 Blackhawks vs Oilers 3/9 WWE 3/11 Bulls vs J azz 3/11 Bla ckhawks vs Hu rricanes 3/12 Chicago Event Tickets 3/09/08 - 3/13/08 See All

Semantic Targeting 4.0

TARGETED TO ZIP TARGETED TO CONTENT LIVE QUERY FIELD TO ADVERTISER API REFINE RESULTS LINKS DYNAMIC FLASH VIDEO MODEL DETAILS REAL-TIME INVENTORY LINK TO DEALER SITE CLICK TO CALL CAPABLE Semantic Targeting 4.0

TARGETED TO ZIP

TARGETED TO CONTENT

LIVE QUERY FIELD TO ADVERTISER API

REFINE RESULTS LINKS

DYNAMIC FLASH VIDEO MODEL DETAILS

REAL-TIME INVENTORY

LINK TO DEALER SITE

CLICK TO CALL CAPABLE

http://www.dapper.net/dapperads-proxy.jsp?url=http%3A%2F%2Fwww.edmunds.com%2Fford%2Freview.html

Thank You! OptimizeandProphesize .com Jonathan Mendez