Optimizing for the Mobile Web

1:45
Tuesday, October 5
Optimizing For the Mobile Web

Hello, I’m Jonathan Mendez, Founder & CEO of Yieldbot
Twitter: @jonathanmendez
Blog: Optimize & Prophesize (search “jonathan mendez”)
Company: Yieldbot (www.yieldbot.com)
Location: New York City
2006-2008
2008-2010+

Mobile Analytics
Conversion East 2010 © Yieldbot Inc. NYC :: Boston

Mobile Agencies

Keynote Systems
2009 M-Commerce Report
Amazon.com
Barnes & Noble
Best Buy
Costco
Dell
Foot Locker
Musician’s Friend
Sears
Target
Wal-Mart
Measurements taken in New York and San Francisco using AT&T, Sprint, T-Mobile and Verizon

Speed
8.3 seconds to 34.4 seconds for Homepage
5.7 seconds to 26.8 seconds for Product pages
4.5 seconds to 37.9 seconds to view Search results pages

UPTIME
Between 97.6% and 74.7%
Consumers who connect to the Internet via a computer expect 99.5% or better availability

Performance Circa 1996!

Start Mobile Optimization with the Basics
Page Load Time
Site Uptime
Then move to UI/UX…

Radical Simplicity
icons + text: people process images faster than copy
search: most people land with a goal
Targeting! (+CRM & UX)
Best Selling = Most Relevant
Categories Peek Above Fold

The ColorsProvideCues

Visual Messaging

Mobile is fast becoming the primary design consideration

Small Screen
Changes Everything

The (Death Magnetic) image was created to be recognizable, even on a cell phone screen. David Turner, a partner at Turner Duckworth, said: "It's not just about sleeve art anymore, it's about creating icons that work across media.”
http://www.brandrepublic.com/News/845945/Metallica-uses-Coca-Colas-design-agency-new-album/

Mobile Landing Page Contest
vs.

Take Five
Page Load Time & Uptime Matter Most
Radically Simple Screens
Use Color Palette to Improve User Recognition
Messaging is Visual as Much or More than Txt
Allow Mobile to Drive Design Considerations

My Blog
http://delivr.com/qr-code-generator

http://www.optimizeandprophesize.com	211
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http://blog.ramenos.net	77
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Optimizing for the Mobile Web

by Jonathan Mendez on May 10, 2010

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Optimizing for the Mobile Web — Presentation Transcript